8/20/2019 Astha Agarwal Assignment 2
1/2
Corporate Office
Customer
Branded Outlet (Total 31)
Goes to
Company website
COD Order online
Callers
Take order
Allocate order to nearest outlet
Delivery Boy on bike
Order assigned for delivery
Delivers
Pays cash
Central Kitchen
Business owners
Inventory of raw material
Maintain Buy
Dispatch group
Cooked food
Delivery truck
Outlet Manager
Expected food componentsand delivery schedule
Local sourcing
Local Kitchenette
Final assemblyand heating
Smartphone appCOD Order
Take order
As-Is Enterprise Analysis
8/20/2019 Astha Agarwal Assignment 2
2/2
Dispatch process: Defining the Business Need for a solution
Operational Driver Business Case
Handwritten marking on crates has the risk oferroneous marking.
It can also lead to confusionat the time of dispatching if not
clearly written
Barcodes are a full proof way of markingand can hasten the
delivery process
Too much manual intervention: Truck driver hasto manually
confirm the order with outlet staffwhich can cause delays and
errors. In case ofwrong destination, time wasted in re-routing
andre-dispatching
Minimal manual intervention. Travel timecan be used for
confirming the nextdestination. Less errors in delivery
Downstream effect of erroneous unloading andalso difficulty in
tracking where exactly themistake occurred
Database of delivered and pending crates,along with outlets
visited can be used toensure a trail is maintained and errors,
ifany, can be investigated
Manual routing based on discretion of the driver The system can
effectively suggest the mostefficient route- saving time and
deliveringfresher products with minimum error
Strategic Driver Business Case
Existing labelling method is not scalableand will lead to poor
dispatch service,given the plans of expanding to 400outlets
With the bar code system deployed, new outlets canbe easily
added as the system will take care of thelabelling and routing
concerns
With growth will come the need todrive efficiencies and
optimizations.There’s is a need to hav e a historicaldata that can
be analyzed
Data analysis and metrics can be effectively used bythe
management to streamline the dispatch processcontinuously and drive
cost saving and processefficiencies
Dynamic decision making will beneeded in the future to aid
expansion
The management can slice and dice the delivery dataand take
expansion and other strategic decisionseffectively
Quality of service and goodwill The outlets will receive error
free deliver, fasterdelivery will mean fresher
products/ingredients,outlets will be able to service customers
better. Thiswill aid the company in providing quality service toall
stakeholders, creating stronger brand equity
