ASTC 2013 Annual Conference

October 19–22 • Albuquerque, NM

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Museum master planning

Full-service exhibit design

Exhibit development & evaluation

Theming and environmental design

Interactive engineering & prototypes

Fabrication & turnkey installation

Recent Clients Services

www.roto.com

Fresh ideas & reliable solutionsfor today’s leading science centers.

“Boost” at the Science Museum of Virginia,

a fresh take on personal health and achievement, employs exciting new visitor tracking technology to

enhance and extend learning.

Science Museum of Virginia

Petrosains, Malaysia

Buffalo Museum of Science

TELUS Spark, Calgary

Museum of Discovery & Science

Museum of Natural Curiosity

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Register Online at conference.astc.org 3

Conference Features . . . . . . . . . . . . . . . . . . . . . . 4

ASTC 2013 Sponsors . . . . . . . . . . . . . . . . . . . . . . 6

Keynote Speakers . . . . . . . . . . . . . . . . . . . . . . . . . . 7

Preliminary Conference Schedule . . . . . . . . 8

ASTC 2013 Exhibit Hall . . . . . . . . . . . . . . . . . . 10

Conference Strands and Tracks . . . . . . . . . . 13

Preconference Events and Workshops . . . 14

Table of Contents

Each year, nearly 2,000 individuals representing science centers and museums from across the world, informal science educators, and companies collaborating with the museum field gather for ASTC’s Annual Conference—the premier professional development opportunity for the global science center community .

This year, ASTC 2013 comes to Albuquerque, New Mexico and will be hosted by not one, but three institutions: Explora, National Museum of Nuclear Science and History, and New Mexico Museum of Natural History and Science.

This collaboration, along with the exceptional contributions of speakers, session leaders, ASTC Conference Program Planning Committee volunteers, sponsors, and exhibitors, along with the leadership of the Association’s board and committee members, will ensure your experience is time well-spent, time for which you’ll see a repeated return on your investment .

ASTC 2013: A conference like no other

Why should you attend the ASTC Annual Conference?

• You’ll learn from the field’s leading experts—and each other

• You’ll have numerous opportunities to build and burnish connections with nearly 2,000 of your colleagues from all over the world

• You’ll get the chance to strengthen the capacity of your institution, your staff, and yourself

• You and your staff will walk away with practical tips, tricks, and resources you can implement immediately upon your return home

• You’ll benefit from onsite exposure to three host museums’ operations, pro-grams, and teams

Concurrent Sessions and Events . . . . . . . . . 19

Pre- and Post-Conference Tours . . . . . . . . . 42

Welcome to Albuquerque! . . . . . . . . . . . . . . . . 46

Guide to the City . . . . . . . . . . . . . . . . . . . . . . . . . . 48

Hotel/Travel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50

Registration Instructions . . . . . . . . . . . . . . . . . 53

4 ASTC 2013 preliminary program

Sustained Learning Team Discussion Groups Attendees can sign up to participate in small group discussions and will be randomly assigned to learning teams of 10–12 members . This will give team members an opportunity to meet new people, diversify perspectives in the field, and contribute in a personal way to each other’s concerns and interests . The teams will provide an opportunity to hear voices and points of view they may not previously have heard, in a small, personal format that encourages participation . The first meeting for each Learning Team will be Saturday morning from 10:00–11:00 a.m. in the Exhibit Hall . Each group will decide where and when subsequent meetings will take place during the conference . The individual groups will also determine the topics of their discussions, which could include conference sessions, field trends, ideas, inspirations, advice, challenges, and more . You can sign up to participate in these groups as part of the conference registration process .

Science in the Park— Tuesday, October 22The Science in the Park activity is an opportunity for conference attendees to show off their outreach activities, prototypes, and demonstrations to local students and their colleagues . The activity will take place at Tiguex (Tee-wesh) Park, a city park across from Explora and the Natural History Museum .

Conference Features

Conference Location The 2013 ASTC Annual Conference will be held at the Albuquerque Convention Center, the Hyatt Regency Albuquerque Hotel (Headquarters Hotel), and this year’s host sites, Explora, the National Museum of Nuclear Science and History, and the New Mexico Museum of Natural History and Science . See page 50 for a listing of all the conference hotels .

Conference Contact InformationFor updated ASTC 2013 information, visit ASTC’s conference website, conference.astc.org, or contact:

ASTC Meetings and Conferences (202) 783-7200 x133 Email: conference@astc .org

Conference RegistrationOpens at 7:00 a .m . on Friday, October 18, in the registration lobby (outside the Fran Hill Exhibit Hall) of the Albuquerque Convention Center .


More Value for Your MoneyIn addition to breakfast at Saturday’s opening keynote session, the Saturday Evening Party, the Networking Receptions on Sunday evening, and the Museum Open House Day and Science in the Park public festival on Tuesday (all of which are included in your registration fee), this year we are offering additional meals: breakfast during Sunday’s keynote session, as well as two additional lunches—Saturday’s Leadership and Awards Luncheon and Sunday’s lunch in the Exhibit Hall . All of this is included in your registration!

Diversity FundraiserThe ASTC Diversity and Leadership Development Fellows Program has made it possible for 120 science center professionals from 70 science centers and museums in the United States and Canada to date to participate in the Annual Conference . In an effort to support this vital program, ASTC is implementing a $10 donation as part of the Saturday Evening Party .

CFRE CreditASTC will again be applying to have selected development-related sessions approved for CFRE credit in Category 1 .B-Education of the CFRE International application for initial certification and/or recertification . Please check the conference website (conference.astc.org) later this summer for information on which sessions will be available for credit . These sessions will also be highlighted in the final conference program .

ASTC Job Bank The ASTC Job Bank provides a place for ASTC-member institutions to post their job openings free of charge and for job seekers to review those openings . The Job Bank will be open Sunday, October 20 and Monday, October 21 . To have your job listings featured, mail 7 copies of each job description to Alejandro Asin, ASTC, 818 Connecticut Avenue NW, 7th Floor, Washington, D .C . 20006, U .S .A ., no later than September 30 . (Please do not fax job descriptions .) Job applicants should bring a supply of résumés .

Exploratorium Open HouseOn Wednesday, October 23, the Exploratorium welcomes ASTC conference attendees for an Open House and Reception at its new location at Pier 15 on the San Francisco waterfront . Curators, exhibit developers, and evaluators will be on hand to talk about the galleries and exhibits at scheduled times throughout the day . They will share reflections on the process of developing the galleries, observations on our first months of visitor use, as well as ongoing directions for research and development . In the evening a reception will be held in spaces adjacent to the museum floor while the museum stays open to the general public until 10:00 p .m . RSVP to jberger@exploratorium .edu no later than September 20 .

MIKE MULLANE former Astronaut


Corporate Partner

Gold Sponsors

Silver Sponsors

Jade Sponsors

Bronze Sponsors

2013 ASTC Annual Conference Sponsors(As of May 1, 2013)

We are extremely grateful to the organizations that have chosen to support the 2013 ASTC Annual Conference and wish to thank them for their generous support:


Keynote Speakers

Neal StephensonAuthor

Neal Stephenson is an author of historical and science fiction, a tech-nology consultant, and a video game designer . He is perhaps best known for his novels Cryptonomicon,

The Diamond Age, and Snow Crash, which presented compelling, socially and cultur-ally rich visions of human futures while also prefiguring the development of major tech-nologies such as social networking, nanoro-botics, and 3D printers . He also penned The Baroque Cycle, a sprawling three-volume work (Quicksilver, The Confusion, and The System of the World) about the history of ideas in 17th and 18th century Europe, and co-created The Mongoliad, a collaborative work of transmedia fiction produced in col-laboration with filmmakers, martial artists, computer programmers, and video game designers . His most recent novel, REAMDE, transforms the now-quotidian realm of massively multiplayer online role-playing games (MMORPGs) into a global minefield of criminality, religious extremism, and geopolitical intrigue .

Ed FinnFounding Director

Center for Science and the Imagination Arizona State University Tempe, AZ

Ed Finn is the founding director of the Center for Science and the Imagination at Arizona State University, where he is an assistant profes-sor with a joint appoint-

ment in the School of Arts, Media and Engineering and the Department of English . Ed’s research and teaching explore digital narratives, contemporary culture, and the intersection of the humanities, arts, and sciences . He is currently working on a book about the changing nature of reading in the digital era titled The Social Lives of Books . He completed his PhD in English and American literature at Stanford University in 2011 . Before graduate school Ed worked as a jour-nalist at Time, Slate, and Popular Science . To learn more about the Center for Science and the Imagination, visit csi.asu.edu .

Monday, October 21

Professor Luis OliveiraScientific DirectorMuseum of Tomorrow (Museu do Amanhã)Rio de Janeiro, Brazil

Sebastian ChanDirector of Digital and Emerging MediaCooper-Hewitt, National Design MuseumNew York, NY

Sunday, October 20

Is the Museum of Tomorrow the Future of Science Centers?

