ASUS Announces New ZenFone Models at ZenFestival Manila

FOR IMMEDIATE RELEASE

ASUS Philippines announces new ZenFone line-up in ZenFestival Manila

New premium smartphone models for the needs of each individual

Manila, Philippines (29th August, 2015) — ASUS CEO Jerry Shen announces the pricing and

availability of the new ZenFone models in PH which includes the ZenFone Selfie, ZenFone Laser, and

ZenFone Deluxe at ZenFestival Manila. The announcement is made in an exclusive event held at The

Eye in Green Sun, Makati.

The event is hosted by none other than top lifestyle blogger and TV personality Ms. Kim Jones followed

by a fashion show to showcase the new devices highlighting not only the performance but also the design

and aesthetics of the new ZenFones.

The crowd is in for a treat as the ASUS CEO also unveils the ZenFone Max in the said event.

ZenFone 2 is a marvel of craftsmanship and engineering that is the world’s first smartphone to feature a

4GB RAM. ZenFone 2 Deluxe introduces a stunning new multifaceted polygonal design aesthetic to the

ZenFone 2, offering beauty and power in abundance. ZenFone 2 Laser also includes laser auto-focus

technology in its 13MP PixelMaster camera for clear, near-instant shots. ZenFone Selfie is the ultimate

choice for selfies, with its twin 13MP PixelMaster cameras and a dual-color, dual-LED Real Tone flash at

both front and rear.

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See the crystal miracle: Ultra-thin Ergonomic Arc design with all-new aesthetic

ZenFone 2 Deluxe has a stunning, all-new design inspired by the natural beauty of crystals. The pure-

comfort Ergonomic Arc design is decorated with over 500 tessellated polygons to project a unique

multifaceted allure, accented by the iconic ASUS concentric-circle detailing on the rear key.

The Ergonomic Arc design is a graceful, curved case that tapers to an incredibly thin 3.9mm at the edges

to lend ZenFone 2 Deluxe a bold yet elegant look. This curvature provides exceptional comfort and a

secure grip, and intuitive control and convenience is further enhanced by the rear-mounted selfie and

volume-control key — ideally-positioned for the user’s index finger.

ZenFone 2 Deluxe has an incredibly-sharp and vivid 5.5-inch Full HD IPS display with a 403ppi pixel

density and a wide 178-degree viewing angle, ensuring lifelike photos and videos and great-looking apps.

ASUS TruVivid technology enhances display performance even more with bright, brilliant colors. The

display has an ultra-narrow 3.3mm bezel, giving ZenFone 2 Deluxe a remarkable 72% screen-to-body

ratio for a maximized viewing experience, and is crafted from Corning® Gorilla® Glass 3 for superior

resistance to damage and fingerprints. An anti-fingerprint coating reduces friction by 30%, giving a

luxuriously-smooth feel to touch gestures.

ZenFone 2 Deluxe is available in three unique colors — Illusion Diamond White, Illusion Polygon Blue

and Illusion Smooth Pink — that, together with the beauty and customizability of ASUS ZenUI, result in a

smartphone that is truly personal, both inside and out.

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Pure performance: 64-bit quad-core processor, 4GB RAM and BoostMaster fast charging

ZenFone 2 Deluxe is powered by a 64-bit Intel Atom Z3580 processor clocked at a blistering 2.3GHz and

has 4GB of high-speed RAM to deliver gaming performance that’s up to seven times (7X) faster than its

predecessor1. A 60ms touch response time ensures lag-free input, and OpenGL 3.0 provides incredible

gaming performance. It also has 128GB of built-in storage.

ZenFone 2 Deluxe has built-in 4G/LTE connectivity for blazingly-fast data speeds of up to 150Mbit/s plus

802.11ac Wi-Fi, ensuring stutter-free streaming of video and music as well as a smooth all-round mobile

experience. Dual-SIM capacity with Dual Active technology makes ZenFone 2 Deluxe the perfect travel or

business companion, allowing users to have two active phone lines on their device so they can keep in

touch from anywhere.

