attitude of people in online shoping.docx

8/18/2019 attitude of people in online shoping.docx

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1

A RESEARCH ENTITTLED

“ATTITUDE OF

PEOPLES IN ONLINESHOPPING’’

CONDUCTED ON PEOPLES USING INTERNET

BIJIN AP


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2

ROLL NO : 8

S2 MBA

ACKNOWLEDGEMENT

First and foremost, I tan! "od, te A#mi"t$

s%&&ort and dro& of '#essin"s %&on me to (omete m$

resear( )itin te sti&%#ated time &eriod*

I )o%#d #i!e to e+&ress m$ "ratit%de and tan!s to

s* -ineeta mam for "i.en tis "reat o&&ort%nit$*


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CONTENTS

CHAPTER TITLE PAGE NO

CHAPTER 1

INTRODUCTION 0

STATEENT OF PROLE

O3ECTI-ES

SCOPE OF STUD4 5

LIITATIONS OF STUD4 5

CHAPTER 2 RESEARCH ETHODOLOG4 678

CHAPTER / RE-IE9 OF LITRATURE 1:711

CHAPTER ; DATA ANAL4SIS AND

INTERPRETATION

1272;

CHAPTER 0

FINDINGS 20

CONCLUSION 2


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CHAPTER


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11 TIE RE


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STATEMENT OF PROBLEM An in(reasin" n%m'er and .ariet$ of @rms and

or"aniations are e+oitin" and (reatin" '%siness

o&&ort%nities on te Internet, 9it tis emer"in" @e#d of

so&&in" te interest of mar!eters is a#so in(reasin" in

st%d$in" )at a(t%a##$ moti.ates (ons%mers to so&

on#ine* Com&etition amon" on#ine so&&ers are

in(reasin", so it is im&ortant to ana#$e and identif$ te

fa(tors )i( inB%en(e (ons%mers to so& on#ine in order

to (a&t%re te demands of (ons%mers* Tis st%d$ so%#d

identif$ )$ so%#d &eoes (oosin" on#ine so&&in" and

)$ not (oosin" on#ine*

OBJECTIVES

1* To %nderstand &eoes attit%de to)ards on#ine

so&&in"*2* Identif$ )$ &eoes ad on#ine so&&in"*


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/* Identif$ )$ &eoes e.er ad on#ine so&&in"*;* To @nd o%t te fa(tors ae(tin" &eoes on#ine

so&&in" 'ea.ior*0* Identif$ ad.anta"es of on#ine so&&in"** Understand dra)'a(!s of on#ine so&&in"*5* Ha.e smart &one inB%en(e in on#ine so&&in"*

SCOPE OF THE RESEARCH

On#ine so&&in" is in(reased '$ da$7to7da$,

aorit$ of &eoes %sin" internet* Tis st%d$ )i## e#& to

identif$ )$ does &eoes (oosin" on#ine so&&in", and

)$ not (oosin" on#ine so&&in"* Tis st%d$ )i## e#&s to%nderstand te satisfa(tion of (ons%mers te$ '%$

tro%" on#ine sites* Te resear( so%#d @nd o%t te

ad.anta"es and disad.anta"es of on#ine so&&in"

LIMITATIONS OF THE STUDY

• Te d%ration of st%d$ is on#$ 20 da$s* Tis is

not eno%" to (o##e(t a## detai#s re#atin" to te

st%d$*


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• Te st%d$ is de&ended on te same s%r.e$,

same is .er$ #imited*• Findin"s de&endent on &eoes ans)ers and

o&inions*• Tere is a (an(e of errors*

RESEARCH METHODOLOGY

Resear( is mere#$ aimed at a(%irin" te most

'asi( t$&e of information* %t it is sti## resear( in a .er$

rea# sense 'e(a%se it re%ires an indi.id%a# to @rst

identif$ te &ro'#em, ten @nd o%t )ere to "o for

information and )om to as!, and a#so !no) )at

%estions to as!*

Resear( metodo#o"$ is te )a$ to so#.e &ro'#em

s$stemati(a##$* It dea#s )it te o'e(ti.e of resear(

st%d$, te metod de@nin" resear( &ro'#em, te t$&e of

$&otesis form%#ated, te t$&e of data (o##e(ted, te

metod %sed for data (o##e(tion and ana#$sis et(

Rese!"# $%&e

• Des(ri&ti.e resear(


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Te st%d$ fo##o)s des(ri&ti.e resear(

