At the end of the day, I’m a problem solver and opportunity finder. Here are some of those solutions.

FastCare: Recognizing emerging trends. Developing new products.

I led its development and launch. The problems

we were addressing were many, including how

to take pressure off overcrowded emergency

rooms, how to reduce costs for employers,

how to support primary care, how to create an

additional referral channel and how to increase

revenue.

We accomplished all these things, including the

creation of a brand that is now syndicated and

one of the fastest growing retail health providers

in the country.

FastCare has become the nation’s number one provider-owned retail health company.

The Cancer Team: Building a brand to capture marketshare.

The temptation was to build a brand that felt familiar

and safe because it touted the same features and

messaging as everyone else in its category. However,

consumer research was leading us down a different

path. And we took it.

The Cancer Team and its commitment to delivering

on an untapped brand promise made an immediate

impact on the marketplace.

By the ninth month of operation, it had reached

Year Four projections in both volume and revenue.

It currently is the number one preferred provider in

the region.

See more of the solution at bellincancerteam.org.

The task was to become relevant and competitive in an arena that was over-served.

Healthy View: Reaching rural markets.

It created good will and excitement. It educated.

What do you do when you have a market that has only

a few media choices, none of which are particularly

good? You create your own. And along the way you

build a vehicle that not only reaches people, but

also reaches out to your most important group of

all, your physicians—making it easy for them to be

your marketing partner. This is Healthy View. And it

works. It allowed us to extend the time consumers

spent with our brand. It allowed us to create content

that could be repurposed on

the web. And best of all, it was FREE.

Because Team Works:Leveraging physician/provider relationships

You help them solve their problems first and make sure the solution

is not only beneficial to your own organization, but to the consumer

above all else. Research shows that the concept of TEAM is powerful

medicine to patients and their families. They equate teamwork with

safety and security. We created an entire program around this concept

and made our physicians the messengers and recipients of value.

How do you unite a loose confederation of oftentimes competing specialists and turn them into loyal assets of your brand?

PRIMARY CARE

Bellin Medical Group

ALGOMA

Family PracticeRob Anderson, MDTina Schmidt, PAPediatricsW. Joseph Kellner, MD1510 Fremont St.Algoma, WI 54201920-487-3676

ASHWAUBENON

Family PracticeJames Ebben, MDJames Gast, MDDaniel Grossman, MDJames Jerzak, MDDaniel Lemkuil, MDRobert Mead, MDMaureen Phillips, MDWilliam Reynders, MDJason Wurth, MD1630 Commanche Ave.Green Bay, WI 54313920-430-4700

BONDUEL

Family PracticeMichael Conard, PA-CKaren Clapp, NP401 West Mill St.Bonduel, WI 54107715-758-2167

BRILLION

Family PracticeChristopher Sipple, MDPatricia Polfus, NP133 Wisconsin Ave.Brillion, WI 54110920-756-2055

DENMARK

Family PracticeBradley Wozney, MDMark Dehnel, PA-C595 Cty Trunk RDenmark, WI 54208920-863-2005

DE PERE - EAST

Family PracticeHarold Boccheciamp, MDSteven Novotny, DOPatricia Polfus, NP920-338-6870Internal MedicineBozena Biernat, MD920-338-6870

PediatricsKaren Camilli, MDSherri Hoyman, DOW. Joseph Kellner, MDScott Zahn, MD555 Redbird Cir.De Pere, WI 54115920-338-6820

DE PERE - WEST

Family PracticeCynthia Laseski, MDGary Leong, MDJessica Lutz, MDMichael Meyer, MD1800 Lawrence Dr.De Pere, WI 54115920-983-3220

GREEN BAY – SIEGLER ST.PediatricsEdward Bongiorno, DOJane Danowit, MDStaci Karbon, MDKaren Lane, DO920-497-7771Internal MedicineEdward Bongiorno, DOFrancis Lee, DO124 Siegler St.Green Bay, WI 54303920-497-7771

GREEN BAY – WEBSTER AVENUE

Family PracticeSabeeha Bedi, MDThomas Boyd, MDSteven Halsey, MDMichael Mchenry, MD

Jean Riquelme, MDJean O’connell, FNPInternal MedicineMazen Al Khalisy, MD725 S. Webster Ave.Green Bay, WI 54301920-433-3456

