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AT&T is a part of the Telecommunication Industry, which offers a wide variety of services, such as telephone, Internet services, Digital Services and wireless services.

AT&T is currently the largest telephone provider in the U.S. and the second largest company for wireless mobile 2009,

AT&T was ranked number one as the world’s most admired company in Fortune Magazines list.

INTRODUCTION

PROFILECOMPANY At&t

FOUNDED October 5, 1983

INDUSTRY TELECOMMUNICTION

SERVICES Fixed line and mobile telephone, broadband and fixed-line internet services, digital television

FOUNDERAlexander graham bell

HEAD QUARTERSDallas, Texas, United States

Key people Randall stephenson(chairman, president &CEO)

EMPLOYEES 252330

SUBSIDARIES AT&T CORPAT&T MOBLITYBELLSOUTHSOUTH WESTERN BELLAT&T TELEHOLDING

WEBSITE www.att.com

Our mission is to exploit technical innovations for the benefit of AT&T and its customers by implementing next-generation technologies and network advancements in AT&T's services and operations.

MISSION

Our vision is to design and create in this decade the new global network, processes, and service platforms that maximize automation, allowing for a reallocation of human resources to more complex and productive work.

 

VISION

Phone and services voice mail box services Wireless Digital TV Internet Home phone u-verse

Product

Fairest and most flexible rate plans My AT&T real-time access to your account AT&T Upgrade Advantage AT&T Trade-in Program Best coverage worldwide FREE nationwide Wi-Fi access

SERVICES

AT&T can be dated as far back as 1885 when it was created to expand and operate the long distance telephone networks in the U.S. that were created by Alexander Bell.

AT&T pioneered their way through early telecommunications, first with the invention of the phone then with the first T.V. and radio transmission.

AT&T’s biggest accomplishment came in 1962 with the help of NASA, when AT&T placed the first commercial satellite in space.

HISTORY

1913, the government established the Kingsbury Commitment, that said AT&T could act as a monopoly to provide universal service.

This commitment was overturned in 1982, which resulted in the AT&T’s break up into seven smaller divisions. As the new AT&T began, they changed their concentration to their networks for wireless communications and broadband.

HISTORY…..CON….

Verizon(land lines, TV, Wireless, internet) Sprint(wireless T-mobile(wireless) Metro PSC(wireless)

ACQUSITION bellsouth Cingular wireless

COMPETITORS

“A” rating by Fitch Rating 2011- revenue increased $127 billion Operating income decreased $16.309 billion Net income increased $3.944 billion Profit-increased 26% in second quarter from last year June 30, 2010 cash on hand $1.4 billion June, 2010-financial debt increased $2.1 billion to a

total of $70 billion Profit totaling $4 billion End of 2009 financial leverage 2as .74%

FINACIAL PERFORMANCE

2005- operating Revenue $43.7 billion 2009-operating Revenue $123 billion 2009 net income $12.% billion

Financial perfo….Cont….

U-verse revenue passed $1 billion i phone-3.2 million activations in the second

quarter i phone 4 expected to increase new

activation for third quarter

PRODUCT PERFORMANCE

AT&T has increased wireless technology in which helped surpass original analyst’s forecasts.

AT&T increase in sales, can be contributed to their Wi-Fi assets and network redlines As of 2010, forbs listed AT&T as the 13th largest

company in the world and the 8th largest non-oil company in the world

FORCASTS

AT&T is currently the sole provider for the iphone, and they recently teamed up with blackberry to release the new blackberry torch with u-verse technology

AT&T is expected to expand the new U-verse technology to their other phones, which will held to further increase the companies sales in the future

Forecasts cont……

Trouble getting new customer contracts In an effort to increase new contracts AT&T is

offering Tier data plans in place of unlimited plans. Customers that want to pay less for data plans

may prefer tiered plans High wireless-Data Traffic Tiered plans offer 200mb or 2 GB This should control customers use of wireless data Customers texting and driving

At&T teamed up with Phillies star shane victorino to run a texting can wait campaign.

Issues and Resolution

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