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Progressmagazine SPRING/11
ENHANCED DRIVING:THE NEW AUDI A6 SALOON
A U D I T D I : L O W E R C O 2, H I G H E R M P GT E C H N O L O G Y T H AT C U T S Y O U R C O S T S A
udi Fleet Sales
Audi UK
Yeomans Drive
Blakelands
Milton Keynes
MK14 5AN
BUSINESS REPLY SERVICE
Licence no. NAT14114
The Audi National Fleet Sales TeamAudi Fleet SalesIain CarmichaelHead of Fleet Sales07710 173524
Kim FolcarelliAdministrator01908 601663
Nathan Dennis Fleet Sales Marketing Manager07889 124808
Audi National Fleet Sales Team
Contract Hire and LeasingWarren RichardsNational Contract Hire and Leasing Manager 07764 660641
Nick MitchellService and Technical Manager 07703 404271
Keith AndersonContract Hire and Leasing Manager (North)07808 730921
Henry WilliamsContract Hire and Leasing Manager (South)07908 121897
Joanna AhmetFleet Sales Development Manager07739 592222
Alison ChristieBlue Light Fleet Sales Executive07738 897379
Fleet Sales SupportGina BlaauwAudi Fleet Sales Support Manager0870 241 566301908 601167
Gemma WattsAudi Fleet Sales Executive 01908 601915
Michelle MuntAudi Fleet Sales Executive01908 601174
Sunita SudraAudi Fleet Sales Executive01908 601034
Roger Grainger National Fleet Sales Manager07711 [email protected]
Mark Hamilton Key Account Manager07917 [email protected]
Ruth Austin Key Account Manager07801 [email protected]
Alison DavisBusiness Development Manager07703 [email protected]
● SC: Scotland/North Craig LarsonFleet Sales Manager 07817 511332 [email protected]
● NT: North East Tosh CromptonFleet Sales Manager07983 [email protected]
● MD: Midlands Barbara O’Neill-JoyceFleet Sales Manager07908 [email protected]
● EA: East Anglia Paul O’BrienFleet Sales Manager07989 241112 [email protected]
● SE: South EastSimon LewisFleet Sales Manager07947 [email protected]
● SW: South West/Northern IrelandNeil MumfordFleet Sales Manager 07415 860710 [email protected]
COVER_SPRING_2011_incnewcontacts.indd 2-3 12/4/11 12:10:20
Progress magazine / 03
NEWS //
With its dedicated Concierge service and
vehicle replacement scheme, the 2011 Audi
Chauffeur Programme offers a true peace of
mind package centred on the new A8 3.0 TDI
quattro SE Long Wheelbase.
Designed as the premier choice for chauffeur
and private hire companies, the Programme
provides a finance and support package that
includes tyres, maintenance and servicing.
The A8 Long Wheelbase offers an extra
130mm of rear legroom compared with
standard wheelbase models, while standard
equipment includes MMI 3G navigation with
60gb hard drive, Bluetooth® interface, electric
rear and rear side window blinds, front and rear
seat heating and an electric tilt/slide sunroof.
The programme is based on a three-year,
60,000-mile a year contract hire agreement,
priced from £675 plus VAT per month, including
tyres, maintenance and servicing.
For A BroChurE, CALL ThE ChAuFFEur hoTLInE on
01908 601811 or EMAIL [email protected]
Striking coupé-like looks with a definitive
sporting overtone characterise the new Audi
Q3, which goes on sale in the uk later this year.
Developed throughout with emphasis on
efficiency and advanced technology, the Audi
Q3 weighs less than 1,500kg in standard trim,
while its drag coefficient of just 0.32 enhances
fuel efficiency. The bonnet and tailgate are
made of aluminum, while the passenger
compartment features many ultra-high-
strength steels for maximum occupant safety.
Three four-cylinder engines will be
available at launch – 2.0 TDI 177PS, 2.0 TFSI
170PS and 2.0 TFSI 211PS, all featuring brake
energy recuperation and engine start-stop.
The 2.0 TDI 170PS and 2.0 TFSI 211PS
units drive through Audi’s innovative 7-speed
S tronic transmission, and quattro all-wheel
drive features across the range. A 2.0 TDI
140PS model with front-wheel drive will join
the line-up later.
Inside, the Audi Q3 is a generously
equipped five-seater with a 460-litre boot, and
a full range of high-end options is available
to enable customers to build their car to their
exact specification.
Audi Chauffeur Programme goes live
Audi Q3 adopts sporting coupé-like styling, with premium luxury as standard
hoW caN you reduce your company
car fleet’s carbon footprint while still
maintaining the benefit of a company car?
It’s a common question, but one
which can be answered by imposing a
Co2 emissions cap on your fleet. At Audi,
advancing technology has dramatically
improved the efficiency of our model
range, so much so that even our larger
executive models are cleaner than much
smaller models of a few years ago.
The new Audi A6, for example, is a case
in point: Co2 emissions from 129g/km put
it at the forefront of the executive sector,
while fuel consumption is a clear 19%
improved compared with the outgoing
model. And that’s going to help when fuel
prices are topping 140p/litre for diesel.
Elsewhere, we introduce a new,
restructured, Audi Fleet Sales and look
at the future for fuel; what can we do to
minimise ever-rising costs?
IAIn CArMIChAEL
hEAD oF FLEET SALES
AuDI uk
audi Fleet Sales audi uK yeomans Drive Blakelands Milton Keynes MK14 5aN
0870 241 5663
audifleetsales.co.uk
While every effort has been made to ensure the contents of this magazine were accurate at the time of going to press (April 2011), the information given with regard to the tax liability of drivers is for guidance only. The tax position for different drivers will vary according to their personal circumstances and drivers should consult a tax accountant for specialist advice. All tax figures are based on the latest production models. Please check with your supplying dealer the official carbon dioxide emissions of the model in which you are interested. The right is reserved to change specifications, features and prices without prior notice. To avoid misunderstandings, please contact Audi uk on 0870 241 5663 for advice on any alterations made since the date of publication.