HOWARD

Family PracticeIzabela Ditchen, MDLoren Fuglestad, MDCathy Fries, FNPInternal MedicineDonald Hartig, MD2714 Riverview Dr.Green Bay, WI 54313920-430-4760

KEWAUNEE

Family PracticeThomas Zenner, MDMark Fuss, PABonnie Mueller-Waigand, PA575 4th St.Kewaunee, WI 54216920-388-4640

LUXEMBURG

Family PracticeRob Anderson, MDCheryl Rentmeester, FNP140 B School Creek Trl.Luxemburg, WI 54217920-845-1370

OCONTO

Family PracticeAndrew Wentzel, DOAmanda Kettner, PA-C203 Smith Ave.Oconto, WI 54153920-834-8833

OCONTO FALLS

Family PracticeTracey Befay, PA-CInternal MedicineWilliam Wittman, MD833 S. Main St.Oconto Falls, WI 54154920-846-3092

PULASKI

Family PracticeTomasz Miaskowski, MDKaren Clapp, NPDeborah Hoffman, NP331 W. Green Bay St.Pulaski, WI 54162920-822-1100

SEYMOUR

Family PracticeTomasz Miaskowksi, MDKaren Clapp, NPCheryl Rentmeester, FNP405 Commercial St.Seymour, WI 54165920-833-2318

SURING

Family PracticeJean Riquelme, MDAndrew Wentzel, DOAmanda Kettner, PA-C307 Manor Dr.Suring, WI 54174920-842-2144

WRIGHTSTOWN

Family PracticeBradley Wozney, MDMark Dehnel, PA-CDeborah Hoffman, NP555 Quality Ct.Wrightstown, WI 54180920-532-6320

FASTCARE – BAY PARK

Karen Clapp, NPCorina Gerczak, PAElaine Smith, PA301 Park Park Sq.Green Bay, WI 54304920-445-7373

FASTCARE – EAST TOWN

Karen Clapp, NPCorina Gerczak, PAElaine Smith, PAAmanda Ziegeweid, PA2430 E. Mason St.Green Bay, WI 54302920-445-7373

FASTCARE - MANITOWOC

David Pencikowski, NP3415 Calumet Ave.Manitowoc, WI 54220888-899-9935

EXECUTIVE HEALTH

Daniel Koster, MD744 S. Webster Ave.Green Bay, WI 54301920-433-3486

Northreach Clinics

CRIVITZ MEDICAL CENTER

Kevin Butterfield, DOPeter Curio, MDJessica Borchert, PA218 S. Hwy 141Crivitz, WI 54114715-854-7477

DAGGETT MEDICAL CLINIC

Lisa Staber, MD106 S. School Rd.Daggett, Mi 49821906-753-2155

CALVIN NOGLER, MD2026 County QPound, WI 54161920-897-2331

FAMILY CARE MEDICAL CLINIC

James Opien, MDJohn Simmons, MDBeth Goetzman, FNP-C3123 Shore Dr.; Ste 202Marinette, WI 54143715-732-4120

FAMILY DOCTORS OF MARINETTE

James Thill, MD2720 Cahill Rd.Marinette, WI 54143715-732-0330

LINDA WERNER, MD &ASSOCIATES

Linda J. Werner, MDLynda Bahde, APNP2935 Shore Dr.Marinette, WI 54143715-732-9193

NORTHREACH INTERNAL MEDICINE

Saki Chakrabarti, MDMiguel Escobar, MDNicole Hiniker, MD

Gerald McCarthy, MDElwyn Mantei, MDEmmanuel Rodriguez, MDMary Gatzke, GNP3123 Shore Dr.; Ste 102Marineete, WI 54143715-732-2299

NORTHREACH PEDIATRICS

Sandra Macarthur, MDJeffrey Urban, MD1106 University Dr.Marinette, WI 54143715-735-5272

PESHTIGO FAMILY PRACTICE

Rodney Story, MDCarol Owrig, FNP-C441 French St.Peshtigo, WI 54157715-582-9949

Independent

DOUSMAN CLINIC, SCMark Jenson, MDJulie Magnin, MDThomas Miller, MDBertram Milson, MDPaul Rosenthal, DO

Anita Foster, APNP1745 Dousman St.Green Bay, WI 54303920-494-9661

FRED WALBRUN, MDInternal Medicine2714 Riverview Dr.Green Bay, WI 54313920-434-7570

