Atul Traning Report

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PROJECT REPORT OF RESEARCHMETHODOLOGY ON

COMPARATIVE STUDY

OF

BAJAJ V/S HERO HONDA

SUBMITED TO SUBMITED BY

Dr.B.S.BODLA AtulRoll No.9

INSTITUTE OF MANAGEMENT STUDEIS

KURUKSHETRA UNIVERSITY KURUKSHETRA

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CERTIFICATE

This is to certify that Mr. Atul Chandra has completed his project

report title Comparative Study of Bajaj V/S Hero Honda under the

supervision of Mr.Vijay Kumar. To the best of my knowledge and belief this

is his original work and this, wholly or partially, has not been submitted for

any degree of this or any other University.

Date: Atul Chandra

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Vs.

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http://www.herohonda.com/


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ACKNOWLEDGEMENT

The research on Comparative Study between Bajaj and Hero

Honda has been given to me as part of the curriculum in 2-Years Masters

Degree in Business Administration.

I have tried my best to present this information as clearly as possible

using basic terms that I hope will be comprehended by the widest spectrum

of researchers, analysts and students for further studies.

I have completed this study under the able guidance and supervision

of Mr. Vijay Kumar; I will be failed in my duty if I do not acknowledge the

esteemed scholarly guidance, assistance and knowledge. I have received

from them towards fruitful and timely completion of this work.

Mere acknowledgement may not redeem the debt I owe to my parents for

their direct/indirect support during the entire course of this project.

I also thankful to my friend who helped me a lot in the completion of

this project.

Atul Chandra

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Declaration

I, Atul Chandra, declare that the research project entitled

Comparative Studies at Bajaj Auto (Special Reference to Shree

Krishna Bajaj Authorised Showroom & Workshop) submitted for

the partial fulfillment of degree of Master of Business

Administration (MBA) to Kurukshetra University, Kurukshetra,

for the examination, is my own Work.

Place :Kurukshshetra Atul Chandra

INDEX

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Sr No. Particulars Page no

1. OBJECTIVES 6

2. HISTORY OF BAJAJ 7

- Profile- Key Person- Bajaj Intro- Company History- Timeline of new releases

3. HISTORY OF HERO HONDA 14- Board of Directors- Company Profile

4. RESEARCH METHODOLOGY 23

- Data Source- Research Approach- Sampling unit- Data Completion and Analysis- Scope

5. LIMITATION OF RESEARCH STUDY 25

6. ANALYSIS AND INTERPRETATION 27

7. CONCLUSION 39

8. RECOMMENDATION 41

9. BIBLIOGRAPHY 43

10. ANNEXURE 45

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OBJECTIVES:-

1. To know the market share of Bajaj & Hero Honda.

2. To know the perception of customers regarding bikes.

3. To determine the customers satisfaction regarding bikes.

4. To determine the factors influencing the choice of customers regardingbikes.

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Bajaj Auto limited is one of the largest two wheeler manufacturing company inIndia apart from producing two wheelers they also manufacture three wheelers.The company had started way back in 1945. Initially it used to import the twowheelers from outside, but from 1959 it started manufacturing of two wheelers inthe country. By the year 1970 Bajaj Auto had rolled out their 100,000th vehicle.Bajaj scooters and motor cycles have become an integral part of the Indianmilieu and over the years have come to represent the aspirations of modernIndia. Bajaj Auto also has a technical tie up with Kawasaki heavy industries ofJapan to produce the latest motorcycles in India which are of world class qualityThe Bajaj Kawasaki eliminator has emerged straight out of the drawing board ofKawasaki heavy industries. The core brand values of Bajaj Auto limited includes

Learning, Innovation, Perfection, Speed and Transparency.

Bajaj Auto has three manufacturing units in the country at Akurdi, Waluj andChakan in Maharashtra, western India, which produced 2,314,787 vehicles in2005-06. The sales are backed by a network of after sales service andmaintenance work shops all over the country.

Bajaj Auto has products which cater to every segment of the Indian two wheelermarket Bajaj CT 100 Dlx offers a great value for money at the entry level.Similarly Bajaj Discover 125 offers the consumer a great performance withoutmaking a big hole in the pocket.

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PROFILE:

Founder Jamnalal Bajaj

Year of Establishment 1926

Industry Automotive - Two & Three Wheelers

Business Group The Bajaj Group

Listings & its codes BSE Code: 500490; NSE - Code: BAJAJAUTO

Presence Distribution network covers 50 countries.Dominant presence in Sri Lanka, Bangladesh,Columbia, Guatemala, Peru, Egypt, Iran andIndonesia.

Joint Venture Kawasaki Heavy Industries of Japan

Registered & Head Office AkurdiPune - 411035IndiaTel.: +(91)-(20)-27472851Fax: +(91)-(20)-27473398

Works Akurdi, Pune 411035 Bajaj Nagar, Waluj Aurangabad 431136

Chakan Industrial Area, Chakan, Pune411501

E-mail [email protected]

Website www.bajajauto.com

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http://www.surfindia.com/finance/security-profile/bajaj-auto-finance-limited.htmlmailto:[email protected]://www.bajajauto.com/mailto:[email protected]://www.bajajauto.com/http://www.surfindia.com/finance/security-profile/bajaj-auto-finance-limited.html


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KEY PERSONS:

Board of Directors

Rahul Bajaj ChairmanMadhur Bajaj Vice Chairman & Whole-Time Director

Rajiv Bajaj Managing Director

Sanjiv Bajaj Executive Director

D.S. Mehta Whole-Time Director

Kantikumar R. Podar Director

Shekhar Bajaj Director

D.J. Balaji Rao Director

J.N. Godrej Director

S.H. Khan DirectorMrs. Suman Kirloskar Director

Naresh Chandra Director

Nanoo Pamnani Director

Manish Kejriwal Director

P Murari Director

Niraj Bajaj Director

Committees of the Board

Audit CommitteeS.H. Khan Chairman

D.J. Balaji Rao

J.N. Godrej

Naresh Chandra

Nanoo Pamnani

Shareholders & Investors Grievance committee

D.J. Balaji Rao Chairman

J.N. Godrej

Naresh Chandra

S. H. Khan

Remuneration committee

D.J. Balaji Rao Chairman

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http://www.bajajauto.com/1024/aboutbajaj/rahul.asphttp://www.bajajauto.com/1024/aboutbajaj/madhur.asphttp://www.bajajauto.com/1024/aboutbajaj/rajiv.asphttp://www.bajajauto.com/1024/aboutbajaj/sanjiv.asphttp://www.bajajauto.com/1024/aboutbajaj/dsmehta.asphttp://www.bajajauto.com/1024/aboutbajaj/kantikumar.asphttp://www.bajajauto.com/1024/aboutbajaj/shekhar.asphttp://www.bajajauto.com/1024/aboutbajaj/balajirao.asphttp://www.bajajauto.com/1024/aboutbajaj/jngodrej.asphttp://www.bajajauto.com/1024/aboutbajaj/shkhan.asphttp://www.bajajauto.com/1024/aboutbajaj/suman.asphttp://www.bajajauto.com/1024/aboutbajaj/naresh.asphttp://www.bajajauto.com/1024/aboutbajaj/nanoo.asphttp://www.bajajauto.com/1024/aboutbajaj/manish.asphttp://www.bajajauto.com/1024/aboutbajaj/pmurari.asphttp://www.bajajauto.com/1024/aboutbajaj/niraj.asphttp://www.bajajauto.com/1024/aboutbajaj/shkhan.asphttp://www.bajajauto.com/1024/aboutbajaj/balajirao.asphttp://www.bajajauto.com/1024/aboutbajaj/jngodrej.asphttp://www.bajajauto.com/1024/aboutbajaj/naresh.asphttp://www.bajajauto.com/1024/aboutbajaj/nanoo.asphttp://www.bajajauto.com/1024/aboutbajaj/balajirao.asphttp://www.bajajauto.com/1024/aboutbajaj/jngodrej.asphttp://www.bajajauto.com/1024/aboutbajaj/naresh.asphttp://www.bajajauto.com/1024/aboutbajaj/balajirao.asphttp://www.bajajauto.com/1024/aboutbajaj/rahul.asphttp://www.bajajauto.com/1024/aboutbajaj/madhur.asphttp://www.bajajauto.com/1024/aboutbajaj/rajiv.asphttp://www.bajajauto.com/1024/aboutbajaj/sanjiv.asphttp://www.bajajauto.com/1024/aboutbajaj/dsmehta.asphttp://www.bajajauto.com/1024/aboutbajaj/kantikumar.asphttp://www.bajajauto.com/1024/aboutbajaj/shekhar.asphttp://www.bajajauto.com/1024/aboutbajaj/balajirao.asphttp://www.bajajauto.com/1024/aboutbajaj/jngodrej.asphttp://www.bajajauto.com/1024/aboutbajaj/shkhan.asphttp://www.bajajauto.com/1024/aboutbajaj/suman.asphttp://www.bajajauto.com/1024/aboutbajaj/naresh.asphttp://www.bajajauto.com/1024/aboutbajaj/nanoo.asphttp://www.bajajauto.com/1024/aboutbajaj/manish.asphttp://www.bajajauto.com/1024/aboutbajaj/pmurari.asphttp://www.bajajauto.com/1024/aboutbajaj/niraj.asphttp://www.bajajauto.com/1024/aboutbajaj/shkhan.asphttp://www.bajajauto.com/1024/aboutbajaj/balajirao.asphttp://www.bajajauto.com/1024/aboutbajaj/jngodrej.asphttp://www.bajajauto.com/1024/aboutbajaj/naresh.asphttp://www.bajajauto.com/1024/aboutbajaj/nanoo.asphttp://www.bajajauto.com/1024/aboutbajaj/balajirao.asphttp://www.bajajauto.com/1024/aboutbajaj/jngodrej.asphttp://www.bajajauto.com/1024/aboutbajaj/naresh.asphttp://www.bajajauto.com/1024/aboutbajaj/balajirao.asp


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S.H. Khan

Naresh Chandra

Registered under the Indian Companies Act, VII of 1913

REGISTERED OFFICE Akurdi, Pune 411 035

WORKS Akurdi, Pune 411 035Bajaj Nagar, Waluj Aurangabad 431 136Chakan Industrial Area, Chakan, Pune 411 501

Bajaj Autos Ltd.

Bajaj Auto Limited

Type Public

Founded 1945

Headquarters Pune,India

Key people Rahul Bajaj (Chairman)

RevenueRs. 1,01,063 billion (2006) or USD 1.87billion

Net income Rs. 17,016 billion

Employees ???

Website www.bajajauto.com

Bajaj Auto is a majorIndian automobile manufacturer. It is India's largest and theworld's 4th largest two- and three-wheeler maker. It is based in Pune,Maharashtra, withplants in Waluj near Aurangabad, Akurdi and Chakan, nearPune. Bajaj Auto makesmotorscooters, motorcycles and the auto rickshaw.

