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Online Advertising......................1Farnborough InternationalExhibition..................................2New Members Listing..............2-3PartsBase Profile ......................3
CHECKLIST FOR EFFECTIVEONLINE ADVERTISING
The e-commerce marketplace for the aviation, aerospace and defense industries. Volume 1, Edition 2
AFFILIATIONS
C O N T E N T S
7.5 million overall page views
100,000 views for Parts & Services Directory
21,000 views for the PartsBase.com Message Board9,500 Logins
650,000 parts searches
190,000 Requests for quotes (RFQs)
We hope you'll enjoy the newsletter and we welcome your comments - just send an e-mail to [email protected]. To view or download this newsletter from our website, visit www.partsbase.com/newsletter
The PartsBase Checklist – To make themost of your online ad, make sure it’s:
Action- oriented: Clearly, yourprimary goal is to have prospects clickyour ad for more information, so it’s OKto be direct. We recommend that allonline ads contain a call to action like“click here” or “learn more” for betterresults.
Creative and compelling: Your onlinead has only a split second to gainattention. Use attention-gettingheadlines and bold images to makeyour ad stand out. In most cases, onlyone ad per page will appear onPartsBase.com.
Brief: The most effective online adscontain a simple, easy to understandmessage. Keep your ads short and tothe point. Use simple, high-impactwords. The place to provide additionalinformation is on your website orlanding page, not the ad itself.
Offer-oriented: To drive site traffic,specific offers work better than generalinvitations. Offering a discount, time-sensitive offer or something that’s FREEare time-tested techniques. For
example, free shipping or a discount forfirst-time customers can drive click-thrus.
Customer-focused: Customers arelooking at your ad to learn how they canbenefit, not to learn how great yourcompany is. Clearly explain how yourproduct or service solves problems,makes things easier or improves profits.
Professional: If you look at the adson PartsBase.com, you will see thatthey are professional quality to presentyour organization in the best possiblelight. Our expert designer selectsappropriate typeface styles and colors togain attention and ensure your ad isreadable. Use only high-resolution,professional images in your online ad.Quality ad design suggests a qualitycompany.
Relevant: Do visitors arrive at yourad by typing in a search term? If so,repeat the term in your ad. Forexample, if you want to attract visitorsusing the search phrase AircraftCharters, make sure that AircraftCharters is prominently displayed inyour ad – you’ll get higher click-thrus.
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A Growing Community PartsBase Monthly Numbers:
Online Aircraft Parts
AUCTIONBoeing, McDonnell Douglas & V2500 engine parts,
airframe, rotables and expendables(Former Major US 121 Carrier Tagged and
OEM Certified Parts)
Call Gary Hochman at 1-888-322-6896 or 561-953-0700 ext. 2247
or email: [email protected] more information
Auction Date: June 22, 2006Inspection Dates: June 20-21,2006
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In the world of aerospace andaviation, there are a few premierevents that industry insiders won’tmiss. The Farnborough Airshow, oneof the industry’s largest and mostprestigious events, is coming up soon.The show is held at FarnboroughAirfield in the U.K. every other year,alternating with the equally prestigiousParis Air Show.
Farnborough International is acommercial air show, with anemphasis on military technologies. In2004 there were more than 1300
exhibitors and 150,000 trade visitors.In addition to commercial and militaryinterests, the show is open to thegeneral public July 22 and 23.
Of course, PartsBase will be attendingthe Farnborough Airshow in ourongoing program increaseinternational membership to thegrowing PartsBase Community. Ifyou’re attending, stop by and visit usin Hall 2, booth A17A. We lookforward to seeing you at Farnboroughin July!