metod* Des(ri&ti.e st%dies aims at &ortra$in"

a((%rate#$ te (ara(teristi(s of a &arti(%#ar

"ro%& or sit%ation* It (on(erned )it des(ri'in"te (ara(teristi(s of a &arti(%#ar indi.id%a#

indi.id%a# or a "ro%&* Here te resear(er

attem&ts to &resent e+istin" fa(t '$ data

(o##e(tion*

S'&(e s)*e

It refers to te n%m'er of items to 'e se#e(ted from

te %ni.erse to (onstit%te a same*

S'&()+, 'e$#-.

Samin" te(ni%e is %sed in te st%d$ is

(on.enient samin" )i( is a#so (a##ed non7random

samin"*

Pe!)-. -/ s$0.%

Te &eriod )i( is ta!en to (omete te st%d$ is

2; da$s*

D$ "-((e"$)-+

Primar$ data and se(ondar$ data*

S$$)s$)"( $--(s 0se.

Pie dia"ram ar dia"ram


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RIVIEW OF LITERATURE

1 F"$-!s 3e"$)+, $#e "-+s0'e!’s

$$)$0.es -+ -+()+e s#-&&)+, )+ S0.)

A!4)

Na#a =a#i#

Co##e"e of Com&%ters and Information Te(no#o"$, Taif

Uni.ersit$, Sa%di Ara'ia

Te st%d$ )as identi@ed te

im&a(t of (ons%mers> attit%de and '%$in" 'ea.io%r

to)ards on#ine so&&in" in Sa%di Ara'ia* On#ine so&&in"

is "ettin" more and more fasiona'#e in Sa%di Ara'ia as

)e## as in rest of te )or#d, '%t te s&eed of on#ine


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so&&in" in Sa%di Ara'ia is s#o)er (om&ared to te entire

)or#d* A((ordin" to o%r s%r.e$, on#ine so&&in" is "ettin"

&o&%#ar in te $o%n"er "eneration s%( as st%dents and

&rofessiona#s* St%dents %s%a##$ &refer to '%$ "oods fromits ori"ina# so%r(e and often te$ &refer to so& on#ine*

2 F"$-!s )+50e+")+, G-$(+.

"-+s0'e!s $- s#-& -+()+e

aster Tesis in %siness AdministrationA%tors %ammad Umar S%#tan and D Nasir Uddin

De&artment of %siness Administration

S%&er.isors Per Lind and r* Sostrand Fredri!

On#ine so&&in" is 'e(omin" more

&o&%#ar da$ '$ da$ )it te in(rease in te %sa"e of

9or#d 9ide 9e' !no)n as )))* Understandin"

(%stomer>s need for on#ine se##in" as 'e(ome (a##en"e

for mar!eters* S&e(ia##$ %nderstandin" te (ons%mer>s

attit%des to)ards on#ine so&&in" , ma!in" im&ro.ement

in te fa(tors tat inB%en(e (ons%mers to so& on#ine

and )or!in" on fa(tors tat ae(t (ons%mers to so&

on#ine )i## e#& mar!eters to "ain te (om&etiti.e ed"e

o.er oters* Terefore teir st%d$ as fo(%sed main#$ on

t)o resear( %estions, i )at are fa(tors tat inB%en(e

(ons%mers to so& on#ine and to see )at fa(tors are

most attra(ti.e for Got#and on#ine so&&ers* ii 9o are

on#ine so&&ers in terms of demo"ra&$


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6 CONSUMER ONLINE SHOPPING

ATTITUDES AND

BEHAVIOR: AN ASSESSMENT OFRESEARCH

Na Li and Pin" Jan"

