News ReleaseAudi selects Microchip's MOST150 technology for new Audi Q7 SUV'sirtu!l coc"pit infot!in#ent syste#Audi's second combined digital instrument cluster and multi media interface to employMicrochip's MOST150 INIs !ith "S# for seamless connection to system$on$chip1$ August% &015 '(AS)AQ* M+,-./Microchip Technology Inc., a leading provider ofmicrocontroller, mixed-signal, analog and Flash-IP solutions, has announced that AUI A!isnet"or#ingtheAudi virtual coc#pit systeminits ne"high-classQ7SUVModelsusingM$%T&technology, follo"ingasimilar deployment inits TT'oupeModels. %pecifically, Audi isutilisingMicrochip(s$%)***+and$%)***)MOST1500ntelligent(etwor"0nterf!ce+ontrollers10(0+s2,"hichprovide*,+M-psperformanceandsupportallM$%T net"or#datatypes.The$%)***)alsoincludes a .igh %peed U%/ 0.+ interface 1P.23.%I'4, to seamlessly connect "ith the virtual coc#pit(ssystem-on-chip processor.To date, more than *5+ million M$%T interface controllers have -een installed in *)6 car models since0++*. Audi and all ma7or carma#ers have for many years successfully implemented M$%T technology intheir multi-node infotainment net"or#ing systems, as it provides a field-proven, lo"-ris#, "hole-systemsolution. TheM$%T*,+standardalsoprovides8thernet orInternet-protocol net"or#ingcapa-ilities.This latest version of M$%T technology continues to predicta-ly and efficiently transport video, audio,pac#et and control data throughout the vehicle "ithout time-synchronisation protocols, using dedicatedchannels for minimal processor overhead in the main infotainment control unit processors.9:e are very grateful that Audi has once again adopted M$%T*,+ Technology, this time in its ne" ;5%U< model,9 said an Termer, Microchip(s Automotive vice president.M$%T*,+ also provides *,+ M-ps performance and proven electromagnetic-compati-ility18M'4-ehavior. All M$%TI=I's offer industry-standardhard"areinterfaces toprocessor andperipheraldevices for the efficient routing of streaming, pac#et and control data, "hich greatly simplifies moduledesigns. 8nd users can immediately access the vehicle(s infotainment system, due to the M$%T I=I'(sultra-fast net"or# startup -ehavior.The MOST +ooper!tionstandards ena-le automotive $8Ms and their Tier * suppliers "ith a provenand "ell-supported methodologyfor defining and implementing high--and"idth infotainment andAdvanced river Assistance 1AA%4 systems, including a standard physical layer and a ro-ust methodfor system management and control "ith superior relia-ility and ;uality of %ervice 1;o%4. Using M$%Ttechnology also results in reduced "eight for easier compliance "ith environmental regulations.-more-Audi selects Microchip's MOST150 technology for new Audi Q7 SUV's irtu!l coc"pit infot!in#ent syste#$ $ $ $A3out Microchip TechnologyMicrochip Technology Inc. 1=A%A;> M'.P4 is a leading provider of microcontroller, mixed-signal, analog and Flash-IP solutions, providing lo"-ris# product development, lo"er total system cost and faster time to mar#et for thousands of diverse customer applications "orld"ide. .ead?uartered in 'handler, Ari@ona, Microchip offers outstanding technical support along "ith dependa-le delivery and ?uality. For more information, visit the Microchip "e-site at http*44www5#icrochip5co#4,o#ep!ge607&115!.AAANote: The Microchip name and logo, and MOST are registered trademarks of Microchip Technology Incorporated in the U.S.A. andother countries. All other trademarks mentioned herein are the property of their respectie companies.Tags / Keywords: MOST %etwor"ing Technology& Optic!l 'hysic!l (!yer& )M* +##unity& 150 M,ps& +%+* with )-tended .e!tures&All MOST /!t! Types& *ontrol& Synchronous& +sochronous& MOST )thernet '!c"et *h!nel& Stre!#ing& S'+& US0& %etwor" 'orts&US0 $10& 2igh Speed US0 /eice 3'2452S+*6& St!nd!rd So* +nterf!ceBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBBFor editorial contact please contact 8milee - emilee#Cprhu-.com or call +**-6*,*D,E*