Farnborough International Exhibitionand Flying Display – July 17-23 2006
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40 Mile AirTook, AK U.S.A.A.E.R.OGranite City, IL U.S.A.AAR Defense Systems &LogisticsWood Dale, RD U.S.A.Abstract Electronics, Inc.Clearwater, FL U.S.A.Accent Interiors, IncOpa Locka, FL U.S.A.Ace ElectronicsMetuchen, NJ U.S.A.ACTMITuscon, AZ U.S.A.Adept Fasteners, IncChatswsorth, CA U.S.A.Advanced Aviation IndustriesMiami, FL U.S.A.AEEPRSan Juan, PUERTO RICOAeriel HelicopterGross Harras, AUSTRIAAero Metal FactoryCalgary, AB CanadaAero Parts InternationalMilford, CT U.S.A.Aerofulcrum IncFt Lauderdale, FL U.S.A.Aeroklass, SDN BHDSeangor, MalaysiaAerospace Alliance IncMiami, FL U.S.A.AGT TechnologiesWoodland Hills, CA U.S.A.AIM AviationBournemouth Dorset, UKAir Center of Salt LakeWest Jordan, UT U.S.A.Air East AirwaysFarmingdale, NY U.S.A.Air MadridMadrid, SPAIN
Air Maintenance ESTONIAAir SlovakiaBratislava, SLOVAK REPUBLICAir Transport MfgSun Valley, CA U.S.A.Airborne ExpressWillington, OH U.S.A.Aircenter, Inc.Chattanooga, TN U.S.A.Aircraft & ComponentEquipmentPasadena, CA U.S.A.Aircraft Parts Sales JrOpa Locka, FL U.S.A.Alaskan Aircraft Engines, Inc.Anchorage, AK U.S.A.All World Aviation Int'l (AAI)Carlsbad, CA U.S.A.Allegiant Air IncLas Vegas, NV U.S.A.Aloha Airlines IncHonolulu, HI U.S.A.Alpha and Omega Aviation SvcPort St Lucie, FL U.S.A.American Jet ManagementChesterfield, MO U.S.A.Ames AviationWauseon, OH U.S.A.ARMADA DEL ECUADOREQUADORArmstrong Aviation Inc.San Marcos, TX U.S.A.Atec Flugcharter KGKiel, GermanyATI Tools (Snap-on Industrial)Escondido, CA U.S.A.Autodyne Mfg. Co.Linderhurst, NY U.S.A.Avcon Industries Inc.Newton, KS U.S.A.
Avery Dennison RFIDClinton, SC U.S.A.Aviation RebuildersAlberton, South AfricaAvionic Industries Inc.Melbourne, FL U.S.A.Avion-PartsOak Creek, WI U.S.A.Beakon - DeeEnterprises LtdAmumo, NIGERIABergen AIr TransportFlesland, NORWAYBering Air IncNome, AK U.S.A.Blue 2 AerospaceDublin, IRISH REPUBLICBogert AviationKennewick, WA U.S.A.Brisbane Aero EngineersQueensland, AustraliaBuy By Faith E-StoreMiami, FL U.S.A.C & S Wholesale GrosersBrattleboro, VT U.S.A.C.O.R.E. Aviation ServiceGilbert, AZ U.S.A.Cade TechnologiesFrisco, TX U.S.A.Calport Aviation CompanyAnahiem,CA U.S.A.Calspan CorpBuffalo,NY U.S.A.CalstarHayward, CA U.S.A.Canam Components IncSurrey CanadaCARPAJO SACLima, PERUCastle Industries, Inc.Ontario, CA U.S.A.CATIC AUSTRALIA PTY LtdBurwood, AUSTRALIA
CDO TechnologiesDayton, OH U.S.A.CenteraircraftMiami, FL U.S.A.Central Helicopter ServiceHouston, TX U.S.A.Central HelicoptersBozeman, MT U.S.A.Central SolutionsSharjah, United Arab EmiCham Gill AviationMission Hills, CanadaChangsha Airport Ga serviceChangsha, CHINACicoilValencia, CA U.S.A.CID Sales LLCMooresville, NC U.S.A.Colleen CorporationPhiladelphia, PA U.S.A.Colonial GroupNorthridge, CA U.S.A.Comander ServicesHaywardCommander Mexicana S.A. deC.V.Toluca, MEXICOCommonwealth Trading CorpClearwater, FL U.S.A.CSE Citation CenterChristchurch, NEW ZEALANDCUnet CollegeWyckoff, NJ U.S.A.Custom AeronauticalChristchurch, NEW ZEALANDD & D TurbinesElkwood, VA U.S.A. Dan MyersMacon, GA, U.S.A.DC Aviation IndustriesWeston, FL U.S.A.Dnest Aviation Services SdnShah Alam, MALAYSIA
Dolphin AirDubai United, Arab EmiratesDPrime ConsultingSan Francisco. CA U.S.A.Eaglejet AviationWichita, KS U.S.A.Eilers Machine and WeldingLexington, NE U.S.A.Esterline Sensors Services Norwich, NY U.S.A.Eurotech S.r.lCaiolo, SO ItalyEvergreen International AirlinesBeijing, ChinaEXEC1 AviationAnkeny, IA U.S.A.Falcon Int'l Aviation Pte LtdSingaporeFalcon USA, Inc.Miami, FL U.S.A.FSB Aircraft MaintenanceGmbHFlugplatz, KyritzG.E.E.S. Tri-RemanufacturingTerra Haute, IN U.S.A.GEMA FINANCIAL & INVESTMENT GROUPFort Washington, MD U.S.A.Gemini Air CargoDulles, VA U.S.A.General Aviation MaintenanceMelbourne, AustrailiaGeorgia Flight Svc / Dixie JetWinder, CA U.S.A.GFORCE Aerospace LLCLas Vegas, NV U.S.A.GKN Aerospace-CowesEast Cowes, UKGKN/FPT IndustriesPortsmouth, UK Global Taxi AeroSan Paolo, Brazil