Contents

1 Company's historyo 1.1 Timeline of new releases

2 Scooters

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http://www.bajajauto.com/1024/aboutbajaj/shkhan.asphttp://www.bajajauto.com/1024/aboutbajaj/naresh.asphttp://en.wikipedia.org/wiki/Category:Types_of_companieshttp://en.wikipedia.org/wiki/Public_companyhttp://en.wikipedia.org/wiki/Punehttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Rahul_Bajajhttp://en.wikipedia.org/wiki/Revenuehttp://en.wikipedia.org/wiki/Rshttp://en.wikipedia.org/wiki/Rshttp://en.wikipedia.org/wiki/USDhttp://en.wikipedia.org/wiki/Billionhttp://en.wikipedia.org/wiki/Net_incomehttp://en.wikipedia.org/wiki/Rshttp://en.wikipedia.org/wiki/Rshttp://en.wikipedia.org/wiki/Employmenthttp://en.wikipedia.org/wiki/Websitehttp://www.bajajauto.com/http://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Automobilehttp://en.wikipedia.org/wiki/Punehttp://en.wikipedia.org/wiki/Punehttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Punehttp://en.wikipedia.org/wiki/Motorscootershttp://en.wikipedia.org/wiki/Motorcycleshttp://en.wikipedia.org/wiki/Auto_rickshawhttp://c/Documents%20and%20Settings/CIET/My%20Documents/Bajaj%20vs%20Hero%20Honda/New%20Folder/Bajaj_Auto.htm#Company.27s_history#Company.27s_historyhttp://c/Documents%20and%20Settings/CIET/My%20Documents/Bajaj%20vs%20Hero%20Honda/New%20Folder/Bajaj_Auto.htm#Company.27s_history#Company.27s_historyhttp://c/Documents%20and%20Settings/CIET/My%20Documents/Bajaj%20vs%20Hero%20Honda/New%20Folder/Bajaj_Auto.htm#Timeline_of_new_releases#Timeline_of_new_releaseshttp://c/Documents%20and%20Settings/CIET/My%20Documents/Bajaj%20vs%20Hero%20Honda/New%20Folder/Bajaj_Auto.htm#Scooters#Scootershttp://en.wikipedia.org/wiki/Image:Flag_of_India.svghttp://en.wikipedia.org/wiki/Image:Logo_bajaj.gifhttp://www.bajajauto.com/1024/aboutbajaj/shkhan.asphttp://www.bajajauto.com/1024/aboutbajaj/naresh.asphttp://en.wikipedia.org/wiki/Category:Types_of_companieshttp://en.wikipedia.org/wiki/Public_companyhttp://en.wikipedia.org/wiki/Punehttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Rahul_Bajajhttp://en.wikipedia.org/wiki/Revenuehttp://en.wikipedia.org/wiki/Rshttp://en.wikipedia.org/wiki/USDhttp://en.wikipedia.org/wiki/Billionhttp://en.wikipedia.org/wiki/Net_incomehttp://en.wikipedia.org/wiki/Rshttp://en.wikipedia.org/wiki/Employmenthttp://en.wikipedia.org/wiki/Websitehttp://www.bajajauto.com/http://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Automobilehttp://en.wikipedia.org/wiki/Punehttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Punehttp://en.wikipedia.org/wiki/Motorscootershttp://en.wikipedia.org/wiki/Motorcycleshttp://en.wikipedia.org/wiki/Auto_rickshawhttp://c/Documents%20and%20Settings/CIET/My%20Documents/Bajaj%20vs%20Hero%20Honda/New%20Folder/Bajaj_Auto.htm#Company.27s_history#Company.27s_historyhttp://c/Documents%20and%20Settings/CIET/My%20Documents/Bajaj%20vs%20Hero%20Honda/New%20Folder/Bajaj_Auto.htm#Timeline_of_new_releases#Timeline_of_new_releaseshttp://c/Documents%20and%20Settings/CIET/My%20Documents/Bajaj%20vs%20Hero%20Honda/New%20Folder/Bajaj_Auto.htm#Scooters#Scooters


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3 Motorcycles 4 Upcoming Models 5 New Image 6 Forbes Global 2000 Ranking - 2005 7 External links

8 References

Company's history

Bajaj Auto came into existence on November 29, 1945 as M/s Bachraj TradingCorporation Private Limited. It started off by selling imported two- and three-wheelers inIndia. In 1959, it obtained license from theGovernment of India to manufacture two- andthree-wheelers and it went public in1960. In 1970, it rolled out its 100,000th vehicle. In1977, it managed to produce and sell 100,000 vehicles in a single financial year. In 1985,it started producing at Waluj in Aurangabad. In 1986, it managed to produce and sell

500,000 vehicles in a single financial year. In 1995, it rolled out its ten millionth vehicleand produced and sold 1 million vehicles in a year.

Timeline of new releases

1971 - three-wheeler goods carrier 1972 - Bajaj Chetak 1976 - Bajaj Super 1977 - Rear engine Autorickshaw 1981 - Bajaj M-50 1986 - Bajaj M-80, Kawasaki Bajaj KB100 1990 - Bajaj Sunny 1994 - Bajaj Classic 1995 - Bajaj Super Excel 1997 - Kawasaki Bajaj Boxer, Rear Engine Diesel Autorickshaw 1998 - Kawasaki Bajaj Caliber, Legend(India's first four-stroke scooter) 2000 - Bajaj Saffire 2001 - Eliminator, Pulsar 2003 - Caliber115,Bajaj Wind125, Bajaj Pulsar 2004 - Bajaj CT 100, New Bajaj Chetak 4-stroke with Wonder Gear, Bajaj

Discover DTS-i 2005 - Bajaj Wave,Bajaj Avenger, Bajaj Discover 2006 - Bajaj Platina 2007 - Bajaj Pulsar-200

Some of the models that Bajaj makes (or has made) are:

Scooters

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http://c/Documents%20and%20Settings/CIET/My%20Documents/Bajaj%20vs%20Hero%20Honda/New%20Folder/Bajaj_Auto.htm#Motorcycles#Motorcycleshttp://c/Documents%20and%20Settings/CIET/My%20Documents/Bajaj%20vs%20Hero%20Honda/New%20Folder/Bajaj_Auto.htm#Upcoming_Models#Upcoming_Modelshttp://c/Documents%20and%20Settings/CIET/My%20Documents/Bajaj%20vs%20Hero%20Honda/New%20Folder/Bajaj_Auto.htm#New_Image#New_Imagehttp://c/Documents%20and%20Settings/CIET/My%20Documents/Bajaj%20vs%20Hero%20Honda/New%20Folder/Bajaj_Auto.htm#Forbes_Global_2000_Ranking_-_2005#Forbes_Global_2000_Ranking_-_2005http://c/Documents%20and%20Settings/CIET/My%20Documents/Bajaj%20vs%20Hero%20Honda/New%20Folder/Bajaj_Auto.htm#External_links#External_linkshttp://c/Documents%20and%20Settings/CIET/My%20Documents/Bajaj%20vs%20Hero%20Honda/New%20Folder/Bajaj_Auto.htm#References#Referenceshttp://en.wikipedia.org/wiki/1945http://en.wikipedia.org/wiki/1945http://en.wikipedia.org/wiki/1959http://en.wikipedia.org/wiki/Government_of_Indiahttp://en.wikipedia.org/wiki/Government_of_Indiahttp://en.wikipedia.org/wiki/1960http://en.wikipedia.org/wiki/1960http://en.wikipedia.org/wiki/1970http://en.wikipedia.org/wiki/1977http://en.wikipedia.org/wiki/1985http://en.wikipedia.org/wiki/Aurangabadhttp://en.wikipedia.org/wiki/1986http://en.wikipedia.org/wiki/1995http://en.wikipedia.org/wiki/1971http://en.wikipedia.org/wiki/1972http://en.wikipedia.org/wiki/Bajaj_Chetakhttp://en.wikipedia.org/wiki/Bajaj_Chetakhttp://en.wikipedia.org/wiki/1976http://en.wikipedia.org/w/index.php?title=Bajaj_Super&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Super&action=edithttp://en.wikipedia.org/wiki/1977http://en.wikipedia.org/wiki/Autorickshawhttp://en.wikipedia.org/wiki/1981http://en.wikipedia.org/w/index.php?title=Bajaj_M-50&action=edithttp://en.wikipedia.org/wiki/1986http://en.wikipedia.org/w/index.php?title=Bajaj_M-80&action=edithttp://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_KB100&action=edithttp://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_KB100&action=edithttp://en.wikipedia.org/wiki/1990http://en.wikipedia.org/w/index.php?title=Bajaj_Sunny&action=edithttp://en.wikipedia.org/wiki/1994http://en.wikipedia.org/w/index.php?title=Bajaj_Classic&action=edithttp://en.wikipedia.org/wiki/1995http://en.wikipedia.org/w/index.php?title=Bajaj_Super_Excel&action=edithttp://en.wikipedia.org/wiki/1997http://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_Boxer&action=edithttp://en.wikipedia.org/wiki/1998http://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_Caliber&action=edithttp://en.wikipedia.org/wiki/Legendhttp://en.wikipedia.org/wiki/2000http://en.wikipedia.org/wiki/Bajaj_Saffirehttp://en.wikipedia.org/wiki/2001http://en.wikipedia.org/wiki/2003http://en.wikipedia.org/w/index.php?title=Caliber115&action=edithttp://en.wikipedia.org/w/index.php?title=Caliber115&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Wind&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Wind&action=edithttp://en.wikipedia.org/wiki/Bajaj_Pulsarhttp://en.wikipedia.org/wiki/2004http://en.wikipedia.org/wiki/Bajaj_CT_100http://en.wikipedia.org/wiki/Bajaj_CT_100http://en.wikipedia.org/w/index.php?title=Wonder_Gear&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Discover_DTS-i&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Discover_DTS-i&action=edithttp://en.wikipedia.org/wiki/2005http://en.wikipedia.org/wiki/Bajaj_Wavehttp://en.wikipedia.org/wiki/Bajaj_Wavehttp://en.wikipedia.org/wiki/Bajaj_Avengerhttp://en.wikipedia.org/wiki/Bajaj_Discoverhttp://en.wikipedia.org/wiki/2006http://en.wikipedia.org/wiki/Bajaj_Platinahttp://en.wikipedia.org/wiki/2007http://en.wikipedia.org/w/index.php?title=Bajaj_Pulsar-200&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Pulsar-200&action=edithttp://c/Documents%20and%20Settings/CIET/My%20Documents/Bajaj%20vs%20Hero%20Honda/New%20Folder/Bajaj_Auto.htm#Motorcycles#Motorcycleshttp://c/Documents%20and%20Settings/CIET/My%20Documents/Bajaj%20vs%20Hero%20Honda/New%20Folder/Bajaj_Auto.htm#Upcoming_Models#Upcoming_Modelshttp://c/Documents%20and%20Settings/CIET/My%20Documents/Bajaj%20vs%20Hero%20Honda/New%20Folder/Bajaj_Auto.htm#New_Image#New_Imagehttp://c/Documents%20and%20Settings/CIET/My%20Documents/Bajaj%20vs%20Hero%20Honda/New%20Folder/Bajaj_Auto.htm#Forbes_Global_2000_Ranking_-_2005#Forbes_Global_2000_Ranking_-_2005http://c/Documents%20and%20Settings/CIET/My%20Documents/Bajaj%20vs%20Hero%20Honda/New%20Folder/Bajaj_Auto.htm#External_links#External_linkshttp://c/Documents%20and%20Settings/CIET/My%20Documents/Bajaj%20vs%20Hero%20Honda/New%20Folder/Bajaj_Auto.htm#References#Referenceshttp://en.wikipedia.org/wiki/1945http://en.wikipedia.org/wiki/1959http://en.wikipedia.org/wiki/Government_of_Indiahttp://en.wikipedia.org/wiki/1960http://en.wikipedia.org/wiki/1970http://en.wikipedia.org/wiki/1977http://en.wikipedia.org/wiki/1985http://en.wikipedia.org/wiki/Aurangabadhttp://en.wikipedia.org/wiki/1986http://en.wikipedia.org/wiki/1995http://en.wikipedia.org/wiki/1971http://en.wikipedia.org/wiki/1972http://en.wikipedia.org/wiki/Bajaj_Chetakhttp://en.wikipedia.org/wiki/1976http://en.wikipedia.org/w/index.php?title=Bajaj_Super&action=edithttp://en.wikipedia.org/wiki/1977http://en.wikipedia.org/wiki/Autorickshawhttp://en.wikipedia.org/wiki/1981http://en.wikipedia.org/w/index.php?title=Bajaj_M-50&action=edithttp://en.wikipedia.org/wiki/1986http://en.wikipedia.org/w/index.php?title=Bajaj_M-80&action=edithttp://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_KB100&action=edithttp://en.wikipedia.org/wiki/1990http://en.wikipedia.org/w/index.php?title=Bajaj_Sunny&action=edithttp://en.wikipedia.org/wiki/1994http://en.wikipedia.org/w/index.php?title=Bajaj_Classic&action=edithttp://en.wikipedia.org/wiki/1995http://en.wikipedia.org/w/index.php?title=Bajaj_Super_Excel&action=edithttp://en.wikipedia.org/wiki/1997http://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_Boxer&action=edithttp://en.wikipedia.org/wiki/1998http://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_Caliber&action=edithttp://en.wikipedia.org/wiki/Legendhttp://en.wikipedia.org/wiki/2000http://en.wikipedia.org/wiki/Bajaj_Saffirehttp://en.wikipedia.org/wiki/2001http://en.wikipedia.org/wiki/2003http://en.wikipedia.org/w/index.php?title=Caliber115&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Wind&action=edithttp://en.wikipedia.org/wiki/Bajaj_Pulsarhttp://en.wikipedia.org/wiki/2004http://en.wikipedia.org/wiki/Bajaj_CT_100http://en.wikipedia.org/w/index.php?title=Wonder_Gear&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Discover_DTS-i&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Discover_DTS-i&action=edithttp://en.wikipedia.org/wiki/2005http://en.wikipedia.org/wiki/Bajaj_Wavehttp://en.wikipedia.org/wiki/Bajaj_Avengerhttp://en.wikipedia.org/wiki/Bajaj_Discoverhttp://en.wikipedia.org/wiki/2006http://en.wikipedia.org/wiki/Bajaj_Platinahttp://en.wikipedia.org/wiki/2007http://en.wikipedia.org/w/index.php?title=Bajaj_Pulsar-200&action=edit


