The Weeknd Fans!A group of girl friends is the perfect target audience for The Weeknd. They enjoy having a good time with their friends and hanging out at eachothers house listening to music. As The Weeknds music isnt really raving music this would be ideal for his fans. They are commercialised people who listen to music channels such as Choice FM, MTV and Kiss. With this they also shop at all the local highstreet shops for example, River Island and Topshop. Aging around 15 to their late 20s. The Weeknd will be promoted widely so as they go to the cinema and group activities like bowling and ice skating on their travels and on they days out they will see the promotion of his new music.