at -mor

HOOPER RADIO AUDIENCE INDEX CITY: CLEVELAND, 0}110 City' Zone MONTH t OCTOBER 1956

SHARE OF RANO AUDIENCE

TIME LIDO MS- .

R4-USE Km'

WDOIC 4 WDOK-Fil

WERE 4 WERE wan

(CT3 S )

WHK 4

WHX-Pivi (me)

vim W3W +

if14114 (ABC)

W.S 11S

) CMS

OT HER MA& FM

SSAMPLE

SIZE ..........»

MOND AY TIM YRTDAY 700 -12:00 NOON A, FL

104 11,1 4,4 22,6 27,0 13.2 801 5.6 4,7 3.4 9,540

VONDAY MU FRIDAY 6 i21;00 NOON-00 P.M, 10:9 13,9 1,1 37,1 18.6 7,0 7,,41 3.6 3,6 2.1 11,357

SUNDAY A-M,-6: PA1, 1000 00 1109 12,4 4.1 22.7 37,5 7.4

,

2.41 7,4 2b7 3 ,0 1 817 - $

1 SA TURDA Y ..-6:00 10:00 AM Pat /1,4 20,1 7,4 27,8 19.8 8,6 4.51

_

5.0 5,3 1.5 4,074

SUNDAY THRU SATURDAY 6:00 P,M-11400 P.M

8,2 00.8 1006 42.3 1306 91 5.8 5.7 2.3 8,804

I The above measurements are adjusted to compensate for the fact that Radio Station %RIO signs off at 5i45 P.N. in October.

"Radio Sets-in-Use is the percentage of 'Intel Bases Isitieh are listening ilhere an Nf station duplicates its correepooding AM station's to the radio. "mire listening to a second program over a second radio program schedule in its entirety, the I station mentions are set is reported in a home, that fact is reflected in both the 'Iliadio combined with the Ad station's mentions. Sets-in-Use' and in the individual station 'Shares'. "Share of Radio Audience' represents the proportion of the total radio audience lis- tening to a particalar station. The axle of Practice governing the use of "RAM 11X1ERATINE" applies to this "SAM 40/11SOCE UMRX "

"DAYTIME AUDIENCES"

EXPLANATION OF PROGRAM LISTINGS

Space has been provided in the "Radio Hooperatings" section of this Report for program names

to be inserted for each station by time- periods.

The programming in this Report is representative of the period reported. Absence of program

names indicates that more than one program was broadcast during the time- period reported.

It is to be noted that where regular program talent is listed instead of program name, there

may have been substitute talent within the period comprehended by this Report.

Should mistakes in names occur, the percentages of "Radio Sets -in -Use ", "Rating" and "Share

of Radio Audience" may nevertheless be considered correct for the station.

NOTE Stations WERE, WHK, WJMO and WSRS are authority for their own program listings.

Newspaper listings for final week of interviewing this Report period are used as

guide to program names for stations KYW, WDOK, WGAR and WJW

4,1/ RADIO HOOPERATINGS

CITY: =ENIXAND, OHIO MONTH t 00TOBEP, 11;56

J A T T I M E E

LOCAL TIA1G

( T)

RADIO SETS-IN.

USE

i

X "f W W D OK4.11DOK-FM WERE+WERE-FM "i4 C A R

PROGRAM TING

SHARE RADIO .

w

PROGRAM RA T HO

SHARE RADIO

i PROGRAM

LATINO SHARE RAMO AUM

I PROGRAM

( C B S )

RAT11.46 SHARE RAMO AUD.

§ 11 1 II 1 H 1 11 1

FE:i0

11.

Breakfast In Be' #

049

Hungarian 'Iv :to

&

Slovenian Mole 1.8

1.4 11.9

Italian Hour &

Bohemian Hour 3.4

2.9 24.6

Bob Smiley 2..4

2.9 2406

a a 3.4' Slovak Hour 204 Polish /twin 10 )

I

a a a 11:00

12800

1110)

