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Design and Specification Style Guide
“The most impor tant thing in the Olympic Games
is not the winning but taking par t; the essential
thing in life is not conquering but fighting well.”
Baron Pierre de Courbertin - Founder of the Modern Olympic Movement, 1894
FASTER HIGHER STRONGER
Introduction 01
Athens 2004 Emblem Usage 03
Quality Control 04
Graphic Images 05
Copyright 06
Themes
Athena 07
Introduction 08
Mood and Colour Palette 09
Athena Lineplan 10
Athens 2004 Emblem Usage 18
Athena Graphic Art 21
Athena Black and White Art 24
Celebration 26
Introduction 27
Mood and Colour Palette 28
Celebration Lineplan 29
Athens 2004 Emblem Usage 33
Celebration Graphic Art 36
Celebration Black and White Art 39
Olympia 41
Introduction 42
Mood and Colour Palette 43
Olympia Lineplan 44
Athens 2004 Emblem Usage 54
Olympia Graphic Art 57
Olympia Black and White Art 61
Please see back of book for Athens 2004 Label Ar t
Athens 2004
Design and Specif ication Style Guide
Introduction
The following Design and Specification Style Guide for the production of
Licensed Products bearing the Olympic marks has been created for The
Organising Committee for the Olympic Games Athens 2004 (ATHOC), and
is intended for official licensees who have been authorised to manufacture
and/or produce official ATHOC merchandise products.
This initial launch Style Guide has been created to provide its users with a
creative springboard. It does not aim to provide licensees with the total range
of products but rather act as a stimuli, providing a range of themes and designs
suggesting applications across various product categories.
The themes in this guide have been chosen to represent the essence of
Athens 2004 and the original spirit of the Olympic Games, its rich cultural
history as well as Greece, the bir thplace of the Olympic Games.
We have provided three distinct themes that convey this message and communicate
a sense of simplicity and design that is an essential element to the Athens 2004
Olympic Games consumer products program.
It is essential that the guidelines provided in this Design and Specifications Manual
are observed and that they are exercised with the highest integrity, consistency and
an eye for detail and care.
All officially licensed Athens 2004 merchandise should aim to be of the highest
standard and quality and embody a set of values that will ensure a clear and
consistent consumer message.
1
Core Imaging Values Upon Which Athens 2004 Olympic
Games Image and Identity is Based:
Heritage
Joy
Simplicity
Friendship
2
3
Athens 2004 Olympic Games Emblem: Usage Information
The emblem of the Olympic Games Athens 2004 consists of three elements:
The symbol, the olive wreath
The emblem type, Athens 2004
The Olympic Symbol, the five Olympic Rings
Please refer to the Usage Specifications of the Athens 2004 Olympic Games
Emblem, as supplied by Athoc for full details.
Important Notice
All designs, graphics and emblem applications contained in this Design and Specification
Style Guide are the property of The Organising Committee for the Olympic Games
Athens 2004 (ATHOC) and are strictly intended for official merchandise to be used by
officially appointed licensed manufacturers only.
4
Quality Control
To ensure that the integrity of the Olympic Games Athens 2004 is maintained at all
times, licensees must submit to The Organising Committee for the Olympic Games
Athens 2004 (ATHOC) for prior review and written approval, any proposed
application of the Emblem of the Olympic Games Athens 2004 and the contents
of this Design and Specification Style Guide.
Please note that this guide is intended to establish initial themes and graphic
directions for licensees and therefore approval is not based only on compliance
with designs depicted in this Design and Specifications Manual, the usage of the
Olympic Games Athens 2004 emblem must be strictly adhered to and observed.
The Organising Committee for the Olympic Games Athens 2004 (ATHOC) quality
control procedures require that licensees submit material for review on each of the
following stages:
1. Rough sketches or layout concepts
2. Finished artwork or final proofs
3. Pre-Production samples or strike-offs
4. Finished product (samples)
5
Graphic Images
Three design themes are presented within this Style Guide:
Athena,
Celebration and
Olympia
1. Licensees may use any combination of all graphic images depicted without
restriction to a specific theme.
2. All images and graphics used in this guide can be applied to product extensions
and applications and are not limited to the specific products depicted.
3. Additional design elements may be developed and submitted to ATHOC
for prior approval.
12
28
CelebrationBlue: The endless and intense blue of the Greek sky represents the hopes and dreams
of the Greek people.
Aqua: The seas. Of life and sustenance. For millennia Greece has used the sea to
explore; of reaching out; linking its people together.
White: Peace and purity. Ideals of the Olympic movement. Clean and fresh.
Ready for the 3rd Millennium.
Orange: A vivid flash of colour sits against brilliant white which represents the joy of life.
PANTONE
3005 CPANTONE
305 CPANTONE
2935 CPANTONE
3125 CPANTONE
151 CPANTONE
WHITE
43
OlympiaThe colours of antiquity are combined with the freshness of today. Rich dark bronze
with Stone. A flash of bright orange and turquoise. The blues of the sea and sky against
the stone of the city.
Clean lines and a classic styling are the key ingredients to this theme. The use
of language as a graphic. A word that conveys the true essence of the olympic
movement and the values of Athens 2004.
PANTONE
3005 CPANTONE
305 CPANTONE
2935 CPANTONE
151 CPANTONE
729 CPANTONE
Warm Grey 3PANTONE
281 CPANTONE
412 CPANTONE
WHITE
46