Global Technology ComponentsSt Petersburg, FL U.S.A.GMG Airlines LtdDhaka, Banani BANGLADESHGoldt GBR/GermanyBannetze, GERMANYGoodrich Customer ServicesAmericas Monroe, NC U.S.A.Grupo Safra S.A.San Paulo, BRAZILGulf ExpressDubai, United Arab EmiratesGwangduck TradingInternationalSeoul, KoreaH & S Aviation Ltd.Hampshire, UKHarrisburg Jet CenterNew Cumberland, PA U.S.A.Hartzell Propeller Service CtrPiqua, OH U.S.A.Heartland AviationEau Claire, WI U.S.A.HEI IndustriesFt Lauderdale, FL U.S.A.Heli Harviest LtdAuckland, NEW ZEALANDHelicopter Accessory ServiceSun Valley, CA U.S.A.Helicopter Flight Svc.New Canaan, CT U.S.A.Heli-Fix Inc.Riverston WY U.S.A.Heli-Lynx Helicopter ServicesStoney Creek, CANADAHeli-Tech, Inc.Panama City, FL U.S.A.Hill Aircraft Services,Ltd.Prince George, CanadaIn ErosCarson, CA U.S.A.Industrial Smoke and MirrorsFlanders, FL U.S.A.
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A global leader in the turbine engineand parts aftermarket.www.internationalturbineservice.com
Midland College features ProfessionalPilot, Aviation Maintenance andAerospace Training Programswww.midland.edu/aviation
The world’s leader in aircraft interior solutions.www.intl-aero.com
Home of 6 million new (nos) aircraftparts for anything that flies.www.preferredairparts.com
FEATUREDADVERTISERS
FEATUREDADVERTISERS
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As head of the PartsBase salesorganization, what are the challengesin your work?
New challenges arise every day. Theaviation industry has changed sodrastically in the past few years, acompany like PartsBase mustcontinually evolve. Our greatestchallenge is the ongoingimprovements to our system to meetthe needs of all of our customers.Our goal is to provide as many toolsas possible to maximize the return onour customers’ investment.Maintaining a business that allows usto reinvest in our technology, whilekeeping prices low, is not easy – butwe have proven it’s sustainable.
What facets of the aviation, aerospaceand defense industries interest you?
If you’re paying attention, all facets ofthe Aviation/Aerospace/Defense areinteresting. I love attending theindustry trade shows and seeing thelatest and greatest in the aviationmarket. There aren't many industriesthat offer such cutting-edge
technology and business strategy. It isa great education observing howaviation companies, airlines inparticular, are altering their businessesto adjust to market conditions.
What's your philosophy or approach tocustomer service?
I believe in the old-school principlethat the customer is always right.PartsBase prides itself on customerservice, and that will never change.Customer service levels seem to havedeclined in corporate America, and Ibelieve that companies like PartsBasewill continue to benefit by providingthe highest level of customer servicepossible. No company is perfect, buteffort can usually offset error, and towork for me, you have to hustle foryour customers every day.
In your view, how it PartsBase differentfrom competitors?
What really sets us apart from ourcompetition is the human support weoffer, not just to our existingcustomers, but to potential customers
as well. It iseasy to throwaround thephrase "Earnyour business",but it's muchmore difficult totruly do that.
So many of our customers are with ustoday because we went the extra mileto help them, and each one makes usstronger.
What's the most important aviation /aerospace industry trend you haveobserved?