Big Wilson # 204

109 r07

Czeoh "tbsio

& 51 nian l'Insie _

.2 107

Palish Row

& Bill Randle #

294

l9 16.5

Bob Smiley &

Varieum

5.4

. 2 36.5

Vootball 1.0 Bill Ianiie IA a a 0o1 lemearlan H0231.3 1:00

2:00 a a # LT

105 Vo3

a Pi

1/

A a ;;._

2,8 230

a aD4i

60 ootbe,11

& Warions

a fa

3.1

Arenian Hour

&

Snnw of Pregue

a a

2.2 1:00

4:00 Sunday In

Cleveland # 1.2

1.2 1300

Grarfk Pe9gral

0.5 6.5

a a 2.6

2.4 25.1

S xday APZ:ernoon # 4°7

a a

VSP1 , OUT

&

!IA

a a 2.1 a a 1.2

Radio Sets-in-Use & Ratings Bast: Total Homes Called ft Indicative M asurentents

Share of Radio Andiron. Bast: Total Radio Mentions § Conclusive Meassoments

# Woks five Mimes of other programming.

' 'Palm 1101, CE. HOOPER, INC.

(411

RADIO HOOPERATINGS

am C., N , OBIU wTOBKR, 1956 ,

SUNDAY DAYTIME

LOCAL TIME

I TiST

RADIO ITS-IN- will

i

WH/C4WAX-E 11 WJMO W 0144WJW- 11 WSRS WHIR Am& FAA

P19 Iffiyt,R4 CHAIR

WING RADIO

PROGRAM SATIN*

SMARR RADIO MID.

1

4,n

PROGRAM ' ' '

Polka Tones

RATING SMARM lame ..

i

11.0

PROGRAM B S

RATING SHARI RADIO MID.

i 1,

.. i - 11

00'5

CM ... WI '

105

WI

Cantor Nnson #

1

1

i

T':IBO

111111

12:00

11.;00

111111

4200

',

9.2

Rmdio Pulpl

& V6-eloue!

1.5 117

"I'd

Ten Odleok Spiritual

& Various

First Methodist Chuveh

V r

Eternal Light

Ill"

Var& ì ou

Htingarian Mils:0

& Slovenian HOW

Kenny Bass

German HrAlr

loo d./

Hungarian Hour

0,7 6.1 0.6 , D-L. Bob Pierce , ,

&

Lutheran Hour Music For Sunday

Various

&

Ceoh Hour

: Varioue &

Whigs Of Healing

U:e5

8.

e u

I 005 4:1

Willie Burton #

& Various

002 let 0,3

lionitoe

v, I Ill

German Program

Re vu .1%., Hayes

Spirituals &

Oral Roberts

e . .?

Shirley Maria

Ted L:renee #

H H VP

0.5 ..4

Dinner Hour

& Various

0.2 2.2 i

e

500 1,4 Ootober Sign-Off

5:45 P.M.

Maio For Sunday &

Oreatest Story Ted Leavrenoe

Radio Sas-irs-Um (7 Lump &us. Toed Hain Cella ff Indicative Msaistetrusets For explanation of symbols see Introduetion. Shan .f Rake Adieu, Bus: Tool Rah. Mentions f Conclusivs Measstrwmour

* loschhin fin seiouge, al mho? pagrataraing.

C.E. HOOPER. INC. Paas 1-R

E RADIO HOOPERATINGS

CITY: CVATELAND,, OHIO MONTH

MONDAY THRO FR,LDA f DAYTIME

,

r. 4

2'

,,.

LOCAL

TING

RADIO sis.i.4- USE

, WDOK4WO0K 1 WEDE4WERE-FM ilf ii, A D

PROGRAM RUM°

SHARE RADIO

4

PROGRAM RAT HO

SHARE RADIO AUD.

4

PROGRAM RAT I HO

SHARE RADIO AUD.

4

PROGRAM ( 0 D 5

RATI MO SMARR RADIO AUD.

I I§ 4 44 4 44 4 44 4

`7t00 41.9440 Of Mooning (1.

5 0.i.3 h«

0.5 44 Rt 9 14i' IF 30?

'.1.4 30.0 lbgt1 ATTIVi itP"ArpAe 0 o 9

78 n A A H 0 64 04 99 f Wa71,4 l'im,olfb f 3.6 tsT4 _ 9 "tkie5* 3.6

7830 C22

H H Hf il * 1

0.7

% t',

006 4,9

V1 Ri) 4.0 J.5 28.7

tar Ow 4 0 4 4 AP, 208 3.1 25.4

745 H K " # 44 H f 99 00 3,0 ia H 3.3

14,7 H 4) H 2.2

2.0 403

H H

O,F 3.4

il-. -,1.1 - Nes1 2.2 2O 13.45

'''' f 4.7 4.1 2/%9

8813 H A Cj 2,0 A 99

N'S 11 .7 1m 99 j,

q 210

1 .9

H H ! o R

OR 31.,

H H

00"' ®9

1411 ifeaellA 2.2 f.3 N.'