Cons%mers attit%des to)ard on#ine so&&in"

a.e "ained a "reat dea# of attention in te em&iri(a#

#iterat%re* Consistent )it te #iterat%re and mode#s of

attit%de (an"e and 'ea.ior, it is 'e#ie.ed tat(ons%mer attit%des )i## ae(t intention to so& on#ine

and e.ent%a##$ )eter a transa(tion is made* Ei"t

Ameri(as Conferen(e on Information S$stems 01/

m%#tidimensiona# (onstr%(t tat as 'een (on(e&t%a#ied

in se.era# dierent )a$s in te e+istin" #iterat%re* First, it

refers to te (ons%mers a((e&tan(e of te Internet as a

so&&in" (anne# * Se(ond#$, it refers to (ons%merattit%des to)ard a s&e(i@( Internet store Ki*e*, to )at

e+tent (ons%mers tin! tat so&&in" at tis store is

a&&ea#in"*


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CHAPTER 7

DATA ANALYSIS AND INTERPRETATION

THE TABLES AND FIGURES SHOWING

RESPONDENT OPINION REGARDING

INTERNET USAGE

Ta'#e1

I+$e!+e$ 0s,e -/ s$0.e+$s

SL*NO Usa"e No* of

&eoes

of

res&ondent


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1;

1 Less tan 1

o%r

1 2*0

2 172 o%rs 1: 20/ 27/ o%rs 12 /:; /7; o%rs 1; /00 ore tan ;

rs

/ 5*0

Tota# ;: 1::

Fi"%re 1

#ess tan 1 r 172 r 27/ r /7; r more tan ; r:

0

1:

10

2:

20

/:

/0

I+$e!&!e$$)-+

2*0 &eoes %sin" internet #ess tan 1 r, 20

%sin" 172 rs, /: &eoes %sin" 27/ rs, /0 %sin" /7;

rs and 5*0 %sin" more tan ; rs*

THE TABLES AND FIGURES SHOWINGRESPONDENT OPINION REGARDING

PROFICIENCY ON THE INTERNET


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Ta'#e 2

SL* NO Pro@(ien($ No* of

&eoes

of

res&ondent

1 no.i(e 7 72 intermediate 26 5:/ Ad.an(ed 12 /:

tota# ;: 1::

Fi"%re 2

no.i(e intermediate ad.an(ed

:

1:

2:

/:

;:

0:

:

5:

I+$e!&!e$$)-+

Tere are 5: of &eoes &ro@(ien($ on internet is

intermediate, and /: are ad.an(ed and no : no.i(e*


ONLINE PURCHASERS AND NON ONLINE

PURCHASERS


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1

Ta'#e /

SL* NO No of&eoes

1 On#ine

&%r(asers

16 ;0

2 Non on#ine

&%r(asers

22 00

Tota# ;: 1::

Fi"%re /

&%r(asers in on#ineM ;0non on#ine &%r(asersM 00

C#!$ T)$(e

I+$e!&!e$$)-+:

00 of &eoes does not %sin" on#ine for teir

&%r(ases, and ;0 are %sin" on#ine so&&in"*


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REASONS FOR PEOPLES NOT CHOOSING

ONLINE SHOPPING

Ta'#e ;

SLNO O&)+)-+ N- -/

&e-&(es

-/

!es&-+.e+$1 Don>t !no)

a'o%t on#ine

so&&in"

9 :

2Ris! of (redit(ard

transa(tions

12 00

6 Ris! of %a#it$ ; 16 Ris! of identif$

teft

25

T-$( 22 1::

Fi"%re ;

ris! of (redit (ard transa(tionsM 00

ris! of %a#it$M 16

ris! of identif$ teftM 25

C#!$ T)$(e


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16

I+$e!&!e$$)-+:

Non on#ine &%r(asers 00 are not (oosin" on#ine

'e(a%se ris! of (redit (ard transa(tions, 25 not

(oosin" 'e(a%se ris! of identit$ teft and 16 are ris!of %a#it$ *


REASONS FOR PEOPLES CHOOSING

ONLINE SHOPPING

Ta'#e 0SL*NO O&inion No* of &eoes of

res&ondent1 Hi" dis(o%nt 6 ;;*;;2


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18

i" dis(o%ntM ;;*;;M ;;

%a#it$ of &rod%(tM 0*0M eas$ '%$in"M 1*M 15

.ariet$ of 'randsM 1*M 15

(om&arison of itemsM 1*M 15

C#!$ T)$(e

i" dis(o%nt

%a#it$ of &rod%(t

eas$ '%$in"

.ariet$ of 'rands

(om&arison of items

I+$e!&!e$$)-+ :

;; (oosin" on#ine 'e(a%se of i" dis(o%nt and1* '$ (om&arison of items, .ariet$ of 'rands, eas$

