ATF Descriptive Index 1953.9

DESCRIPTIVE INDEX

ajF FOUNDRY TYPE *

ATF REGIONAL OFFICES

SEPTEMBER 1953 AMERICAN TYPE FOUNDERS

Setter, more profitable printing from the widest line of processes . . . GRAVURE . . . LETTERPRESS . . . OFFSET

Approximate Quantity of Each Letter, According to "A" Schemes, in ATF Job Fonts

CAPS 3Ato33A

ie f combinations ore included in fonts the quantity of I is reduced to same as g

CAPS 34Ato75A

How to Order Foundry Type

THE SUBSCRIPTION CASTING PLAN was instituted in

plan includes any fonts made by American Type Founders

tion. No assurance of ultimate delivery is possible on sub-scription orders, which are accepted only with the definite

enough orders for the i

nade, delivered and ir

; quantity, and the Foundryake any other size until there

ame item to take all the fonts

for stock. Fonts ordered on subscription orderbe returned for credit.

MINIMUM PRODUCTION QUANTITIES f

Information Shown in the Index

SPECIMEN LINES of each type series are set in 18 poii

if that size is made. The copy used was chosen because «sentence employs 23 different letters of the alphabet.

PROPER J.

type is

S OF S

itched, s

h fonts in cases. When type i

two from the case and com]width and alignment.

CODE NUMBER OF S

ALIGNMENT POSITION of face on type body is shov"common line," "art line," or other. The vertical rule inspecimen line graphically indicates relative alignment.

18/24 or 120/96 should be read "18 point face on 24 pointbody" or "120 on 96." If you desire a body size that is notlisted, this omission indicates that it is no longer put up in

be cast to order in foundry lines.

FONTING SCHEMES are indicated as 6A, 10a, 5-1 (forexample), referring to capitals, lowercase and figures, re-spectively. For an approximation of the other characters

opposite page. Every package is made up of full six-inchlines of type. The table shows the minimum quantity ofeach character in any font. Letters most likely to be gener-ally useful are added to the scheme to fill out the lines,instead of putting in a wooden plug. Punctuation marks,generally called "points," are packaged in both cap andlowercase fonts. Periods, commas, hyphens and dollar marksare also included with figures. Special characters such as

marks, cent marks or double letters are not made for everytype series. Some of these are included in fonts of ournewest faces, in very limited quantities, where the schemepermits. These may be ordered separately in auxiliary fontsor as sorts in foundry lines.

FONTS STOCKED ONLY AT THE FOUNDRY are

ATF'S NEW ONE-DAY S

nade for regular stock in fon

tities of these ch racters are contained in onin table on oppos ite page.

send your orders e Foundry at Ethe sorts desirec will be ta

your ATF Regio lal Office o your ATF repa supply of order form ATF .500. The form

Foundry, sorts

shows pric

will be shi

s. If the font is

pped the same

arked with an asterisk.

ES in sizes 18/24 andM- round dot. Such fonts

are not available on square bodies. Angle body fonts con-tain a sufficient quantity of angle spaces.

TYPEWRITER FACES are now fonted to standard schemesthe same as other types. For printing facsimile typewrit-

Justifiers are spaces used with typewriter type, to alignletters one above the other. Justifiers must be precisely thesame setwise thickness as typewriter characters. Justifiersare put up in packages of approximately one pound and sell

i. When ordering, sendsample justifier or ty]

face is doubtful; otherif ic

scify type for which justifiers

Important Notice

When a new font of type is to be laid in the case,

first pull a proof of it, to identify strange charac-

ters and to prove any claim for damaged or miss-

ing letters.

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Typo Script 399 Art line 18 pt. shown

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Composite Quantity Fonts

NO TYPE IS NOW SOLD BY THE POUND, either inweight fonts or when cast to order. All foundry type, typo-graphic accessories, spaces and quads are priced by the font,package or 6-inch foundry line.

When weight fonts or quantity fonts are ordered, suchfonts will be made up of job font padproportions unless otherwise specified in the order:

COMPOSITE QUANTITY FONTS

Size Welsh Caps Lowercase Figures

o It 2 4 1

10 20 lb 3 9 3

12 19% lb 3 7 2

16 18" lb 2 6 2

18 . 18y3 lb 2 6 2

24 23 lb 2 6 2

General Information About Type

proof. The type supplied, if available, will match your sam-ple exactly in face, body, set and alignment. Original nickpatterns may not in all cases be duplicated. Moulds origi-

nally used for many old faces were discarded when they

CHANGED NICK PATTERNS. The Foundry is striving tosimplify production and hold down the price of type by

cable. The nick in a piece of type is formed in the mould.Moulds on foundry casting machines are not readily inter-

changeable. A separate casting machine must be availablefor every nick pattern. Formerly our equipment includedhundreds of machines that came from different foundries.

e the i

s necessary ti

rapid service. Even in the past, all type larger than 18 point,

with a single m , tinguish between nearlysimilar faces, such as the Alternate Gothics, or the two 24-

point sizes of Wedding Text, an extra nick is dressed in byhand after the type is cast. To provide identifying nicks onsmaller sizes of type, the foundry employs the following

6ptTwoOne 3 -nick combination

-nick combination

8pt.

Threngle-nick location

10 pt. . . . One s

Threngle-nick location

2-nick combination

-nick combination

12 pt. . . . Two s

Three 2-nick combination

14 pt. . . Three

One 3-nick combination

18 pt. . . Two s ingle-nick locations

SPECIAL NICKING AND CUTTING. A s oecial charge of

10 cents per n ck per 6' line will apply onadditional nic. s to be placed in type. This rule doesapply on fonts stock. When type i to be cut c

to a special height, ther arge of 25 c

per 6" hne, in a ddition t onts or fourlines. A tolera 1" plus or minus must be alio

for machining guaranteeccurate as foun g to normal height,

ACCENTED LETTERS are not included in fonts made for

domestic use. The very imited demand for accented lei

does not warra variety of f

and sizes. The e is no comprehensive cata og of avail ble

given in Table E-l of the Price List, specifying each char-acter desired, type face and number, and body size. If mat-rices are available for everything included in the order, it

will be filled promptly, otherwise the customer will imme-diately be notified by the Foundry Order Department.

HAND-MADE SCRIPTS ON WING BODIES are BankScript, Commercial Script, Royal Script, Typo Script andTypo Script Extended. These are sold at special prices shownin Section II of the Price List.

THE ANATOMY OF ATF TYPE"] -^^PS^JW^B^r— Serif

Beard

Point

Documents

ATF Descriptive Index 1953.9