AUDIENCE DEVELOPMENT WORKSHOP...Research Ask questions that will inform your efforts. We cannot assume or carry ... AUDIENCES Colleges and Universities. 5 colleges at $20,000. 10/13

DIVERSITY AND INCLUSION WORKSHOPORCHESTRAS CANADA NATIONAL

CONFERENCE, JUNE, 2019

TEN TOOLS TO BUILDDIVERSE AUDIENCES


InvestmentAudience development is a long

term labor-intensive process that also requires a sense of vision and purpose. The focus is to target a diverse group to become ticket

buyers for an event.


CommitmentExpanding your life to support your goals. Placing yourself in the very

environment that you want to cultivate.


ResearchAsk questions that will inform your efforts. We cannot assume or carry

presupposed ideas on cultural behavior.


Review and analysisTake stock of what you have learned and understanding of your internal

capacity, what can you honestly accomplish with your current

resources.


Follow-upDeliver whatever you promise,

keep your word.


PartnershipEveryone is equal.

Collaborate with cultural and commercial enterprises that will

enhance both of you.


Educating your artists and audiences

Take the time to demystify the art product


Building the bridgeWhat are the breadcrumbs along the way that signal you are safe and that

you will be welcome.


Creating valueDistributing complimentary tickets does not assist in one's efforts to

cultivate a new audience. Building a relationship and creating cultural events to serve as a point of

entry facilitate long lasting experiences.


AppreciationAlways remember to say

thank you.

DASHBOARD FOR MEASURING COMMUNITY ENGAGEMENT

SUSTAINABLE BUSINESS MODEL

DIVERSEAUDIENCES

Colleges and Universities5 colleges at $20,000

10/13 at $7,000

VIBRANT DESTINATION

Revenue per Available Seat: $57.93

Number of Engaged Partners87 partners10/13 at 57

Advisory Councils 8 Committees, 1100 tickets

@ $35,00010/13 at

NJPAC in Your Community 40 events –10/13 at 15 Social Media/Digital

Database- 800010/13 at 6000

Total Attendance groups plus internal events -11,548

10/13 at

Internal Communications& Media - 12 new articles

10/13 at 3

Ticket Subsidy Fund2100 tickets, attendance @ 90%

10/13 at 375

Group Sales Goal - $450,000 and 40 new

groups10/13 at $192,000 and 62 new

Remote Box Office3 Partners @ $10,000

10/13 at

13

Legend

Expect to Meet FY16 Target

Some Concerns – Watch Carefully

Expect to Not Meet FY16 Target

ADVISORY COUNCIL EVENTS

DanceDance In Your Community

LatinoPreludes, Hispanic Youth Showcase

JazzJazz Jamsat Clement’s Place

EldersPearls of WisdomAt Clement’s Place

LQBTQFree Form at Nico

Faith BasedBeyond Gospel Music Series

HIP HOP FAMILY FESTIVAL

JAZZ AT AHAVAS SHOLOM

RU-N to NJPAC

Ice Cream Social & Salsa Class before Sounds of the City

AUTHOR EXPO

PRELUDE – ELISABETH MORROW SCHOOL

Artistic and Civic Engagement

Books on the Move Free interactive book readings for children in grades K-5.Each family receives one copy of the book

Dance WorkshopsLocal dance studios and churches host 20 techniques classestaught by dance masters.

NJPAC Dance Parties For R&B and popular artist, NJPAC hosts after-parties in the lobbywith a live DJ, for all ticketholders.

Jazz at Ahavas SholomFor R&B and popular artist, NJPAC hosts after-parties in the lobbywith a live DJ, for all ticketholders.

Kwanza Celebration and Market placeDay long festival with master classes, vendors, and performance by Newark students and local artist.

Tribute to the EldersTwo elders from the community are honored and inducted into NJPAC council of elders.

MLK Award ReceptionHonor two community leaders from the community that embodies the legacy of Dr. Martin Luther King Jr.

Girl Scout Sleepover • Bi-AnnualGirl Scout troops from across the state of New Jersey, over 170 scouts spend the night at the PAC.

PreludesYouth-based pre-performance lobby experiences.

PSE&G True Diversity Films series Screenings and in depth discussions on issues of diversity and community

Stage Exchange Now celebrating its fifth year, Stage Exchange is where cutting-edge, new play development meets insightful community dialogue.

Newark History Society PanelsThought-provoking panels about the history of Newark, co-sponsored by NJPAC and the Newark History Society in NJPAC's Chase Room.

Institutional Events

• Rutgers

• Jersey City

• Ahavas Sholom

• Jack & Jill

• DanceWorks

• Elisabeth Morrow School

Significant Community Partner Relationships

Documents

AUDIENCE DEVELOPMENT WORKSHOP...Research Ask questions that will inform your efforts. We cannot assume or carry ... AUDIENCES Colleges and Universities. 5 colleges at $20,000. 10/13