3.0 10i ',".7

ei Jo A 09 94 g o 7 H f 4, 0 ao H

9800 IU kg. 1? 2o 2 0 19O6

N tr'l

0.3 2,9

99 A

11.8 10.8 3.3 34 42113 A H 11.8

09 A 90 2.8

30 8.0

oe W Hf 0.0 02.5

ire H f 1.6 1.5

H H 2. Z. ON 3.

tf+A 1e,* Dky 1.4 0.5 11 r

a H Gil Hf Pi f 00 # fl, UV H 11.6

Radio Sets-sre-Use & Ratings Base. Total Homes Called §§ Indicative Measurements Pr .,, ,e,s'plawoat igIri of ,44rnbci..3 ArR A ifleltAtik"ebo

Share of Radio Audience Base. Total Radio Mentions § Conclusive Measurements

# Inclorelts five promises of other programming.

PaiTt 74, C.E. HOOPER, INC.

1007

rr\ W-2)

RADIO HOOPERATINGS

CITY: cLgtrEuoro,, OHIO OCìB8. 9i6

MONDAY THRO FRIDA Y DA ?TIME

RADIO SETS-IN.

USN

7E48

8*00

81115

8130

9E00

11.3

12.2

14.7

9: 15

9230

11.9

It 01

WHK+WHK.,=FM

Bill Gordon

9E Ii

10.2

8.0

RATING

lt

SNARE RADIO AUD.

13.6

no

oo

0.9 8.8

13.8

WJMO

PROGRAM

Dta0/1 Party

?aryls Spirituals

N

Unity Viewpoint

Mary Dee

RATING

1111111

0.5

0.7

2.0

Downtown Special

RAW Sett-in-Ute otr Rating" Base: Total HOWN1 Called

Shan of Radio Audience

SNARE RADIO LUD.

4.4

5.7

$3.6

1.0

0.9

9.8

6.3

WJW+W.1-14 =1"'M

PROGRAM A B

Rise 'Shine #

Of M 0

News, Sports

Rise 'n' Shine

It

SNARE RADIO AUD.

0.2 1.8

WS RS

EATING

PROGRAM NB,) nu

Roger Holmes #

0.4 3.3

4.8

0.9 7.6

Breakfast Club

W N

Indicative Mtasurementi Bale: Total Radio Mentions § Conclusive Measurements

# Includes Pm intrisitet of other jorogrammoinx.

C.E. HOOPER, INC.

0.6 5.9

so

It It

It

to It

It It

It

to It

Robert Hurleigh

Roger Holmes

60i3O

99

W

0.4

0.7

1.0

0.4

0.5

0.3

SNARE RADIO AUD.

3.5

5.7

6.8

3.4

4.9

3.8

OTHER AM 4

RATING

0.4

0.6

0.3

0.0

0.5

0.4

?or explanation of symbols see Introduction.

Pdge 24 1

t! v RADIO HOOPERATINGS

CITY: C°R,EVEY.aND. o A%0PÌ1H t7BER 0955

N D A "i: T U B v F R I D A Y DA Y T I M E

LOCAL TIME

MT)

RA./0 SRTS-IN-

use

I

KGI WT! OKd.WD OK-k"R1 W E, E RE -k'&1 WG ä}t

PROGRAM RATIN,

SHARI RADIO .D- i

PROGRAM RATING

SIIAR. RADIO AVD.

1

PROGRAM RATINO

SHARI IIADIO

AUD. ;

So AM

MDRO

P®OGRAM

..

!â B

AYD. ©© ; : I

108 0t 9.2

1111

8.0 10.9 rx. T3,

0.7 Iota.® W3z.mT

1.3 14.

. ..

,Ari;' God 2r G.5

I ffil ... . .... . ...

G0 Pa

7<6 OP PB at

90 10815

10O0 80.1

09 ea # . 0.5 5.0

Do M11:Lra

..