03 //
10 //
14 //
16 //
coNTENTS //
0 3 // n E W SThe Audi Q3 revealed, plus Geneva debut for A3 concept
0 8 // A u D I A 1The Audi A1 is named 2011 Car of the Year by What Car?
1 0 // F u E L A n D T h E F u T u r EAudi efficiency holds the key to reducing fuel consumption
1 2 // T h E n E W A 6 S A L o o nCo2 emissions from 129g/km are just the start in the new A6
1 4 // I n T E r V I E W : r o G E r G r A I n G E rThe new structure revealed for Audi Fleet Sales
1 6 // C o 2 C A P P I n GLimiting your fleet’s emissions can pay dividends all round
1 8 // G r E E n E r M A C h I n E SMore than 180 Audis have Co2 emissions of 160g/km or less
1 9 // A u D I F L E E T S A L E SSales team contact details, and our Manchester united tickets competition
Cert no. TT-COC-002342
Progressmagazine
12 //
02-07_Progress_News.indd 2-3 14/4/11 08:54:45
NEWS //
Progress magazine / 05
Government’s ‘Budget for growth’ reduced fuel duty but other key points raised tax costs
new A6 range bolstered by hybrid concept at Detroit Show, while sensational new rS 3 Sportback debuts in Geneva
A reduction in fuel duty of 1p/litre was the main
feature of this year’s Budget, but it appears to
have had little impact on pump prices in the weeks
following the Budget.
But the previous administration’s controversial
‘fuel duty escalator’, announced in Budget 2009,
is to be abolished and replaced by a ‘fair fuel
stabiliser’ where fuel duty will increase by the retail
Price Index when oil prices are high. In years when
the oil price falls below a set trigger price, the
Government will increase fuel duty by rPI plus 1p/
litre. A trigger price of $75 per barrel is believed
appropriate, but the final level and mechanism will
be set after consultation.
other key Budget findings are detailed below:
• The 10% threshold for CO2 emissions-based
company car tax is set at 120g/km in 2011/12.
From April 2012 the 10% BIk tax threshold will
apply to cars with Co2 emissions of 99g/km or
less. The rate for cars with emissions of 100-
105g/km will be 11%, increasing by 1% for every
5g/km to the maximum of 35%.
• Vehicle Excise Duty rates rose in line with the
retail Price Index in 2011/12, applicable from
1 April 2011. Cars with Co2 emissions of up to
100g/km remain VED-exempt in 2011/12.
• The fuel benefit charge multiplier used to
calculate tax due on ‘free’ fuel for private use rose
from £18,000 to £18,800 on 6 April 2011.
• Approved Mileage Allowance Payments (AMAP)
rates rose to 45p/mile for the first 10,000
business miles from 6 April 2011, remaining at
25p/mile for business mileage over 10,000.
• The £80,000 price cap used to calculate BIK tax
was abolished on 6 April 2011, with qualifying
cars’ full P11D prices used from this date.
• Class 1A NICs, paid by employers on company
cars, rose by 1% to 13.8% on 6 April 2011.
For MorE InForMATIon, SEE AuDIFLEETSALES.
Co.uk AnD CLICk ThE ‘CoMPAnY CAr TA x’ BuT Ton.
Among the impressive statistics for the new Audi
A6 Saloon – which include Co2 emissions from just
129g/km and combined fuel consumption of up to
57.6mpg – is news that a hybrid version of the high-
tech new executive model is likely join the range.
Shown at the Detroit Show in January, and
destined to become the second hybrid in the range
after the forthcoming Audi Q5 hybrid, the A6 hybrid
concept (above) combines a 2.0-litre TFSI petrol
engine with an electric motor for zero emission
urban driving and up to 45.6mpg combined, yet will
also have 245PS on tap for strong performance.
G E N E va c o N c E p T S h o W c a S E S
T E c h N o l o G y- p a c K E D a 3 F o u r - D o o r
S a l o o N D E S i G N S T u D y //
The Audi A3 has been reinterpreted as a four-
door saloon, or ‘notchback’, in a new design
study revealed at the Geneva Motor Show.
Powered by a five-cylinder 2.5 TFSI engine
developing 408PS and driving through a seven-
speed S tronic twin-clutch transmission, the
concept is the most powerful factory-produced
A3 and introduces much new technology.
The concept’s relatively low kerb weight of
1,540kg is achieved by the use of aluminium
for the doors, bonnet and bootlid, with some
components such as the grille surround, air
intake and rear apron made of carbon fibre
reinforced plastic.
Energy recuperation and a highly efficient
power steering system are among other design
efficiencies which help the concept achieve
Co2 emissions of 212g/km and combined fuel
consumption of 31.0mpg, despite a 0-62mph
time of 4.1secs and top speed of 155mph.
nEWS In BrIEF
PE
TEr
Bu
rn
Meanwhile, Geneva played host to the
blistering new rS 3 Sportback (pictured below),
priced from £39,930 roTr.
The five-cylinder 2.5 TFSI 340PS engine drives
through a seven-speed S tronic transmission and the
latest quattro system to offer a 0-62mph time of
just 4.6secs. 19” alloy wheels, rS body styling and
a Sport button that changes throttle response and
exhaust note are just part of the standard specification.
F or FurThEr InF orM AT Ion, SEE
AuDI.Co.uk /nE W- C Ar S/A 3/r S3-SPorTBACk.hTML
PE
TEr
Bu
rn
02-07_Progress_News.indd 4-5 14/4/11 08:54:55
Progress magazine / 07
NEWS //
new ‘closed’ r18 TDI aims for Le Mans title
Audi Q5 hybrid nears production status
new 1.4 TFSI 185PS model joins A1 range
Super-fast broadband technology features in new A8 Long Wheelbase prototype
Audi contests Le Mans on June 11/12 with a
closed cockpit sports car, the r18 TDI, pictured
above and below, for the first time since 1999.
