Upload
others
View
4
Download
0
Embed Size (px)
Citation preview
Market Research
A-tudes towards Employers A7er Losing Their Job and
The Associated Risks to Employer Branding
Copyright 2013 © 1
Sample Size n=492
Sydney Australia Vancouver Canada Los Angeles USA
Copyright 2013 © 2
92 percent of people who lost their job were very likely to visit a job site in the first week of redundancy or retrenchment.
Copyright 2013 © 3
91 percent of people who lost their job felt ‘down about themselves’ and aTributed their feelings mostly to their job displacement.
Copyright 2013 © 4
88 percent of former employees felt more likely to s"ll talk poorly about their employer within 13 weeks of losing their job.
Copyright 2013 © 5
65 percent of respondents, aged between 25 – 45, were aware of glassdoor and or similar sites.
Copyright 2013 © 6
85 percent of those who knew of glassdoor and or similar sites were likely to visit those sites and rank their former employer.
Copyright 2013 © 7
90 percent of employees had not been provided any outplacement/career transi\on support when they were laid off.
Copyright 2013 © 8
89 percent of laid off employees would have felt ‘much more posi\ve’ towards their former employer if they been provided outplacement/career transi\on support.
Copyright 2013 © 9
Had they been provided with outplacement/career transi\on support, 95 percent of people would have felt ‘far less inclined’ to post an adverse comment about their former employer.
Copyright 2013 © 10
74 percent of respondents opinions were swayed by User Generated Content ra\ngs of brands on sites including glassdoor.
Copyright 2013 © 11
Considera\ons: UGC employment sites Value of Duty to Care Employer Brand Risk Reduc\on
Copyright 2013 © 12