005

... .. .. .. .. .. ... ...

T Edwards 0.8 2.0 E9o8

3.1 3.4 .

500 BP aP

2> 1 10845 i aa

°°

11800 B9 o

Ì 0.6

-.;y.

wt,i® f er 2.8

2.5

_..

30.5 SI'

, 32.9

,.

n .2

..

2.4 R

2.1 . aa

1115 ;

11210 ...

11845

9.5

{jj

' .0,3 ae w

r.2

I.0

2. 0

_ ..

e e Q ` 3.1 II ' k°A1.. SI 1.6 16.8

j

Í

Howard Miller ® 9.8

18 90 tlra Hrr.d®l ... .

j 09 eB ._ w aa 2.8

3.1 Nem #

i 9 08.5 I

0;800 00.2

V.1 W1YggrA # 9.4 0.<4B3â

Wayne Na ek

Dao, ta Wate e9 e a B s Oj

I

ao

j

0.4

1 : 10.5

; VO 96 #

a,, II 6^ 00

8.8 fi,:01-

99 Helen rW eTlt 3.0

i Wendy Warren 1.'5 9 Pa oa vo U 128i5

3800

A °° B.z

m c':' 9' U , . Pei GO ' U

S Om8 .N

.. ..

Go`3 31.5

.....

D^ek 11204 26.1

.. .. ... .. ..

R'ï. Pt,tk'i.yk? .. .. _. IN PP : 5 a0 9P

0 3115 9 0

18 A.8 re ce, #

g ,yo

aa P s. u. 'r r

. .. ... _.. . ..

2.4 .......

..I

..

tr9arag Gs . RT,, ? 1.8 II e1 ' -tsbJ T+:ú í<)!% o II d

Ra/,. Sas-iw-Usi b' 1Gi ïg, &or Total Maxi Ca11Ni IA Waariw Mcairrr+wewu r 4, vt' ,ey ,.a . Shim 4 Radio Awliean Bast: Twirl Radio M.nriwu ß G,RCI.vive MId,RNf11MPIlJ

ill Wahl five mira, 4 other ,M.àw,wa+wg.

l'tkitp `:1-41, C.E. HOOPER, INC.

ea

RADIO HOOPERATINGS

cm: CLEVELAND OHIO AiONTH OCWBER9 1956

MONDAY THRU PRIDA)Y DAYTIME

LOCAL PAR

(EST)

AMMO grayft- us'

1

1 4 ft K 4 = W H K - 1? M W J M O W J W 4 W 0 3 W F M W S R S OTHER

AM 4fr FA I

-

,

I

PRPFPBRIt44

*TS NS SWAM IIIA010 ...

i PROGRAM

RATING SMARM

RADIO AUD.

I PROGRAM

( A B 0 ) ita".

SHARI

"AUDDI°

1

PROGRAM (11 B S )

&ATMS SHARI 'Awe LUD

Rating

i N I H i H

10g00

108 15

9.2 1NB O Bandatand i- 1.8 19.6

Oind3r Lea 0,7 7.6

M y Pri Story 0.3 Ii.'.3

P d Lwo e - 0.6 6.5 0.3

n -4 o 49 9' ID ii W

1083 i 0 o !

" o

0.9 8.9 Downtown Speoial

0.8 7.9 Girl Marries

0.6 5.9 OD Q0

0.8 7.9 0.6

,

t045 .

°°

,

o aa Whispering S -

e al

11800 8.9

e 1. 1

1.4 /7. t

999 " -4 3.7

Party Line # 0.5 6. " e

11

:

0.0 1h 15 1.6 la W

4.-...- W 90 W 116.

I I 830 9.5 11111 1.0 10.5 M t ary s Spirituals 0.9 9.5 " " 0.1 5t5.8

'

n f p.J 3.2 0.6

11845 ii, i, OD 49 OD

1 . 8 1

.. ..

1 e

12800 1110?

, ,

. 06 5 9 .

.

