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Copyright © 2001, Cisco Systems, Inc. All rights reserved. Printed in USA. Presentation_ID.scr 1 7363_02_2003_c6 © 2003, Cisco Systems, Inc. All rights reserved. Au profit de la productivité Michel Houde Vice-président régional Est du Canada Cisco Systems © 2003, Cisco Systems, Inc. All rights reserved. 2 7363_02_2003_c6 Where Are We Today? In the last 12 months, all major communication suppliers have announced that their next-generation products will be based on IP For many businesses, it is no longer a question of If, but When The business case for IP telephony is increasingly driven by measurable gains in end-user productivity

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Copyright © 2001, Cisco Systems, Inc. All rights reserved. Printed in USA.Presentation_ID.scr

17363_02_2003_c6 © 2003, Cisco Systems, Inc. All rights reserved.

Au profit de la productivité

Michel Houde

Vice-président régionalEst du CanadaCisco Systems

© 2003, Cisco Systems, Inc. All rights reserved. 2227363_02_2003_c6

Where Are We Today?

• In the last 12 months, all major communication suppliers have announced that their next-generation products will be based on IP

• For many businesses, it is no longer a question of If, but When

• The business case for IP telephony is increasingly driven by measurable gains in end-user productivity

Copyright © 2001, Cisco Systems, Inc. All rights reserved. Printed in USA.Presentation_ID.scr

© 2003, Cisco Systems, Inc. All rights reserved. 3337363_02_2003_c6

The Vision: Any Time, Anywhere Communications

Highly Available

Highly Available

Exponentially Scalable

Exponentially Scalable

Electrical Grid

Universally AccessibleUniversally Accessible

© 2003, Cisco Systems, Inc. All rights reserved. 4447363_02_2003_c6

The Vision: Any Time, Anywhere Communications

Highly Available

Highly Available

Exponentially Scalable

Exponentially Scalable

Electrical Grid

MessageStoreMessageStore

PSTNGatewayPSTNGateway

ApplicationServer

ApplicationServer

IP PhoneIP PhoneSoftswitchSoftswitch

Call AgentCall Agent

IP Communications GridIP PhoneIP Phone

E-MailE-Mail

EthernetEthernet

Universally AccessibleUniversally Accessible

Copyright © 2001, Cisco Systems, Inc. All rights reserved. Printed in USA.Presentation_ID.scr

© 2003, Cisco Systems, Inc. All rights reserved. 5557363_02_2003_c6

The Reality: Solutions Starting to Catch Up With the Vision

TDM SwitchingFabric

TDM SwitchingFabric

Line CardsLine

CardsTrunk CardsTrunk Cards

CallControl

CallControl

Directory ServicesDirectory Services

Voice Mail

Voice Mail IVRIVR

Line CardsLine

Cards

PSTN

PBX 1980-1998

IP

PSTN

Ethernet Switching

Fabric

Ethernet Switching

Fabric

Trunk GatewayTrunk

Gateway

CallControl/

SIP Proxy

CallControl/

SIP Proxy

Policy/RegistryPolicy/

Registry

MessagePortal

MessagePortal IVRIVR DNSDNS

E911/Location

E911/Location

Line Gateway

Line Gateway

Mobility/PresenceMobility/Presence

ENUMENUM

IP PBX, 2003+

CallControl

CallControl

Directory ServicesDirectory Services

UnifiedMsg

UnifiedMsg IVRIVR DNSDNS

E911/Location

E911/Location

Line Gateway

Line Gateway

IP PBX, 1999-2002

IP

Ethernet Switching

Fabric

Ethernet Switching

Fabric

Trunk GatewayTrunk

Gateway

PSTN

© 2003, Cisco Systems, Inc. All rights reserved. 6667363_02_2003_c6

Over Half of US Businesses Using IP Telephony

Source: InfoTech, December 2002

The “Second Chasm” Between Initial

Implementation and Committed Migration

The “Second Chasm” Between Initial

Implementation and Committed Migration

The “First Chasm” to Conduct Initial Trials of

IP Telephony Has Essentially Been Crossed

The “First Chasm” to Conduct Initial Trials of

IP Telephony Has Essentially Been Crossed

Percentage of US Enterprises Using IP Telephony

More than 5 sites

At Least 1 Site

80%

0%

20%

40%

60%

2000 2001 2002 2003 2004

67%67%

40%40%

3%3%

20%20%

54%54%

16%16%8%8%

Copyright © 2001, Cisco Systems, Inc. All rights reserved. Printed in USA.Presentation_ID.scr

© 2003, Cisco Systems, Inc. All rights reserved. 7777363_02_2003_c6

Many “Killer Apps” for IP Telephony

Instant Messaging

Class Registration

Room Service

Flight Schedule

Time Card

Account Codes

Inventory Check Interest Rates

Wake up Call Headline News

Outlook Integration

Employee Benefits

Employee Directory

Emergency Bulletin Shipment Tracking

Advertising Purchase Requisitions Conference Manager

Unified Messaging Local Attractions

© 2003, Cisco Systems, Inc. All rights reserved. 8887363_02_2003_c6

What Makes the Business Case Compelling?

$$$

Hurdle RateHurdle Rate

Return

$$ Investment $$$

ROI from a 10% Decrease in IT Support CostsROI from a 10% Decrease in IT Support Costs

ROI from a 2% Increase in End-User ProductivityROI from a 2% Increase in End-User Productivity

Copyright © 2001, Cisco Systems, Inc. All rights reserved. Printed in USA.Presentation_ID.scr

© 2003, Cisco Systems, Inc. All rights reserved. 9997363_02_2003_c6

Which Technologies Will Drive Employee Productivity?