The latest Evolution 2 version of the new
race car was test-driven for the first time at
Sebring in March. All ten Audi race drivers
were involved in testing the car, clocking up
thousands of kilometres to generate important
findings relating to set-up, aerodynamics,
tyres, cooling and reliability.
The r18 TDI is scheduled to compete
for the first time in the 6 hour race at Spa-
Francorchamps, Belgium, on May 7.
offering the power of a V6 with the fuel
consumption of a four-cylinder TDI, the Audi
Q5 hybrid quattro being readied for production
is the pioneer of electric mobility for Audi.
It uses a full hybrid system (pictured
above) that combines the multi award-winning
2.0 TFSI petrol engine with a 33 kilowatt
electric motor powered by a high performance
Lithium-Ion battery, giving a total output of
245PS and 480nm of torque.
on winding roads, which require frequent
acceleration and braking, the car’s control
system comes into its own by using electric
power, recuperation or the hybrid drive system,
depending on its requirements.
Driving at higher speeds involves both
electric and conventional petrol engines, while
for additional power S mode deploys the full
performance potential of the hybrid system
with a boost function that uses both engines to
deliver an 245PS and 480 nm of torque.
a u D i c E N T r E S v o T E D B E S T
F r a N c h i S E D D E a l E r S i N F N 5 0 //
Audi Centres have been voted ‘best franchised
dealers’ for the second year running in the Fleet
news 50 survey.
The top 50 leasing companies in the
uk were asked by Fleet news to rate the
performance of franchised dealers and
Audi came out in first place, ahead of BMW
and Volkswagen in second and third places
respectively.
Audi uk head of Fleet Sales, Iain
Carmichael, comments: ‘This excellent result
is further proof of the effectiveness of all the
hard work put in by the Audi Centre network to
delight our fleet customers.’
.
nEWS In BrIEF
A combination of turbocharging AnD super-
charging boost efficiency to a whole new level
in the A1 1.4 TFSI 185PS S line.
Despite a 0-62mph time of 6.9secs and
top speed of 141mph, Co2 emissions are just
139g/km, with combined fuel consumption of
an impressive 47.9mpg. Seven-speed S tronic
transmission is standard equipment, delivering
power to the front wheels.
Available to order now, the A1 1.4 TFSI
185PS S line is priced from £20,710 roTr.
A new even more technologically-advanced version of the A8 Long Wheelbase
featuring broadband internet with long-term evolution (LTE) technology has been
unveiled by Audi.
Developed in collaboration with communications pioneer Alcatel-Lucent,
the fourth generation (‘4G’) LTE technology offers data transfer speeds of up to
100Mbps, similar to a fixed-line broadband connection. It enables passengers in
the prototype to stream music, high-definition videos and other data on up to six
computer or mobile phone devices with ease.
While current 3G connections can offer data transfer speeds of only around
14.4Mbps, LTE can cope with large numbers of users streaming data, even at peak
times, because of its extra bandwidth.
‘We will use LTE technology to extend our advantage in automotive networking
and further consolidate the Audi connect strategy,’ explained Michael Dick, Audi Board
Member for Technical Development, during the presentation of the A8 L prototype.
he added that automotive LTE technology is being readied for series production
following Audi chairman rupert Stadler’s announcement at the Consumer Electronics
Show in Las Vegas last year that LTE technology would be used in cars by early 2011.
Just eight weeks into the year, Audi and Alcatel-Lucent have revealed the fully-
functioning A8 Long Wheelbase prototype.
Coolant lines
high-voltage wiring harness
high-voltage battery module
Battery cooling module
Power electronics
Electric air conditioning compressor
02-07_Progress_News.indd 6-7 14/4/11 08:55:04
The Audi A1 has been crowned Car of the Year
2011 – and was also named Best Supermini – at the
prestigious What Car? Awards.
Steve Fowler, What Car? editor-in-chief, said: ‘If
ever there has been a car that has hit the nail squarely
and firmly on the head, the Audi A1 is it.
‘More and more buyers are looking for smaller,
more efficient cars, but with the luxury trappings of
much larger cars. That’s exactly what Audi has given
them – a super-stylish, high quality small car that’s
affordable and great fun, too.
Progress magazine / 09
WHAT CAR? CAR OF THE YEAR //
THE AUDI A1: WHAT CAR? C AR OF THE YE AR 2011
‘The A1 is the right car at the right time: a car that
blends desirability and ability with frugal financials –
the perfect combination.’
With its luxurious specification and the renowned
build and finish that’s a part of every Audi, the A1
enables customers to enjoy premium values in a
compact new package.
The What Car? Car of the Year Award focuses
specifically on the A1 1.4 TFSI Sport, which comes
as standard with sophisticated equipment including
Electronic Stability Programme (ESP), 16” alloy wheels,
Model 23 monthly Initial rental Term Annual Excess mileage rentals (plus VAT) (plus VAT) (months) mileage (plus VAT)A1 1.6 TDI105PS Sport £199.08 £597.24 24 10,000 5.76p/mile
CONTRACT HIRE EXAMPLE: AUDI A1 1.6 TDI 105PS SPORT
F O R M O R E I N F O R M A T I O N O N T H E A U D I A 1 R A N G E
P L E A S E V I S I T A U D I . C O . U K / A 1
CAR OFTHE YEARCAR OF THE YEAR 2011
Business users only: Further charges may be payable when vehicle is returned. Indemnities may be required. Subject to status. Available to over 18s from participating Centres only for vehicles ordered before 30 June 2011 and delivered by 31 July 2011 (subject to availability). Offer may be varied or withdrawn at any time. Specification correct at time of publication. Prices quoted and example shown correct at time of publication (April 2011) and do not take into account any variation to government taxes or charges arising after the date of publication. Terms and conditions apply. Audi Finance, Freepost Audi Finance. Model shown is A1 1.4 TFSI 122PS S line with optional alloy wheels, roof contrast line and xenon headlights available at extra cost. For further information on the Audi A1, please visit audi.co.uk/a1
Sports suspension, air conditioning, Sports front seats,
Bluetooth® interface and a Concert radio/CD/MP3
player with 6.5” retractable screen.