Made for selfies: 13MP front shots, Real Tone flash, beautification and best low-light performance

ZenFone Selfie has been carefully engineered and thoughtfully designed to capture the best possible

selfies, quickly and simply. It takes just a simple S-shaped swipe on the high-density 1920 x 1080-pixel,

Corning® Gorilla® Glass 4 display to fire up the 13MP PixelMaster front camera ready for shooting. Gorilla

Glass 4 means ZenFone Selfie’s display has twice (2X) the drop-damage resistance of its predecessor

and 2.5X retained strength, and is 85% less likely to break in daily use.

ZenFone Selfie includes the brilliant ZenUI Beautification mode for live virtual cosmetics. A few taps is all

that’s needed to soften facial features, slim bloated cheeks and brighten skin tone to add vibrancy, and all

in real time — injecting instant verve into any composition.

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Low-light performance is unparalleled, with innovative pixel-merging technology that increases ZenFone

Selfie’s light sensitivity by up to four times (4X), and the incredible Backlight (Super HDR) photography

mode that uses special pixel-enhancing technology to enable up to 400%-better brightness in dark and

shaded areas.

When more illumination is desired, ZenFone Selfie’s dual-LED, dual-color Real Tone flash brings true-to-

life colors in every photo, creating the most natural illumination for indoor portrait shots. The moment the

shutter button is pressed; ZenFone Selfie delivers the perfect combination of yellow and white light to

produce flash-lit shots capturing authentic skin tones — just like real life.

ZenFone Selfie also has Selfie Panorama mode, which exploits ZenFone Selfie’s f/2.2-aperture front lens

and 88-degree field of view to capture panoramic selfies of up to 140 degrees with a simple turn of the

wrist. With Selfie Panorama mode enabled, selfies become a party with all friends included — plus the

ability to capture panoramic scenery for stunning backdrops.

Picture-perfect

photography: Laser auto-focus, extreme close-ups and endless customization

ZenFone Selfie’s rear camera has laser auto-focus technology for the fastest possible clarity. Focusing in

low-light conditions is traditionally slow, but ZenFone Selfie’s laser beam measures distances at lightning

speed for near-instant focus.

The laser auto-focus even accelerates close-up photography, compensating for the extra distance

created by the lens receding during framing. ZenFone Selfie’s rear PixelMaster camera is adept at macro

shots, able to focus on objects as near as 6cm, for 13MP close-up clarity to enrapture the eyes.

The intuitive ZenUI Camera app offers 16 customization modes to apply fun effects and for managing

professional-style settings to ensure perfect compositions, including Manual, Super Resolution, HDR, Low

Light, Night, Depth of Field, GIF Animation, Time Rewind and Smart Remove. One tap on the Manual

button summons ZenFone Selfie’s 13 professional-grade settings, including quick access to shutter speed

and exposure value, white balance and ISO levels

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See at the speed of light: 13MP PixelMaster camera with rear laser-focus for near-instant shots

The new ZenFone 2 Laser models all benefit from a 13MP PixelMaster camera with an f/2.0 wide-

aperture lens to capture stunning, high-resolution photos with zero shutter lag — and laser auto-focus

technology empowers users to capture perfect clarity in just 0.3 seconds.

PixelMaster’s industry-leading Low Light mode employs pixel-merging technology to capture up to 400%-

brighter photos at night, or in low-light scenes, without the need for a flash. When a flash is preferred,

ZenFone 2 Laser is equipped with a Real Tone flash to ensure warm skin tones and accurate color.

ZenFone 2 Laser’s PixelMaster camera also has Backlight (Super HDR) mode to capture vivid, evenly-

exposed photos in challenging backlit scenes such as sunset portraits. Pixel-enhancing technology

increases contrast by up to 400%, ensuring that foreground subjects stand out clearly and are free of

shadows.

For those seeking fine-grained control over camera settings like ISO, shutter speed and more, Manual

mode offers users a DSLR-like experience right on their smartphone.

