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SOCIAL MEDIA PLAYBOOK MAGAZINE

Atlanta OpenForBusiness Social Media Playbook · •d P Atlanta magazine ~ Ç } µ v ( ] v } µ o ( } u P o } Á •& } } l W o v u P •/ v P u W o v u P Ì ] v •d Á ] W o v D

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Page 1: Atlanta OpenForBusiness Social Media Playbook · •d P Atlanta magazine ~ Ç } µ v ( ] v } µ o ( } u P o } Á •& } } l W o v u P •/ v P u W o v u P Ì ] v •d Á ] W o v D

SOCIAL MEDIA PLAYBOOK

MAGAZ INE

Page 2: Atlanta OpenForBusiness Social Media Playbook · •d P Atlanta magazine ~ Ç } µ v ( ] v } µ o ( } u P o } Á •& } } l W o v u P •/ v P u W o v u P Ì ] v •d Á ] W o v D

#OpenForBusiness is a promotional initiative to support local businesses across the country. The goal is to encourage consumers to support their local businesses as the country begins to reopen. Safety and the health of business owners, their staff and us as consumers is priority. We can reopen our local economies and prioritize our health at the same time. We all have an important role to play. #OpenForBusiness encourages consumers to seek out local businesses for their products and services first. Shop online and pick up at the store if the physical business is not open yet. Order your meals online and take advantage of curbside delivery at restaurants. Do what you can to shop local first. Get outside, visit a nearby park, main street or small town. Invest in your local economy and your region – all while following your local health guidelines and respecting others around you. In addition to encouraging consumers to shop their favorite local stores, #OpenForBusiness will also promote local businesses who are reopening safely and smartly. We encourage all businesses to share their best practices, innovative methods for reopening and serving their customers via the hashtag #OpenForBusiness.

The magazines, websites and social media platforms across all HOUR Media markets including Atlanta magazinewill promote this initiative and encourage other media to join in. #OpenForBusiness will employ the support of local chambers of commerce, business associations, convention and visitors bureaus and city/county government to help promote this program. Help us and your local businesses by getting the message out and posting your support.

Supporting your local economy and the businesses in your community is the first and most important step we all can take to get our economy going again. Each dollar you spend locally will have a multiplier effect, help open doors of local business and support jobs in your community.

Let everyone know you are Open For Business.

POSITION STATEMENT

Page 3: Atlanta OpenForBusiness Social Media Playbook · •d P Atlanta magazine ~ Ç } µ v ( ] v } µ o ( } u P o } Á •& } } l W o v u P •/ v P u W o v u P Ì ] v •d Á ] W o v D

HOW IT WORKS

It’s simple! Just post, hashtag, & tag.• Post on your social media platforms showcasing how your

business is currently open for business

• Use the #OpenForBusiness to join the campaign

• Tag Atlanta magazine (you can find our platform tags below)• Facebook: @Atlantamag• Instagram: @Atlantamagazine• Twitter: @AtlantaMagazine

• That’s it! We’ll reshare your posts on our accounts so our followers will know you’re #OpenForBusiness

Page 4: Atlanta OpenForBusiness Social Media Playbook · •d P Atlanta magazine ~ Ç } µ v ( ] v } µ o ( } u P o } Á •& } } l W o v u P •/ v P u W o v u P Ì ] v •d Á ] W o v D

WHY IT WORKS

More eyes on your posts.

More awareness for your message.

More dollars for your business.

Page 5: Atlanta OpenForBusiness Social Media Playbook · •d P Atlanta magazine ~ Ç } µ v ( ] v } µ o ( } u P o } Á •& } } l W o v u P •/ v P u W o v u P Ì ] v •d Á ] W o v D

WHY IT WORKS

• Resharing allows your post to reach our audiences. Take a look at the number of followers on your business accounts. Now add on ours:

• Twitter – 496,473+• Facebook – 64,835+• Instagram – 126,739+

• Our accounts will be promoting the #OpenForBusinesscampaign and encouraging our followers to shop local first. You’ll want your business to be apart of that message.