Maria Isabel GarciaCuratorThe Mind MuseumManila, Philippines


Thursday, October 174:30–9:00 p.m. ASTC Diversity and Leadership Development Fellows Opening Session and Dinner*6:30–9:00 p.m. ASTC Conference Program Planning Committee Meeting*

Friday, October 187:00 a.m.–5:00 p.m. Registration open8:00 a.m.–4:00 p.m. Offsite preconference workshops (see page 17 for details) 8:00 a.m.–4:00 p.m. Preconference workshops at the Convention Center (see page 14 for details) †8:00 a.m.–5:30 p.m. Offsite preconference tours (see page 42 for details) 9:00 a.m.–5:00 p.m. ASTC Board of Directors Meeting*4:30–5:30 p.m. Conference Navigation and Networking Session5:00–7:00 p.m. Albuquerque Welcomes You Receptions5:00–7:00 p.m. NISE Network Happy Hour6:00–9:00 p.m. TEN (Teacher Education Network) Dinner †7:00–9:00 p.m. Leadership Reception*

Saturday, October 197:00 a.m.–5:00 p.m. Registration Open7:30–8:15 a.m. Breakfast8:15–9:30 a.m. Welcome and Opening Keynote Presentation9:30 a.m.–6:00 p.m Exhibit Hall open10:00–11:00 a.m. Sustained Learning Team Discussion Groups (see page 4 for details)11:30 a.m.–12:30 p.m. Leadership and Awards Luncheon (see page 19 for details) 1:00–2:15 p.m. Concurrent sessions 2:45–4:00 p.m. Concurrent sessions4:00–6:00 p.m. Exhibit Hall Welcoming Reception7:30–11:30 p.m. Saturday Evening Party †

Preliminary Schedule

Register Online at conference.astc.org 9http://conference.astc.org 9

Preliminary Schedule

Sunday, October 207:00 a.m.–5:00 p.m. Registration Open7:30–8:15 a.m. Breakfast 8:15–9:30 a.m. Welcome and Keynote Presentation 9:45–11:00 a.m. Concurrent sessions10:00–10:30 a.m. Exhibitor/Sponsor Appreciation Breakfast*10:30 a.m.–6:00 p.m. Exhibit Hall Open 11:00 a.m.–12:30 p.m. Networking Luncheon in the Exhibit Hall11:30 a.m.–12:30 p.m. Live Demonstration Hour11:30 a.m.–1:00 p.m. Development Luncheon (new day) †1:00–2:15 p.m. Concurrent sessions2:45–4:00 p.m. Concurrent sessions4:00–6:00 p.m. Networking Receptions in the Exhibit Hall4:30–6:00 p.m. Governing Member Directors Appreciation Reception*

Monday, October 217:00 a.m.–4:00 p.m. Registration Open7:00 a.m.–4:00 p.m. ASTC Satellite Bookstore 9:45–11:00 a.m. Concurrent sessions11:30 a.m.–12:45 p.m. Concurrent sessions1:00–1:30 p.m. Creating a Great Conference Session—Brown Bag (see page 36 for details)1:00–2:00 p.m. Lunch on your own1:00–2:00 p.m. Development Brown Bag Lunch (see page 36 for details)1:00–2:30 p.m. CEO/Trustee Luncheon (new day) †2:00–3:15 p.m. Concurrent sessions3:45–5:00 p.m. Concurrent sessions5:15–6:30 p.m. Keynote and Business Meeting (new day)

Tuesday, October 229:00 a.m.–6:00 p.m. Museum Open House Day (new day)11:00 a.m.–2:00 p.m. Science in the Park/Outreach Live11:00 a.m.–6:00 p.m. Big Screen Day/Planetarium Demos (new day)12:00–2:00 p.m. Street Festival with Lunch Trucks

Wednesday, October 23Post-Conference Tours (see page 42 for details)

* For members and/or invited guests only † Indicates a paid event

10ASTC 2013 preliminary program

The ASTC Annual Conference Exhibit Hall strives to provide exhibitors and attendees with increased value and networking opportunities each year.

Exhibit Hall Schedule (subject to change):

Friday, October 18

Exhibitor move-in/set-up: 8:00 a .m .–5:00 p .m .

Saturday, October 19

Exhibit Hall open: 9:30 a .m .–6:00 p .m . Non-session/keynote competitive time: 9:30–11:30 a.m. and 4:00–6:00 p.m. (4 hours) • Ribbon Cutting Ceremony: 9:30 a .m .

• Mid-morning break: 9:30–10:30 a .m . (new) • Sustained Learning Team Discussion Groups: 10:00–11:00 a .m . • Exhibit Hall Welcome Reception/Prize Drawing: 4:00–6:00 p .m .

Sunday, October 20

Exhibit Hall open: 10:30 a .m .–6:00 p .m . Non-session/keynote competitive time: 10:30–11:30 a.m. and 4:00–6:00 p.m. (3 hours) • Complimentary lunch for attendees in the exhibit hall: 11:00 a .m .–12:30 p .m . (new)

• Live Demo Hour: 11:30 a .m .–12:30 p .m . • Sustained Learning Team Discussion Groups: 11:30 a .m .–12:30 p .m . • Exhibit Hall Networking Receptions: 4:00–6:00 p .m . (Formerly held in the headquarters hotel, the Development, Marketing, and Membership; Exhibit Developers; Museum Educators; and Advocates for Diversity receptions will now be held in the Exhibit Hall) (new) • Exhibitor move-out/tear-down: 6:00–10:00 p .m .

Monday, October 21

Exhibitor move-out: 8:00 a .m .–10:00 a .m .

Want to exhibit? • Introduce your latest products and services to nearly 2,000 science museum professionals

from around the world . • Pick your own booth location . Visit conference.astc.org for exhibitor information and the Exhibit Hall Floor Plan . To reserve space or for additional information, contact David Corson at dcorson@astc .org or (202) 783-7200 x121 .

Exhibit Hall


Action Moving Services, Atlas Van LinesALCHEMY StudioAmerican Museum of Natural HistoryAvailable LightBenee’s Inc .BlackbaudBlue TelescopeBrad Larson Media, Inc .Budd Wentz Productions

(Wentzscope Microscopes)BWC Visual Technology, Spherical SystemsCalifornia Science CenterCatawba Science CenterChicago Scenic Studios Inc .Children’s Discovery Museum

of San Jose (CDM)Children’s Museum of IndianapolisCornell Lab of OrnithologyCreative Discovery MuseumD3D CinemaDigitalis Education Solutions, Inc .Dinosaurs UnearthedDiscovery DomeEvans & SutherlandEvergreen ExhibitionsExploratoriumExplorer Systems, Inc .EyeTech Digital Systems, Inc .The Field Museum of Natural HistoryThe Franklin InstituteGateway Ticket SystemsGiant Screen Cinema Association

(GSCA)Grande ExhibitionsGRANDSTANDGunther Von Hagens’ BODY WORLDSHaizlip StudioIdeumImagine Exhibitions, Inc.

Bolded companies are sponsors

Institute for Advanced Sustainability Studies

Jack Rouse Associates, Inc .Kubik Maltbie, Inc .Liberty Science CenterMinnesota Children’s MuseumMinotaur MazesMultiTouchMuseum of Science and IndustryNational Center for Interactive Learning at

the Space Science InstituteNational GeographicNational Oceanic and Atmospheric

Administration (NOAA)The Natural History MuseumNISE NetworkNRG! ExhibitsnWave Pictures DistributionOntario Science CentreOutbound Software – EpsonPacific StudioPremier Exhibitions, Inc .Richard Lewis Media GroupRotoScience First/STARLABScience Museum of MinnesotaScience NorthSciencenterScienceWorks MuseumSeiler Instrument/Zeiss PlanetariumsSiriuswareSky-SkanTessitura NetworkTRIOTECHUnified FieldWeather UndergroundWest Office Exhibition Design, Inc .Wood Street, Inc.

2013 Conference Exhibitors (As of May 1, 2013)Visit our website at conference .astc .org for an updated list of 2013 exhibitors .

Hands On! is jumping for joy about this great collaboration with Kidspace Children’s Museum to bring science exploration outdoors.

Enchanting Exhibitions • Masterful Planning • Compelling Design • Flawless Fabrication(727) 824-8988 • St. Petersburg, Florida • www.hofl .orgPhoto: © Oscar Williams

The Industrial Designer’s Society of America has nominated the Galvin Physics Forest asa fi nalist for its 2013 International DesignExcellence Award.

Hands On! is jumping for joy about this great collaboration with Kidspace Children’s Museum to bring science exploration outdoors.

Enchanting Exhibitions • Masterful Planning • Compelling Design • Flawless Fabrication(727) 824-8988 • St. Petersburg, Florida • www.hofl .orgPhoto: © Oscar Williams

The Industrial Designer’s Society of America has nominated the Galvin Physics Forest asa fi nalist for its 2013 International DesignExcellence Award.


Conference Goals The program and content of the ASTC Annual Conference are designed to:

• Inspire attendees, both personally and professionally, through exciting and engaging speakers and experiences

• Build capacity through high-quality sessions that leverage what individuals and organizations already know to generate new capacity

• Strengthen relationships that connect people and organizations in ways that advance informal science education

• Highlight innovations in every aspect of informal science education and museum practice

• Focus on reflection and feedback that strengthen the field by learning from past successes or shortcomings

Strands and Tracks

Core Practices sessions focus on skill-building for individuals, highlighting ready-to-use strategies and lessons learned from all areas of informal science education practice . These sessions are designed for entry- to mid-level professionals .

Organizational Development sessions focus on improving management and organizational systems, with special atten-tion to issues relevant to informal science education organizations . These sessions are designed for mid-level to senior-level professionals, primarily managers and as-sistant directors .

Challenges for the Field sessions focus on broad issues that affect the direction of the field and strategic planning . These sessions are designed for senior level professionals (vice presidents, directors, CEOs, COOs, etc .) .