Corning Gorilla Glass 4: 2X drop-damage resistance with 2.5X more strength

All ZenFone 2 displays are crafted from the latest Gorilla Glass 4 from Corning. Gorilla Glass 4 means

ZenFone 2 Laser’s display has twice (2X) the drop-damage resistance of its predecessor and 2.5X

retained strength, and is 85% less likely to break in daily use. A microscopically-thin anti-fingerprint

coating minimizes scuffs and smudges, allowing the brilliance of ZenFone 2 Laser’s display to shine

through.

Simpler, smarter and more personal: ASUS ZenUI with over 1,000 enhancements

Freedom, connection, and expression form the foundation for the ASUS ZenUI mobile user interface.

These three pillars have also inspired the evolutionary changes to ZenUI for ZenFone 2 Laser. This latest

version offers a simpler and smarter user experience, with a stylish new layout that employs white space

for a cleaner design, and which places information front and center for a simpler, smarter user

experience.

ZenFone 2 Laser gives everyone the ability to completely customize its interface to match their personal

style and usage preferences, including ZenUI's launcher, themes, fonts, icons, and more.

ZenUI has many great new features — including ZenMotion, SnapView, Trend Micro™ security and

ZenUI Instant Updates — that enhance usability; ensure security and privacy; and deliver a seamless

user experience

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AVAILABILITY & PRICING

All the new ASUS ZenFone models are now available in all authorized re-sellers nationwide

Brand ASUS

Model Name ZE551ML

Marketing Name ZenFone 2 Deluxe

MSRP(Local currency)

PHP 17,995.00

Screen Size 5.5-inch

Screen Resolution 1920 x 1080

Full HD

Pixel Per Inch 403

IPS Panel IPS Display with Gorilla®

Glass 3

ScreenNewest Super Anti-scratchCorning Gorilla Glass 3 with

Anti-fingerprint coating

Processor

Intel

Z3580

Quarcore

2.3GHz

Rear Camera13MP, f/2.0 Aperture, 5-element lens, Auto focus,

Dual Color Flash

Batterytyp 3000mAh Prismatic

battery (non-removable)

Front Camera5MP, f/2.0 Aperture, wide-

angle 85˚Pano Selfie

3G Network DC-HSPA+ (DL/UL): 42/5.76

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Mbps

LTE Network CAT4 (DL/UL): 150/50 Mbps

3G Quad Band Support

(850/900/1900/2100 MHz)

850/900/1800/1900

Operating System Android Lolipop 5.0

RAM 4GB

Storage 128G

WebStorage/Google

drive/Dropbox bundle (Y/N)

5GB lifetime for free

Dual SIM-Card Support

Yes

Maximum Micro SD Card support

size64GB

Bluetooth BT 4.0

Navigation SystemGPS/GLONASS/QZSS/SBAS/

BDS

SensorAccelerator/E-Compass/Proximity Light/Ambient light sensor/Gyro sensor

Weight (gram) 170g

Available Color Purple/White/Blue

Brand ASUS

Model Name ZD551KL

Marketing Name ZenFone Selfie

MSRP PHP 11,995.00

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(Local currency)


Screen Resolution IPS

Pixel Per Inch 403

IPS Panel IPS Display with Gorilla® Glass

4

Processor

Qualcomm

Snapdragon M8939

Octacore

1.5GHz

Rear Camera

13MP, f/2.0-aperture, auto- laser focus lens with dual-color real tone flash and

supports macro photography that allows the users to

capture objects


battery (removable)

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Front Camera

13MP, f/2.2-aperture, wide-angle (88-degree) lens with dual color real tone flash,

selfie panorama, and supports macro photography that

allows the users to capture objects over than 6cm

Audio Performance

3G NetworkDC-HSPA+ (DL/UL): 42/5.76

Mbps

LTE NetworkLTE CAT4 (DL/UL): 150/100

Mbps


(850/900/1900/2100 MHz)