" e 1.4 11.3 2.7 Ne kg kete

4-

0.6 5. eATAL; Neathor # 0.3 2.9 0.0 12 15 Eleanor HEMS OVI 9r9 o 1 arty Line # %limit

I2s30 10.5

rsb.gaz 1116 of mi.. AI ' 0.8 705

'

Music Seasion 1.5 h4 :3.2

aa e 0.5 4,'-Y

w

NH 7,5 OA

12t15 w " r---

W 1.2 49 W # I

WO 9.2 %WM 0.2 2._ ° 9

ho O

0.4 4..i '-th1 2Auhltta 0.5

M E 0830

g92is n VanOr ThA AW O e co

10.0

,

Oink 0 ftWli',AWD 0.9.

-

9.0 .

Polta Pi.-....le 0.6 6.0 ..,raoV,: "ainlite=3 " 0.9 9.0 A Outten Por ' ,e 0..4. 4.0 0.0

184' `-'9 I '9 04

1

' WW WW

,

Lake $s-.a-Ilas er Leirsqp ILwr: Taal Hams CAW fil Isdicatiev Meammivamts l!'" expl..0.41A,n vf ,._!yAbeibp Jet, 11,13m,dv,otion

Sham 4 itAthi. Ardinsce Boa: Mal Rai. Atersieas 4 Cadisisv Meargungwyof

# hawks fide tairou 4 raw priparmiffg.

CL NOON" INC. r'..,.:iv

it>! v RADIO HOOPERATINGS

CITY: runy 47ifi0 MONTH 8 OCTOBER Ig56

M4)OVD.ft X THRU FRIDAY DA YTIME

LOCAL TIM'

OS T

Tm u I

KYW W1à ® K * W D ß l f dY'M WF, RE4WE R E^FM W 3A R

PROGRAM RATING

fHAllf RADIO AvD.

I PROGRAM

RATING tHAll! RADIO

AUD.

i, PROGRAM

RATING SHADS RADIO Avo.

I::. PROGRAM PROGRAM

G B i DATINO RADIO

AUD.

I N i H * MI, I N I

20ï11 9.1

Big Wilson A.r, 1e` P hlv,1xa

025 B.'.9,, R<iA.a 2,8

9 Ii.7,,pp1sçvr3...t

9

2.0

1 o d

o. 20..?

r---"'i-

/

B9 w 3.4 3 m ) . BzNM©

BV w G9 B9 e l i 2830

10.4-

w BB # 0.2: I 1m,

w w

004^1 a.8 99 w 4.2

308 f 51;ri1e® It R1oh

3 5 2.4

2.4 23, 0

O

90 W 3.3 Pat But'raan 2.4 2245 9P B

90 W

3000 90.1

i w

°' 2.2 \2.0

1.1

19.8

w n

0.2

, o, H 3.b

400 (iovasepaz%

3904i. 1,.9

1.5 14.9 w of 4.4 ! w 1.1

R H 3015 i

;

w D

300 91.3

" to

: _

1.7 2.5 22.9

va v'

0.@ .1 w vv 3.9

4.4 dames Taylor 38.9i

. 107 I,A OSo9

BB 409 w

..

n' 1,9 w_ ' w 3845 w 3.3

3°00 IDoS

? Wee HopkteF (

2.8 2, 19.1

w w

Om? ,1 w w 5.[)

5.0 4305 R8ti1 x man _

1.4 0.3 11e3

g/) Iln I

w BB 4.9 w w 4895 W

a.

1.6 ,

4830 R i 1

w w # -

i o:4 ,'3 1.x,

Bv a,a

Üo PO w 5.9

w< ,

I. c9 9

i

g.4. 1 7 OJ.íi

00 PA 2.0 90 w 5.4 BB w ,AÓ47 W w i104

5800 - 9 w

2. ry 1,1i, w w w 5e

964 s?. 2 0

° `7,,:?, i7,,$ I

i Im Bv ÇìOT'

w w 5815 '

w av e!. , .:5

58'30 P J.

w co # g.0 0m '

_

''' ,,

en w

.---- ("± r'>.i

..... w a

45e U . w w 3,1 , ,

9

Oil

+

.,:íí i3b NQbl9 N,P,96'£i 70 1

. 09

99 5845 W w #

am =

Radio .I'Ill-ilr-Uso dR.Dlflf,/ Baru Total HMfl Coiled ff Gdlc.rsrs M«IM/ItHUIrIJ MCIí.' top1en®î:Ion of symbols see ITAI;xodvosttoAll. Aim of Limbo elcrJielatx Ago: Total Radio Mentions f C.wDtlRUisK MlilR7RIVDtAil * &clam firs Ronarm of olber programming

Pd.kal 4-f, C.E. HOOPER, INC.