Sessions in each of the content strands include content from one or more of the following core areas of informal science education practice:

• Communications and Public Relations

• Community and Member Relations

• Digital and Emerging Media

• Education and Learning

• Exhibits and Experience

• Finance and Development

• Management

• Research and Evaluation

• Science and Technology

• Staff Development

• Supporting Diversity and Inclusion

• Theater and Demonstrations

• Visitor/Customer Service

• Volunteers

• Youth Programs

ASTC 2013 Content Strands


THURSDAY, OCTOBER 17

4:30–9:00 p.m.ASTC Diversity and Leadership Fellows Opening Session and Dinner

For preregistered 2013 Fellows, alumni, and invited guests

6:30–9:00 p.m.ASTC Conference Program Planning Committee Meeting

For members only

FRIDAY, OCTOBER 18

7:00 a.m.–5:00 p.m.Conference Registration

8:00 a.m.–12:00 p.m.

CORE PRACTICES: SCIENCE AND TECHNOLOGY

C A E E D Hands-On Microcomputer and Sensors Workshop

This workshop is for people who are using or considering the use of electronics in ex-hibits or in “Makerspace”-type workshops. The workshop will provide direct hands-on experience for manipulating and using electronic sensors with microcontrollers and PCs typically used in informal science and technology learning. Beginners are welcome. Preregistration required. Limited to 10 participants. Fee: $95 per person (in-cludes supplies).Session Leaders: Stanley Cohen, Science Research Associate, New Mexico Museum of Natural History and Science, Albuquerque; Miriam Langer, Assistant Professor, New Mexico Highlands University, Las Vegas; and Gordon McDonough, Educator, Bradbury Science Museum, Los Alamos, NM

8:00 a.m.–12:00 p.m.

CORE PRACTICES: EDUCATION AND LEARNING

Team-Based Inquiry: A Practical Evaluation Approach for Non-Evaluators

Interested in incorporating evaluative thinking and reflective practice into your work? This hands-on workshop will introduce a practical, tested approach for building your evaluation capacity and using data to improve your educational products and practices. The session will be particu-larly relevant for educators, program and exhibit developers, and their managers. Preregistration required. Limited to 30 participants. Session Leader: Scott Pattison, Research & Evaluation Strategist, Oregon Museum of Science and Industry, Portland

8:00 a.m.–4:00 p.m.


NEON: National Education Outreach Network

Outreach programs include some of the most innovative and valuable offerings from science centers. In this full-day session, outreach professionals from around the world will gather to learn about all aspects of outreach. The session will include brain-storming, hands-on activities, networking opportunities, and presentations from centers large and small. Preregistration re-quired. Limited to 60 participants. Fee: $45 per person (includes breakfast and lunch).Session Leader: Jonah Cohen, Outreach/Public Programs Manager, The Children’s Museum, West Hartford, CT

Preconference Workshops and EventsFor preconference tours, see page 42


Preconference Events

8:00 a.m.–4:00 p.m.

CORE PRACTICES: EXHIBITS AND EXPERIENCE

Make It Work: Tinkering and Design Thinking at Your Museum

Starting a tinkering space can simultaneous-ly be exciting, invigorating...and overwhelm-ing. Join us for practical tips on facilitation, storage and safety, hands-on activities (with analysis of what makes them work), and the chance to connect with peers who may be facing similar challenges. Preregistration required. Limited to 40 participants. Fee: $25 per person (includes lunch).Session Leader: Karen Wilkinson, Director, The Tinkering Studio™, Exploratorium, San Francisco, CA

8:00 a.m.–4:00 p.m.


Supporting Equitable STEM Teaching Practices through Museum-Based Professional Development

This interactive leadership session focuses on promoting equity in K-12 STEM through teacher programs. Through a STEM inves-tigation anchored in social justice, it intro-duces the NSF-funded MUSE Framework for Access and Equity, provides compelling impact data, and shares strategies for incorpo-ration in teacher education programs. Funded follow-up support is available. Preregistration required. Limited to 30 participants. Fee: $25 per person (includes lunch).Session Leaders: Liesl Chatman, Director, Teacher Professional Development Group, Science Museum of Minnesota, St. Paul; Erin Strauss, Project Lead, Teacher Professional Development Group, Science Museum of Minnesota, St. Paul; and Wren Walker Robbins, Project Lead, Teacher Professional Development Group, Science Museum of Minnesota, St. Paul

8:00 a.m.–4:00 p.m.

CORE PRACTICES: RESEARCH AND EVALUATION

Multiple Perspectives on Making Evaluation Meaningful: A Hands-On Workshop

Build understanding of how to work with an external evaluator to get information you can actually use to improve programs and share results. You will learn and apply strat-egies and tools to communicate expecta-tions, define roles, set measurable objectives, collect and organize data, and reflect on and share evaluation findings. Preregistration required. Limited to 60 participants. Fee: $25 per person (includes lunch).Session Leader: Susan Burger, Director of Evaluation Services, David Heil & Associates, Inc., Portland, OR

8:00 a.m.–4:00 p.m. Creating a Transcontinental Network for Expanding Informal STEM for Latinos

In this full-day workshop, professionals from science centers, community/youth organi-zations, universities, federal agencies, and Latino-focused STEM organizations will con-vene to explore opportunities for better engag-ing Latinos in informal science learning. The workshop will lead off with a keynote address by Dr. Alejandro Frank, a world renowned nu-clear physicist from the National Autonomous University of Mexico City (UNAM), founder of the innovative PAUTA project in Mexico. Breakout sessions will focus on increasing the involvement of Spanish- and Portuguese-speaking communities in science awareness, achievement, and research participation; effective informal science education strate-gies from across the Americas; and developing and sharing resources among U.S. and Latin American informal science education organi-zations. Preregistration required. Limited to 60 participants. Fee: $50 per person (includes coffee break and lunch).Session Leader: Robert Russell, Senior Education Associate, National Center for Interactive Learning, Space Science Institute, Boulder, CO Generous support for this pre-conference is provided by the National Center for Interactive Learning at the Space Science Institute, Boulder, CO.


8:00 a.m.–5:00 p.m.Exhibit Hall Installation

For exhibitors only

9:00 a.m.–4:00 p.m.ASTC Diversity and Leadership Fellows Workshop

For preregistered 2013 Fellows, alumni, and invited guests

9:00 a.m.–5:00 p.m.ASTC Board of Directors Meeting

For ASTC Board members, committee chairs, and invited guests

12:00–4:00 p.m.

CHALLENGES FOR THE FIELD: COMMUNITY AND MEMBER RELATIONS

Fostering Collaboration between Science Centers and Afterschool Programs

The Afterschool Alliance and ASTC are partnering to increase interactions between science centers and the afterschool com-munity. This session brings together leaders and STEM coordinators of the statewide afterschool networks and science centers. Participants gain an understanding of the needs and challenges of each community, and actively discuss partnership opportuni-ties. Preregistration required. Limited to 60 participants. Session Leader: Anita Krishnamurthi, Director, STEM Policy, Afterschool Alliance, Washington, DC

1:00–3:00 p.m.


Findings from the AISL OPMS and National AISL Evaluation

This meeting will present findings from the OPMS for all AISL projects funded since 2006, as well as from the AISL Program Evaluation.

1:00–3:30 p.m.


Museum-Library Partnerships: Strategies for Connecting Science and Literacy in Communities

Museums and libraries are natural com-munity partners in supporting science and literacy learning. Through their work with the NSF-funded LEAP into Science, the New Mexico Museum of Natural History and Science and Alburquerque/Bernalillo County library partners will highlight their program model and resources. Participants are invited to observe programming at a library following the session. Preregistration required. Limited to 60 participants. Session Leader: Julia Skolnik, Manager & Curriculum Specialist, The Franklin Institute, Philadelphia, PA

1:00–5:00 p.m.


ExhibitSEED Workshop: Sustainable Practices for Creating Exhibits

This hands-on workshop for museum and exhibition professionals offers practical ways to incorporate sustainability into everyday work. Workshop includes tools like the “Green Exhibit Checklist.” Preregistration required. Limited to 25 people.Session Leader: Kari Jensen, Senior Exhibit Developer, Oregon Museum of Science and Industry, Portland


Preconference Events

8:00 a.m.–2:00 p.m.


Bridging the Gap: Connecting Citizens and Students to Scientific Research

Sandia Mountain Natural History CenterThe Sandia Mountain Natural History Center is an environmental education facility that is bringing visitors into direct contact with scientists and real data col-lection. This workshop will spend a day in the Sandia Mountains introducing four programs that use strong partnerships to improve education and stimulate interest in scientific inquiry. Preregistration required. Limited to 30 participants. Fee: $55 per person (includes transportation and lunch). Participants should dress appropriately.Session Leader: Christopher Modelski, Outreach Coordinator, Sandia Mountain Natural History Center, Albuquerque, NM

8:00 a.m.–4:00 p.m.


How Children Develop Ideas about How the World Works

New Mexico Museum of Natural History and ScienceWe will review research on how children think about the world and develop concepts about science, including consideration of broad theories of cognitive development. Material will inform the design of exhibits and programs that meaningfully engage children, from youngsters to teens. We will discuss diversity in interests and learning styles. Preregistration required. Limited to 60 participants. Fee: $45 per person (in-cludes transportation and lunch).Session Leader: Laura Martin, Senior Director of Strategic Initiatives, Arizona Science Center, Phoenix

OFFSITE WORKSHOPS 8:00 a.m.–4:00 p.m.