Such a specification makes it easy to understand
why, at the 2010 What Car? Awards, the A1 took the
coveted Reader Award, where readers voted it the most
exciting new car to be launched over the next year.
‘We know that the Audi A1 has been exhaustively
tested and analysed by the What Car? team,’ said
Jeremy Hicks, Director of Audi UK, ‘and this makes us
especially proud to receive this expert recognition.’
T h e A u d i A 1 h a s b e e n n a m e d W h a t C a r? m a g a z i n e C a r o f t h e Ye a r 2 0 11 – a n d a l s o p i c k e d u p t h e t r o p h y f o r B e s t S u p e r m i n i . A f i t t i n g t r i b u t e t o C o n c e n t r a t e d V o r s p r u n g d u r c h Te c h n i k
08-09 A1_COTY.indd 6-7 12/4/11 11:06:39
Progress magazine / 11
FUEL 2011 //
There is a lot of oil still in the ground: some experts
estimate a trillion barrels. So why should there be a
concern over fuel prices and shortages when there is
still a plentiful supply?
The problem is not the amount of oil still available,
it’s the cost of getting it out of the ground.
Most oil fields produce the first third of their
output relatively quickly and cheaply, but the
remainder becomes increasingly hard – and expensive
– to access until the effort and cost put in exceeds the
prices that can be achieved.
Indeed, the issue is that more and more fields
are reaching this point every year. Hence deep water
drilling, a fantastically complex and expensive process
that as BP’s Deepwater Horizon platform proved last
year, can have significant environmental dangers too.
‘Easy’ oil production results in a cost of perhaps
$40 a barrel, but that point was reached around five
years ago. Apart from Saudi Arabia, which claims
to still have significant reserves of conventional
production oil, all other established oil-producing
countries are on the wrong side of the production
curve. And Saudi Arabia, not surprisingly, shows
little inclination to increase production to bring barrel
prices down.
Because the spare capacity of cheap oil is so low,
any issue in producer countries, such as Libya or
Bahrain, provokes a jittery market still further, pushing
prices up. It means that global oil production is now in
a state where marked drops in barrel price are almost
impossible to achieve. Only by more efficient use of
the oil in each barrel can the effect of the cost be
mitigated by businesses.
Projections by the International Energy Agency
suggest that we are starting to find ways to reduce
consumption. It now believes global consumption in
2030 will be 99 million barrels a day (mbpd), when
previously it had projected 130mbpd. Unfortunately, it
seems total oil production by then is likely to 90mbpd
or thereabouts.
“ANY ISSUE IN PRODUCER COUNTRIES, SUCH AS LIBYA OR BAHRAIN, PROVOKES A JITTERY MARKET STILL FURTHER”
FROM THE GROUND UPG l o b a l o i l m a r k e t s a r e t h e b i g g e s t i n f l u e n c e o n f u e l c o s t s , a n d p r i c e s h a v e b e e n i n e x o r a b l y r i s i n g . C a n w e e x p e c t a c h a n g e i n f o r t u n e s i n t h e f u t u r e ?
CAN GOVERNMENT INTERVENTION REDUCE FUEL PRICES?Even with the introduction of the Government’s ‘fair
fuel stabiliser’, abolition of the fuel duty escalator
and the cut in fuel duty, expect prices to stay high. On
Budget day, Chancellor George Osborne cut fuel duty by
1p/litre, to 57.95p/litre on diesel. But in January 2012
the inflationary recalculation will see it rise to 60.97p.
The fuel duty escalator is to be replaced with the
fair fuel stabiliser that increases tax on North Sea oil
production when oil prices are high.
When oil prices are high (with the Government
assuming a figure around $75 per barrel as the tipping
point between high and low) fuel duty will increase
by inflation only. UK oil and gas production is more
profitable at such times, so the Government believes
it is fair that companies should contribute more;
accordingly the supplementary charge on oil and gas
production will increase to 32% from around 20%.
But it will not bring prices down, although it may
well mitigate against considerably higher costs.
THE SOLUTION: A MORE EFFICIENT FLEET
Looking at the Government’s action and global
energy trends, businesses that are hoping for oil and
fuel prices to drop significantly to cut fleet budgets
will be waiting a long time. It seems only proactivity
will effect change.
Obviously choosing more efficient cars will help:
every Audi, for example, uses the latest TDI and
TFSI engine technology for maximum efficiency.
Many Audi models are also equipped with state-of-
the-art engine start-stop and brake recuperation
technology which saves up to 0.4 litre of fuel for
every 60 miles.
Educating and even actively training driving
employees to think economy first and pace second
can also pay real, quantifiable, dividends.
And then there are the simple things such as
keeping tyres inflated correctly and driving with
more appreciation for your surroundings to keep
momentum up and braking and acceleration down.
10-11 Fuel 2011.indd 4-5 12/4/11 10:47:40
The new Audi A6 Saloon embraces the most modern
engineering technology with lavish specification that
sets a new benchmark in the executive sector.
Redesigned from the ground up, the new A6’s
sleek looks combine Audi’s latest exterior styling
language with exceptional aerodynamic efficiency,
while the interior exudes a new sense of premium
quality, luxury and prestige.
And with communications and navigation
technology adopted from the sophisticated systems
first seen in the A8 and new A7 Sportback, the
new A6 is among the most advanced models in
the executive sector.
Progress magazine / 13
THE NEW AUDI A6 SALOON //
‘ITS SLEEK LOOKS EMBODY THE LATEST AUDI EXTERIOR STYLING LANGUAGE’
CO2 FROM 129G/KM; MPG REDUCED BY 19%
Intelligent use of steel and aluminium in its
construction ensures the new A6’s body structure is
significantly ligher than that of the outgoing model.
Combined with a choice of powerful and
economical TDI and TFSI engines, it leads to a 19%
reduction in fuel consumption and CO2 emissions
from just 129g/km (2.0 TDI 177PS manual). Even
the 204PS 3.0 TDI models with 8-speed multitronic
transmission as standard – emit just 133g/km.
