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NOVEMBER 30, 2016
Attribution Accelerator
TVHO USEHO LD S
15MD EVIC ES M APPED
200M
Meet Samba TV
SM AR T TVBR AN D S
9D M AsR EPR ESEN TED
210
The leader in cross-platform TV data and analytics
Real-Time TV DataOur proprietary Content ID technology recognizes virtually any content viewed on millions of TVs within seconds
WE BS I TE VI S I T S
BCR (Di g i tal on l y)
DI GI T AL CAMPAIGN E X PO SED
BCR(T V on l y )
BCR
S A M BA T V E X PO SED PANEL
T O T A L T V E XPOS ED
SMART TV HOME S
3M
L ARGE R THAN NIE L SE N
75X
TV TO DIGITAL MATCH
1:1
A new truth set forcross-platformresearch & analysis:
US CE NSUS
Representative
SAMBA TV VERIFIED TUNE-IN RATE (VTR)The industry’s trusted solution to measure tune-in performance across platforms and vendors.
SAMBA TV BROADCAST CONVERSION RATE (BCR)The only solution that tracks the customer journey across platforms on a 1:1 basis