Auctions Monthly Magazine December 2012

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The Midwests Largest Live and Online Auction Magazine

How 4-Bid.com

Keeps ItEasyWhereAuction Mastershones their craft

WhyHiller Auctionsis a cut above

WhenZielsdorf Auction

reinvented themselves


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Page 2 December 2012www.aucons-monthly.com


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December 2012 Page 3www.aucons-monthly.com

Table of contents

Special Features

Aucon Masters.....................................................................

Hiller Aucon..........................................................................

4-Bid Online Aucon...............................................................

Zielsdorf Aucon.....................................................................

OWNERSco Robinson

[email protected]

612-730-3719

OFFICE STAFFVince Grith

[email protected]

763-210-5801

EDITORIAL STAFFTyler Hofstede

[email protected]

763-210-5801

PHOTOGRAPHERS/WRITERSCeajea PhilpJenna Osterlund

Mylie Lavold

ADVERTISING STAFFSALES MANAGER: Jessica Kanke

[email protected]

763-210-5801

SALES: Sco Robinson

[email protected]

612-730-3719

Right now on auctions-monthly.com


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By Jenna Osterlund

If youve ever seen the reality show, Storage Wars, you know an aucon

can be an intense, inconvenient, but exhilarang experience. The rush and

occasional inability to obtain an accurate look at your product can make

auconing a gamble. Luckily, with online aucons, Greg and Sharon Chrisan,

local owners of Aucon Masters since 1983, have helped lead the way to

make the aucon experience easy, predictable and fun while keeping the energy of live compeve bidding. Their Aucon Center, located in

the Twin Cies, is where equipment, inventories and enre business are sold on aucons of 2000 or more lots.

They also conduct onsite business liquidaon aucons throughout Minnesota and western Wisconsin. A testament to their connued success

are the over 200 businesses from Auto Repair to Morcian to Home Improvement Store that they have liquidated over the past 2 years.

Aucon Masters customer loyalty secures a strong bidder base that, along with aggressive, targeted markeng, assures a

compeve aucon and fair prices.

Their seasoned, professional aucon team ensures that each step in the process from set up, to markeng, to payment and

removal is perfected. Aucon Masters teams experse accommodates each seller by providing customized designed aucons to meet needs

and goals. The team goes to each property and merchandises, catalogs, photographs and posts the assets on the Aucon Masters website for

bidding to the general public. Individualized, aggressive, targeted markeng is the key to a successful aucon. Tradional, online and social

media are used.

Aucon Masters isnt afraid to bend over backwards to accommodate their bidders also. They provide an online forum for distant bidders

to view unembellished descripons and pictures of products, but they also allow bidders to physically inspect the products of their interest.

Aucon Masters secure payment and removal process also ensures the bidder that their product will be there.

MASTERSOf Their Craft


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Personal accommodaon, experse, security and exibility arecomponents in the aucon industry that are of immense value

to both seller and buyer. If you want to schedule your aucon

or appraisal give owner Greg Chrisan, a call at 612 701 9246 or

start bidding now at www.auconmasters.com

Aucon Masters also provides Cered Personal Property

Appraisals that conform with the Uniform Standards of

Professional Appraisers Pracce. Their connuous exposure to

commercial and industrial businesses keeps them abreast of

current values. Serving individuals, banks, accounng rms and

aorneys, they oer compeve rates and can secure a quick

appraisal turnaround.


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By Ceaja Philp

As a lile girl growing up in rural North Dakota I spent a lot of me with my Grandparents, and I will always remember my Grandfatherswords, You ready to go nd some goodies? To which I would hear Grandma moan, see her roll her eyes and say, Yeah, you bet.Grandpa would just smile, grab the thermos of coee Grandma had made and o we would go. I remember I would stare out the window

the enre drive and once I saw the trailers loaded with boxes and the precious items peeking out from them, along with the people acvely

searching the grounds, I would feel my heart beat race. Grandpa couldnt park the truck fast enough!