CHALLENGES FOR THE FIELD: RESEARCH AND EVALUATION

Transforming Natural History Museums through Collaborative Innovation and Learning Research

New Mexico Museum of Natural History and ScienceNatural history museums are transforming from places of static exhibitions into trail-heads for lifelong science exploration. This workshop focuses on tools for conducting collaborative, applied research to innovate new ways to use collections, data, and scien-tists to engage audiences in current science and scientific challenges of the 21st century. Preregistration required. Limited to 60 participants. Fee: $45 per person (includes transportation and lunch).Session Leaders: Bill Watson, Chief of Learning Experiences and Evaluation, National Museum of Natural History, Washington, DC; Moe Flannery, Ornithology and Mammalogy Collection Manager, California Academy of Sciences, San Francisco; Brad Irwin, Learning Research Manager, The Natural History Museum, London, United Kingdom; Randi Korn, Founding Director, Randi Korn & Associates, Inc., Alexandria, VA; Leah Melber, Senior Director, Hurvis Center for Learning Innovation and Collaboration, Lincoln Park Zoo, Chicago, IL; Kirsten Rowell, Curator of Malacology and Acting Assistant Professor, Burke Museum of Natural History and Culture, Seattle, WA; MaryAnn Steiner, Director, Lifelong Science Learning, Carnegie Museum of Natural History, Pittsburgh, PA; and Steven Yalowitz, Principal, Audience Viewpoints, Edgewater, MD


8:00 a.m.–4:00 p.m.


21-Tech-Niques: Engaging Museum Visitors Using Mobile Technologies

Explora The Institute of Museum and Library Services (IMLS)-funded 21-Tech project team of five science centers has spent the past three years developing techniques to engage visitors using mobile devices as facilitation tools, along with the associ-ated staff-training methodologies. This workshop will examine the project’s findings and provide hands-on opportuni-ties to experience many of the techniques. Preregistration required. Limited to 40 participants. Fee: $45 per person (includes transportation and lunch).Session Leaders: Keith Ostfeld, Director of Educational Technology and Exhibit Development, Children’s Museum of Houston; and Cheryl McCallum, Director of Education, Children’s Museum of Houston

1:00–4:00 p.m.


What’s Up With Walls? Design Matters

Explora What’s up with walls? Discover the potential of walls to shape experience and affect hu-man behavior. Renowned for its intentional use of walls, Explora will serve as the context for immersion activities, shared practices, and discussion. Selected readings will be distributed in advance. Preregistration re-quired. Limited to 40 participants. Fee: $35 per person (includes transportation).Session Leader: Chris Burda, Senior Exhibit Developer, Science Museum of Minnesota, St. Paul

4:30–5:30 p.m.Conference Navigation and Networking

Is this your first time at ASTC’s Annual Conference? Been a while since your last one? Want to know what is happening at this year’s conference? THIS IS THE SESSION FOR YOU! Members of ASTC’s Conference Program Planning Committee will provide an overview of key networking opportunities and provide you with some ideas and sug-gestions on how to navigate the conference. Preregistration required.

5:00–7:00 p.m.Albuquerque Welcomes You Receptions

Get to know downtown Albuquerque and meet your fellow ASTC 2013 attendees before the conference kicks off. Local museum hosts will be on hand to welcome you at several of our favorite watering holes within walking distance of the Convention Center. Check the final conference program and find out unique locations where educators, exhibit developers, marketers, and visitor services staff will meet for a fun conference kick-off.

5:00–7:00 p.m.NISE Network Happy Hour

Hotel Andaluz, Ibiza Rooftop BarNISE Network partners meet at the Ibiza Rooftop Bar at Hotel Andaluz, 125 Second Street NW.

6:00–9:00 p.m.Teacher Educator Network (TEN) Dinner

Begin the 2013 ASTC Conference by network-ing with colleagues interested in science centers’ work with teacher education. Join us for the upbeat TEN dinner in Albuquerque. Reconnect with familiar colleagues and initi-ate new relationships. While we enjoy the food and camaraderie, we will informally share current issues and ideas influencing our work. Preregistration required. Fee: $45 per person.

7:00–9:00 p.m.ASTC Leadership Reception

By invitation onlyCo-sponsored by Lockheed Martin/Sandia National Laboratories and Alexander Haas: Museum Services

NETWORKING EVENTS



Concurrent Sessions and Events


7:30–9:30 a.m.Breakfast and Opening Keynote Presentation

7:30–8:15 a.m.Breakfast

8:15–9:30 a.m.Welcoming Remarks/Keynote Presentation

9:30 a.m.–6:00 p.m.Exhibit Hall Open

Open to all registered attendees. Ribbon cut-ting ceremony at 9:30 a.m.

10:00–11:00 a.m.Sustained Learning Team Discussion Groups

In an effort to challenge our habits and continue to learn and grow, the Albuquerque host committee has proposed experimen-tal Learning Team Discussion Groups for ASTC 2013. Attendees can sign up to partici-pate in small group discussions and will be randomly assigned to learning teams of 10-12 members. This will give team members an opportunity to meet new people, diversify perspectives in the field, and contribute in a personal way to each other’s concerns and interests. The teams will provide an opportunity to hear voices and points of view they may not previously have heard, in a small, personal format that encourages participation. Each group will decide where and when subsequent meetings will take place during the conference. The individual groups will also determine the topics of their discussions, which could include conference sessions, field trends, ideas, inspirations, advice, challenges, and more. You can sign up to participate in these groups as part of the conference registration process.

10:00 a.m.–2:00 p.m.Lunch Concessions in the Exhibit Hall

Concession stands will be available to pur-chase coffee and lunch.

11:30 a.m.–12:30 p.m.Leadership and Awards Luncheon

During this new event, the recipients of the Roy L. Shafer Leading Edge Awards will be honored, as will the recipient of the ASTC Fellow Award for Outstanding Contribution, the highest honor bestowed by the Associa-tion. Those serving on ASTC’s Board and committees will also be recognized.Leading Edge Awards sponsored by Hands On!, Inc.Luncheon sponsored by Blackbaud

SATURDAY, OCTOBER 19



International Science Center Impact Study

Hear an overview of a major international study to determine if informal education experiences at science centers improve science knowledge, interest, creativity, and engagement. The results provide a better understanding of science center impacts and an empirical basis for public debates about their efficacy and value in supporting public science literacy and participation. Session Leader: John Falk, Professor, Oregon State University, Corvallis

CORE PRACTICES: DIGITAL AND EMERGING MEDIA

Gaming in Museums to Engage Audiences

Games are being played everywhere: on computers, game systems, and mobile devices. How are science centers and museums taking advantage of the new technologies? This session will explore how some museums are utilizing different methods to help 6th–12th grade audiences connect with content. Session Leaders: Sarah Carter, Science and Outreach Specialist, SciGirls, Twin Cities Public Television, St. Paul, MN; and Jessie Herbert, Public Education Specialist, spectrUM Discovery Area, Missoula, MT


Engineering Innovation in After-School Programs

If you are struggling with how to move from talking STEM (science, technology, engineering, and mathematics) to doing STEM with your school-age community, we will share successful approaches to help you. Presenters will describe and demon-strate incorporating STEM using mechani-cal engineering concepts, programming technology, and competitive experiences in an after-school program. Preregistration required. Limited to 25 participants. Session Leader: Marla Griego, Mathematics and Technology Educator, Explora, Albuquerque, NM

CHALLENGES FOR THE FIELD: EDUCATION AND LEARNING

PD, NGSS, Science Centers, and Schools…Oh My!

Join Arizona Science Center’s K-12th grade professional development department for an interactive session to share how the Next Generation Science Standards (NGSS) are impacting both formal and informal learn-ing. Gain ideas on utilizing new standards to enhance the learning experience for teach-ers and students at the Center and in the field. Limited to 60 participants. First come, first seated.Session Leader: Lisa Flesher, Learning Projects Director, Arizona Science Center, Phoenix

CORE PRACTICES: FINANCE AND DEVELOPMENT

Roundtable: Submitting Competitive NSF Advancing Informal STEM Learning (AISL) Proposals

Learn valuable tips from U.S. National Sci-ence Foundation (NSF) program officers and principal investigators for planning projects and writing competitive proposals for submission to NSF’s STEM education programs. The session will include a brief general overview of NSF’s current solicita-tion and small group discussions of key issues, such as research, innovation, and broadening participation. Session Leader: Robert L. Russell, Senior Education Associate, National Center for Interactive Learning, Space Science Institute, Boulder, CO


Can We Collaborate with Our Competitors?

Collaboration: grants often require it, com-munity leaders support it, and it just feels like the right thing to do. How can we collaborate with other local museums, while being hon-est that we’re competing for the same audi-ences and resources? Participate in a frank discussion with your three host museums. Session Leader: Kristin Leigh, Deputy Director, Explora, Albuquerque, NM

1:00–2:15 P.M. SESSIONS BEGIN




Think Outside the Building: Safety and Science Parks

Outdoor exhibits can be bigger, visitors can get wilder, you might have water exhibits, or other special challenges. How can you make them engaging, allowing some chal-lenges, and yet safe? We’ll share expertise from certified playground inspectors, other resources, and real-life experiences from a variety of large and small museums. Session Leader: Kathleen Krafft, Exhibitions Curator, Sciencenter, Ithaca, NY

CHALLENGES FOR THE FIELD: EXHIBITS AND EXPERIENCE

The 4th Paradigm: Connecting Visitors to Complex Science

The rapid acceleration of 21st century sci-ence has revealed that nature is rife with complexity, but the gap between science practice and science education is widening. This session will address efforts under-way in three science centers to fill this gap through novel approaches in learning complex science for their audiences. Session Leader: Stephen Uzzo, Vice President, Science and Technology, New York Hall of Science, Queens


Off Script: Facilitating Using Visitors’ Cues

Facilitating design and make activities means letting visitors take the lead. No more “explaining” for floor staff. How do you respond to what visitors need while going through their own creative learning pro-cess? The session will offer principles and practices, focused on finding your own style. Session Leader: Peggy Monahan, Exhibit Projects Creative Director, New York Hall of Science, Queens

CHALLENGES FOR THE FIELD: SCIENCE AND TECHNOLOGY

Using Online Tools to Make Accessible Museum Collections

Museum collections are valued as important scientific resources, and are increasingly recognized as an important educational resource, too. Online tools make collections data accessible to the general public and museum educators, opening doors to collec-tions and inspiring an integrated network of educators working on questions based on specimens or artifacts. Session Leader: Ayesha Burdett, Bioscience Curator, New Mexico Museum of Natural History and Science, Albuquerque

CORE PRACTICES: YOUTH PROGRAMS

Going Full Circle: Connecting Community Groups to STEM

Explore ways science centers can recruit and partner with networks of scientists to effectively work with youth facilitators in delivering STEM activities to commu-nity groups. Discussions will include best practices for engaging youth and scientists in active learning and sharing, and ways to reach and impact target audiences. Session Leader: Colin Wilson, Senior Educator, Saint Louis Science Center


Science Centers Serving the Native American Community

How can science centers and informal science educators create science explora-tions that are attractive to Native American students and their teachers, in order for our centers to better serve this community? Session Leader: Duane Dill, Educator, Explora, Albuquerque, NM

2:45–4:00 P.M.



