ATLAS During LHC First Physics event, March 30th 2010

1

OVERVIEW OF THE EVENT 109 journalists from 68 media outlets in 18 countries attended

the event at CERN, including key news agencies AP and Reuters

Media was concentrated in the pump hall Journalists visited the control centers of the four experiments

on a rota basis starting at 7:00 Collisions happened around 13:00 A Press conference with the journalists, plus the spokesperson

of each of the four experiments and the CERN General Director on a phone conference from Japan was organized shortly after

CERN produced webcast material the day starting at 8:30 with a meeting at the CCC, followed by interviews with physicists from all four experiments at their respective control rooms. A replay of the moment when collisions happened was shown at 16:00 2

04

/20

/23

c.marce

lloni

ATLAS HOSTING MEDIA In total, ATLAS had 10 TV, 22 print, 3 radio and 2 photographers visiting point

1 including Reuters TV, ARD, The Times, The Economist, El Mondo, La Reppublica, RAI

No press was allowed inside the ATLAS control room (with the exception of official CERN & ATLAS photographers and videographers).

The TV crews and photographers were allowed to film physicists working in the Data Quality and Computing Control Centre on second floor as well as in the ATLAS visitor center

The Print Media watched a presentation from the ATLAS Outreach coordinators (M. Barnett and E. Johansson) in the conference room of the first floor, where they could also follow the webcast

04

/20

/23

c.marce

lloni

3

ATLAS WEBCAST

04

/20

/23

c.marce

lloni

4

WEBCAST ATLAS INSTITUTES High resolution stream of the webcast was available for

institutes that wanted to have their own PR or VIP event at that time.  

25 ATLAS institutes signed up for it. Most of them had members of the public as well as journalists covering the event, which produced several local media coverage

04

/20

/23

c.marce

lloni

5

German television news channel owned by the RTL Group (Germanversion of CNN) which broadcasted live as part of the news show every hourbetween 7:00am - 3:00pm, and also every 30 minutes between 8:00am - 11:00am

CERN GENERAL DIRECTOR AT ICEPP TOKYO

04

/20

/23

c.marce

lloni

6

OTHER MATERIALS DVD with Stock footage in HD for TV

Video of the day From CERN http://cdsweb.cern.ch/record/1257668 From ATLAS http://cdsweb.cern.ch/record/1259447

Photos of the event in the ATLAS control roomhttp://cdsweb.cern.ch/record/1255404

The ATLAS blog had a peak of 5434 viewers on the day http://atlas.ch/blog

04

/20

/23

c.marce

lloni

7

ATLAS CONTROL ROOM AT 13:06, MARCH 30TH 2010

04

/20

/23

c.marce

lloni

8

FOR ATLAS COLLABORATORS AT CERN

ATLAS and CMS in partnership organized an event for members of both collaborations at CERN Large monitors with direct feed of CERN, ATLAS and CMS

webcasts were installed in the atrium of Building 40. Coffee and croissants were served

A short video of the event (soon also at CERN CDS) http://www.youtube.com/user/CMSExperimentTV#p/a/u/0/uLbjzbr7ULI  

Photos of the event will be shortly available at CERN CDS

Media Training and contingency plan Web page with tips on how to give interviews Brainstorm on 3 scenarios that could go wrong within ATLAS

and the clearest way to explain it to the media

9

04

/20

/23

c.marce

lloni

CERN NUMBERS 109 journalists from 68 media outlets in 18 countries CERN streamed four hours of its live broadcast via satellite

for media outlets to record. At least 800 TV news items were picked up using the footage streamed via satellite

The CERN webcast was visited by 700,000 unique computers (IP addresses).

CERN's media monitoring service recorded approximately 2,200 worldwide news articles on March 30, with another almost 1,000 following on March 31.

The LHC was the most talked about thing on Twitter for much of the day on March 30.

CERN's public homepage recorded 205,000 visitors from 185 countries compared to an average of 10,000 visitors per day--while the LHC First Physics site recorded 154,000 visitors.

04

/20

/23

c.marce

lloni

10

MEDIA VISITED ATLAS

In total, ATLAS had 10 TV, 22 print, 3 radio and 2 photographers

TV: ARD (DE), TSR (CH), Reuters TV (USA), Antenna 3 (ES), Hellenic (GR), RAI (IT), ATV News (TR), NTV (TR), Georgian Public Broadcast (GE), Pfilm (GB)

Photo: AP (US), AFP (FR) Radio: RSR (CH), NRK (NO), Radio Slovenia (SI), Print: AP (print), Berner Zeitung (CH), DDP (DE), ANSA (IT),

The Economist (GB), El Mundo (ES), NRC (NL), Svenska Dagbladet (SE), Dagens Nyheter (SE), Kyodo News (JP), Corriere della Sera (IT), Futura sciences (FR), Physik Journal (DE), Physics World (GB), La Reppublica (IT), Panorama (IT), Folha de Sao Paolo (BR), O estado de Sao Paolo (BR), EFE (ES), The Times (GB), ATS-SDA (CH), Le Courrier (CH), Alison Wright (GB)

04

/20

/23

c.marce

lloni

11

WHAT CAN WE DO BETTER NEXT TIME…

Have one person registering the media visiting, Recording who they are interviewing, and tracking the material produced afterwards

We had physicists matched to the expected media according to their nationalities; however it would be good to have couple people available for unexpected requests

Better advanced program planning by central webcast team, in coordination with the experiments

04

/20

/23

c.marce

lloni

12

THANK YOU FOR THE ATLAS TEAM Coordination: C. Marcelloni Webcasting: S. Goldfarb and T. Wickstroem Communication with CERN press office M. Cirilli Contact with physicists to schedule the interviews C. Potter Ground floor coordinator: H. Burckhart First floor coordinator: M. Barnett and E. Johansson Second floor coordinator: C. Thomas Photography: H. Pernegger and D. Chromek-Burckhart Event Display images: M. Elsing and team Event Display animations: J. Pequenao Camera inside ACR: N. Hartman ANYCAST System: Y. Rene Support for ANYCAST and CDS submission: K. Pommes Twitter and Blog: L. Rossi and team B40: ATLAS secretariat

13

04

/20

/23

c.marce

lloni