IP Telephony Ranked Second on List of Technologies Associated with Improved Employee Productivity

IP Telephony Ranked Second on List of Technologies Associated with Improved Employee Productivity

Source: Sage Research, January 2003

Virtual Private Networks

IP Telephony

Wireless LANs

Wireless Email

Mobile Technology

Instant Messaging

Other

60%

54%

47%

30%

26%

18%18%

2%2%

© 2003, Cisco Systems, Inc. All rights reserved. 1010107363_02_2003_c6

ROI for Today: The IP Telephony Hierarchy of Needs

1. More Efficient Asset Utilization1. More Efficient Asset Utilization1. More Efficient Asset Utilization“Help me save money”“Help me save money”

2. Integration with Existing Systems2. Integration with Existing Systems2. Integration with Existing Systems“Work smoothlywith what I have”“Work smoothlywith what I have”

3. Manage Risk3. Manage Risk3. Manage Risk“Give me flexibility to adapt to changing business conditions”“Give me flexibility to adapt to changing business conditions”

4. Business Virtualization4. Business 4. Business VirtualizationVirtualization

“Help me work across boundariesinside and outside my business”“Help me work across boundariesinside and outside my business”

“Give me an advantage over my competition”“Give me an advantage over my competition”

5. Competitive Advantage

5. Competitive 5. Competitive AdvantageAdvantage

Copyright © 2001, Cisco Systems, Inc. All rights reserved. Printed in USA.Presentation_ID.scr

© 2003, Cisco Systems, Inc. All rights reserved. 2020207363_02_2003_c6

Démonstration

• Luc Paradis

• Don Etienne

• Tony Mastroianni

• Patrick Ouellet

© 2003, Cisco Systems, Inc. All rights reserved. 2121217363_02_2003_c6

PSTN

Démo #1: Pour créer des application qui vont encore plus loin……..

CRS-HTTP.aef

CRS-IVR.aef

CRS-Inventaire.aef DB

UnityEmail

SQL Query (JDBC)

Query Results (JDBC)

CRAE v2.2

OOS Notification (SMTP)

HTTP

Call Manager

IP/IVR

SQL W

rite

Web

Agent

Distribu

tion

des app

els

Internet

Copyright © 2001, Cisco Systems, Inc. All rights reserved. Printed in USA.Presentation_ID.scr

© 2003, Cisco Systems, Inc. All rights reserved. 2222227363_02_2003_c6

Demo #2 – Des applications qui en donnent plus- Le 911 et la mobilité!

MSAGMSAGALI DBALI DB

Réseau LEC

Commut. en tandem(Routeur sélectif 911)

Commutateur CO

PRI CAMA

SS7

1150 rue St-Louis514-682-4225

700 La Gauchetière

514-395-5576

Pavillon 1

Pavillon 2

911911

6001

6001ER

CM

GW

PSAPPSAP((VilleVille A)A)

PSAPPSAP((VilleVille B)B)

911911((60016001))

911911((514514--395395--55765576))

514514--395395--55765576PSAP “A”PSAP “A”

514514--395395--55765576

700 La700 LaGauchetièreGauchetière

OufOuf!!

1800

© 2003, Cisco Systems, Inc. All rights reserved. 2323237363_02_2003_c6

What Have We Learned?

• Lower TCO is required but not sufficient

• There is no one “killer app” for IP telephony

• Compelling ROI is driven by increasing end-user productivity

• There is a quantifiable business case for IP telephony today

Copyright © 2001, Cisco Systems, Inc. All rights reserved. Printed in USA.Presentation_ID.scr

© 2003, Cisco Systems, Inc. All rights reserved. 2424247363_02_2003_c6

Ten Things to Demand from Your Communications Vendor

1. Don’t make me do a “forklift upgrade” of my existing network

2. Prove to me that my IP telephony network will be secure

3. Show me how I can get more value from my CRM system, etc.

4. Show me advanced serviceslike enhanced 911

5. How I can provide a consistent end-user experience for large offices, small sites, and telecommuters?

6. How can I use my disaster recovery hot site for voice?

7. Describe how I can accommodate employees who work from multiple locations

8. How I access voice services if the main office is inaccessible?

9. Show me the productivity gains relevant to my industry today

10. Show me how I can get competitive advantage by decreasing time to market or improving customer responsiveness

© 2003, Cisco Systems, Inc. All rights reserved. 2525257363_02_2003_c6

Quantifying Business Value of IP Telephony

(5) Incremental Top-Line Revenue

(4) Increase in End-User Productivity

(3) Value of Future Options

(2) Increase in Return on Net Assets

(1) + Reduction in Total Cost of Ownership

(5) Incremental Top-Line Revenue

(4) Increase in End-User Productivity

(3) Value of Future Options

(2) Increase in Return on Net Assets

(1) + Reduction in Total Cost of Ownership

Total Business Value of IP TelephonyTotal Business Value of IP Telephony© 2003, Cisco Systems, Inc. All rights reserved. 2525257363_02_2003_c6

Copyright © 2001, Cisco Systems, Inc. All rights reserved. Printed in USA.Presentation_ID.scr

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http://newsroom.cisco.com/dlls/ts_021703.html

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