Audience ResearchBy Hayley Wilson

Survey ResultsThese are the results of a survey I conducted

on people suitable as a target audience for my magazine. I asked them what sort of colours they like, and which stand out the most to them. I also asked them their magazine style preferences and their music preferences. I also showed them three different typefaces and asked them which they preferred.From the results I found Blue and Black to be the most popular colours, Occult and Culture magazines to be the favourite and the most common music preference to be rock. I also noticed that Matura MT Script Capitals to be the preferred typeface.

Survey ResultsFrom the survey I have decided to use a dark and light blue as the main colours of my magazine, as well as black and white for the majority of the text.Although on the front cover I shall pick out some colours from the pictures to tie them together. I’ll also use the Matura MT Script Capitals font and stick to a rock/occult themed magazine.This then means that my magazine should appeal to the target audience.