At the top of the range, the 3.0 TDI quattro still
falls below the crucial 160g/km threshold for reduced
capital allowances with CO2 emissions of 156g/km.
Engine Power Combined CO2 (PS) mpg (g/km)2.0 TDI manual 177PS 57.6 1292.0 TDI multitronic 177PS 56.5 1323.0 TDI multitronic 204PS 55.3 1333.0 TDI quattro S tronic 245PS 47.9 1563.0 TFSI quattro S tronic 300PS 34.4 190
THE NEW AUDI A6 SALOON ENGINE RANGE:
F O R M O R E I N F O R M A T I O N O N T H E N E W A U D I A 6
R A N G E P L E A S E V I S I T A U D I . C O . U K / A 6
T h e l i g h t e r, m o r e e c o n o m i c a l , c l e a n e r, m o r e l u x u r i o u s n e w A u d i A 6 i s h e r e
EQUIPPED LIKE NEVER BEFORE
Lavish equipment levels mean the new Audi A6 is one
of the best-specified models in its class, whether you
choose the SE or S line trim level.
Standard equipment on every A6 includes 17” alloy
wheels (18” on S line), Driver’s Information System,
Milano leather upholstery, dual-zone climate control,
SD card-based satellite navigation, Bluetooth®
interface, Audi drive select with new efficiency mode
and Audi parking system plus, offering front and rear
parking assistance with MMI display.
Available to order now, new A6 prices start at
£30,145 ROTR for the 2.0 TDI 177PS SE manual.
Right and below, SD card-based satellite navigation with a 6.5” colour screen is standard equipment on every new Audi A6, along with Bluetooth®, Audi parking system plus and Audi drive select for the optimum driving experience. (Note: model shown right and below is equipped with MMI Navigation Plus, available at extra cost)
Right, luxurious Milano leather upholstery also features as standard
12-13 NEW A6.indd 2-3 12/4/11 11:45:25
Progress magazine / 15
THE INTERVIEW //
Extending the professionalism of the Audi Fleet
Sales team is a key priority for Roger Grainger,
National Fleet Sales Manager at Audi UK.
The strategy has seen the development of a
revised fleet sales structure with a new role of
Business Development Manager as well as two Key
Account Managers supported by six regionally based
Fleet Sales Managers split over revised territories.
Joining Ruth Austin as the second Key Account
Manager is Mark Hamilton, while the new Business
Development Manager role will be filled by Alison
Davis who moves over from her previous position as
Fleet Sales Manager.
‘The new structure will ensure we look after
our larger fleet customers to develop long-term
partnerships,’ says Grainger, ‘while our Business
Development Manager will start to build dialogue with
fleets where we have little or no direct relationship.’
Meanwhile, the team of six Fleet Sales Managers
will liaise directly with operators of 100-plus vehicles,
and work closely with the Local Business Development
Managers in the Audi Centre network.
Local Business Development Managers can
provide an invaluable local resource for the business
community. Working with the Audi UK Fleet Sales
Team, they help ensure that no corporate customer,
whatever their fleet size, is left wanting for
comprehensive account management.
‘In effect, the Fleet Sales Managers will also adopt
an element of business development in their roles,’
continues Grainger. ‘Company car drivers local to
each Audi Centre can expect to be treated like retail
customers, with a full service tailored to their needs
available from their LBDM.’
“WITHOUT A DOUBT WE ARE ENTERING AN ERA WHERE COST CONTROL HAS A GREATER MEANING THAN EVER.”
THE INTERVIE W: ROGER GR AINGER A n e w s a l e s s t r u c t u r e i s k e y t o t h e s t r a t e g y f o r a s t r o n g e r f u t u r e , s a y s A u d i U K ’ s N a t i o n a l F l e e t S a l e s M a n a g e r
ENVIRONMENTAL RESPONSIBILITY
The latest technology ensures Audi has one of the
cleanest model ranges on sale, with over 30 models
available with CO2 emissions of 120g/km or less.
‘Audi TDI technology is the main driver behind
such efficiency,’ says Grainger.
‘With models such as the new A6 2.0 TDI with its
CO2 emissions of just 129g/km, it’s possible to blend
the luxury and prestige of a larger car with reduced
BIK tax liabilities while keeping an eye on operating
costs and the environment.
‘That’s a real consideration for many fleets
where prestige plays an important part in their own
brand image,’ he continues, ‘and in situations where
the company car is central to staff incentive and
retention, it’s essential to offer cars that deliver
while helping to drive down carbon footprint.’
THE FUTURE
‘Without a doubt we are entering an era where
cost control has a greater meaning than ever,’ says
Grainger. ‘We like to think we are pioneering new
developments, with new technology striving for
more efficient solutions to everyday situations.
‘The new Fleet Sales structure is just part of our
strategy for a stronger future,’ says Grainger. ‘While
we intend to build on our relationships with larger
fleets, we will be connecting even more positively
with smaller operators and company car drivers.
‘Our new team of Fleet Sales Managers will be
working with Local Business Development Managers
to channel enquiries to Audi Centres, where
customers can sample for themselves – perhaps for
the first time – the Audi Brand Experience. We feel
sure they won’t be disappointed.’
PH
OTO
GR
AP
HY
: SC
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IS
14-15 RogerGrainger.indd 2-3 12/4/11 11:48:36
COCO2CO2COProgress magazine / 17
INTRODUCING A CO2 CAP //
Capping company car CO2 emissions levels is a
favourite business strategy in the current economic
climate; it’s not hard to see why setting a limit can
produce benefits for employers and employees alike.
The increasing efficiency of the latest models,
without compromise in performance or comfort,
makes it easy for drivers to choose an attractive
company car. Rising fuel prices and significant tax
breaks for lower-emitting models also underline the
sense of selecting cleaner, more economical, cars.