Data: Stop! Collaborate and Listen Data on ISE visitors’ experiences can be overwhelming to collect and digest. This session will feature roundtable discussion on existing efforts to monitor visitor experi-ences from multiple perspectives, including research, visitor services, educational pro-gramming, and senior-level management, and present a collaborative approach to inform a field-wide measurement effort. Session Leader: Ryan Auster, Research Associate, Museum of Science, Boston, MA

CORE PRACTICES: SUPPORTING DIVERSITY AND INCLUSION

Bilingual Exhibits Research: Findings and Implications For ISE Institutions

This session summarizes the research component of the NSF-funded Bilingual Exhibits Research Initiative (BERI), which involved observations and in-depth interviews with Spanish-speaking groups at four science institutions. Findings revealed valuable insights and a deeper understanding that the bilingual experi-ence varies based on group characteristics and designed experiences. Session Leader: Laura Huerta Migus, Director, Professional Development and Inclusion, Association of Science-Technology Centers, Washington, DC


Donor-centered Communications: Inspiring and Engaging Supporters

This session will focus on the key messages that are inspiring donors to give to sci-ence and technology centers today. We will discuss donors as partners who want their contributions to make a measurable differ-ence. You will come away equipped to reach all levels of donors with compelling stories that demonstrate your success.Session Leader: Kristin Priscella, Vice President of External Affairs, Arizona Science Center, Phoenix


Big Ideas for Small Science CentersBeing small requires thinking big! Join your fellow small science centers as we share the top tips that have helped launch big ideas in our own centers. You will walk away with content, connections, and clues to turn your big ideas into reality for exhibits, visitor experience, outreach, and more. Session Leader: Michele Laverty, Director, National Ag Science Center, Modesto, CA

CHALLENGES FOR THE FIELD: MANAGEMENT

Building Stronger Board/CEO Relationships

Building on the success of the 2012 sessions on the same topic, this extended session will explore the question of how to strengthen the relationship between a science center board and its CEO. Following brief presenta-tions from respected CEOs, session partici-pants will explore issues and challenges in small groups. Session Leaders: Lesley Lewis, CEO, Ontario Science Centre, Toronto, ON, Canada; and Joanna Haas, Executive Director, Kentucky Science Center, Louisville


International Corporations and Science Centers

This session will be an opportunity to better understand why international corporations are interested in establishing different types of partnerships with science centers and museums, and why science centers and mu-seums are interested in collaborating with international corporations. This session will clarify that relationships between science centers and museums and international corporations are very different in North America compared to Europe.Session Leaders: Alain Coine, General Delegate, Universcience Partenaires, Paris, France; and Walter Staveloz, Director, International Relations, Association of Science-Technology Centers, Washington, DC

2:45–4:45 P.M. EXTENDED SESSIONS




The Art/Science Interface: How to Implement at Your Institution

Would you like to include art/science initia-tives in your institution? Join a geographi-cally and institutionally diverse group of professionals to learn how to do this. Learn about the benefits, successes, and challeng-es, in addition to specific strategies—from first steps to final evaluations. Our art/sci-ence blog offers continuing support. Session Leader: Lucinda Presley, 21st Century Learning Advisor, The Leonardo, Salt Lake City, UT


Fast Prototyping to Learn Science This session will take you on a zip-line of active learning. From the moment you walk into the room you and colleagues will zip to build models, test them, innovate solutions, and learn science. You’ll end with a smile in place, ready to employ fast prototyping in your programs. Limited to 60 participants. First come, first seated.Session Leader: Ed Sobey, Workshop Instructor, Teknikens Hus, Redmond, WA

ORGANIZATIONAL DEVELOPMENT: STAFF DEVELOPMENT

Noyce Leadership Institute: Leading for the Public Good

The Noyce Leadership Institute (NLI) offers a yearlong executive education program for leaders of science centers and children’s museums. During the first hour, this session offers a program overview including: appli-cation process, eligibility, program com-ponents, and the requirements of working with a sponsor. Then, we will engage in an interactive workshop on the “Strategic Ini-tiative” (SI), an action-learning opportunity essential to the Fellowship, to help prospec-tive applicants understand, identify, and perhaps shape possible SIs. Past and present NLI Fellows will share their experiences and address participants’ questions. Par-ticipants may join for either portion of this session or both.Session Leader: Jennifer Zoffel, Associate Director, Noyce Leadership Institute, Sacramento, CA

2:45–5:15 P.M. DOUBLE SESSIONS


Youth Program Network Workshop How do you provide support and guidance, and contribute to the growth and develop-ment of youth within your programs? This hands-on session will focus on skill sets and tools needed to effectively mentor youth within your programs. Youth from select programs will help lead workshop activities. Limited to 60 participants. First come, first seated.Session Leaders: Cheronda Frazier, Director of Community Initiatives, New Jersey Academy for Aquatic Sciences, Camden; and Don Wittrock, Youth & Community Programs Manager, New Jersey Academy for Aquatic Sciences, Camden

4:00–6:00 p.m.Exhibit Hall Welcome Reception

Prize drawings. Must be present to win.

7:30–11:30 p.m.3 Museums = 1 Great Party!

With one foot in the past, one foot in the present, and both eyes on the future, your Albuquerque host museums will treat you to a fiesta that spans space and time! Visit the New Mexico Museum of Natural His-tory and Science to journey deep into the past when Albuquerque was New Mexico’s seacoast, step over to Explora for an evening filled with predictions of the future, and hang out with mariachis and flamenco dancers in a giant street party celebrating Albuquerque’s present. Margaritas in hand, explore New Mexico’s tricultural food and music, and dance the night away at one great party!


SUNDAY, OCTOBER 20

7:00 a.m.-5:00 p.m.Registration Open

7:30-9:30 a.m.Breakfast and Opening Keynote Presentation

7:30-8:15 a.m.Breakfast

8:15-9:30 a.m.Welcoming Remarks/KeynotePresentation Is the Museum of Tomorrow the Future

of Science Centers? Speakers: Professor Luis Oliveira,

Scientific Director, Museum of Tomorrow, Rio de Janeiro, Brazil; Sebastian Chan, Director of Digital and Emerging Media, Cooper-Hewitt, National Design Museum, New York, NY; and Maria Isabel Garcia, Curator, The Mind Museum, Manila, Philippines

9:00 a.m.–5:00 p.m.ASTC Job Bank

The ASTC Job Bank features listings of current positions available at member insti-tutions and companies, as well as resumes from job seekers.


Science and Sustainability: From Hands-On Activities to Community Action

Experience multiple perspectives and in-novative models from five diverse institu-tions about their successful projects on sustainability, especially regarding energy efficiency in buildings, and how these can lead to community action. Do hands-on ac-tivities, take away ideas and detailed plans that work, and learn about an opportunity for future collaboration. Session Leader: Kathy Dawes, Educational Outreach Coordinator, Palouse Discovery Science Center, Pullman, WA

9:45–11:00 A.M. SESSIONS BEGIN

ORGANIZATIONAL DEVELOPMENT: RESEARCH AND EVALUATION

Building a Culture of Evaluation from the Ground Up

Program evaluation: leaders expect it, funders require it, staff want to know. From pilot projects to building internal capacity, panelists at various stages in developing a system and culture of program evaluation will describe methods you can implement at your institution, regardless of where you are in the process. Session Leader: Claire Thoma, Evaluation & Research Coordinator, The Children’s Museum Indianapolis


Resources to Support Classroom Teachers on Field Trips

This interactive session features diverse per-spectives from large and small museums as to how they support classroom teachers with supplementary materials on visits to their institution. Each participant will walk away with resources that they can use or adapt in their setting to support classroom teacher field trip experiences. Session Leader: Meghan Schiedel, Museum Educator, Terry Lee Wells Nevada Discovery Museum, Reno


Understanding Institutional Culture: Tools for Cultivating a Positive Environment

What can we do to retain great staff ? How do we ensure they feel valued, respected, and confident in their work? This interac-tive workshop will provide guiding prin-ciples and practical advice for cultivating an institutional environment that supports the diverse needs and interests of both staff and visitors. Session Leader: Andrea Motto, After School Program Director, Yale Peabody Museum of Natural History, New Haven, CT


Sunday, October 20


Healthy and Wise: New Approaches to Presenting Health

Health literacy is an important goal as health care becomes more complex. How can we develop new ways of engaging our visitors and increase their health literacy in order to make more informed health choices? Come to a discussion of different ways of engaging visitors in increasing their health literacy. Session Leader: Martin Weiss, Senior Scientist, New York Hall of Science, Queens


Activating Science in Living History Museums

History museum interpreters and science museum exhibit developers and evaluators discuss a new science/history partnership. This project explores a new model of blend-ing history and STEM in these museums in a way that stays true to the museums’ history mission while providing integrated, high quality STEM experiences. Session Leader: Cathy Ferree, Vice President of Exhibit, Programs and Facilities, Conner Prairie Interactive History Park, Fishers, IN

CHALLENGES FOR THE FIELD: COMMUNICATIONS AND PUBLIC RELATIONS

Change We Don’t Believe In We like change because it is the promise of something better. The fact is that we like talking about change and sticking to what we do. We embrace some change because it facilitates what we do, and then there is everything else. This session explores what prevents us from changing. Session Leader: Walter Staveloz, Director of International Relations, Association of Science-Technology Centers, Washington, D.C.

