Attracting young members

“Facebook is an especially social platform, and your success will be based on if your users want to interact and share your content. It’s fine to link to your latest blog posts, but Facebook is much more than a broadcasting platform.”

ATTRACTING YOUNG MEMBERS

Appeal to Core Members

Every group has a core bunch. The handful of folks who are responsible for change, for leading things, for getting everyone excited and spreading the company message. Reach out to these folks and get them involved in

talking about your Fan page.

Create your promotional army by hand selecting the major players , sending the messages thanking them for their support, and then telling

them that you need their help. Make them feel important and like they’re on the cutting edge of whatever you’re doing. Get them to always be

talking about you and tagging you places. These types of action increase your trust, build your credibility and give you social proof. These

types of connectors are usually the ones with very large social networks on sites like Twitter or Facebook. Ask them to use

Facebook’s Suggest feature to “suggest” that their friends fan your page. When the request comes from them, it’s harder for others to decline and it

just reinforces that “inside joke”.

BUILDING OUR “FOLLOWING”…

Offer a unique brand experience

How do you take people backstage for that experience?

Give them the exclusive that didn’t make it into that interview/story.

Give them access to products or merchandise not yet on your site.

Invite them into your testing process.

Get their opinion on the events they want to see…and incorporate them.

Let them name the secret event/project you’re working on.

Let them create a concept board for future events

Let them be come the individuals that the IET consults for YP/YA related campaigns/publications

HOW TO ATTRACT “LIKES”…

Ask questions and take pollsGet personal – have in-house editors

Create a welcome pageUpdate regularly, but not too often:

Respond to commentsPost videos and images

Share content from othersTest, test, test

CONTENT GENERATION IDEA’S FOR FACEBOOK

EdgeRank is the algorithm Facebook uses to determine where your post shows up in the newsfeed and how long it stays there. There are three

main components that you should know about:

Affinity: By measuring how connected you are with the user or brand, Facebook delivers relevant content based on your ongoing relationship

including any relationship your friends have with a certain page.

Weight: Facebook considers posts with photos or videos more valuable than posts with plain text or links. This type of visual content will rank higher in the newsfeed. Facebook also takes into account the level of

interaction a particular post receives so the more people engage with your post, the more you can increase overall reach.

Decay: Social media is all about finding the latest and most relevant information as it happens and Facebook is no different. You will notice that

most of your post engagement happens just minutes after publishing. Content quickly loses value as time passes to avoid irrelevant posts

showing up in your feed.

EDGERANK

Following the “Rule of Thirds” will help you maintain a balance by making sure that ⅓ of your content is promoting yourself and your business, ⅓ of

your content is engaging and builds relationships with your audience, and ⅓ of your content is amplification of outside resources and information.

Promotional content doesn’t have to be all sales talk. This can mean talking about an upcoming webinar you’re hosting or your latest blog post. It could be any content that talks about your products, services, or general

business updates.

Engaging content is crucial to building a strong relationship with your audience and providing value through conversation. Show your fans that

they matter to you and treat them like you truly care about any contribution they make to the conversation.

Amplify content from other relevant blogs or websites to show that you stay updated on industry trends and to avoid looking like you only post content from your own website. It’s a nice break for your audience and it will help

them discover other useful resources and informational sites.

RULE OF THIRDS

REI AND RULE OF THIRDS

Easy designs for promotions and apps on facebook

Growing your email list is so important to your business’s success online, so why not let Facebook do some of the work for you? You can design an email opt-in tab so that

fans can subscribe without ever leaving Facebook.

launch a contest to help generate hype around my new website. I’m offering my consulting services to business owners and entrepreneurs in exchange for entering the contest and sharing their entry with their friends to get

more votes.

PROMOTE YOUR POST.

SHORTSTACK

http://bit.ly/XpntZs

http://bit.ly/XpntZs

“Want more traffic from Facebook? Click to read our latest blog post and find out how you can turn your brand page

into an insane traffic driving machine: [insert link]”

instead of…

“How to Turn Your Facebook Page Into An Insane Traffic Driving Machine [insert link]”

YOUR FANS ARE ROBOTIC

Use a vanity URL (IETLSN)

Use Face book mark up language

Establish several # for success (minimum of 5)

User tagging = liker generated content

CLEVER HEADLINES

Gps status to events etc

Qr codes at events

MOMENTUM TACTICS

Tweets with shares from

Awesome inventions.com

BCS

Technology blog

IET Women’s Network

Premier Technology Gadgets

Gadgets Portal etc

EXTERNAL STATUS’ AND TWEETS

Tv shows

Dr who

Sherlock

Star trek

V

Nikita

Falling skies

Torchwood

The gadget show

The Gruen Transfer

STATUS AND TWEETS USING OTHER MEDIA

Movies• Harry potter• Percy Jackson• Star Trek • New 2013 releases and 2014 releases (sci

– fi)• (using wikipedia and movieartefacts)

These status’ contain • How tech helped to cr8 a

certain effect• Diy tech effect on videos

Our facebook and twitter page will attract certain likes from people who probably like these movies, shows, series, blogs etc. It is important to attract these individuals as they will be more active on our page and more willing to share our posts with their friends.

OUR CONTENT COULD BE LIKE THIS…

Traffic Generation

Are you a total whovian, sherlocked or trekkie…. “Comment” your stories and “like” if you can relate to this


HEADLINE“Like” if you can relate or “like” if you have a photographic memory

Traffic Generation


Traffic Generation

Caption this…


Event News/ Guest Blog Posts/ Event Promotions

Click on this link to see how you can get funding for your career…Like this for more content similar to this



Stuck looking for work experience… email us on (xyz) to find out if we have a placement to suit you


Were at Air Tatoo this Saturday…. Come and say hello and build your own torch or think of it as your own sonic screwdriver


Post event photos and news


IMAGE

POSTWhat happened at the bloodhound event in pictures…

What happens if the bloodhound stops working?

… Now how do I answer that


Likewise, we could have a post similar to this on the day of the event

E.G, 1. Heading to the #Bloodhound event @newcollege, #IETLSN looking forward to seeing u all there 2. Preparing for the #Bloodhound…(image) Like if you are going

We could also have

Guest posts

Videos

Suggested pages

Promoted posts from other partner networks (should be kept to a minimum)

OUR CONTENT COULD BE THIS…

Core age range 15-25

Core group likes fandom pages of sci –fi shows and movies.

Core group visits facebook daily for around 1+ hours

Core group use twitter, facebook, pinterest, instagram to interact with friends and online communities of interest.

OUR TARGET AUDIENCE

My proposal is:• I Control Facebook and Linked In for 1 month

• I Create a twitter account to feed into Facebook and My Community

• Integrate My Community public discussions and activities on Facebook resulting in more young and older

membership

SUMMARY

Documents

Attracting young members