Question is, where exactly should your CO2 cap
fall? The answer is that it will vary for most businesses
depending on need, but by far the most applied figure
at the top end of choice lists is 160g/km.
Cars emitting 160g/km of CO2 or more are subject
to higher tax than cleaner models, and overall could
cost as much as £30 per car per month more whether
you lease or buy.
LUXURY WITH LOWER EMISSIONS
With luxury executive models now becoming
available with CO2 emissions well below the 160g/km
threshold, even the boardroom is likely to find a cap
acceptable: the new Audi A6 Saloon, for example, has
CO2 emissions starting from just 129g/km for the
2.0 TDI 177PS SE.
So just how stringent can you be further down
the choice list? There are plenty of cars with CO2
emissions even below 110g/km that will do the
job for many company drivers. But it must be
remembered that for many employees the company
car is a strong benefit, and pushing drivers into
unsuitable vehicles purely to lower overall emissions
and costs may have a negative impact.
Arval, one of Britain’s biggest leasing
companies, is conscious of the employee benefits
of company cars. Jon Mackney, Head of Consultancy
‘ INCRE ASING EFFICIENCY MAKES IT E ASY FOR DRIVERS TO CHOOSE AN AT TR ACTIVE COMPANY C AR’I n t r o d u c i n g a C O 2 e m i s s i o n s c a p f o r y o u r c o m p a n y c a r f l e e t n e e d n o t b e a s p a i n f u l a s i t s o u n d s , a s s e t t i n g a l i m i t c a n w o r k w e l l f o r e m p l o y e r s , e m p l o y e e s a n d t h e e n v i r o n m e n t
at Arval, comments: ‘While managing fleet CO2
emissions is a positive activity, we have seen a
number of instances where companies are capping
CO2 at very low levels while also offering employees
the option of opting out of the company car scheme
and taking cash instead.
‘Faced with a more restricted choice of company
car, increasing numbers of staff were migrating
to the cash option – false economy if all it does is
drive employees into opting out and choosing more
polluting private cars.’
DON’T OVERLOOK THE INCENTIVE
There’s also the issue of staff retention, as
restricting choice too much may see key staff
leaving for other employers that offer vehicles
more suited to their lifestyle aspirations. After all,
the provision of the right kind of company car is an
emotive subject for many.
Mackney adds: ‘Fleets must find a happy medium
and capping CO2 is an approach that we often
recommend. Arval’s own company car choice list is
restricted by emissions and we have worked with
a number of companies that have succeeded in
getting this balance right.’
ADOPT A GRADUAL APPROACH
If you are considering introducing CO2 caps for
specific employee grades, it is often best to take
a gradual approach, but with a plan to gradually
reduce the cap as improving technologies allow.
This is especially useful because inflation-
adjusted fuel prices have been rising by around 2.5%
per year for nearly a decade; in turn, this means
fleets need to cut their fuel use by 10% every four
years just to hold their costs level.
It is also worth basing your vehicle choice list on
whole-life costs rather than purely CO2. Because
this approach takes account of fuel used and
residual values – which are often stronger for more
fuel-efficient vehicles – it tends to favour vehicles
with lower emissions, meaning that all the elements
go hand-in-hand and you can bring emissions down
without adopting any draconian steps.
Another tactic to bring in a capping policy is to
incentivise drivers. Several fleets have introduced
schemes whereby employees are entitled to choose
a higher-spec model in return for agreeing to choose
one with lower emissions of CO2.
So introduced intelligently, a fleet with capped
CO2 at various levels, set with the help of whole-
life cost analysis and attractive, fit-for-purpose,
models can offer a win-win-win outcome – where
the employer, employees and the environment can
all derive significant benefit.
F O R M O R E
I N F O R M A T I O N
O N T H E N E W
A U D I A 6 S A L O O N
W I T H C O 2
E M I S S I O N S F R O M
1 2 9 G / K M V I S I T
A U D I . C O . U K / A 6
The new Audi A6
has CO2 emissions
from a class-leading
129g/km, putting
it among the most
efficient executive
models on sale
16-17 CappingCO2.indd 4-5 12/4/11 11:53:28
S 992
KLA 314
REU 901
598 LXS
655 NAX
501 SEY
LJV 522
NGB 212
RSW 998
SC
SW
SW
SE
EAMD
NT
Progress magazine / 19
COMPETITION //SUB-160G/KM AUDI MODELS //
WIN TICKE TS TO SEE MANCHESTER UNITED IN ACTIONManchester United is among the premier
football clubs in the world, and Audi Progress
is giving you the chance to win tickets to see a
world-class match. Simply by completing and
returning the coupon below, you will have the
chance of winning a fabulous chauff eur-driven
trip to see Manchester United in action at the
famous Old Traff ord ground.