ORGANIZATIONAL DEVELOPMENT: SCIENCE AND TECHNOLOGY

Working with NSF’s Experimental Program to Stimulate Competitive Research (EPSCoR)

New Mexico EPSCoR and the New Mexico Museum of Natural History and Science have been working together for five years in an innovative partnership to connect current research on climate change to the citizens of New Mexico. This session will highlight opportunities to partner with EPSCoR in your home state. Session Leader: Charlie Walter, Executive Director, New Mexico Museum of Natural History and Science, Albuquerque


Creating a Culture of PhilanthropyUnderDeveloped: A National Study of Challenges Facing Nonprofit Fundraising reveals that many nonprofits are stuck in a vicious cycle that threatens their ability to raise the resources they need to succeed. In this session we’ll share key findings from the report, outline implica-tions, and identify actionable next steps for organizations to take in creating a culture of philanthropy. Session Leader: Marla Cornelius, Senior Project Director, CompassPoint Nonprofit Services, Oakland, CA

Session speaker sponsored by the Arizona Science Center and The Franklin Institute


CHALLENGES FOR THE FIELD: YOUTH PROGRAMS

How to Build a Digital Learning and Innovation Practice

This workshop will show how the American Museum of Natural History and the California Academy of Sciences have successfully launched youth-based digital learning programs. After hearing from workshop presenters, participants will split into small groups, each of which will focus on one practice question for their digital learning work. Limited to 60 participants. First come, first seated.Session Leaders: Barry Joseph, Associate Director for Digital Learning, American Museum of Natural History, New York, NY; Puja Dasari, Senior Manager of Digital Learning, California Academy of Sciences, San Francisco; and Elizabeth Babcock, Chief Public Engagement Officer and Roberts Dean of Education, California Academy of Sciences, San Francisco


Learning in Informal Science Centers: Readings and Discussion

Want a chance to reflect on science learning as a field, at your institutions or as an indi-vidual? Participants will be invited to read short articles before joining the session to discuss new insights on what we do and how we learn. Preregistration required. Limited to 60 participants.Session Leaders: Eric Meyer, Associate Educational Services Director, Explora, Albuquerque, NM; Marilyn Johnson, Science Director, Oregon Museum of Science and Industry, Portland; J. Newlin, Director, Physical Sciences, Engineering, and Math, Science Museum of Minnesota, St. Paul; Robert West, President, Informal Learning Experiences, Inc., Denver, CO; Robert Russell, Senior Education Associate, National Center for Interactive Learning, Space Science Institute, Boulder, CO; and Joe Ruggiero, Exhibit Developer, The Exhibit Guys, Tucson, AZ

9:45–11:45 A.M. EXTENDED SESSION10:00–10:30 a.m.Exhibitor/Sponsor Appreciation Breakfast

ASTC 2013 exhibitors and sponsors are cordially invited to the annual Appreciation Breakfast, an interactive event. We want to let our partners know how much we appreciate their work on behalf of the sci-ence center field, and we look forward to speaking with them. Open to exhibitors and sponsors only.

10:30 a.m.–6:00 p.m.Exhibit Hall Open

11:00 a.m.–12:30 p.m.Lunch in the Exhibit Hall

Box lunches will be available for you to enjoy at your leisure.

11:30 a.m.–12:30 p.m.Live Demonstration Hour

Join us for the annual Live Demonstration Hour, an ASTC tradition for more than 25 years. This is one program you don’t want to miss.

11:30 a.m.–1:00 p.m.Development Luncheon: Engaging Your Constituents and Their Generosity

The purpose of this luncheon panel will be to look at the use of social media as expansively as possible. We will give an overview of these media and the ways that they impact our daily lives, with a specific focus on their exploitation in science centers, museums, and other educational cultural institutions, as well as on best and cutting edge practices. Preregistration required. Luncheon fee: $45.


Sunday, October 20


Existing in Two Worlds Pecha Kucha Eight provocative presenters—technophiles, technophobes, and those in-between—will present existing, new, or conceptual exhibi-tions and programming projects that exist either in the physical or virtual worlds, or both. Presenters will discuss how these converging worlds impact science centers —positively and negatively. An informal discussion period follows. Session Leaders: Kathy Gustafson-Hilton, Senior Developer, Hands On!, Inc., St. Petersburg, FL; and Eli Kuslansky, Chief Strategist, Partner, Unified Field, Inc., New York, NY


Class is in...the Science Center! Learn from science center leaders who have made significant commitments to apply in-formal science education techniques to the classroom, creating elementary, middle, and high schools within their science centers’ walls. Explore award-winning, international science center/school partnerships, and in-vestigate the benefits and challenges of deep partnerships with formal education. Session Leader: Whitney Owens, Vice President, Education, Great Lakes Science Center, Cleveland, OH


Encouraging Visitor STEM Decision-Making Using Public Engagement with Science

A recent science museum trend is to not only teach science content but also help visi-tors with science decision-making. Learn about research and evaluation from exhibits and programs that used dialogue about societal and ethical implications to pro-mote nanotechnology, climate, and health decision-making. Then, brainstorm ways to apply these lessons. Session Leaders: Lawrence Bell, Senior Vice President, Strategic Initiatives, Museum of Science, Boston, MA; and Elizabeth Kollmann, Senior Research & Evaluation Associate, Museum of Science, Boston, MA

1:00–2:15 P.M. CORE PRACTICES: RESEARCH AND EVALUATION

Field Trips: What Teachers Told Us Three museums will share what they learned from studies of school groups/teachers who visit on field trips. Panelists will share methods, tools, and findings, focused on what motivates teachers to book field trips. Audience members will be better able to implement a study at their museum. Session Leader: Mary Ann Wojton, Research and Evaluation Associate, COSI, Columbus, OH


Small Spaces: Creating Intimate Visitor Experiences

Come learn about creating small, intimate, meaningful visitor experiences in your mu-seum. Speakers will present on the benefits as well as the challenges of creating content-rich, intimate visitor experiences within both small and large museums. Speakers will weave visitor evaluation data throughout their presentations. Session Leader: Catherine McCarthy, Project Leader, NISE Network, Science Museum of Minnesota, St. Paul


Overnight Programming in the 21st Century

For over 40 years, science museums around the world have been working with partners from various fields to create compelling, meaningful, and fun overnight program-ming. We’ll take a look at successful strategies for creating, maintaining, and advancing overnight programming for diverse audiences. Session Leader: Jonathan Barnes, Manager, Exploration Programs, COSI, Columbus, OH



Mobile Bridges: Using Apps to Extend Museums Beyond the Walls

Rather than use smartphones as informa-tion devices, how do we harness people’s desires to share what they do to inspire learning beyond the museum walls? This session will explore how mobile technolo-gies and people’s social impulses are being used to bridge visitors’ museum experiences to the classroom and beyond. Session Leader: Dorothy Bennett, Director of Design-based Learning in Schools, New York Hall of Science, Queens


ARIS: Mobile Design as a Path to Civic Participation

This workshop focuses on ARIS, a mobile development platform used by youth and educators to study community issues, organize collective action, and design geo-locative participatory media experiences. In the workshop, participants will learn basic functionalities of ARIS and have an oppor-tunity to create interactive experiences of their own. Preregistration required. Limited to 20 participants. Participants should bring their own smartphone and a laptop.Session Leader: Jim Mathews, Researcher/Designer, Local Games Lab, ARIS/University of Wisconsin, Madison


Is Africa the New Frontier for Developing the Field?

This session will focus on exploring strate-gies to build science centers in Africa based on concrete examples from South Africa, Ethiopia, North Africa, and Nigeria. Topics to be covered: educational needs, policy and advocacy for science and technology, and developing the right scale project. The audi-ence will share needs and experiences in setting up science centers.Session Leaders: Ronen Mir, General Director and CEO, MadaTech, The Israel National Museum of Science, Technology, and Space, Haifa; Tobechi Anyadike, Director, Assumpta Science Centre Owerri (ASCO), Rome, Italy; and Melchior Sanchez, Under-Secretary respon-sible for the ASCO project, Pontifical Council for Culture, Rome, Italy


Tweet Me, Pin Me, Like Me,....Me We all do it. Is it worth it? How do we mea-sure it? What are we getting from it? How do we stay ahead of it? Session Leader: Christopher Cropper, Director of Marketing, Maryland Science Center, Baltimore

CHALLENGES FOR THE FIELD: FINANCE AND DEVELOPMENT

Hiring and Keeping Great Development Officers

Recently a national report was released that proved what many science centers have known: finding and keeping quality development staff is difficult. Our panel will discuss what is going on, strategies to find and keep great development staff, and what you need to do NOW to protect your contributed income. Session Leader: Jim Hackney, Managing Partner, Alexander Haas: Museum Services, Atlanta, GA


Rethinking Field Trips: It’s Not a Trip, It’s An Experience

What makes a field trip into a compelling, relevant experience that you couldn’t have anywhere else? Learn about the successes and challenges involved with creating im-mersive experiences by packaging pieces of your museum puzzle. Hear how three museums have increased school attendance, revenue, and teacher satisfaction while leveraging pre-existing programs. Session Leader: Margaret Aiken, Program Developer, Lifelong Learning, Science Museum of Minnesota, St. Paul

2:45–4:00 P.M.