RADIO HOOPERATINGS

MONDAY

Ci

PROGRAM

d' H is j F R I D A Y

.NARR RADIO AUD.

MONTH $ i)1.:'i'ï1BER. 195±

DAYTIME

JW447JCîdr°hi W 6 ft

PROGRAM

2 :30

10.1

RATING K SWAMI RADIO AUD.

_

0.6 6.6

PROGRAM Mb )

Anotdoon Lopez #

RATING

H

PO

SNARE RADIO AUD.

oTHGR AM FM

0.3 3.:1 Us.

ü? 11.9 f Bob por-,4.1;

aa 99 w m

op OP Po ea

o 20)

Oé

0e'j 09

W

0.3 2.9

0o5 4o4 U.t'

O.ÿ

U. .

üo

dO 99

y1'91-3 1ú11sa,;j';idlra #

0.6 4.6 U i 0.4 2.8 li. 4

ILdi. a..r: Taal Hwwn C.Ud lbr .f R.Ji. AarJi.an 4us T.to! RAJi. Maoism * larbRéu fin Rwaat.l +i .tb.r prv+arRRiasg.

H Ldirotiw M.o.nrrrnw+Rtl

I Gdauiw M.oralnRrrlrti

CE. HOOPER, INC

S_jAIIbu Ì. w f Dï. 'dY É;gw;.jl)9 ti?^!,.

ía

C1TMI I;k,:FY.?.?iF:Fo OHIO

. Irarr

RADIO HOOPERATINGS

MONTHP VUTUBEFin 11

#D a "Y Q A'?

LOCAL TIME

(&ST)

Qh©0

BPOr.)

I ï O

300

s:'tt,.

ìiYW

PROGRAM

âpe.stw.

S,pegs }{'o,prri.xR

& On The Go

ÌfiaY'ß.13v,ï.rr

b Flo}tk:85r.;:.

Wes Hopkins #

vv

at

7 7

WD(1.) :kdbiti liCi

PROGRAM

B ,1 Redd

SPARE RADIO AUD.

ro

'Mayne MaEó K #

(;oAàoe4''%;

N' .Cnëi;!1 Wa1ar,

4

ia Sots -in-Um b Rating, Bar. Total H«wu Called

Awe 4 Radis Mlislrt Brr: T«r/ Radie Mentions

* farimior fiel Imola of otbor Jnarainiwing.

H

W E R .E WK i+ E-

PROGRAM

Edwas°ciP

ECtwN.F'619 #

o

90

on

44 Iadicative Meosxreeaents

4 CoeclRUive Measxreonents

C.E. HOOPER, INC.

0

SMART RADIO AUD. PROGRAM

,C" B

Galen DAaÂCel

b!,ébex' Q. Lewi,=. #

tiL 3.1 g nre # rx

t'r'. AI 11 IhE:.K G-: li

Club

Ve,Y"1 ,a#

Y:i#71e S `l,'ra,:!

o f ,yatibo.â,a sss ltät

limp,

RADIO HOOP

CITY: clAvii,im., OHIO

ill

RATINGb

S A l' .0 ft 1.1 tt. rf 1) A t.- T I 14 E

LOCAL THAi

((EST)

*ADM givirs.m.

WI i

W W H - '' ' f..' Isl ' a ' 1, j '14 4. 14 ,V - ' ,--. ..f.' - W S k S OTNER

0

PROGRAM iN B C

A MM O SHARI RADIO AUD .

I PROGRAM

&cr -.."'-`"'''UD.

I&

ass -

I

SHAME RADIO

1

PROGRAM (A B C)

*ATM* slim"' DAD10 ...

I PROGRAM

!ATM* SHASHI

MAW* AUD.

1

'tat ,i,A4

i It I li I (MB S' ii I

R0200

1 .i-'4

Mmlit Ur

,,-, :1) , A

fiowtstown Speolal

304 ':.`11

....-----------, O14 Mî1

&

Nanigans 06-3 208

..........