A1 1.6 TDI 105PS 99g/km 1.2 TFSI 86PS 118g/km1.4 TFSI 122PS 124g/km1.4 TFSI 185PS 139g/km
A3 1.6 TDI Standard 105PS 99g/km1.6 TDI 105PS 109g/km2.0 TDI 140PS 115g/km2.0 TDI 170PS 123g/km2.0 TDI quattro 170PS 135g/km1.2 TFSI 105PS 127g/km1.4 TFSI 125PS 132g/km 1.8 TFSI 160PS 152g/km
A3 Cabriolet 1.6 TDI 105PS 114g/km2.0 TDI 140PS 119g/km1.2 TFSI 105PS 132g/km1.8 TFSI 160PS 156g/km
A3 Sportback 1.6 TDI 105PS 109g/km2.0 TDI 140PS 115g/km 2.0 TDI 170PS 123g/km2.0 TDI quattro 170PS 135g/km1.2 TFSI 105PS 127g/km1.4 TFSI 125PS 134g/km 1.8 TFSI 160PS 153g/km
A4 Saloon 2.0 TDI 136PS 120g/km2.0 TDI multitronic 143PS 149g/km2.0 TDI 170PS 134g/km2.0 TDI quattro 170PS 145g/km2.0 TFSI 211PS 149g/km
A4 Avant 2.0 TDIe 136PS 120g/km2.0 TDI S line/Black Edition 136PS 125g/km2.0 TDI multitronic 143PS 155g/km2.0 TDI 170PS 144g/km2.0 TDI quattro 170PS 149g/km 2.0 TFSI 211PS 154g/km
A5 Coupé 2.0 TDI 170PS 134g/km2.0 TDI quattro 170PS 144g/km2.0 TFSI 180PS 149g/km2.0 TFSI 211PS 149g/km
A5 Sportback 2.0 TDI 143PS 135g/km 2.0 TDI 170PS 137g/km2.0 TDI quattro 170PS 144g/km 2.0 TDI multitronic 143PS 152g/km2.0 TFSI 180PS 152g/km2.0 TFSI 211PS 152g/km
A5 Cabriolet 2.0 TDI 170PS 144g/km2.0 TFSI 211PS 159g/km
New A6 Saloon (C7) 2.0 TDI 177PS 129g/km2.0 TDI multitronic 177PS 132g/km3.0 TDI 204PS 133g/km3.0 TDI quattro 245PS 158g/km
A6 Avant (C6) 2.0 TDIe 136PS 139g/km2.0 TDI 170PS 152g/km
A7 Sportback 3.0 TDI multitronic 204PS 139g/km 3.0 TDI quattro 245PS 158g/km
Audi TT Coupé 2.0 TDI quattro 170PS 139g/km2.0 TFSI 211PS 154g/km
Audi TT Roadster 2.0 TDI quattro 170PS 144g/km1.8 TFSI 160PS 152g/km2.0 TFSI 211PS 154g/km
All models quoted are equipped with manual transmission unless otherwise stated. Please consult your local Audi Centre for full details of emissions levels for models with automatic transmission.
F O R F U R T H E R D E T A I L S O N
A N Y M O D E L I N T H E A U D I
R A N G E , P L E A S E C A L L
0 8 7 0 2 4 1 5 6 6 3 , O R V I S I T
A U D I F L E E T S A L E S . C O . U K
T h e r e a r e o v e r 1 8 0 A u d i m o d e l s w i t h C O 2 e m i s s i o n s o f 1 6 0 g / k m o r l e s s – m o r e t h a n a n y o t h e r p r e s t i g e m a n u f a c t u r e r – a n d t h a t e x c l u d e s q u a l i f y i n g m o d e l s w i t h a u t o m a t i c t r a n s m i s s i o n . S o s e l e c t i n g y o u r f l e e t t o b e n e f i t f r o m t h e 2 0 % c a p i t a l a l l o w a n c e w r i t e - d o w n i n 2 0 1 1 s h o u l d b e e a s y
GREENER MACHINES THE AUDI NATIONAL FLEE T SALES TE AM
All completed coupons will be entered into our free draw to win a
pair of tickets to watch Manchester United in a home match at Old
Traff ord during the 2011/12 season. The closing date for entries is
24 June 2011. For terms and conditions see below.
Name.......................................................................................
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Company address.......................................................................
.................................................................................................
............................................ Postcode.......................................
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Who is responsible for fl eet purchasing decisions?
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To register for a test drive, please state which model you are
interested in driving....................................................................
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Data Protection Act 1998: We, Audi (UK), our Audi Centres, Authorised Repairers and other Group Companies, will hold your information. Wherever you request further information about our products or ask for a test drive, we will use your information for that purpose. In addition, we would like to keep you up to date on any products and services that may be of interest to you. We or they may contact you by mail, telephone, e-mail or other electronic messaging service. If you would like to be contacted in future by e-mail or SMS, please tick If you do not wish to be contacted by mail or telephone, please tick this box Please note that we send brochures to UK addresses only, and BFPO numbers cannot be fulfi lled.You have the right to ask for a copy of the information held by us in our records in return for payment of a small fee. You also have the right to require us to correct any inaccuracies in your information. Audi (UK) is a trading name of Volkswagen Group United Kingdom Limited. By submitting this form you expressly consent that the Manchester United (MU) Group (being all companies with the MU name) and the other MU Commercial partners (as both may change over time) may share and use your personal information (a) to provide market products and services you request, (b) for consumer profi ling and market research, and (c) unless you tick the boxes below, to contact you by post, phone or electronically (including email, text and Digital TV) about MU-related products, services, off ers and events. If you do not wish to receive details of products, services, off ers and events from MU Group MU Commercial Partners, please tick the relevant box.Prize draw terms and conditions: The prize is a chauff eur-driven trip and two tickets to a Manchester United football match to be confi rmed. Entries must be made on the offi cial entry form (above). The winner will be drawn at random from all entries received and will be notifi ed by telephone shortly after the closing date, 24 June 2011. The name of the winner will be made available on receipt of a stamped self-addressed envelope received by the promoter, Volkswagen Group United Kingdom Ltd, before 29 July 2011. The judges’ decision is fi nal. The prize is non-transferable. One entry per person. There is no cash alternative. Audi UK reserves its right to substitute any prize with a prize of equivalent or higher value in the event of circumstances outside its control.
