A t m o s p h e r e M o n i t o r i n g S e r v i c e

Atmosphere Monitoring Communication for CAMS – Upcoming activity

David Armstrong, Communication Team Leader

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2 0 1 9 - 2 0 2 0

We will continue to work with agencies and collaborate with partners to deliver interesting content that demonstrates the value of the service and shows thought leadership and expertise…

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R e n e w e d a n d n e w p a r t e r s h i p s

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S h o w c a s e C A M S t h r o u g h e v e n t s

• Media tour, 15-16 October, Bordeaux, France

• The 1st Copernicus Artificial Intelligence Workshop, 5-7 November, Reading, UK

• Ecomondo, 5-8 November, Rimini, Italy

• AGU, 9-13 December, San Francisco, USA

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R e - i n t r o d u c e a t a r g e t e d a p p r o a c h

• Central-Eastern Europe;• Public authorities, policy-makers, business; • Sectors predicting growth in use of EO data use and, as a result, economic

return.

The aim of communications for CAMS is to increase awareness, understanding and ultimately uptake of the service. This is in support of the EC’s ambition for the Copernicus programme to stimulate economic growth and jobs and inform environmental policy-making and action through the use of big data.

This means that in addition to what we are doing we must be better at targeting. We increase our focus on audience and sectoral segments, messaging and channels - across media and events in particular.

Despite undeniable success in terms of reach, there is still more we can do to encourage uptake of certain users …

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E x a m p l e : h y p e r - t a r g e t i n g t h r o u g h p a r t n e r s h i p s

We plan to create short in-country campaigns, to reach specific audiences through brokered in-kind and paid-for partnerships.

For example: Helsinki, Zagreb, Brussels

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W o r k i n g t o g e t h e r

Please contact any one of us in the communication team if you have ideas or feedback.

Copernicus-communications@ecmwf.int

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Thank you