Undoubtedly, it’s cost-cutting, or costmanagement. Those who work in thisindustry have assumed moreresponsibility as many companieshave downsized through these toughyears. That has allowed PartsBase toflourish during tough times. We offera service that frees up our customers’time and saves them money. Everycompany can benefit from those tworesults. Between the strain on militarybudgets, and the slump in thecommercial sector, cost managementwill remain a top priority for years tocome.
Shawn Silbor Vice President of Sales
P A R T S B A S E P R O F I L E
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!Inexco EnterprisesMiami, FL U.S.A.Inflight Canada Inc.Montreal, CANADAInstruments Associates, Inc.Port Washington, NY U.S.A.Intermountain Turbine ServicesChandler, AZ U.S.A.International Flight ClearancesLanseria, SOUTH AFRICAJet ConnectionFrankfurt, GermanyJMS ElectronicsN. Hollywood, CA U.S.A.Johnston FlyingHouma LA U.S.A.JSC U.S.A.Moscow, RUSSIAN FEDERATK.B. Tooling and ManufacturingSun Valley, CA USAK.L. Aviation Ltd.Bournemouth, Dorset UKKAI CorporationNovato, CA U.S.A.Kanematsu Aero Space Co LtdTokyo, JAPANKingsway SalesRedding, CA U.S.A.KLM Royal Dutch AirlineAmsterdam, NETHERLANDSKnipp CorporationWitchita, KS U.S.A.Lake Central Air ServicesGravenhurst, CanadaLakelse AirThornhill, CanadaLandmark Aviation Winston-Salem, NC U.S.A.Limco Airepair, Inc.Tulsa, OK U.S.A.
Lockheed MartinFort Worth, TX U.S.A.Loehle Sport Kit Aircraft & AeroCoating Wartrace ,TN U.S.A.Long Beach AviationLong Beach, CA U.S.A.Louisiana Aircraft Inc.Baton Rouge, LA U.S.A.Mackenzie Aviation InsurancePainsville, OH U.S.A.Madison AviationLondon, OH U.S.A.Magellan Aerospace Corp.Missiaugua, CanadaMalwin Electronics CorporationPaterson, NJ U.S.A.Manila Nig Ltd Isolo Lagos, NIGERIAMcCain Research Lab IncMiami, FL U.S.A.Menomonie AviationMenomonie, WI U.S.A.Micro Chip of AmericaReseda, CA U.S.A.Mid State Aviation PartsGothenburg, NE U.S.A.Mission Aviation FellowshipQueensland, AUSTRALIAMulti HardwareCoral Springs, FL U.S.A.Murphy OilEl Dorado, AR U.S.A.NAMSA ( NATO Maint.& Supply) Capellen ,LUXEMBOURGNashville Jet Charters, Inc.U.S.A.Nashville, TN U.S.A.Naval Air Station FallonFallon, NV U.S.A.New Advantage CorpSt. Petersberg, FL U.S.A.
North Queensland AviationSvcsQueensland, AustraliaNorthwest Aero Services IncEnid, OK U.S.A.Northwest Mutual InsuranceMilwaukee, WI U.S.A.Northwest RotorBonners Ferry, ID U.S.A.Oakenhurst Aircraft Services-Claydons, Essex UnitedKingdomOcean AirlinesBrescia, ItalyOffice of Aircraft ServicesAnchorage, AK U.S.A.Orion Industries, Inc.West Allis, WI U.S.A.Osh Kosh Aircraft PartsOsh Kosh, WI U.S.A.OSS CorpLos Angeles, CA U.S.A.Pacific Air SuppliesSingaporePacific Crown HelicoptersCaloundra, AustraliaParagon Air ExpressNashville, TN U.S.A.Paramount GroupSandton, SOUTH AFRICAParts ala CarteWashington, DC U.S.A.PBJV Global Pte LtdSingaporePiper Parts UK LtdChrist Church UKPluna S.A.Montevideo, URUGUAYPrecision Logic Inc.Bellmore, NY U.S.A.
Pro AvPenrose, CO USAPropeller Systems IncWinnipeg MB CANADAPuma IndustriesRiverside 92503Qanta Airways Ltd-ProcurementMascot, AustraliaR & S Parts DistributionLake Dallas, TX U.S.A.Reeder Flying ServiceTwin Falls,ID U.S.A.Rocky Mountain CompositesSpanish Fork, UT U.S.A.Rotorcraft SupportSpringfield, OR U.S.A.Salmon River HelicoptersRiggins, ID U.S.A.See Land AviationCampbell River, CANADASharp Aviation MaintenancePortland, VictoriaSimmons Global Services LLCMilwaukee, WI U.S.A.Skytech Aviation LtdStoke Nelson, New ZealandSouthern Reg. SLSAHelicopterMascot Airport, AUSTRALIASpaero TradeRheinmunster, GermanySpec / Speciatly PartsGranbury, TX U.S.A.Spectrum Aeromed, Inc.Wheaton, MN U.S.A.Spitfire AviationConcord, NC U.S.A.Spokane AirwaysSpokane, WA U.S.A.