I know hes looking down with that same smirk knowing I sll get that same feeling I did as a lile girl as I go to aucons today to nd my

own goodies. I may get those same old feelings, but the aucons today have sure come a long way. One of the rst aucons I went to aer

moving to Minnesota had me speechless. I had seen the ad for Hiller Aucon, of Zimmerman, Minnesota in a small local paper and thought

it would be fun, aer all....the ad said it was going to be held at the Barn.

At rst when I saw the sign along the road I thought I had made a mistake. There were rows and rows of nicely lined up, parked vehicles

and people buzzing in and out of a large building. I slowly got out of my truck and sll in shocked walked around the people to see more

items than I could have ever imagined lined up along the building, behind the building and for acres down the hill. I followed the crowd

into the building where the walls and oor were packed with household and sporng goods, collecbles, guns, and more!

Above

REST

Keeping Themselves

the


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The people were

lined up at the

window each geng

their large bidding

number and then

headed to start their

search. I followed

the norm and was

impressed at how

easily it owed at

the window andhow quickly I had

my number and was

o to look. I had

no idea the quality

and quanty of items

was going to be so

good and before I

knew it I heard a

voice come across

the speaker system

announcing they

would be starng in

about een minutesinside and shortly

aer another ring

would start outside.

Speaker system, two

auconeers? Ok,

I wasnt in North

Dakota anymore.

Inside three sta took their place up high on a podium so they were

easy to see, had great headsets so it was easier to hear over the

massive number of bidders, and three others were quickly showing

the next item up for bid. It was impressive how fast and awless they

seemed to while away at the mounds of aucons items, adding

humor along the way to keep the crowd involved. Outside was justas impressive. The auconeer worked eortlessly with the other

sta to move the items o the trailers and on the ground.

The day went great, I had found an amazing aucon company that

was far beyond any I had ever seen, got great deals, and couldnt

wait to get their schedule to see how soon I could go again. As

me went I saw the many dierent things Hiller Aucon had to

oer. Owner Kevin Hiller and his son, Dan have taken aucons to

enre new level. They are the only ones I know that carry all of the

correct legal documentaon and licensing to sell from nick-knacks, to

vehicles and construcon equipment, to guns, to homes. They are

a dedicated, full-me, family owned company, doing business since

1991. They host numerous sales on their ve plus acres, includingthe heated 7,000 square foot building they call The Barn, along with

osite aucons, and online proxy and med aucons as well. They

are known naonally for the massive number of used snowmobiles

and ATVs they sell.

Hiller Aucon Services give you many ways to stay connected;

online sign up for email updates, newsleers, their web site www.

hilleraucon.com and on Facebook Hiller Aucon Service, Inc. All

of which are done in-house, keeping your identy condenal.

They are one of few who actually hold a Federal Firearms License,

Minnesota Automobile Auconeers License, a snowmobile and

ATV dealers license and a Minnesota Real Estate Brokers License.

Hiller Aucon Services is also a member of The Minnesota State

Auconeers Associaon and The Naonal Auconeers Associaon.

There is no doubt Hiller Aucon takes great pride in all they have

accomplished and have established themselves as one of the best

aucon companies in the ve state area, which shows with every

sale!


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Z

ielsdorf has been in the machinery business since 1986 when

he started Tri-State Appraisal and Equipment. When machin-

ery started geng harder to nd, Zielsdorf and his partner (who

also owned a John Deere dealership) started buying equipment at

aucon for local dealers in the Benson area. As things changed and

equipment became easier to nd, Zielsdorf knew his business had

to change too. Dealers started to come with low interest rates and

special programs,explains Zielsdorf. Feeling the squeeze, he took

the advice of an auconeer friend who suggested it might be beer

to sell equipment than to own it. Ninety days later he was enrolled

at the Connental School of Auconeering in Mankato, MN. That

was nearly 23 years ago.

with theTIMESReinventing


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Aer aucon school, Zielsdorf worked for

Norling-Henslin Aucon Company and then

spent about 6 years with Stees Auconeers

before founding Zielsdorf Aucon and Real Estate

Services in 2001. Zielsdorf is appreciave of

knowledge and experience he gained working

for those companies. There were a lot of things

they were doing that rubbed o on me and really

helped me jump start my aucon business.