EAST SIDE FAMILY PRACTICE

Joseph Dobson, DO424 S. Monroe,; Ste 106Green Bay, WI 54301920-437-4366

FAMILY PRACTICE ASSOCIATES

OF GREEN BAY

Luke Warpinski, MD2100 Riverside Dr.; Ste 103Green Bay, WI 54301920-435-5500

EMERGENCY &HOSPITALISTS

Bellin Hospital

BELLIN HOSPITAL CENTER

IntensivistR. Dale Davis, MD -Advanced CareAdult HospitalistsHerb Danowit, MDAmy James, MDLee Klemens, MDJames Lisowski, MDJohn Macdonald, MDChris Williams, MDPediatric HospitalistsNaja Afifi, MDMichal Chiu, MDTania Hassler, MD744 S. Webster Ave.Green Bay, WI 54301920-433-3500

GREEN BAY EMERGENCY

Medicine Services, SCGilbert Burgstede, MDPaul Casey, MDJill Harman, MDDavid Hoyer, MDBeth Anne Lux, MDKeith Sano, MDJudith Everson, APNPAlisha Maly, PA-CJacqueline Moe, NP744 S. Webster Ave.Green Bay, WI 54301920-433-3633

Bond Health Center

EMERGENCY DEPARTMENT

Robert Bivins, MDJon Honish, MDAndrew Wentzel, DOMichael Conard, PAMark Fuss, PA-CToomas Heinmets, PA-CBernard Kennedy, PA-C820 Arbutus Ave.Oconto, WI 54153920-835-1100Nurse Health Line920-835-1105

Shawano Medical Center

EMERGENCY DEPARTMENT

Paul Casey, MDRobert Eastman, MDRaj Hanmiah, MDScott Hathaway, DOGeorge Vidalakis, MD309 W. Barlette St.Shawano, WI 54166715-526-2111

CONVENIENT CLINC

Kshamata Shalini, MD309 W. Barlette St.Shawano, WI 54166715-526-2111

SPECIALISTS

Allergy

CENTER FOR ASTHMA

& ALLERGY

James R. Warpinksi, MD519 S. Monroe Ave.Green Bay, WI 54301920-435-6601

GREEN BAY ASTHMA, ALLERGY

& IMMUNOLOGY

Alan James, MD555 Redbird Cir.; Ste 100De Pere, WI 54115920-336-5620And203 Smith AvenueOconto, WI 54153920-834-8833

Anesthesia

BELLIN ANESTHESIA ASSOCIATES

Saied Assef, MDJohn Danner, MDStephen Foster, MDFranz Igler, MDMarshall Longnecker, MDThomas Marshall, MDWalter Ratschan, MDRichard Tschoeke, MD744 S. Webster Ave.Green Bay, WI 54301920-431-5582

BariatricsBARIATRIC TREATMENT CENTER

Tamara Brown, MA, FNPC, RN744 S. Webster Ave.Green Bay, WI 54301920-433-7862

Cardiology

BELLIN HEALTH HEART &VASCULAR CLINIC

Eric Rosenkrantz, MD1711 S, Stephenson Ave., Suite 300Iron Mountain, MI906-776-0550and1328 Us Highway 2Crystal Falls, MI877-906-0550

CARDIOLOGY ASSOCIATES

Sarah Fenton, MDTimothy Freeman, MDMatthias Fuchs, MDMohammed Jazayeri, MDDonald Jenny, MDBharat Pathakjee, MDRichard Timmons, MDRahul Verma, MDNina Wokhlu, MDSharon Adleman, NPKatie Hampton, NPSara Picard, NPDiane Recker, NPAnne Vogt, NP704 S. Webster Ave.Green Bay, WI 54301920-433-3640

Cardiothoracic Surgery

GREEN BAY CARDIOTHORACIC/VASCULAR

Thomas Cain, MDSteven Gerndt, MDKevin Greer, MD720 S. Van Buren St.; Ste 303Green Bay, WI 54301920-433-9621

Chest & Infectious Disease

GREEN BAY CHEST &INFECTIOUS DISESASE

R. Dale Davis, MD704 S. Webster Ave.Green Bay, WI 54301920-433-7516

Dermatology

DERMATOLOGY CLINIC, SCKolleen Zimmermann, MDLaura Marusinec, MD (Pediatrics Only)715 Superior Rd.; Ste 120Green Bay, WI 54311920-406-9803

