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Athena S.p.A. Company profile
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x 1. Who we are 2. Milestones 3. Athena in numbers 4. Divisions 5. Our human capital 6. Investments 7. MarkeDng strategies 8. Events: tradeshows, races, trainings 9. Athena Store
Entrepreneur Giovanni Mancassola founded Athena in 1973. Started as a small arDsan workshop, today it is an internaDonal group with 3 divisions and 10 dierent branches. A network of producDon and logisDc units in every part of the world to get as close as possible to our customers.
AcquisiDon of brand IGEA, based in Milan.
Establishment of ATHENA SUD, based in Erchie, Brindisi.
AcquisiDon of brand AGIR, based in Turin.
Athena establishment. Giovanni Mancassola founds his arDsan workshop in Bagnolo di Lonigo, Vicenza.
Establishment of brand Bluetech.
AcquisiDon of brand Eurocilindro, based in Parma.
Vedamotors, a Brazilian company specialized in the producDon and the sale of motorcycle spare parts, becomes part of the group.
Establishment of Athena U.S.A.
AcquisiDon of GET, division specialized in Engine Control Units and Data AcquisiDon Systems.
Achieving of ISO TS 16949:2009 cerDcaDon.
Establishment of Athena India and Athena Motor Ibrica. Exclusive distribuDon in Italy of GOPRO cameras: the beginning of a new market approach.
Achieving of UNI EN ISO 14001:2004 environmental cerDcaDon. AcquisiDon of Nostrali.
Establishment of Athena Asia Pacic.
worldwide business units
distributors
employees
tons of non CO2*emissions
sale points, including agship store Athena
products
divisions: industry, a^ermarket, distribuDon
new investments in 2014
sales volume in 2014
raDng from CRIBIS - D&B
* Thanks to our photovoltaic system
kilowabs per year produced*
DISTRIBUTION
Exclusive distribuDon, in Italy, of presDgious sport and electronic brands such as GoPro, Ogio, VR|46, TomTom, Jawbone, and
others.
INDUSTRIES
Development and producDon of industrial applicaDons.
AFTERMARKET
Development and producDon of high quality
spare parts, for recreaDonal vehicles, cars
and trucks.
DISTRIBUTION
Brands distributed:
INDUSTRIES
Sensors
Injectors
R&D: ELECTRONIC AND MECHANICAL PARTS
Throble Bodies
GeneraDon System and igniDon coils
{
AFTERMARKET
motorparts automoDve
In detail:
Worldwide sales force*:
Industry > sales managers and back oce
A^ermarket > sales managers and back oce
DistribuDon > sales managers and back oce
*Headquarter sta intended, foreign and separate branches sta excluded
A^ermarket Sales Department*: MOTO+AUTO: exclusive
non-exclusive
LEGEND:
non-exclusive Sales Department
exclusive Sales Department
*Separate branches sta excluded
LEGEND:
non-exclusive Sales Department
exclusive Sales Department
Visual Merchandiser
DistribuDon Sales Department*: SPORT: exclusive
non-exclusive
*Separate branches sta excluded
DistribuDon Sales Department*: CONSUMER ELECTRONICS:
exclusive
non-exclusive
LEGEND:
non-exclusive Sales Department
exclusive Sales Department
Visual Merchandiser
*Separate branches sta excluded
LEGEND:
non-exclusive Sales Department
exclusive Sales Department