850/900/1800/1900


RAM 3GB

Storage 32GB

WebStorage/Google drive/Dropbox

bundle (Y/N)



Yes

Maximum Micro SD Card support size

128GB

Bluetooth BT 4.0

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Navigation System A-GPS, GLONASS/ Beidou

Sensor

1. Accelerator2. E-Compass3. Proximity

4. Ambient light sensor 5. Hall sensor6. Gyro sensor

Weight (gram) 170g

Available ColorPure White, Chic Pink, Aqua

Blue, Glacier Gray, Sheer Gold, Glamour Red

Brand ASUS

Model Name ZE550KL

Marketing Name ZenFone 2 Laser


PHP 8,695.00


Screen Resolution IPS

Pixel Per Inch 267

IPS Panel IPS Corning Gorilla 4 glass

Processor

Qualcomm

Snapdragon S410

Octacore

1.2GHz

Rear Camera13MP, f/2.0 Aperture, 5-

element lens, Auto focus, Dual Color Flash

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battery (non-removable)




Mbps

LTE Network CAT4 (DL/UL): 150/100 Mbps


(850/900/1900/2100 MHz)

850/900/1800/1900


RAM 2GB

Storage 16GB


bundle (Y/N)



Yes


128GB

Bluetooth BT 4.0

Navigation SystemSupport GPS、A-GPS and

GLONASS、BDS

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Sensor

1.Accelerator2.E-Compass3. Proximity 4. Hall sensor

5. Ambient light sensor

Weight (gram) 170g

Available ColorPure Black / Glamour Red

/Ceramic White

Brand ASUS

Model Name ZE500KL

Marketing Name ZenFone 2 Laser


PHP 7,695.00

Screen Size 5-inch

Screen ResolutionIPS LED Backlight TFT screen with 178⁰ wide view angle

Pixel Per Inch 294

IPS PanelCorning Gorilla 4 glass with

178⁰ wide view angle

Processor Qualcomm

Snapdragon S410

Quad-core

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1.2GHz

Rear Camera 8MP Aperture, 5-element lens,

Auto focus, Dual Color Flash

Batterytyp 2070mAh Prismatic battery

(removable)




Mbps

LTE NetworkLTE CAT4 (DL/UL): 150/100

Mbps


(850/900/1900/2100 MHz)

850/900/1800/1900


RAM 2GB

Storage 16GB


bundle (Y/N)



Yes


128GB

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Bluetooth BT 4.0

Navigation System A-GPS and GLONASS

Sensor

1.Accelerator2.E-Compass3. Proximity 4. Hall sensor

5. Ambient light sensor

Weight (gram) 140g

Available ColorPainting:Black/White/Red/

Purple/Aqua blueIMF: Gold/Silver

PRESS CONTACTS

Gabriel Paolo D. Padit

Systems PR Specialist

[email protected]

NOTES TO EDITORS

ASUS Global Press Room: http://press.asus.com

ASUS Philippines Facebook: http://www.facebook.com/asus PH

ASUS Philippines Twitter: http://www.twitter.com/asus PH

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http://www.twitter.com/asus

http://www.facebook.com/asus

http://press.asus.com/

mailto:[email protected]


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About ASUS

ASUS is a worldwide top-three consumer notebook vendor and maker of the world’s best-selling, most

award-winning motherboards. A leading enterprise in the new digital era, ASUS designs and

manufactures products that perfectly meet the needs of today’s digital home and office, with a broad

portfolio that includes motherboards, graphics cards, optical drives, displays, desktop and all-in-one PCs,

notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets,

smartphones and wearables. Driven by innovation and committed to quality, ASUS won 4,326 awards in

2014 and is widely credited with revolutionizing the PC industry with its Eee PC™. ASUS has more than

16,000 employees around the globe with a world-class R&D team of 5,200 engineers. Company revenue

for 2014 was approximately US$14.5 billion.

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ASUS Announces New ZenFone Models at ZenFestival Manila