Electophysiology

NEW PACE

Mohammad Jazayeri, MD704 S. Webster Ave.Green Bay, WI 54301920-433-3640

Endrocrinology

ENDOCRINOLOGY ASSOCIATES

Pamela Baeten, MDGayle Kasdorf, MD

Jerald Marifke, MD704 S. Webster Ave.Green Bay, WI 54301920-468-9588

Gastroenterology

GASTROENTEROLOGY ASSOCIATES

Narayan Amarnani, MDKanwar Arora, MDTimothy Roarty, MDDavid Stampfl, MD725 S. Webster Ave.Green Bay, WI 54301920-431-5650

General/Vascular Surgery

GENERAL & VASCULAR

CONSULTANTS

Richard Mcnutt, MD720 S. Van Buren St.; Ste 101Green Bay, WI 54301920-430-8113

GENERAL & VASCULAR SURGERY

OF GREEN BAY

Stewart Gifford, MD704 S. Webster Ave.Green Bay, WI 54301920-433-7463

GREEN BAY SURGICAL CENTER

704 S. Webster Ave.Green Bay, WI 54301920-432-7433

NEW SURGICAL ASSOCIATES, SCPeter Davis, MDPeter Falk, MDJames Kemmerling, MDScott Ruggles, MD670 Cormier Rd.Green Bay, WI 54304920-494-9685

SURGERY SPECIALISTS OF GREEN BAY

Cynthia Geocaris, MDThomas Geocaris, MDMarcelo Grazziotin, MD720 S. Van Buren St.Green Bay, WI 54301920-438-7155

Integrative Medicine

BELLIN HEALTH CENTER FOR

HEALTH & HEALING

Mary Connelly, MDRandi Burnham, WHCNP2020 S. Webster Ave.Green Bay, WI 54301920-445-7295

Laser

LASER & AESTHETICS OF GREEN BAY

Cynthia Geocaris, MDMarcello Grazziotin, MDDaniel Lemkuil, MD720 S. Van Buren, Ste. 202Green Bay, WI 54301920-965-2011

Maternal Fetal MedicineN.E.W. MOMS

Allahyar Jazayeri, MD, PHDKaren Burr, FNP-CMary Jazayeri, FNP-C704 S. Webster Ave.Green Bay, WI 54301920-431-0200

Neurology

NEUROLOGY CONSULTANTS

OF NE WI, LTD.Celeste Case, MDDavid Heverly, MDDavid Kaufman, MDConception Santillan, MD720 S. Vanburen, St.; Ste 201Green Bay, WI 54301920-430-7111

Neuropsychology

NEUROPSYCHOLOGY OF GREEN BAY

William Hitch, PHD, ABPP2020 Riverside Dr., 1st FloorGreen Bay, WI 54301920-435-1508

Neurosurgery

NEUROSCIENCE GROUP

OF NE WISumon Bhattacharjee, MDRandall Johnson, MDPhilip Yazbak, MDMartha Kralovec, PAC704 S. Webster Ave.Green Bay, WI 54301920-433-7995

OB/GYNNORTHREACH TWIN CITIES OB-GYNJ Michael Arnold, MDSharon Fellion, WHNP3130 Shore Dr.; Ste 106Marinette, WI 54143715-735-0544

NORTHREACH WOMEN’S SPECIALTY CARE -MARINETTE

John Briody, MDMichael Massee, MDSharon Fellion, WHNP3123 Shore Dr., Ste 201Marineete, WI 54143715-735-6263

OB-GYN ASSOCIATES OF GREEN BAY, LTDRobert Cavanaugh, MDYoon Chun, MDRobert Demott, MDHerbert Sandmire, MDC. Danae Steele, MDClark Stevens, MDLinda Haen, FNP-CPam Pamperin, RncSarah Pierre, PA-CKim Shefchik, PA-C704 S. Webster Ave.Green Bay, WI 54301920-468-3444

WOMEN’S HEALTH CARE OB-GYN, SCKathlene Kusiv, DONicky Plementosh, MDAngela Lamack, PAAnne Derge, RNC, WHCNP1537 Park Place; Ste 200Green Bay, WI 54304920-498-8650