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o Bajaj Sunny

o Bajaj Chetak

o Bajaj Cub

o Bajaj Super

o Bajaj Wave

o Bajaj Legend

Motorcycles

o Kawasaki Eliminator

o Bajaj Pulsar

o Bajaj Kawasaki Wind 125

o Bajaj Boxer

o Bajaj CT 100

o Bajaj Platina

o Bajaj Caliber

o Bajaj Discover

o Bajaj Avenger

Upcoming Models

Bajaj Pulsar 220 DTS-Fi Bajaj Krystal Bajaj Blade Bajaj Sonic

New Image

The company, over the last decade has successfully changed its image from a scootermanufacturer to a two wheeler manufacturer, product range ranging from Scooterettes toScooters to Motorcycle. Its real growth in numbers has come in the last 4 years aftersuccessful introduction of a few models in the motorcycle segment.

The company is headed byRahul Bajaj who is worth more than US$1.5 billion.

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India has the largest number of two wheelers in the world with 41.6 millionvehicles. India has a mix of 30 percent automobiles and 70 percent two wheelers in thecountry. India was the second largest two wheeler manufacturer in the world starting inthe 1950s with the birth of Automobile Products of India (API) that manufacturedscooters. API manufactured the Lambrettas but, another company, Bajaj Auto Ltd.

surpassed API and remained through the turn of the century from its association withPiaggio of Italy (manufacturer of Vespa).

The license raj that existed between the1940s to1980s in India, did not allow foreigncompanies to enter the market and imports were tightly controlled. This regulatory maze,before the economic liberalization, made business easier for local players to have asellers market. Customers in India were forced to wait 12 years to buy a scooter fromBajaj. The CEO of Bajaj commented that he did not need a marketing department, only adispatch department. By the year 1990, Bajaj had a waiting list that was twenty-six timesits annual output for scooters.

The motorcycle segment had the same long wait times with three manufacturers; RoyalEnfield, Ideal Jawa, and Escorts. Royal Enfield made a 350cc Bullet with the only four-stroke engine at that time and took the higher end of the market but, there was littlecompetition for their customers. Ideal Jawa and Escorts took the middle and lower end ofthe market respectively.

In the mid-1980s, the Indian government regulations changed and permitted foreigncompanies to enter the Indian market through minority joint ventures. The two-wheelermarket changed with four Indo-Japanese joint ventures: Hero Honda, TVS Suzuki, BajajKawasaki and Kinetic Honda. The entry of these foreign companies changed the Indianmarket dynamics from the supply side to the demand side. With a larger selection of two-

wheelers on the Indian market, consumers started to gain influence over the products theybought and raised higher customer expectations. The industry produced more models,styling options, prices, and different fuel efficiencies. The foreign companies newtechnologies helped make the products more reliable and with better quality. Indiancompanies had to change to keep up with their global counterparts.

BOARD OF DIRECTORS

No Name of the Directors Designation

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.

1 Mr. Brijmohan Lall Munjal Chairman & Whole-time Director

2 Mr. Pawan Munjal Managing Director

3 Mr. Toshiaki Nakagawa Jt. Managing Director

4 Mr. Takao Eguchi Whole-time Director

5 Mr. Satyanand Munjal Non-executive Director

6 Mr. Om Prakash Munjal Non-executive Director

7 Mr. Tatsuhiro Oyama Non-executive Director

8 Mr. Masahiro Takedagawa Non-executive Director

9 Mr. Narinder Nath Vohra Non-executive & Independent

Director

10 Mr. Pradeep Dinodia Non-executive & Independent

Director

11 Gen.(Retd.) Ved Prakash

Malik

Non-executive & Independent

Director

12 Mr. Analjit Singh Non-executive & Independent

Director

13 Dr. Pritam Singh Non-executive & Independent

Director

14 Ms. Shobhana Bhartia Non-executive & Independent

Director

15 Dr. Vijay Laxman Kelkar Non-executive & Independent

Director

Hero Honda Motorcycle Ltd.

17
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Type Public companyBSE:HEROHONDA M

Founded January 19, 1984 in Gurgaon, Haryana,India

Headquarters Haryana,India

Key people

Om Prakash Munjal, Founder

Mr. Brijmohan Lall Munjal, Chairman

Mr. Toshiaki Nakagawa, Joint ManagingDirector

Mr. Pawan Munjal, Managing Director

Industry AutomotiveProducts Motorcycles, Scooters

Revenue U$ 2.8 billion

Website http://www.herohonda.com/site/home/home.asp

HERO HONDA HEADQUARTERS

Hero Honda Motorcycles Limited is an Indian manufacturer of motorcycles andscooters. Hero Honda is a joint venture that began in 1984 between the Hero group ofIndia and Honda from Japan. It has been the world's biggest manufacturer of 2-wheeled

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motorized vehicles since 2001, when it produced 1.3 million motorbikes in a single year.Hero Honda's Splendor is the world's largest selling motorcycle [citation needed]. Its 2 plants arein Dharuhera and Gurgaon, both in Haryana, India. It specializes in dual use motorcyclesthat are low powered but very fuel efficient.

