AUDIENCE

How audience plays an ac0ve social group in communica0on process

Types of audience

WHO IS AN AUDIENCE? An audience is a group of people who par0cipate in a

show or encounter a work of art, literature (in which they are called "readers"), theatre, music (in which they are called "listeners"), video game (in which they are called "players"), or academics in any medium.

TYPES OF AUDIENCE

Audience as the people assembled. Essen0ally the aggregate measured as paying aDen0on to a given media presenta0on or product at a given 0me. These are the known spectators.

Audience as the people addressed. Referring to the group of people imagined by the communicator and for whom content is shaped. This is otherwise known as the inscribed or interpellated audience.

Audience as happening. The experience of recep0on alone or with others as an interac0ve event in daily life, contextualized by place and other features.

Audience as hearing or audi0on. Essen0ally refers to par0cipatory audience experience, when the audience is embedded in a show or is enabled to par0cipate by remote means or to provide a response at the same 0me.

ROLE OF AUDIENCE

The Historical Concepts that mass audience were incapable to apply alterna0ves meanings to text.

Social scrip0ng through media.

Feedback

POLITICS Common Wealth Games

POLITICIANS INVOLVED Suresh kalmadi, the Congress party representa0ve to 15 LokSabha from the Pune cons0tuency. He was the Chairman of the Organising CommiDee of the Delhi Commonwealth games. Sheila Dikshit, Chief minister of Delhi: Was indicted for several irregulari0es in the CWG processes both by Shunglu commiDee and also by the CAG Robert Vadra

BUREAUCRATS INVOLVED Lalit Bhanot, Secretary General of the Organising commiDee

TS Darbari, Joint Director General of the Organising commiDee Sanjay Mahindroo, Deputy Director General of the Organising commiDee

BS Lalli, CEO of Prasar Bhara0 M Jayachandran, Joint Director General (Accounts and Finance)

Corpora5ons involved AM Films AM Cars SIS Live Jaypee Group, Its alleged that the proceeds of corrup0on are parked here through nancial involvement of Suresh Kalmadi's son, Sumeer Kalmadi in the F1 circuit project at Greater Noida. MTNL HCL Infosystems

Businessmen involved RSP Sinha, MTNL CMD

SM Talwar, Execu0ve director MTNL NK Jain, GM (Corporate Sales) MTNL

Jitendra Garg, DGM MTNL

HYPODERMIC NEEDLE THEORY

The Hypodermic Needle theory suggests that the media inject ideas into a passive audience, like giving a pa0ent a drug.

HOW DO ADS EFFECT THE AUDIENCE

McDONALDS WANT YOU TO THINK...

YOU MAY AGREE

OR

DISAGREE

You may think that big macs do taste good, but Ill only have them every now and again

So here we have three separate readings of that one advert

Adver0sement

Preferred Nego0ated Opposi0onal

The preferred reading is the reading media producers hope

audiences will take from the text.

Audience members from outside the target audience may reject the

preferred reading, receiving their own

alterna0ve message.

When audiences acknowledge the preferred reading, but modify it to suit their own values and opinions.

MEDIA

Anna Hazare

Jessica Lal Candle March

POSITIVE

Movies like Munna Bhai & Bunty aur Babli NEGATIVE

FEEDBACK

Feedback plays an important role in the communica0on process. If you get feed back then only you can be assured that the other person was ac0vely listening and that they understood what you said. Feedback is a method of knowing how the message is conveyed and has been interpreted by the audience. Without feedback the communica0on becomes one way communica0on and thus it does not lay grounds for taking the correc0ve measures.

A PRESENTATION BY Aarti Tyagi | Charu Dhanawat | Chetan Singh Kunwar Deepak Singh Bisht | Ramsha Qamar | Shivani Khandelwal FC IV