WOMAN’S SPECIALTY CARE, SCHerb Coussons, MDMichael O’toole, MDEdward Vogel, MDRandi Burnham, WHCHPPam Niles, WHCNPKimberly Williams, WHCNPCarmen Tust, RN, Fertility Coordinator2641 Development Dr.Green Bay, WI 54311920-338-6868

WOMEN’S SPECIALTY CARE, SCMegan Temp, MD833 S. Main St.Oconto Falls, WI 54154920-846-0351

Occupational MedicineBELLIN HEALTH OCCUPATIONALSOLUTIONS - EAST

Mark Ringwelski, DO215 N. Webster Ave.Green Bay, WI 54301920-433-3448

BELLIN HEALTH OCCUPATIONAL

SOLUTIONS - WEST

Reynolds Brissenden, MDPenny Cornelius, PA-C1630 Commanche Ave.Green Bay, WI 54313920-499-1802

Oncology

GREEN BAY ONCOLOGY

Gerald Bayer, MDJules Blank, MDDavid Groteluschen, MDChristopher Lewis, MDMichael Volk, MDJerry Winkler, MD835 S. Van Buren St.Green Bay, WI 54301920-432-6049

GREEN BAY ONCOLOGY

Anthony Jaslowski, MDThomas Saphner, MDRuth Bloesl, NP1726 Shawano Ave.Green Bay, WI 54303920-884-3135

Opthalmology

EYE ASSOCIATIES OF GREEN BAY, SCAnatol Stankevych, MDNatalie Stankevych, OD923 Eliza St.Green Bay, WI 54301920-965-4700

PAMELA DOBSON, DO211 N. Broadway St.; Ste 103Green Bay, WI 54303920-445-0660

TOWER CLOCK EYE CENTER

Karl Schwiesow, MDKurt Schwiesow, MDTyson Schwiesow, MD1087 W. Mason St.Green Bay, WI 54303920-499-3102

WISCONSIN OCULOPLASTICS, LTDDaniel Dale, MD1525 Park PlaceGreen Bay, WI 54304920-965-1234

OptometryEYE & VISION CLINICS

David Dufeck, ODJon Caldwell, OD301 N. BroadwayDe Pere, WI 54115920-336-7700and140 School Creek Trl.Luxemburg, WI 54217920-845-5555

Orthopedics

GREEN BAY ORTHOPEDICS, LTDJames Grace, MDRichard Horak, MDJason Klein, MDWayne Mohr, MDThomas Sullivan, MDMichael Tressler, MD720 S. Van Buren St.; Ste 101Green Bay, WI 54301920-430-8113

GREEN BAY ORTHOPEDICS, LTDJames Grace, MDJason Klein, MD1630 Commanche Ave.; Ste 201Green Bay, WI 54313920-430-8113

ORTHOPAEDIC ASSOCIATES

OF GREEN BAY, S.C.Marc Anderson, MDDaniel Linehan, MDPatrick Mckenxie, MDJames Spears, MDKevin Nelson, PA-C1630 Commanche Ave.; Ste 101Green Bay, WI 54313920-468-0246

Otolaryngology

NEW ENT, SCJennifer Lynch, MDMark Reinke, MDFrederic Schmidt, MDLinda Zaffke, MS, CCC-ASusan Kennery, MS, CCC-ALorie Dorn, MS, CCC-A923 Eliza St.Green Bay, WI 54301920-965-4800

Pain Management

BELLIN HEALTH

BRAIN, SPINE

& PAIN CENTER

Sumon Bhattacharjee, MDBrenda Dierschke, MDRandall Johnson, MD, PHDPhilip Yazbak, MDAmy Yeatman, DODoug Yeatman, MDRodney Webster, PA704 S. Webster Ave.Green Bay, WI 54301920-433-7995

Pathology

PATHOLOGY CONSULTANTS

GREEN BAY, SCJohn Brady, MDJiaxin Cia, MDThomas Fredeen, MDZiwen Guo, MDDenise Kennedy, MDNathaniel Kieler, MD744 S. Webster Ave.Green Bay, WI 54301920-433-3653

Plastic/Reconstructive

GREEN BAY PLASTIC SURGICAL

ASSOCIATES, SCWilliam J. Dierberg, MDJames Lee, MDEugene H. Schmitt, III, MD704 S. Webster Ave.Green Bay, WI 54301920-432-7000