'%$in" and 0*0 (oosin" 'e(a%se %a#it$ of &rod%(ts*


METHODS FOR PAYMENT

Ta'#e

SL*NO o&inion No* of

&eoes

of

res&ondent1 Cas on

de#i.er$

1: 0

2 Net 'an!in" 5 /6*6/ Credit?De'it

(ard

1 0*0

Tota# 16 1::

Fi"%re


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2:

(as on de#i.er$M 00*0M 0

net 'an!in"M /6*6M /8 (redit?de'it (ardM 0*0M

C#!$ T)$(e

(as on de#i.er$

net 'an!in"

(redit?de'it (ard

I+$e!&!e$$)-+:

00*0 are (oosin" (as on de#i.er$, /6*6 are(oosin" net 'an!in" and 0*0 are (oosin" (redit?de'it

(ard*

THE TABLES AND FIGURE RELATED TO

PROBLEMS OF ONLINE SHOPPING

Ta'#e 5

SLNO

Pro'#em

)i#e

(ond%(tin"on#ine

so&&in"

N- -/

&e-&(es

-/

!es&-+.e+$

1 4es 2 11*112 No 1 66*66

Tota# 16 1::


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Fi"%re 5

fe#t &ro'#emM 11

not fe#t an$ &ro'#emM 68

C#!$ T)$(e

P!-4(e' ;#)(e "-+.0"$)+, -+()+e s#-&&)+,

I+$e!&!e$$)-+:

68 of &eoes does not fe#t an$ &ro'#em )i#e(ond%(tin" on#ine so&&in" and 11 fe#t &ro'#em #i!e

(ea& %a#it$ of &rod%(t*

THE TABLE AND FIGURE SHOWING

MOSTLY USING ONLINE STORES

Ta'#e 6

SL*NO On#ine store No* of

&eoes

of

res&ondent1 F#i&!art 0 25*62 Amaon 0 25*6


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22

/ $ntra ; 22*2; Sna&dea# / 1*50 3a'on" 1 0*0

Tota# 16 1::

Fi"%re 6

Bi&!artM 25*6

amaonM 25*6

m$ntraM 22*2

sna&dea#M 1*5

a'on"M 0*0

I+$e!&!e$$)-+ : Tere are 25*6 &eoes most#$ %sin" Bi&!art and

amaon, 22*2 %sin" m$ntra, 1*5 %sin" sna&dea# and

0*0 %sin" a'on"*


SAVING TIME FACTOR

Ta'#e 8

SL*NO O&inion No* of

&eoes

of

res&ondent1 A"ree 1: 0


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2/

2 Indierent 2 11/ Disa"ree //

Tota# 16 1::

Fi"%re 8

a"reeM 0

indierentM 11

disa"reeM //

C#!$ T)$(e

I+$e!&!e$$)-+:

0 are a"ree on#ine so&&in" sa.e time, // disa"ree

and 11 sti## indierent*


RISKYINES FACTOR IN ONLINE SHOPPING

Ta'#e 1:


&eoes

of

res&ondent


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2;

1 Ris!$ 1 2 Not ris!$ 15 8;

Tota# 16 1::

Fi"%re 1:

ris!$M

not ris!$M 8;

C#!$ T)$(e

I+$e!&!e$$)-+:

8; &eoes o&inion on#ine so&&in" is not ris!$, and

o&inion is ris!$*

THE TABLE AND FIGURE SHOWING TIME

RE


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20

SL*NO o&inion No* of &eoes of

res&ondent1 Lon" time

re%ired

10 6/

2 Indierent 1 /


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2


&eoes

of

res&ondent1 A"ree 11 1*12 Disa"ree //*// Indierent 1 0*0

Tota# 16 1::

Fi"%re 12

a"reeM 1

disa"reeM //

indieretM

C#!$ T)$(e

I+$e!&!e$$)-+:

1 are a"reed s%(ient information is a.ai#a'#e, //

disa"ree, and indierent*

FINDINGS

Internet %sa"e of &eoes i"#$ in(reased* aorit$ of &eoes %sin" internet 17; o%rs *


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aorit$ of &eoes &ro@(ien($ in internet is

intermediate* A## internet %sers are not (oosin" on#ine so&&in",

a'o.e 0: are '%$in" tro%" retai# so&s* Peoes not (oosin" on#ine so&&in" 'e(a%se ris! of