Star JetUnited Arab EmiratesStraight Flight ConversionsEnglewood, CO U.S.A.Superior Accessory ServiceMilfort, CT U.S.A.Supreme AviationKent, UKT.S.I MicroelectronicsCorporationDanvers, MA U.S.A.Tam Linhas Aereas S.A.Sao Paulo BrazilTeam ProcurementBonero Park South AfricaTech Sergeant Rude, MistiWhiteman AFB, MO U.S.A.The Abbey CompanyLong Beach, CA U.S.A.The Patton GroupCompton, CA U.S.A.The Sovereign GroupSt Davids, BermudaTrade Air InternationalFort Worth, TX U.S.A.Tribal SolutionsMc Kinney, TX U.S.A.Turbine Aircraft ServicesOklahoma City, OK U.S.A.Tyler Tools Inc.Tylervile, MS U.S.A.TYONEK ManufacturingGroupMadison Heights, AL U.S.A.Tyrolean Jet ServiceInnsbruck, AustriaU.S. Army BevilleBeville, TX U.S.A.U.S. Aviation MuseumCleveland, OH U.S.A.
US Army - Fort SillFort Sill, OK U.S.A.US Navy - Willow GroveWillow Grove, PA U.S.A.USAF Robins AFB 78th Air BaseRobins AFB, GA U.S.A.VF Equipments Precy St Martin, FranceVic K-InternationalCorporationHouston, TX U.S.A.VipairEl DeventerNETHERLANDSVista IndustriesChesapeake, VA U.S.A.Vueling AirlinesBarcelona, SpainWachovia Corp. DBAHawkaireCharlotte, NC U.S.A.WAS (Asia) Pte.Ltd.SingaporeWatson Profiling CorpOntario, CA U.S.A.West Coast Logistic andSuppliers Sherman Oaks, CA U.S.A.Wingnuts Flying ServiceORWise Aviation ServicesDecatur, TX U.S.A.Witty Air, Inc.Asheville, NC U.S.A.World Aviation ConsultingS.A.Guadalajara, MexicoWorldBase, LLCPalm Bay, FL U.S.A.Wyvern Technologies Inc.Santa Ana, CA U.S.A.
905 Clint Moore Road, Boca Raton, Florida 33487
The e-commerce marketplace for the aviation, aerospace and defense industries.
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Call (888) 322-6896 or (561) 953-0700, Ext. 2323FOR MEMBERSHIP INFORMATIONOR A FREE TRIAL TODAY!
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ONLINE ADVERTISINGGoing somewhere: The online ad is
only part of the equation that convertsvisitors to buyers. Make sure your adclicks through to a page that’s relevantto your offer. If your ad offers a 10percent discount, make it clear howvisitors can get the discount instead ofmaking them figure out what to donext. Landing pages pick up wherethe ad left off, providing specificinformation about a product, serviceor offer. Research shows that targetedlanding pages outperform generalpurpose pages when it comes toconverting visitors to subscribers orbuyers. A good source to learn moreabout effective landing pages iswww.marketingsherpa.com.
Measurable. PartsBase canprovide impressions and click-throughdata for an idea of how well your ad isperforming. Because ad creation isfairly inexpensive, you may want tocreate more than one ad andcompare performance, or changeyour ad from time to time to keep itfresh and avoid “banner burnout.”
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Products & Services For Aviation, Aerospace And Defense
Visit the PartsBase Products & Services DirectoryFrom Partbase.com home page, click Aviation Directory
✈ aircraft financing✈ aircraft insurance✈ aircraft interiors✈ aircraft mechanic training✈ aircraft metals, composites,
materials✈ aircraft parts✈ aircraft painting✈ aircraft tools, tooling
✈ computers, software✈ flight training✈ ground support equipment✈ helicopter for sale✈ MRO - maintenance, repair,
overhaul✈ pilot supplies & gifts✈ ultralight aircraft