Contents

1 Modelso 1.1 Bikes

2 Company Profileo 2.1 Just-in-Time

o 2.2 Ancillarisation

o 2.3 Dealer Network

o 2.4 Financial Planning

o 2.5 Quality

o 2.6 Diversification

3 External links

[ Models ]

Bikes

Hero Honda Splendor Plus Hero Honda Passion Plus Hero Honda Karizma Hero Honda CBZ Hero Honda Super Splendor Hero Honda CD Dawn Hero Honda CD Deluxe Hero Honda Achiever Hero Honda Glamour Hero Honda Ambition

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http://en.wikipedia.org/wiki/Wikipedia:Citing_sourceshttp://en.wikipedia.org/wiki/Wikipedia:Citing_sourceshttp://en.wikipedia.org/wiki/Haryanahttp://en.wikipedia.org/wiki/Hero_Honda#Modelshttp://en.wikipedia.org/wiki/Hero_Honda#Bikeshttp://en.wikipedia.org/wiki/Hero_Honda#Company_Profilehttp://en.wikipedia.org/wiki/Hero_Honda#Just-in-Timehttp://en.wikipedia.org/wiki/Hero_Honda#Ancillarisationhttp://en.wikipedia.org/wiki/Hero_Honda#Ancillarisationhttp://en.wikipedia.org/wiki/Hero_Honda#Dealer_Networkhttp://en.wikipedia.org/wiki/Hero_Honda#Financial_Planninghttp://en.wikipedia.org/wiki/Hero_Honda#Financial_Planninghttp://en.wikipedia.org/wiki/Hero_Honda#Qualityhttp://en.wikipedia.org/wiki/Hero_Honda#Diversificationhttp://en.wikipedia.org/wiki/Hero_Honda#External_linkshttp://en.wikipedia.org/w/index.php?title=Hero_Honda_Pleasure&action=edithttp://en.wikipedia.org/w/index.php?title=Hero_Honda_Passion_Plus&action=edithttp://en.wikipedia.org/wiki/Hero_Honda_Karizmahttp://en.wikipedia.org/wiki/Hero_Honda_Karizmahttp://en.wikipedia.org/wiki/Hero_Honda_CBZhttp://en.wikipedia.org/wiki/Hero_Honda_CBZhttp://en.wikipedia.org/wiki/Wikipedia:Citing_sourceshttp://en.wikipedia.org/wiki/Haryanahttp://en.wikipedia.org/wiki/Hero_Honda#Modelshttp://en.wikipedia.org/wiki/Hero_Honda#Bikeshttp://en.wikipedia.org/wiki/Hero_Honda#Company_Profilehttp://en.wikipedia.org/wiki/Hero_Honda#Just-in-Timehttp://en.wikipedia.org/wiki/Hero_Honda#Ancillarisationhttp://en.wikipedia.org/wiki/Hero_Honda#Dealer_Networkhttp://en.wikipedia.org/wiki/Hero_Honda#Financial_Planninghttp://en.wikipedia.org/wiki/Hero_Honda#Qualityhttp://en.wikipedia.org/wiki/Hero_Honda#Diversificationhttp://en.wikipedia.org/wiki/Hero_Honda#External_linkshttp://en.wikipedia.org/w/index.php?title=Hero_Honda_Pleasure&action=edithttp://en.wikipedia.org/w/index.php?title=Hero_Honda_Passion_Plus&action=edithttp://en.wikipedia.org/wiki/Hero_Honda_Karizmahttp://en.wikipedia.org/wiki/Hero_Honda_CBZ


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Hero Honda "Splendor" Model

[ Company Profile ]

Hero, is the brand name used by the Munjal brothers in the year 1956 with the flagshipcompany Hero Cycles. The two-wheeler manufacturing business of bicycle componentshad originally started in the 1940s and turned into the worlds largest bicyclemanufacturer today. Hero, is a name synonymous with two-wheelers in India today. TheMunjals roll their own steel, make free wheel bicycle critical components and havediversified into different ventures like product design. The Hero Group philosophy is:To provide excellent transportation to the common man at easily affordable prices andto provide total satisfaction in all its spheres of activity. The Hero group vision is tobuild long lasting relationships with everyone (customers, workers, dealers and vendors).The Hero Group has a passion for setting higher standards and Engineering Satisfactionis the prime motivation, way of life and work culture of the Group.

In the year 1984, Mr. Brijmohan Lal Munjal, the Chairman and Managing Director ofHero Honda Motors (HHM), headed an alliance between the Munjal family and HondaMotor Company Ltd. (HMC). HHM Mission Statement is: We, at Hero Honda, arecontinuously striving for synergy between technology, systems, and human resources toprovide products and services that meet the quality, performance, and price aspirations ofour customers. While doing so, we maintain the highest standards of ethics and societalresponsibilities, constantly innovate products and processes, and develop teams that keepthe momentum going to take the company to excellence in the new millennium. Thisalliance became one of the most successful joint ventures in India, until the year 1999when HMC had announced a 100% subsidiary, Honda Motorcycle & Scooter India(HMSI). This announcement caused the HHM stock price to decrease by 30 percent thatsame day. Munjal had to come up with some new strategic decisions as, HMSI and otherforeign new entry companies were causing increased intensity of rivalry for HHM.

== Growth == The business growth of Hero Honda has been phenomenal throughout itsearly days. The Munjal family started a modest business of bicycle components. HeroGroup expanded so big that by 2002 they had sold 86 million bicycles producing 16000bicycles a day. Today Hero Honda has an assembly line of 9 different models ofmotorcycles available. It holds the record for most popular bike in the world by sales for

20
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Its Splendor model. Hero Honda Motors Limited was established in joint venture withHonda Motors of Japan in 1984, to manufacture motorcycles. It is currently the largestproducer of Two Wheelers in the world. It sold 3 million bikes in the year 2005-2006.Recently it has also entered in scooter manufacturing, with its model PLEASURE mainlyaimed at girls. The Hero Group has done business differently right from the start and that

is what has helped them to achieve break-through in the competitive two-wheeler market.The Group's low key, but focused, style of management has earned the company plauditsamidst investors, employees, vendors and dealers, as also worldwide recognition.