WISCONSIN OCULOPLASTICS, LTDDaniel Dale, MD1525 Park PlaceGreen Bay, WI 54304920-965-1234

Podiatry

HEEL AND TOE CLINIC

Henry Pryzlucki, DPM2345 E. Mason St.Green Bay, WI 54302920-469-8888

STEPHEN ARBES, DPM, FACFAS1779 Main St.Green Bay, WI 54302920-465-0181

GLENN HANSEN, DPM2331 S. Oneida St.Green Bay, WI 54304920-499-1177

EDWARD VANBEEK, DPM1771 Allouez Ave.Green Bay, WI 54311920-469-5522

Psychiatry/Psychology

BELLIN HEALTH BEHAVIORAL HEALTH

Ashraf Ahmed, MDDenise Brachmann, MDPaul Burney, MD

Carlos Castillo, MDJohn Charles, MDPaulina Kitcher, MDAnthony Marchlewski, MDBrain Cagle, PSYDKim Lasecki, PHDJohn Teske, PSYDDavid Bell, MSJolayne Boehmke, MSPamela Clough, MSWJoni Delwiche, DMWPaula Depner, CADC111Mary Gibson, MSLynette Harris, MSWMary Hill, MSWLaura J. Hillescheim, MHREric Lavarda, MSEMary Mckay, CADC111Ruth Myers, MSDonna Rasmussen, MSWTony Renier, MSEMaureeen Sinkler, MSJayne Stefanic, MSWAnn Marie Verlare, MSWLori Wathall, MSWJennifer Warner, M.S. LPC301 St. Joseph St.Green Bay, WI 54301920-433-6073

NEIL FULLAN, MD1325 Angel’s PathDe Pere, WI 54115920-338-2855

CHARLES GROVES, PSYD1325 Angel’s PathDe Pere, WI 54115920-338-2855

RIVERSIDE PSYCHIATRIC

Howard Davis, MDChris Larson, MDJohn Stamm, MDJonathan Thomas, MDTamara Singh, PSYDMark Eklund, LCSWRosemary Knapp, LCSWJane Koeferl, LCSW, LMFT, CADCTerrance Mapes, LCSWCarole St Laurent, CPC1325 Angel’s PathDe Pere, WI 54115920-338-2855

Pulmonology

BELLIN HEALTH

R. Dale Davis, MDAdvanced Care744 S. Webster Ave.Green Bay, WI 54301920-433-3500

Radiology

RADIOLOGY CHARTERED

CT IMAGING, LLCPatrick Carrigan, MDDouglas J. Coyle, MDJohn Gassner, MDGregory Grewe, MDWilliam Hingten, MDRobert Monette, MDMichael Ross, MD1789 Shawano Ave.Green Bay, WI 54303920-499-1428

Rheumatology

GREEN BAY ORTHOPEDICS, LTDMark Davis, DO720 S. Van Buren St.; Ste 101Green Bay, WI 54301920-430-8113

Sleep MedicineBELLIN HEALTH SLEEP CENTER

744 S. Webster Ave.Green Bay, WI 54301920-433-7451

Urology

UROLOGY ASSOCIATES

OF GREEN BAY

Hamayun Mian, MDWen Yap, MDWilliam Conrad, PA-CKevin Scott, MD (Iron Mt.)Kirk Susott, MD (Iron Mt.)720 S. Van Buren St.; Ste 301Green Bay, WI 54301920-433-9400

2007 Team Directory

Nurse On Call & Physician Referral Line 920 445-7373 • 888 758-7373

OVER

200Every major specialty.Working as a team.

physicians.

Social Media: Building brand credibility, creating engagement, and gaining insights.

But, when used correctly it’s also powerful.

This includes recognizing that one of social’s

most important and undervalued uses is to

listen. Social provides insight and knowledge.

Knowledge you can use to respond to customer

wants and needs in a powerful way.

Case in point: We created a social platform

to monitor conversations for one of our

largest clients, and to do service recovery

and engagement. As a result, we were able to

create advocates from the mildly satisfied and

dissatisfied. Those advocates became big time

recruiters to the program. And that has value.

Social media is not magic. It’s just a tactic…a vehicle, a channel, if you will.

Internal Communications: Creating a shared vision and culture of execution and accountability.

9 of 11 players would in some way be competing against their own team.