13 La 461166 #

006 5.8 0.3

11100 o is 6 Various

&

Charl ie Edwards Ktny Base #

1200

Ii4.2

a. And I+Irte &

Grbuoho Marx i 21;

Mary 2s Spirituals &

Pol ka Paritti

'0-..' 4.9

Charlio Edwdi #

I.0 - '

Various &

Kenny Bass # ,00H 5.6 0.4

IWO Ki6.1.0

&

Various Polka Parade ss 6 Bob Forster #

2400

li , ri

Pootba 1.1

II; i fl L.5

Polka Parade &

Jookey John

08 -%1

Ch.60:Ve Eciwarvis # &

00 e:', 5.3

is o

''. '''. ,

`-3giCi

..........................,

av .5 Jookey John ft If

4'" 10.6

.

1.1 0,4

6 se

0 '" 4;:'

6 . P.5

'91,00 b:111.0 ,?''

Ootober SignAVIC 5g45" P.M.

Football &

aial S66reboar1 0 6

Lid,. Smi-in-UN Cr Ratings Base:

Dore 4 Radio eindienco Am: # Incladot fens Pones of other pogramonitsg.

Tod Hoorn Calla if Indicative Measuretnents FN t,x-p4witict, ,:,6, (' 6yneoo1 * 666 Tntroduotion. n44 Radio Mentions i Conclusive MtaSUMOUNIS

C.E. NOOPER. INC. Page 5

"EVENING AUDIENCES"

EXPLANATION OF PROGRAM LISTINGS

Space has been provided in the "Radio Hooperatings" section of this Report for program names

to be inserted for each station by time -periods.

The programming in this Report is representative of the period reported. Absence of program

names indicates that more than one program was broadcast during the time -period reported.

It is to be noted that where regular program talent is listed instead of program name, there

may have been substitute talent within the period comprehended by this Report.

Should mistakes in names occur, the percentages of "Radio Sets -in -Use ", "Rating" and "Share

of Radio Audience" may nevertheless be considered correct for the station.

NOTE: Stations WERE, WHK, WJMO and WSRS are authority for their own program listings

Newspaper listings for final week of interviewing this Report period are used as

guide to program names for stations KYW, WDOK, WOAR and WJW

RADIO

anr: CLEVELAND, ONIO

CI

MONTH 8 OCTOBER, 0955

HOOPERATINGS

3 ï i f f D A ' ` 4 ' H R I J S A T U R D A Y EVENING

LOCAL TIMi

(EST)

K1`W WDOK4WD 0K=k'M WERE+WE RE ==FM VI GA R

RADIO SETS-IN-

us'

I PROGRAM

RATING SNARE RADIO AUD.

i

TING RA SHARE RADIO

.UD. i

PROGRAM RATING

SHARE RADIO ..

i PROGRAM

RATING SNARE RADtO UD.

I If i

PROGRAM B I ii I (C B S) II 1'

6800 11.6

NewrsD Sports 12 1.3

B°i1A Re:gil 0.9

BAl. Réndl.e 53 6.1

News Sport e 1.2 10.3

6215 Wes Hopkins 1.4 10.T,

ao a 7.8

av n 6.9 .6

B±xs3nese

6830 13.5

ao ea # 1,5 ;;'.7 16.`3

H as 2.1 1.7 12.4

n B0 5.9

6. 4 47.4 0.6 4.4

6845 ao 2.8 a aa 0.2 a a 6.8 Lowell Thomas

7800 00.4 a ae ae 1.

1.8 I7.' 0.8 6.`7 5.5 4.2

5 .9 Am©s 'n' Andy # 0.'% 2.9

7815 a 2.3 Phil MLeLer3xA n N n

7830 a. "a 0.9 9.9

B3],l. Re Id 1.'3 1.6 1`7.6

H H 4.4 3.6 39.r;

B3.ng Crosby 0.4 4.4

7845 9.1

H a e n 1.8 Rosary 2.8 Edward R. Marrow

8800 0.2 "2.9

Candlelight Cora- (7 art

1. 1 15.7 Phil Mo Lean 1.5

2.1 30.0 Robert Q. Lewis

1.4 20.0

8815 . c.,

N aa

+--^ av ao 2.7 n an n

8830 7.3

'4. # ' 0.:3 4.1

va vo

0.8 0 G.0

av va 3.0 3.4 46.6

1.8 1.5 20,6

8845 n n n e no n '