Page 6: Atlanta OpenForBusiness Social Media Playbook · •d P Atlanta magazine ~ Ç } µ v ( ] v } µ o ( } u P o } Á •& } } l W o v u P •/ v P u W o v u P Ì ] v •d Á ] W o v D

WHAT TO POST

We want to hear the story of your business.

Here are some ideas for how to tell it.

Page 7: Atlanta OpenForBusiness Social Media Playbook · •d P Atlanta magazine ~ Ç } µ v ( ] v } µ o ( } u P o } Á •& } } l W o v u P •/ v P u W o v u P Ì ] v •d Á ] W o v D

WHAT TO POST

How can people support you right now?

• Shop online and pick up at your store

• Curbside pick up at your restaurant

• Make an appointment to meet with an associate

Page 8: Atlanta OpenForBusiness Social Media Playbook · •d P Atlanta magazine ~ Ç } µ v ( ] v } µ o ( } u P o } Á •& } } l W o v u P •/ v P u W o v u P Ì ] v •d Á ] W o v D

WHAT TO POST

What are your best practices for reopening safely and smartly?

• Encouraging social distancing and face masks

• Cleaning and sanitizing surfaces

• Limiting the number of customers inside your business

Page 9: Atlanta OpenForBusiness Social Media Playbook · •d P Atlanta magazine ~ Ç } µ v ( ] v } µ o ( } u P o } Á •& } } l W o v u P •/ v P u W o v u P Ì ] v •d Á ] W o v D

HOW TO POST

Here’s a quick guide on how to post and

join the #OpenForBusiness

campaign.

Page 10: Atlanta OpenForBusiness Social Media Playbook · •d P Atlanta magazine ~ Ç } µ v ( ] v } µ o ( } u P o } Á •& } } l W o v u P •/ v P u W o v u P Ì ] v •d Á ] W o v D

HOW TO POST

• Photos of your store, merchandise, food, or staff are great reminders of why customers love (and miss) your business.

• Text graphics or infographics explaining your safety measures or ordering process can will grab attention as your followers scroll through their feeds.

• Videos are a fantastic way to share your message and let customers see the caring faces behind your brand. Use them to tell your story in an engaging way.

Start with an image or video.

Page 11: Atlanta OpenForBusiness Social Media Playbook · •d P Atlanta magazine ~ Ç } µ v ( ] v } µ o ( } u P o } Á •& } } l W o v u P •/ v P u W o v u P Ì ] v •d Á ] W o v D

HOW TO POST

• Welcome back! We’re #OpenForBusiness starting June 1. We’re excited to serve the community again and want you to know that your safety is our top priority. Here are all the measures we’re taking:

• We’re partnering with @AtlantaMagazine to let you know we’re #OpenForBusiness via curbside pickup! Here’s how to order:

• We’ve missed you! We’re looking forward to seeing you in our store on June 1. Below are all the ways we’re making it safe to shop with us. #OpenForBusiness @AtlantaMagazine

Next, you’ll need a caption.

Page 12: Atlanta OpenForBusiness Social Media Playbook · •d P Atlanta magazine ~ Ç } µ v ( ] v } µ o ( } u P o } Á •& } } l W o v u P •/ v P u W o v u P Ì ] v •d Á ] W o v D

EXAMPLES

Page 13: Atlanta OpenForBusiness Social Media Playbook · •d P Atlanta magazine ~ Ç } µ v ( ] v } µ o ( } u P o } Á •& } } l W o v u P •/ v P u W o v u P Ì ] v •d Á ] W o v D

EXAMPLES

Click To View Post Click To View Post

Page 14: Atlanta OpenForBusiness Social Media Playbook · •d P Atlanta magazine ~ Ç } µ v ( ] v } µ o ( } u P o } Á •& } } l W o v u P •/ v P u W o v u P Ì ] v •d Á ] W o v D

EXAMPLES

Click To View Post Click To View Post

Page 15: Atlanta OpenForBusiness Social Media Playbook · •d P Atlanta magazine ~ Ç } µ v ( ] v } µ o ( } u P o } Á •& } } l W o v u P •/ v P u W o v u P Ì ] v •d Á ] W o v D

#OpenForBusiness


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