Embed Size (px)
DESCRIPTION
Attitudinal Survey 2012. Adults 18-49. March 2012. Perceptions of Advertising. In a nationally representative telephone survey, people were asked about their perceptions of the advertising to which they are exposed in a variety of media - PowerPoint PPT Presentation
Citation preview
1
Attitudinal Survey 2012Adults 18-49
March 2012
2
Perceptions of Advertising
• In a nationally representative telephone survey, people were asked about their perceptions of the advertising to which they are exposed in a variety of media
• Based on a number of attributes, people were asked to state which medium they believe delivers the most effective advertising messages
• Year after year television advertising is quoted as the top performer
And the survey says…
3
Most Influential Advertising
Adults 18-49
58.6%
4.6%8.7%
2.2%
21.0%
1.1% 2.5% 1.4%
Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012
Q. Which ONE of the following media carries advertising that you believe to be the most influential?
4
Most Authoritative Advertising
Adults 18-49
39.5%
8.1%
21.0%
7.4%
12.7%
2.3% 4.2% 4.8%
Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012
Q. Which ONE of the following media carries advertising that you believe to be the most authoritative?
5
Most Powerful Advertising
Adults 18-49
57.3%
4.0%7.1%
2.6%
22.8%
1.3% 2.2% 2.7%
Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012
Q. Which ONE of the following media carries advertising that you believe to be the most powerful?
6
Most Effective Advertising
Adults 18-49
54.0%
5.9%8.9%
1.9%
25.7%
0.2% 1.8% 1.6%
Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012
Q. Which ONE of the following media carries advertising that you believe to be the most effective?
7
Most Persuasive Advertising
Adults 18-49
54.4%
6.2%9.6%
4.8%
17.1%
1.7% 3.1% 3.0%
Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012
Q. Which ONE of the following media carries advertising that you believe to be the most persuasive?
8
Most Engaging Advertising
Adults 18-49
44.8%
9.5%6.7% 6.5%
26.0%
2.3% 2.4% 1.8%
Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012
Q. Which ONE of the following media carries advertising that you believe to be the most engaging?
9
Most Relevant Advertising
Adults 18-49
38.4%
5.7%
20.3%
6.8%
23.1%
1.2% 2.7% 1.9%
Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012
Q. Which ONE of the following media carries advertising that you believe to be the most relevant?
10
Main Source for News
Adults 18-49
35.5%
15.4% 15.1%
1.1%
31.4%
0.2% 0.6% 0.8%
Source: BBM Analytics March 2012 – TVB Attitudinal Survey 2012
Q. Which ONE of the following media is your primary source for News?