3.7 1.2

9800 ' 5 ev a t?

vv va 0 8. 8 n av 1.8

40. 3 rame Taylor 1°4

11.'.? ü° 0. 1

9805 n aa n RI va n 2.7 " n 1.0

9830 4o'

at av 41

0.:3 6.8 oa

0.2 4.5 w n 3.I

2.7 61,4 0.2 4.5

9845 H aa # n RI ae TO i.3

10800 Night Mus lu P..9

" n

8. 1

II 99

.6 1.2

19.4

10815 .`H'

n n 0.8

n n 0.5

n are

1.4 Io I.7:

10830 n

04,0 Com:fu Hour

00.9 °0

n

05. AIse Liar*.

38.0

10845 9.`<:

ve ae

1.' oF

M9

1. 7B A°

0.4 aa ,G

5

Radio Sets-ila-Un

Share of Radio

VA Ilaclydet five

pszte 6.1.

Qh' Ratings Ban: Taal Homes Called ¢I Indicat ve Measurements FM. axplanei;"IJn or 3ysnbuÿ. see IntxHï:ductlon.

Audience Ban: Total Radio Mentions ¢ Conclusive Measurements NOT E8 Ma;Oúrb1t;Y of For>:agrams Shawn a4 f,;k

minutes of other programming. Monday R;hx ü Friday.

C.E. HOOPER, INC.

RADIO HOOPERATINGS

aTy: CLEVELAND OHIO moNni 9 oc.r OBEali il 956

SUNDAY THRU SATURDAY EVEN ING

LOCAL TONS

EST )

RADIO SETS IM

us,

1

WHK+WHK -FM WJMOt WJW4-WJW-FM WSRS MUG.

PROGRAM N 8 '

RATINIO SMARR RADIO AUD.

§

PROGRAM WINO

SHARE 'mom

i PROGRAM

[ A , B r , )

IIATI NO -- SHARE RADIO ....

i PROGRAM

M B S

MAXIM SOARS RADIO AUD

i

ri, . ,,,

I M 11- M i H I M 1

6800 j.: ,

tre Sat ety. 0.6 5;2 '

il e org to Reeve 0.9 7. 8 0.6 5.c' 0.G

Bob Forster I --, 68 ibl5 Ft-ed Warir.g

6930 V ,J 0 5 [1.4 0.4, 0.5 3 . , ----i 0.5 3.7 0.-4!

Mod AL len '

6945 Three Star Extra 705

7800 Tomorrow 0.5 4.8

Edward P °Morgan, '

.0 1.0 9.6

Fu it on Lewis, Jr. 0.5 4.8 0.0

Ted Lawrenoe George Reaves il .0 a 78 5

)830 9.,

World News , ,0 11,0

Al

0.9 g 9 Hill Hawkins

0.5

0.6

5.5

r 8.6

0.1

0.,2

a un

o

One Man') 3 FF.mtly ----- /845

8800 7.0 0.8 , ,,,,I. 0.6 8.6

0 - f38::0

7.3 0.'5 .f--,8

,

0.2 2., ,/# 0

O.'S 4. T d I4... wv en6 8

i

8845

9800 5.ii G. i , ̀ ). 0 , ,.:

1 abri b Heatt er 0.4 - .0 0.4

Oob and Ray 995

9830 4.4

Ringwal I Present &

*----' 0.8 8 ,,.i. It

e 01

0.2 4.5 0.0 4 Gou- ge ReeVe, w w 9845

() 00 6.2

Tom Brown 0 0 f.N 9. 0.-3 4.8 0.8 ,a.9 li, 0.6

T td lAnwrenoe 0 V George Reeves Ms95

70830 9.2

a e at

ti ra ty Wan

0.5 5.4 0.2 at a News, Sport & w 00845

Lai. Sen-io-Uss tr ltatimily BAN: Toad How Callai ff holicaoisv Alleassmarin Fox- explanation of symbols se Intr ad No 1, i on

Show 4 Lai. Alaimo: Boa: Taal Radio Mowing i Cavelessiar Msanoramears NOTE 8 Majority of programs shown 13 f or Monday thru Friday.

# baciedu firs asisvoss 4 maw pegrosamm&

t Radio Station WJMO signs off at local sunset. C.E. HOOPER, INC. / Page 6---ft