Audience Feedback on the Digipack

I collected my feedback by giving 5 randomly chosen people at my College’s canteen (my target audience is in the College age group) a piece of paper asking them to writer down areas they liked and areas that need improving. I will then carry out these improvements and see which version they prefer.

Summary

• My audience seemed to like the black and white ideas with the high contrast to cause a strong link and bond between this product and the music video product.

• The common dislikes was a lack of colour. Selective colour was a common idea constantly suggested whilst this should be on the eyes. Another small adjustment is to make the ‘W’ in line with the hair.

Improvements I will carry out

• For the selective colour element, I will just add colour to Lauren’s eyes on the front cover, allowing it to link in with my research cover that also used selective colour to attract their audience.

• For the ‘W’ idea, I will just move the text until it is in line with the hair.