Sunday, October 20


IMLS-Funded Early Learning Programs in Science Centers

In 2012, the Institute of Museum and Library Services (IMLS) made a two-year commitment to funding projects that ad-vance the goals of the Campaign for Grade-Level Reading. This session will feature case studies of three funded projects and introduce a recently released policy report on the role of museums and libraries in the national early learning ecosystem.Session Leader: Tim Carrigan, Program Specialist, Institute of Museum and Library Services, Washington, D.C.

CORE PRACTICES: VISITOR/CUSTOMER SERVICE

SOS: The Science of Service Service can only be as strong as the staff pro-viding that service. We will rotate through roundtable discussions about four areas of service: recruiting, developing, commu-nicating, and motivating. Together we will share specific tools to recruit the right staff and turn them into outstanding ambassa-dors of informal science education. Session Leader: Toph Bryant, Visitor Services Senior Manager, Kentucky Science Center, Louisville


Hands-On Activities in Energy and Climate Science for Educators

Creating a professional learning commu-nity! This hands-on workshop of activities from our 10-day Energy and Climate Science Institute for grade 4-5 teachers will demonstrate several of the skills and thinking strategies highlighted in the new K–12 Science Framework, which are essential for success in science and engineering careers. Limited to 60 participants. First come, first seated.Session Leader: Etta Heber, Director of Education, Chabot Space & Science Center, Oakland, CA


Interactives, Touch Tables, Maker Spaces: Trends, Fads, What’s Next

In our field there appears to be trends or movements that sweep through. A discus-sion with panelists and audience members will focus on the positives and negatives of this activity and then suggest what might be the next “wave” to sweep our industry. Session Leader: Wayne LaBar, Principal, ALCHEMY Studio, Maplewood, NJ


Measuring Impact: Reporting to Funders Return On Their Investment (ROI)

This session will demonstrate the ways three institutions of varying scale approach impact reporting to funders as a best prac-tice in their donor-centered approach to fundraising. Attendees will take away action steps that will enable their science center to more effectively raise funds in an increas-ingly competitive environment. Session Leader: Erik Pihl, Vice President for Development, Pacific Science Center, Seattle, WA


Bridging the Formal and Informal: Science Museums as Learning Labs for Pre-Service Teachers

How can museums serve as learning laboratories for pre-service teachers? We will describe how museum and university collaborations provided pre-service teachers opportunities to use resources and assets af-forded by a museum setting to develop skills necessary for effective teaching practices. Overall goals, practical strategies, and evalu-ation results will be shared. Session Leaders: Maritza Macdonald, Senior Director of Education and Policy, American Museum of Natural History, New York, NY; and Gabor Zsuppan, Manager (In)Formal Education, Discovery Place, Inc., Charlotte, NC

2:45–4:45 P.M. EXTENDED SESSION


CORE PRACTICES: STAFF DEVELOPMENT

ASTC Professional Development: Strategic Approaches to Support the Field

The ASTC Leadership and Field Development Committee (LFD) will present the new vision and tactics that were devel-oped to create a robust and ongoing suite of professional development activities to sup-port members in the field, and gather data and feedback on how ASTC can better serve members’ professional development needs. Session Leader: Andy Aichele, Director, Human Capital Development, COSI, Columbus, OH


Museum Leaders Debate Questions of Mission and Money

Leaders of very different ISE museums provoke audience debate about our field’s foundational questions by stating intention-ally opposing and potentially controversial views about: Why do we exist? Who are we serving? How do we measure value? What should be our business model? Session Leaders: Robert West, President, Informal Learning Experiences, Inc., Denver, CO; and John Jacobsen, President, White Oak Associates, Inc., Marblehead, MA


Expanding Roles for Youth: Explainers and Beyond III Student Showcase

Youth and adolescents are an untapped resource during these tough economic times. With thoughtful programming that addresses the needs of your institution, its strengths, and the developmental assets of youth, science centers can address critical needs for them and their community. Teen participants from six institutions will high-light their programs. Session Leaders: Don Wittrock, Youth & Community Programs Manager, New Jersey Academy for Aquatic Sciences, Camden; and Anika Ward, Director, Kitty Andersen Youth Science Center, Science Museum of Minnesota, St. Paul

2:45–5:15 P.M. DOUBLE SESSIONSCHALLENGES FOR THE FIELD: SCIENCE AND TECHNOLOGY

Science Centers as Key Partners in Transdisciplinary Research for Sustainability

In moving toward a sustainable future, economical, environmental, social, and institutional aspects intersect, thus transdis-ciplinary research is crucial to develop new knowledge and policies, make decisions, and take action. The session will discuss how sci-ence centers can become key venues and re-sources for facilitating engagement between research and stakeholder communities. Session Leader: Ilan Chabay, Senior Fellow, Professor, Institute for Advanced Sustainability Studies, Potsdam, Germany

4:00–6:00 p.m.Networking Receptions in the Exhibit Hall

To promote networking opportunities at ASTC 2013, we continue our series of special-interest networking receptions, this time in the Exhibit Hall. The receptions are offered free of charge (cash bar available).

Conference attendees can “meet and greet” colleagues in four professional categories:

• Advocates for Diversity• Development, Marketing, and

Membership• Exhibit Developers• Museum Educators

4:30–6:00 p.m.ASTC Governing Member Directors Appreciation Reception

By invitation only


Monday, October 21


7:00 a.m.–4:00 p.m.ASTC Satellite Bookstore


Learning Opportunities through Making and Tinkering

The Maker movement has grown, but the learning potential of making remains largely undocumented. This session presents four research studies of learning in different making/tinkering contexts: science mu-seums, children’s museums, out-of-school clubs, and after-school programs. After their presentations, panelists will engage the audience in a conversation about learning through making. Session Leader: Joshua Gutwill, Director of Visitor Research and Evaluation, Exploratorium, San Francisco, CA

CORE PRACTICES: VISITOR/CUSTOMER SERVICE

Geeked Up for Guest Service: Round 2

“Speed date” your way to a bigger network in this repeat of a popular session from 2011! Spend a fast-paced hour with members of the ASTC Visitor Service Community of Practice to learn and share how different museums are serving guests, engaging visitors, and deepening relation-ships with patrons. Session Leader: Chuck Clark, Director of Guest Relations, COSI, Columbus, OH

8:00–9:15 A.M. SESSIONS BEGIN


Integrated STEM Education: A Conceptual Framework and Future Research Agenda

What does a truly integrated STEM (iSTEM) learning experience look like? How can science centers provide leadership, resources, and exemplary models for iSTEM in their communities? Hear about a recent National Academy of Engineering report about iSTEM and what research is recom-mended to advance the iSTEM field. Session Leader: David Heil, President, David Heil & Associates, Inc., Portland, OR


STEM Fellows: Life-Long, Life-Wide, Life-Deep Inspiration for Teachers

Explore a STEM Fellows Program (SFP) through the experiences of an elementary science teacher, university professor, and informal educators. In SFP, formal educa-tors are introduced to the methodologies of informal educators and valid tools for assessing learning and inspiration, allowing delivery of “Life-Long,” “Life-Wide” (across multiple venues), and “Life-Deep” (appro-priate levels of complexity) learning. Session Leaders: Robert Corbin, Vice President, Learning Experiences, Discovery Place, Inc., Charlotte, NC; Elaine O’Reilly, PASS Center Coordinator/Advisor/Lecturer, University of North Carolina at Charlotte, and Evaluator, University of North Carolina at Charlotte Center for Educational Measurement and Evaluation; and Stephanie Hathaway, Director, Education, Discovery Place, Inc., Charlotte, NC

CHALLENGES FOR THE FIELD: YOUTH PROGRAMS

Engage Teens with a Youth-Directed Teen Science Café

Learn how to attract youth to your institu-tion with highly interactive Teen Science Cafés. Presenters from the national Teen Science Café Network will provide you with key strategies, resources, and lessons learned to jump start your own local program. Join the network for continued support. Session Leaders: Michelle Hall, President, Science Education Solutions, Los Alamos, NM; Michael Mayhew, Senior Research Scientist, Science Education Solutions, Los Alamos, NM; and Stacey Forsyth, Director, Science Discovery, University of Colorado-Boulder

MONDAY, OCTOBER 21



Connecting Visitors Live to Research and Exploration: Opportunities and Rewards

This session will engage participants in a discussion about bringing science to visitors through live connections with scientists and expeditions in remote locations. The panel will explore the opportunities and rewards for visitors and institutions from live connections with science expeditions and discuss various methods and technolo-gies employed. Session Leaders: Christopher Knowlton, Marine Research Associate, University of Rhode Island, Narragansett; and Dwight Coleman, Director, Inner Space Center, University of Rhode Island, Narragansett


Cities of Scientific Culture Within the European project PLACES (www.openplaces.eu), 70 cities from 23 countries are establishing partnerships between science communication institu-tions, municipalities, and other stakeholders, changing the way science communication is perceived in policymaking and in gov-ernance, and making science part of the cultural fabric of the city: the “Cities of Scientific Culture.” Session Leader: Antonio Gomes da Costa, PLACES Coordinator, Ecsite—The European Network of Science Centres and Museums, Brussels, Belgium


Design 360: Cross-Departmental Planning from All Directions

What better way to encourage employees to believe in and practice your mission than by giving them true ownership within your institution? From day to day operations, traveling exhibits, and large scale events, cross-departmental involvement will give you a 360-degree view of what your institu-tion is really capable of. Session Leaders: Mellisa Blankenship, Manager of Workshop and Offsite Programs, Kentucky Science Center, Louisville; Mikko Myllykoski, Experience Director, Heureka, the Finnish Science Centre, Vantaa; and Doug Buchanan, Education Programs Marketing Manager, COSI, Columbus, OH


Informal Math Learning: What Do We Know?