(redit (ard transa(tion, ris! of identit$ teft, ad ris!

of %a#it$* On#ine &%r(asers %sin" on#ine so&&in" 'e(a%se of

i" dis(o%nt rate, eas$ '%$in", .ariet$ of 'rands,

(om&arison of items and time sa.in"* aorit$ on#ine &%r(asers (oosin" (as on de#i.er$

and net 'an!in" &a$ment metod, &eoes are fear

to "i.e teir (redit?de'it (ard n%m'ers* aorit$ of on#ine &%r(asers a((e&t on#ine so&&in"

is friend#iness and te$ not fa(ed an$ &ro'#em )i#e

&%r(asin" tro%" on#ine* F#i&!art, amaon, m$ntra, sna&dea# are .er$ &o&%#ar

on#ine sites amon" &eoes*

Some !inds of &rod%(t ta!e m%( time for de#i.er$* aorit$ of &eoes o&inion is s%(ient information is

a.ai#a'#e on on#ine sites*

CONCLUTION

On#ine so&&in" '%siness in India is in(reasin"

da$ '$ da$* Hi" dis(o%nt rate, eas$ '%$in", .ariet$ of


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'rands, (om&arison of items and time sa.in" fa(tors are

attra(tin" &eoes for (oosin" on#ine so&&in", F#i&!art,

amaon, m$ntra, sna&dea# are .er$ tr%st )ort$ sites

amon" &eoes* A## on#ine &%r(asers are a((e&t on#ineso&&in" is "ood ser.i(e*

Non on#ine &%r(asers a.e fear a'o%t (redit

(ard transa(tions and %a#it$ of &rod%(ts* %t a'its of

&eoes are (an"in", a'it of &%r(asin" tro%" on#ine

is in(reasin"* On#ine so&&in" is te 'est o&tion for

&%r(asin" &rod%(ts and ser.i(es )it reasona'#e &ri(e*

On#ine sites fa(i#itates (om&arison of 'rands and &ri(esand a#so feat%res of &rod%(ts is )ide#$ a.ai#a'#e on te

)e'sites*


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CHAPTER =

APPENDI> ? BIBILOGRAPHY


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/:


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/1

8* If $o% ne.er ad on#ine so&&in", ease s&e(if$ te

reason

a* I don>t !no) a'o%t on#ine so&&in"

'* Ris! of (redit (ard transa(tions

(* Ris! of %a#it$ d* Ris! of identit$ teft

Oter reasons, P#ease

s&e(if$********************************************

1:* If $es, reasons for se#e(tin" on#ine so&&in"

a* Hi" dis(o%nt '*


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1;* Ha.e $o% fe#t an$ &ro'#em )i#e (ond%(tin" on#ine

&%r(ase

4es No

10* If $es, )at !ind of &ro'#em

a* De#a$ in de#i.er$ '* Cea& %a#it$ of

&rod%(t

(* Prod%(t dama"e d* Non7de#i.er$

Oters, P#ease s&e(if$**

1* Ho) often do $o% %se internet for so&&in"

a* -er$ often '* often sometimes (*

rare#$

15* ost#$ $o% are %sin"

a* F#i&!art '* Amaon (* E'a$

(* Sna&dea# d* 3a'on" e* 3%n"#ee

f* Homes&16 Oters , P#ease

s&e(if$*

16* So&&in" on internet sa.es time

a* A"ree '* Indierent (* Disa"ree

18* On#ine so&&in" is ris!$

4es No


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//

2:* Time re%ired for te de#i.er$ of &rod%(ts and

ser.i(es*

a* Lon" time '* %i(! de#i.er$ (*

indierent

21* Te information "i.en a'o%t te &rod%(t on te site is

s%(ient

a* A"ree '* Disa"ree (* indierent

BIBILOGRAPHY

BOOKS

1* Resear( metodo#o"$7 P Sara.ana.e#2* Resear( etods for Grad%ate %siness and So(ia#

S(ien(eSt%dents7 3oan Adams, Ha@ T*A, Ro'ert Raeside,

and Da.id 9ite

WEBSITE

1* tt&??sime*)i!i&edia*or"?)i!i?On#ineso&&in"


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attitude of people in online shoping.docx