Audience Awareness

for Idea Development

Audience

Anyone who reads your writing You almost always have at least a

general idea of who your audience The audience drives your writing. KNOW who your audience is and what

they need/want to hear Make sure your writing “MEETS” their

needs.

TARGET AUDIENCE?

Watch these commercials all for Toyota vehicles.

Then tell me WHO the audience for the commercial was intended and HOW you knew the target audience.

Vehicle Description of Audience

Clues in ad for audience

Like a Toyota Marketing Team…Target Your Audience

Who are you writing to? What would they need? What would they want?

Good persuasive writing MEETS* the needs of your audience!

Practice Idea DevelopmentPretend to agree with this statement:

School start time should be changed to 9:30 AM.Write ONE REASON you believe this to be true on your

note card.

Does your idea appeal more to A principal? A parent? A student?While in your group share your idea and find people

who have ideas like yours. Group together and wait for Mrs. Thomas to recognize your.

Celebrity Speaker Prompt A

Your school wants to invite a celebrity speaker to your school. Think about the celebrity you would choose to have speak; then, write a letter to persuade ___________ to invite this person. Be sure to include convincing reasons and details to support your choice.

Make a list of 6 reasons to bring in your selected celeb.

Now, label which audience would best appreciate your given reason. Why?

Your principal The parents in PTSG Members of the student council

Celebrity Speaker Prompt B

Your school wants to invite a celebrity speaker to your school. Think about the celebrity you would choose to have speak; then, write a letter to persuade ___________ to invite this person. Be sure to include convincing reasons and details to support your choice.

A.Make a list of 6 reasons to bring in your selected celeb.

B.Now complete the VENN DIAGRAM with the following labels. Then place in the appropriate circles.

Your principal The parents in PTSG Members of the student council

In regard to having a four day work week, which of the following would a principal most appreciate?

A. Shorter weeks would allow families more time together.

B. Shorter weeks could conserve gasoline and other energy resources for the district.

C. Shorter weeks could give students and teachers more rest.

MEETS

MoneyEffortEnvironmentTimeSafety