SC: SCOTLAND/NORTHAB - all; BB - all; BD24; BL - all; CA - all; CH1-8, 34, 60-66, 88, 99; CW6, 8, 12; DD - all; DG - all; DH - all; DL1-6, 9-17; EH - all; FK - all; FY - all; G - all; IM - all; IV - all; KA - all; KW - all; KY - all; L40; LA - all; LL - all; M18-20, 22-24, 26-29, 34, 35, 38, 43, 45, 46, 90; ML - all; NE - all; OL1-14, 95; PA - all; PH - all; PR0-9, 11, 25, 26; SK - all; SR1-9; ST8, 13; SY14; TD - all; TS - all; WA6, 7, 14-16; WN1, 2, 7; YO21, 22
NT: NORTH EASTBD1-23, 97-99; CH27, 41-49; CV13; CW9; DE1, 3-7, 11, 13-15, 21-24, 45, 55, 56, 65, 72-75, 99; DL7, 8; DN - all; HD - all; HG - all; HU - all; HX - all; L1-39, 67, 69-75; LE1-14, 17-19, 67, 87, 95; LN1-13; LS1-29, 98, 99; M1-9, 11-17, 21, 25, 30-33, 40, 41, 44, 50, 60, 99; NG1-25, 31, 32, 34, 80, 90; OL15,16; PE11, 12, 20-25; PR8; S - all; WA1-5, 8-13, 88; WF - all; WN3-6, 8; YO1, 7, 8, 10-19, 23-26, 30-32, 41-43, 51, 60-62, 90, 91, 95
MD: MIDLANDSB1-50, 60-80, 90-98; CV1-12, 22, 23, 31-37, 47; CW1-5, 7, 10, 11; DE12; DY - all; GL1-4, 10, 14-20, 50-56; HP17, 18; HR - all; LD1-8; LE55, 65; LL22-49,51-78; NN13; NP7, 8, 25; OX1-5, 7, 9, 11-18, 20, 25-29, 33, 44; RG14, 17-20, 28; ST1-7, 9-12, 14-21, 55; SY1-13, 15-22, 24; TF - all; WR - all; WS - all; WV - all.
EA: EAST ANGLIAAL - all; CB - all; CM - all; CO - all; CV21; E - all; E1W - all; EC3A, N; EN - all; HA1, 3, 5-9; HP1-11, 13, 15, 16, 19-23, 27; IG1-11; IP - all; LE15, 16; LU - all; MK - all; N2-4, 6-22; NG33; NN1-12, 14-18, 29; NR - all; NW2-11; PE1-16, 19, 26-38; RM - all; SE3, 7, 8, 10, 16, 18, 28; SG - all; SL9; SS - all; UB9; W9, 10; WD - all.
SW: SOUTH WEST/NORTHERN IRELANDBA - all; BH - all; BS - all; BT - all; CF - all; DT - all; EX - all; GL5-9, 11-13; GU6, 27, 28-33, 35; GY - all; LD5; NP4, 10-13, 15, 16, 18-20, 22-24, 26, 44; PL - all; PO1-21; RH12-14, 20; SA - all; SN - all; SO - all; SP - all; SY23, 25; TA - all; TQ - all; TR - all.
SE: SOUTH EASTBN - all; BR - all; CR - all; CT - all; DA - all; EC1 - all; EC2 - all; EC3M, R, V; EC4 - all; GU1-26, 34, 46, 47, 51, 52, 95; HA0, 4; HP12, 14; KT - all; ME - all; N1, 5; NW1; OX10, 39, 49; PO22; RG1-10, 12, 21-27, 29-31, 40-42, 45; RH1-11, 15-19; SE1-6, 9, 11-15, 17, 19-27; SL0-8, 95; SM - all; SW - all; SW1 - all; SW20; TN - all; TW - all; UB1-8, 10, 11, 18; W2-8, 11-14; W1 - all; WC1 - all; WC2 - all.
AUDI FLEET SALES IS committed to providing the best service, advice
and support for your fleet operation. To ensure your requirements are
managed to the very high standards you have come to expect from
Audi, our dedicated Fleet Sales Team is here to help.
The map shows the Audi Fleet Sales
structure and the areas covered by
our highly experienced fl eet sales
managers. The contact numbers
for your personal Fleet Sales
Manager are detailed overleaf.
If you have any enquiries relating
to Audi Fleet Sales, please
don’t hesitate to call your
Fleet Sales Manager who
will do everything
possible to help.
IAIN CARMICHAEL
HEAD OF FLEET SALES
AUDI UK
18-ibc_.indd 2-3 12/4/11 11:59:17
Progressmagazine SPRING/11
ENHANCED DRIVING:THE NEW AUDI A6 SALOON
A U D I T D I : L O W E R C O 2, H I G H E R M P GT E C H N O L O G Y T H AT C U T S Y O U R C O S T S A
udi Fleet Sales
Audi UK
Yeomans Drive
Blakelands
Milton Keynes
MK14 5AN
BUSINESS REPLY SERVICE
Licence no. NAT14114
The Audi National Fleet Sales TeamAudi Fleet SalesIain CarmichaelHead of Fleet Sales07710 173524
Kim FolcarelliAdministrator01908 601663
Nathan Dennis Fleet Sales Marketing Manager07889 124808
Audi National Fleet Sales Team
Contract Hire and LeasingWarren RichardsNational Contract Hire and Leasing Manager 07764 660641
Nick MitchellService and Technical Manager 07703 404271
Keith AndersonContract Hire and Leasing Manager (North)07808 730921
Henry WilliamsContract Hire and Leasing Manager (South)07908 121897
Joanna AhmetFleet Sales Development Manager07739 592222
Alison ChristieBlue Light Fleet Sales Executive07738 897379
Fleet Sales SupportGina BlaauwAudi Fleet Sales Support Manager0870 241 566301908 601167
Gemma WattsAudi Fleet Sales Executive 01908 601915
Michelle MuntAudi Fleet Sales Executive01908 601174
Sunita SudraAudi Fleet Sales Executive01908 601034
Roger Grainger National Fleet Sales Manager07711 [email protected]
Mark Hamilton Key Account Manager07917 [email protected]
Ruth Austin Key Account Manager07801 [email protected]
Alison DavisBusiness Development Manager07703 [email protected]
● SC: Scotland/North Craig LarsonFleet Sales Manager 07817 511332 [email protected]
● NT: North East Tosh CromptonFleet Sales Manager07983 [email protected]
● MD: Midlands Barbara O’Neill-JoyceFleet Sales Manager07908 [email protected]
● EA: East Anglia Paul O’BrienFleet Sales Manager07989 241112 [email protected]
● SE: South EastSimon LewisFleet Sales Manager07947 [email protected]
● SW: South West/Northern IrelandNeil MumfordFleet Sales Manager 07415 860710 [email protected]
COVER_SPRING_2011_incnewcontacts.indd 2-3 12/4/11 12:10:20