The growth of the Group through the years has been influenced by a number of factors:

[ Just-in-Time ]

The Hero Group through the Hero Cycles Division was the first to introduce the concept

of just-in-time inventory. The Group boasts of superb operational efficiencies. Everyassembly line worker operates two machines simultaneously to save time and improveproductivity. The fact that most of the machines are either developed or fabricated in-house, has resulted in low inventory levels. In Hero Cycles Limited, the just-in-timeinventory principle has been working since the beginning of production in the unit and isfunctional even till date.. This is the Japanese style of production and in India; Hero is probably the only company to have mastered the art of the just-in-time inventoryprinciple.

[ Ancillarisation ]

An integral part of the Group strategy of doing business differently was providingsupport to ancillary units. There are over 300 ancillary units today, whose production isdedicated to Hero's requirements and also a large number of other vendors, which includesome of the better known companies in the automotive segment. Employee Policy:

Another Striking feature within the Hero Group is the commitment and dedication of itsworkers. There is no organized labor union and family members of employees find readyemployment within Hero. The philosophy with regard to labor management is "Hero isgrowing, grow with Hero." When it comes to workers' benefits, the Hero Group is knownfor providing facilities, further ahead of the industry norms. Long before other companiesdid so, Hero was giving its employees a uniform allowance, as well as House Rent

Allowance (HRA) and Leave Travel Allowance (LTA). Extra benefits took the form ofmedical check-ups, not just for workers, but also for the immediate family members.

[ Dealer Network ]

The relationship of Hero Group with their dealers is unique in its closeness. The dealersare considered a part of the Hero family. A nation-wide dealer network comprising ofover 5,000 outlets, and have a formidable distribution system in place. Sales agents from

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Hero travels to all the corners of the country, visiting dealers and send back daily postcards with information on the stock position that day, turnover, fresh purchases,anticipated demand and also competitor action in the region. The manufacturing unitshave a separate department to handle dealer complaints and problems and the firstresponse is always given in 24 hours.

[ Financial Planning ]

The Hero Group benefits from the Group Chairman's financial acumen and his grasp ontechnology, manufacturing and marketing. Group Company, Hero Cycles Limited hasone of the highest labor productivity rates in the world. In Hero Honda Motors Limited,the focus is on financial and raw material management and a low employee turnover.

[ Quality ]

Quality at Hero is attained not just by modern plants and equipment and through latest

technology, but by enforcing a strict discipline. At the Group factories, attaining qualitystandards is an everyday practice - a strictly pursued discipline. It comes from anamalgamation of the latest technology with deep-rooted experience derived from nearlyfour decades of hard labor. It is an attitude that masters the challenge of growth andchange - change in consumers' perceptions about products and new aspirations arisingfrom a new generation of buyers.

Constant technology up gradation ensures that the Group stays in the global mainstreamand maintains its competitive edge. With each of its foreign collaborations, the Groupgoes onto strengthen its quality measures as per the book. The Group also employs theservices of independent experts from around the world to assist in new design and

production processes.

[ Diversification ]

Throughout the years of enormous growth, the Group Chairman, Mr. Lall has activelylooked at diversification. A considerable level of backward integration in itsmanufacturing activities has been ample in the Group's growth and led to theestablishment of the Hero Cycles Cold Rolling Division, Munjal and Sunbeam Castings,Munjal Auto Components and Munjal Showa Limited amongst other component-manufacturing units.

Then there were the expansion into the automotive segment with the setting up ofMajestic Auto Limited, where the first indigenously designed moped, Hero Majestic,went into commercial production in 1978. Then came Hero Motors which introducedHero Puch, in collaboration with global technology leader Steyr Daimler Puch of Austria.Hero Honda Motors was established in 1984 to manufacture 100 cc motorcycles.

The Hero Group also took a venture into other segments like exports, financial services,information technology, which includes customer response services and software

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development. Further expansion is expected in the areas of Insurance andTelecommunication.

The Hero Group's phenomenal growth is the result of constant innovations, a close watchon costs and the dynamic leadership of the Group Chairman, characterized by a culture of

entrepreneurship, of right attitudes and building stronger relationships with investors,partners, vendors and dealers and customers

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RESEARCH METHODOLOGY

It is well known fact that the most important step in marketing research process isto define the problem. Choose for investigation because a problem well defined is halfsolved. That was the reason that at most care was taken while defining various

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parameters of the problem. After giving through brain storming session, objectives wereselected and the set on the base of these objectives. A questionnaire was designed majoremphasis of which was gathering new ideas or insight so as to determine and bind outsolution to the problems.

DATA SOURCE

Research included gathering both Primary and Secondary data. Primary data isthe first hand data, which are selected a fresh and thus happen to be original in character.Primary Data was crucial to know various customers and past consumer views aboutbikes and to calculate the market share of this brand in regards to other brands.

Secondary data are those which has been collected by some one else and whichalready have been passed through statistical process. Secondary data has been taken frominternet, newspaper, magazines and companies web sites.

RESEARCH APPROACH

The research approach was used survey method which is a widely used methodfor data collection and best suited for descriptive type of research survey includesresearch instrument like questionnaire which can be structured and unstructured. Targetpopulation is well identified and various methods like personal interviews and telephoneinterviews are employed.

SAMPLING UNIT

It gives the target population that will be sampled. This research was carried inMuktsar (Distt Muktsar)

These were 100 respondents.

DATA COMPLETION AND ANALYSIS

After the data has been collected, it was tabulated and findings of the project werepresented followed by analysis and interpretation to reach certain conclusions.

SCOPE

My project was based on the Comparative Study of Bajaj V/S Hero Honda anddata was taken in the City Muktsar only.

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LIMITATIONS

1. Research work was carried out in one Distt of Punjab (MUKTSAR) only the findingmay not be applicable to the other parts of the country because of social and culturaldifferences.