At Alta Resources, I was able to implement an internal communication and planning platform that

unified the vision, fostered understanding and created a team where there wasn’t one.

In Stephen Covey’s book, The 8th Habit, he references

the results of a survey in which thousands of employees

in companies across the country were asked if they

understood their company’s brand, goals, mission…and

how well they understood their own personal roles in

bringing their companies to life.

He THen compaReD IT all To SocceR.

If your company was a soccer team, only 4 of 11 players

would know which goal is theirs. Only 2 of 11 would care.

Only 2 of 11 would know what position they play, and

what they are supposed to do.

Sponsorships: Turning community pride into community service.

Green Bay, Wisconsin has a football team. And,

needless to say, every business in the state

would like to find a way to capitalize on the

Packers’ brand. But, is co-branding for the mere

sake of brand association enough? Not when

you’re a health system with a vision devoted

to improving the health of an entire region.

At Bellin Health, we were able to extend the

benefits of being the healthcare partner of

the Packers beyond brand linkage and into

innovative programs that raised awareness of

key health initiatives, one of which brought

recognition to First Responder heroes and

educated the public on the need to dial 911

when faced with a medical emergency.

Is co-branding for the mere sake of brand association enough?

Women’s Health: creating access and an excellent experience.

Women’s healthcare, at best, is complicated and

fragmented. There are heart disease programs

for women, breast and cancer programs, ob/gyn

programs. The challenge is to integrate these

services and to provide women with the opportunity

to be treated holistically. An even greater challenge

is to provide a myriad of programmatically dissimilar

services in a way that is seamless and encourages

a predictable, repeatable, desirable experience for

patients. Welcome to Her Health. Her Health was not

a women’s program. It was a channel of healthcare

that promised help with a comprehensive array of

healthcare needs and challenges from heart and

cancer care to mental health, to fertility to sexual

dysfunction, all delivered in a safe, nurturing,

seamless environment. Perhaps the biggest

achievement in building the program was to create

support and teamwork among a disparate group of

physicians, creating cooperation and support that

translated into a better patient experience.

Retail: Maintaining an outstanding patient experience in a retail environment.

While at Bellin Health, I was part of a team charged

with developing a retail component to traditional

healthcare services. Our goal was to extend help

and support to patients and the community

by providing convenient, affordable access to

pharmacy, home health and specialty-care items —

like the type of things that cancer patients would

need.

The result was a series of on-campus and in-clinic

stores focused on different needs and services, but

functioning as a single brand that in turn supported

the Bellin brand.

The Business Team: When business is the consumer.

The process of building a successful b2b offering

is really no different than creating solutions for

consumers or any other group. It starts with a thorough

understanding of what the corporate customer wants

and needs. Next it requires taking your own organization

through some demanding exercises to determine what

programs and services you can offer that will provide

a sustainable, competitive advantage, and create

demand in the marketplace. This is brand building at

it’s best—the last part being the creation of messaging

that successfully communicates the brand promise.

The real story of The Business Team is that we took the

time to find the holes in the market, and we filled them

with strong products that solved real problems, even

though doing so required the buy-in and participation

of virtually every service line in the system.

Heart & Vascular:Defending market leadership.

Bellin Health is known in Northeast Wisconsin

as “the heart hospital”. For years, that position

was uncontested, and then the competitive

environment changed and Bellin found itself

under assault from every competitor in the

region. The response was to continue to act

the role of a leader, continue to be innovative,

and make sure our brand messaging focused

on those things that can truly impact

preference and behavior for those in need of

cardiovascular services. The result — Bellin

is the most preferred provider of Heart and

Vascular services in the region.

Bellin found itself under assault from every competitor in the region.

athletic performance: Developing a product for a niche market.

Bellin Health has long been a supporter of wellness and

has a history of providing services to the community

that would benefit everyone from the deconditioned

to the serious athlete. But we needed to reach youth.

So we created XL. As the program grew, so did the

need for an integrated approach that took advantage

of Bellin Health’s turnkey offering that included

world-class orthopods, outstanding physical therapy

and rehab services, and the addition of a leading-

edge training facility that has room for the young, old,

weekend warrior, and elite athlete.

A leading-edge training facility that has room for the young, old, weekend warrior, and elite athlete.

Contact me at:

kimpeterson@new.rr.com

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