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Attitudinal Survey 2013. Females 35-49. March 2013. Perceptions of Advertising. In a nationally representative telephone survey, people were asked about their perceptions of the advertising to which they are exposed in a variety of media - PowerPoint PPT Presentation
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Attitudinal Survey 2013Females 35-49
March 2013
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Perceptions of Advertising
• In a nationally representative telephone survey, people were asked about their perceptions of the advertising to which they are exposed in a variety of media
• Based on a number of attributes, people were asked to state which medium they believe delivers the most effective advertising messages
• Year after year television advertising is quoted as the top performer
And the survey says…
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Most Influential Advertising
Females 35-49
64.2%
3.6%9.7%
1.3%
18.0%
0.0% 2.4% 0.9%
Source: BBM Analytics March 2013 – TVB Attitudinal Survey 2013
Q. Which ONE of the following media carries advertising that you believe to be the most influential?
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Most Authoritative Advertising
Females 35-49
42.2%
6.0%
18.1%
4.0%
15.7%
0.6%
6.3% 7.1%
Source: BBM Analytics March 2013 – TVB Attitudinal Survey 2013
Q. Which ONE of the following media carries advertising that you believe to be the most authoritative?
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Most Powerful Advertising
Females 35-49
57.5%
1.9%5.6%
2.4%
26.2%
0.0%5.4%
1.1%
Source: BBM Analytics March 2013 – TVB Attitudinal Survey 2013
Q. Which ONE of the following media carries advertising that you believe to be the most powerful?
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Most Effective Advertising
Females 35-49
55.8%
3.5%7.5%
0.7%
27.2%
0.7% 3.1% 1.4%
Source: BBM Analytics March 2013 – TVB Attitudinal Survey 2013
Q. Which ONE of the following media carries advertising that you believe to be the most effective?
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Most Persuasive Advertising
Females 35-49
64.3%
4.9% 7.6%2.0%
12.6%
0.0%5.3% 3.3%
Source: BBM Analytics March 2013 – TVB Attitudinal Survey 2013
Q. Which ONE of the following media carries advertising that you believe to be the most persuasive?
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Most Engaging Advertising
Females 35-49
61.4%
3.2% 1.2%7.5%
23.2%
1.9% 0.7% 0.9%
Source: BBM Analytics March 2013 – TVB Attitudinal Survey 2013
Q. Which ONE of the following media carries advertising that you believe to be the most engaging?
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Most Relevant Advertising
Females 35-49
43.9%
8.6%
16.9%
5.5%
20.2%
0.0%3.5% 1.3%
Source: BBM Analytics March 2013 – TVB Attitudinal Survey 2013
Q. Which ONE of the following media carries advertising that you believe to be the most relevant?
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Most Effective Video Advertising
Females 35-49
80.1%
15.4%3.7% 0.9%
Source: BBM Analytics March 2013 – TVB Attitudinal Survey 2013
Q. Which ONE of the following VIDEO advertising types do you believe to be the most effective or influential?