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2. The sample was collected using connivance-sampling techniques. As such result maynot give an exact representation of the population.

3. Shortage of time is also reason for incomprehensiveness.

4. The views of the people are biased therefore it doesnt reflect true picture.

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Q1) Which bike do you have?47

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Hero HondaBajaj 38Any other 15

Hero honda

Bajaj

Any other

Q2) Which Model do you Have?

Hero Honda BajajSplender 21 CT 100 7Passion 13 Discover 12Karizma 7 Pulsar 11

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Any other 6 Any other 8

0

5

10

15

20

25

1

Model Name

No

ofPersons

Hero Honda

Splender

Passion

Karizma

Any other

02

4

6

8

10

12

14

1

Model Name

No

ofPersons

Bajaj

CT 100

Discover

Pulsar

Any other

Q3) In which family Income level do you Fall?

100000-200000 22200000-300000 45300000-400000 23above 400000 10

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0

10

20

30

40

50

1

In c o m e le v

No

ofPersons

100000-20000

200000-30000

300000-40000

above 400000

Q4) For how long do you own a bike?

0-1 year 341-2 year 292-3 year 26above 3 year 11

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0

10

20

30

40

No of

Person

1

No of ye ar

0-1 year

1-2 year

2-3 year

above 3 yea

Q5) For what purpose do you use your Motor Bike?

Hero Honda BajajOffice Purpose 9 4Personal purpose 13 15Joy Purpose 19 16

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Other 6 3

0

5

10

15

20

Off ice

Purpose

Personal

purpose

Joy

Purpose

Other

Purpos

No

ofPersons

Hero Hond

Bajaj

Q6) How do you come to know about this Motor Bike?

Hero Honda BajajNewspaper 4 2

Television 23 162 1

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Magazine

Friends &Relative 18 19

0

5

10

15

20

25

Hero Honda Bajaj

Name of Compa

No

ofPersons

New spaper

Television

Magzine

Friends & Relativ

Q7) Does Advertisement Influence your decisionin choosing a Motor Bike?

Yes 87%No 5%Cant say 8%

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Y es

No

Cant say

Q8) Do you have full knowledge about Bikes beforebuying?

Hero Honda Bajaj

Yes 25 2322 15

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No

0

5

10

15

20

25

30

Hero Honda Bajaj

Com pany Nam

No

ofpersons

Yes

No

Q9) Which Factor below Influence your decision?

Hero Honda Bajaj

Price 72% 78%Mileage 78% 64%Quality 65% 48%

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Resale Value 40% 28%Status symbol 10% 7%

0%

20%

40%

60%

80%

100%

Hero Honda Bajaj

Com pany Nam

No

ofPersons

Price

Mileage

Quality

Resale Value

Status symbo

Q10) How would you rate the following factors of Bikeswith respect to different company?

Hero Honda Bajaj

Mileage 74% 72%

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Price 68% 65%Pick up 70% 80%Maintenance 58% 62%Look & Shape 85% 80%Brand Image 53% 55%

0%

20%

40%

60%

80%

100%

Hero Honda Bajaj

Com pany Nam

No

ofPersons Mileage

Price

Pick up

Maintenance

Look & Shap

Brande Imag

Q11) If new Bike with good features comes in, then wouldyou like to change your bike?

Hero Honda Bajaj

Yes 19 21

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No 17 14Cant say 11 3

0

5

10

15

20

25

Yes No Cant say

Views

No

ofPersons

Hero Hond

Bajaj

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Conclusion

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1. Most of the Pulsar, CBZ & Karizma are purchased by young generation18 to 30 because they prefer stylish looks and rest of the models ofHero Honda are purchased more by daily users who needs moreaverage of bikes than looks.

2. Hero Honda is considered to be most fuel-efficient bike on Indianroads.

3. Service & Spare parts are available throughout India in local marketsalso.

4. While buying a motorcycle, economy is the main consideration in formof maintenance cost, fuel efficiency.

5. Majority of the respondent had bought their motorcycle more than 3years.

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RECOMMENDATIONS

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1. Bajaj should introduce some more models having more engine power.

2. Hero Honda should think about fuel efficiency in case of upper segmentbikes.

3. More service centers should be opened.

4. Maintenance cost and the availability of the spare parts should also begiven due importance.

5. They also introduce some good finance/discount schemes for students.

6. The price should be economic.

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BIBLIOGRAPHY

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1. www.herohonda.com

2. www.google.com

3. www.bajaj.com

4. www.twowheeler.com

5. www.extrememachines.com

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http://www.herohonda.com/http://www.google.com/http://www.bajaj.com/http://www.twowheeler.com/http://www.extrememachines.com/http://www.herohonda.com/http://www.google.com/http://www.bajaj.com/http://www.twowheeler.com/http://www.extrememachines.com/


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QUESTIONNAIRE

NAME: -

CONTACT NO .

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AGE:- 15-20 20-25

25.30 Above 30

OCCUPATION:- Businessman Employee

Student Other

Q1) Which Bike do you have?

Hero Honda Bajaj Any Other

Q2) Which Model do you have?

Hero Honda: - Splendor Passion

Karizma Other

Bajaj: - CT 100 Discover

Pulsar Other

Q3) In which Family Income do you Fall?

100000-200000 200000-300000

300000-400000 Above 400000

Q4) For how long do you own a Bike?

0-1 year 1-2 year

2-3 year above 3 years

Q5) For what purpose do you use your Motor Bike?

Office Purpose Personal Purpose

Joy Purpose Other Q6) How do you come to know about this Motor Bike?

Newspaper Television

Magazines Friends/Relatives

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Q7) Does Advertisement Influence your decision in choosing a Motor Bike?

Yes No Cant say

Q8) Do you have full knowledge about Bikes before buying?

Yes No

Q9) Which factor below influence your decision?

Price Mileage Quality

Resale Value Status Symbol

Q10) How would you rate the following factors of bikes with respect to differentcompanies?

Hero Honda Bajaj

Mileage

Price

Pick up

Maintenance

Look/Shape

Brand Image

Q11) In new bike with good feature comes in, then would you like to change your bikes?

Yes No Cant say

Q12) Any Suggestions for Company

Date: (Signature)