The business is headquartered on nine acres inBenson, about 130 miles west of Minneapolis/St

Paul, but Zielsdorf and his team conduct aucons

throughout the tri-state area of Minnesota, North

Dakota and South Dakota, selling land, farm

and construcon equipment and commercial

buildings. Other services include pre-aucon

appraisals, estate aucons and equipment

cleaning.

The team consists of Janel Tolifson, who runs the private Real Estate

division, and Aucon Coordinator Jacob Fragodt, who oversees both

the live and online aucon business. Together with Zielsdorf, they

conduct three of Minnesotas largest consignment aucons. Held

annually in March, August and December, these sales have becomeknown for their selecon of late model equipment and grown

exponenally over the years.

Part of that growth is aributed to the addion of online aucons in

2004. Along with running two rings at the aucon site, every item we

sell on the aucon is online live, explains Zielsdorf. We try to give

everybody the opportunity to buy no maer where they live. They

can buy all over the world because are live online.

Zielsdorf has had buyers from South America and bidders registered

from Portugal. He admits that this doesnt happen oen but it s sll

impressive. Most of Zielsdorfs business from outside the United

States comes from Canada. We do a lot of business with people from

many of the provinces, says Zielsdorf. People travel down here to

the consignment aucons and buy direct.

Currently, the team is gearing up for the annual December

consignment aucon on the 19th. This will be the 47th West Central

Minnesota Farmer and Dealer Aucon. These big consignment

aucons consistently aract 100 or more sellers. This past August,

Zielsdorf had 175 sellers with about 800 lots.

Zielsdorf explains the December sales tend to be a bit smaller than

the August sales, but the items are much bigger. The December 19th

aucon list includes equipment from dealers, lenders, farmers and

construcon companies. Throw in smaller miscellaneous items like

trucks and trailers and you have a wide variety of items.

Bidders can look forward to seeing a large selecon of late model

farm equipment, including some 2012 combines and tractors as well

as some of the smaller and older 4-wheel drive, 2-wheel drive and

mechanical front wheel drive tractors, says Zielsdorf. They will also

be auconing a 2012, S670 John Deere combine. Were excited

about selling this new series combine. In my research nobody has

sold a combine of that nature at aucon.

Zielsdorf points out that they are not a one-dimensional company

that only deals in equipment. They also have a lucerave real estate

aucon business. If anybody out there interested in selling land,

there is only one way youd want to sell it, and that would be by

aucon, says Zielsdorf. He suggests that with the new highs on the

sale of farmland, sellers should let the aucon method of markeng

work to their advantage. By seng a price and working your way up

sellers oen nd someone who is willing to pay more than the going

rate.

Zielsdorf notes that their real estate and consignment programs are

really the backbone of the business but he also knows how important

it has been to incorporate the grow the online program. Online

aucons have been a tremendous boost to our business, says

Zielsdorf. As well as to the aucon industry itself.

Going online as also allowed Zielsdorf to provide beer customer

service. When you register with our company you become a

customer. Bidders are assigned a personal number that is good at

every aucon. People no longer need to get a new bidder number for

every aucon. Its much easier to stay in contact with customers and

keep them informed upcoming sales.

Customer service is something Zielsdorf holds in high regard. He

believes that each sale is an important learning experience. We try

to do every aucon beer than we did the last one, says Zielsdorf. If

you remember its about the customers, the buyers and sellers, youre

going to be successful in this business.


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Your # 1 Source To

Buy And Sell In The

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Documents

Auctions Monthly Magazine December 2012