DistribuDon Sales Department*: PHOTO: exclusive
non-exclusive
*Separate branches sta excluded
Planned investments for 2015:
2 new verDcal warehouse systems New so^wares:
APS (advanced planning & schedule for logis3cs) WMS (wearhouse management system, to track materials) Qlick View (business intelligence)
Expansion of the headquarters building New machineries PLANNED BUDGET : 9 MLN euros
6% 8%
8%
9%
13%
13%
14%
29%
Catalogues / POS
POP / Merchandising
Magazines
Web ads
TV adverDsing
Trade Shows
Sponsorships / end consumer events
AdverDsing through customers
corporate websites
Every year top racers from all world championships use Athena and GET products, adverDsing them on their helmet, race suit The 2015 is given hereunder:
REDBULL KTM FACTORY MXGP: #222 Antonio Cairoli #9 Ken De Dycker #100 Tommy Searle MX2: #84 Jerey Herlings #41 Paul Jonass EMX: #85 Dave Pootjes
CLS MONSTER ENERGY KAWASAKI MX2: #1 Jordi Tixier #4 Dylan Ferrandis #64 Thomas Covington
MONSTER ENERGY YAMAHA FACTORY MXGP: #89 Jeremy Van Horebeek #461 Romain Febvre WMX: #8 Kiara Fontanesi
DP19 YAMAHA RACING MXGP: #19 David Philippaerts
ROCKSTAR ENERGY SUZUKI FACTORY MXGP: #25 Clement Desalle #22 Kevin Strijbos
SUZUKI INTERNATIONAL EUROPE MXGP: #259 Glenn Coldenho MX2: #91 Jeremy Seewer
J-TECH ESTA MOTORSPORT HONDA MX2: #18 Vsevolod Brylyakov #51 Jens Gebeman EMX: #644 Nick Kouwenberg #151 Albi Wilkie
MX RACING TEAM (RICCI HUSQVARNA) MXGP: #999 Rui Goncalves MX2: #71 Cristopher Valente #274 Anton Lundgren EMX: Filippo Zonta
STANDING CONSTRUCTION YAMAHA MX2: #33 Julien Lieber #92 ValenDn Guillod
ASSOMOTOR HONDA MXGP: #77 Alessandro Lupino #400 Key Yamamoto
Tony Cairoli #222
MONSTER ENERGY PRO CIRCUIT AMA SX Lites: #37 Joey Savatgy #50 Adam Cianciarulo #66 Chris Alldredge #200 Arnaud Tonus #911 Tyler Bowers
REDBULL FACTORY KTM AMA SX: #5 Ryan Dungey #15 Dean Wilson AMA SX Lites: #32 JusDn Hill #25 Marvin Musquin
STAR RACING YAMAHA AMA SX Lites: #6 Jeremy MarDn #17 Cooper Webb #157 Aaron Scob Plessinger #62 Anthony Rodriguez
AUTOTRADER.COM/TOYOTA/YAMAHA JGR AMA SX: #51 JusDn Barcia #23 Weston Peick #46 Phil Nicoleu
RCH - Soaring Eagle-Jimmy Johns-SUZUKI AMA SX: #94 Ken Roczen #20 Broc Tickle
YOSHIMURA SUZUKI AMA SX: #7 James Stewart #4 Blake Baggeb
GEICO HONDA AMA SX: #3 Eli Tomac AMA SX Lites: #34 Malcolm Stewart #19 JusDn Bogle #38 Mab Bisceglia #80 RJ Hampshire #126 Jordon Smith
Ken Roczen #94
OGIO: Fiamme]a Cicogna (model and tv presenter)
GoPro: Marco Comollo (speaker radio 105)
ATHENA/GoPro: Antonio Cairoli (KTM motocross MXGP)
GoPro/OGIO: Alvaro del Farra (TEAM DA BOOT freestyle FMX)
OGIO/ATHENA: Alex Lupino (ASOMOTOR HONDA MXGP)
GoPro/OGIO: Umberto Pelizzari (free diving world record)
Athena is present at the following italian events:
(Maggiora, Novara) 13/14 of September
(Franciacorta) from 4 of May
(Finale Ligure, Savona) 31 of May/1 of June
(Modena) 30 October/2 November
(Milano) 6/9 of November
(Autodromo di Monza) 28/30 of November
GoPro Training Days, Bologna, October 30.
video tutorial about Athenas kit assembly
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