Audi Handbook of Sports Communication

Special Edition – Olympic Games Beijing 2008

Prof. Dr. Dr. h.c. Josef Hackforth (Editor) Verlag Rommerskirchen (Publisher)

AG: Dr. Elke Bosselmann (AUDI AG) / Kathrin Richter, B.A. / Jasmin Winter / Wilhelm Dressler / Jiehua Cai

Cooperation: IOC (Lausanne) / DOSB (Dr. Thomas Bach) English und chinese version (30.000 / 100.000 copies)

Content

Preface AUDI AG

Preface Audi Institute for Sports Communication

1. Essays

1.1. History of the Olympic Summer-Games 1936 – 20041.2. Television and the Olympic Games 1936 – 20041.3. Marketing and Sponsoring1.4. China and the Olympic Movement

2. Field of Research – Tables and Charts2.1. Media Research2.2. Opinion Research2.3. Market Research2.4. Olympic Games: Development

3. Olympic Sports- International / Continental Federations- Olympic History- Events- Facts and Figures- Glossary

3.1. Aquatics3.2. Archery 3.3. Athletics 3.4. Badminton3.5. Baseball 3.6. Basketball3.7. Boxing3.8. Canoe / Kayak3.9. Cycling3.10. Equestrian 3.11. Fencing 3.12. Football 3.13. Gymnastics3.14. Handball 3.15. Hockey 3.16. Judo3.17. Modern Penthalon3.18. Rowing3.19. Sailing3.20. Shooting 3.21. Softball3.22. Table Tennis3.23. Taek-Won-Do

3.24. Tennis3.25. Triathlon 3.26. Volleyball3.27. Weightlifting3.28. Wrestling

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