Informal STEM learning institutions can play a critical role in supporting math lit-eracy. Exhibit developers and evaluators will share lessons learned from three recent math exhibition projects: Geometry Playground, Design Zone, and Math Moves. These dem-onstrate promising approaches and exhibit design strategies for engaging visitors in mathematical thinking and discourse. Session Leader: Scott Pattison, Research & Evaluation Strategist, Oregon Museum of Science and Industry, Portland


Integrating Scientists and Their Research into the Science Museum Matrix

This panel of scientists with active research programs working in museum settings aims to inspire lively discussion on how bringing scientists into science museums, towards demystifying intimidating fields of study, can make science more accessible and strengthen the institution’s role in informing and inspiring public interest in science. Session Leader: Rachel Smith, Director, Astronomy & Space Observation Research Lab, North Carolina Museum of Natural Sciences, Raleigh, and Assistant Professor, Department of Physics & Astronomy, Appalachian State University, Boone, NC

CHALLENGES FOR THE FIELD: FINANCE AND DEVELOPMENT

Your Assets Are More Valuable Than You Thought!

Creating new revenue streams by leveraging your institution’s assets presents enor-mous opportunities as well as challenges. Licensing can be lucrative but needs to be considered carefully. Through fascinating case studies and expert speakers, this ses-sion will explore the issues and successful management of risks in capitalizing on your intellectual property. Session Leader: Audrey O’Connell, Principal, Audrey O’Connell and Associates, Seattle, WA


Monday, October 21

9:00 a.m.-5:00 p.m.ASTC Job Bank

See description, page 5.


A Baker’s Dozen: 13 Ideas That Will Rock Your Outreach!

With so many sessions, why should you choose this one? Consider this: we will present 13 great ideas for outreach that work. In five minutes or less, presenters will offer you their best idea or program that you can utilize at your museum. No hype, just great ideas. Session Leader: Paul Taylor, Manager of Traveling Science Shows, The Franklin Institute, Philadelphia, PA


Sharing: If Preschoolers Can Do It, So Can We

How does sharing among museums bring tangible, measurable benefits? From infant workshops, library partnerships, and play coaches, to the first children’s museum in Africa, “Science Beyond the Boundaries” science centers and children’s museums discuss best practices in science literacy and school readiness programs for preschoolers in the “Early Learners Collaborative.” Session Leader: Jennifer Jovanovic, Director, Science Beyond the Boundaries, Saint Louis Science Center


Learning Labs in Science Centers Three diverse examples of Learning Labs in science centers will be highlighted. Funded jointly by the Institute of Museum and Library Services (IMLS) and the MacArthur Foundation, Learning Labs are intended to engage youth in mentor-led, interest-based, youth-centered, collaborative learning using digital and traditional media. Funded projects are research-based and designed to provide prototypes for the field. Session Leader: Helen Wechsler, Senior Program Officer, Institute of Museum and Library Services, Washington, D.C.

9:45–11:00 A.M.


Government Policy: Could Science Centers Have an Even Bigger Impact?

Science centers across the globe have relationships with governments from local to international levels. In this session, in-ternational experts explore in which policy arenas science centers could increase their impact on government policy and how we could better achieve this, with enhanced outcomes for citizens, science centers, and government agencies. Session Leaders: Anthony (Bud) Rock, CEO, Association of Science-Technology Centers, Washington, DC; and Graham Durant, Director, QUESTACON, The National Science and Technology Centre, Kingston, Australia


Science Centers and Girls’ Long-Term STEM Engagement and Career Choices

This interactive session will engage partici-pants in a learning discussion around the role of science centers in girls’ and young women’s long-term participation in STEM. Panelists will first present current research and best practices and then facilitate dis-cussions aimed at sharing knowledge and advancing the field. Session Leader: Jennifer Adams, Assistant Professor, Brooklyn College, City University of New York


How We Learned from Interactives That Suck

What makes a good interactive exhibit? Why do others fail miserably? We must answer these questions because much of our institutions’ success rides on visitors having positive experiences with interac-tive exhibits. Panelists from diverse per-spectives will present guiding principles il-lustrated with both good and bad examples. Q&A will follow. Session Leader: Adam Zuckerman, Director of Exhibits and Public Programs, The Discovery Museum and Planetarium, Bridgeport, CT



Collaborative Family Learning at Engineering Studio: Design, Facilitation, and Evidence

Creating collaborative, design-based engineering experiences that are inviting to a wide range of visitors can be challenging. Come hear about the development, facilita-tion, and use of Engineering Studio, a new exhibit at the Science Museum of Minneso-ta, where family groups engage in the design process together on the museum floor. Session Leader: Gina Svarovsky, Senior Research and Evaluation Associate, Science Museum of Minnesota, St. Paul


Hitchhiking to Pluto: Youth-Designed Planetarium Shows

Forget a driver’s license: how about giving teens their own spaceships? In this round-table session, three science centers discuss the rewards and challenges of programs that teach youth to use planetarium software to design and present original space shows. Session Leader: Nathan Bellomy, Youth Initiatives Coordinator, YouthCaN NYC, and Coordinator, Youth Programs Alumni, American Museum of Natural History, New York, NY

CORE PRACTICES: STAFF DEVELOPMENT

Training Facilitators for Their Important Roles on the Exhibit Floor

Facilitators, whether interns, volunteers, or paid staff, wear many hats as they effectively engage visitors. Come experience snippets of training elements and then join the conver-sation as we share lessons learned, ready-to-use strategies, and resources on training staff in basic interpretive skills, customer service, questioning strategies, and inquiry. Session Leader: Heidi Heidgerken, Visitor Services Weekend Manager, Explora, Albuquerque, NM


Engaging a Linguistically Diverse Audience in Museum Education Programs

This workshop will introduce participants to the synergistic relationship between science and literacy development. Interactive activi-ties will demonstrate instructional strate-gies that promote enhanced understanding for students from diverse linguistic back-grounds. Resources to successfully engage English language learners in science learning will be shared and discussed. Limited to 60 participants. First come, first seated.Session Leaders: Erica Barrueto, Director of School and Family Programs, Lawrence Hall of Science, Berkeley, CA; and Ellen Blinderman, Coordinator of Early Childhood Programs, Lawrence Hall of Science, Berkeley, CA


Beyond Fire and Flood: Is Your Museum Prepared for Emergencies?

Museums have emergency plans that address “what to do” in the case of a fire or flood, and in some cases, how to care for collections in such circumstances. However, are museums prepared for other emergencies such as an ac-tive shooter, an armed robbery, or a domestic dispute that spills over into the museum?Session Leaders: Alicia Borrego-Pierce, Deputy Director, New Mexico Museum of Natural History and Science, Albuquerque; and Rachel Veraka, Operations Manager, New Mexico Museum of Natural History and Science, Albuquerque


The Final Frontier? Interpreting Space for the Next Generation

As space shuttles become artifacts and new research priorities emerge, NASA is evolving. How can science centers adapt to changing aerospace priorities and commu-nicate them to visitors? Learn how several science centers have partnered with NASA to develop compelling new exhibitions and programs that present the many possible “final frontiers.” Session Leader: Whitney Owens, Vice President, Education, Great Lakes Science Center, Cleveland, OH

11:30 A.M–12:45 P.M.


Monday, October 21


Engaging Visitors with Disabilities in STEM Learning

Visitors with disabilities are an impor-tant and growing part of science center audiences. This session will share specific techniques and tools that have been used successfully to fully engage these visitors in learning in science centers, both on a broad institutional level and exhibit-specific level. Session Leader: Anna Lindgren-Streicher, Project Manager, Research & Evaluation, Museum of Science, Boston, MA


Is There Science in a Maker Event? The Maker movement has motivated us to investigate new ways of learning and think-ing about the material world. But opinions vary. Where is the science behind the craft-making? Join us for a debate on the merits of the Maker movement. All audience mem-bers will be involved in the presentation. Session Leader: Hooley McLaughlin, Vice President Science Experience, Ontario Science Centre, Toronto, ON, Canada

ORGANIZATIONAL DEVELOPMENT: EXHIBITS AND EXPERIENCE

Exhibit SEED: Resources for Sustainable Exhibits

Explore tools and resources for developing, designing, and building more sustainable ex-hibits. Learn about sustainable practices de-veloped and tested at science centers across the U.S. and documented on exhibitSEED.org. Bring your ideas and questions to add to this resource for the museum community. Session Leaders: Kari Jensen, Senior Exhibit Developer, Oregon Museum of Science and Industry, Portland; and Victoria Coats, Manager of Exhibit Research & Development, Oregon Museum of Science and Industry, Portland


Learning the Basis for Participation

Widespread STEM engagement is crucial to solutions for the huge challenges humanity faces. But how can science centers serve seg-ments of their communities that are unlikely to attend a museum? Festivals and dialogue events provide case studies for programs that create relevance with both experienced visi-tors and otherwise hard-to-reach audiences. Session Leaders: Jan Riise, Executive Director, European Science Events Association, Onsala, Sweden; and Ben Wiehe, Manager, Science Festival Alliance, MIT Museum, Cambridge, MA


Informalscience.org, Newly Rebuilt for the Informal Science Education Field

The Center for Advancement of Informal Science Education (CAISE) re-launched informalscience.org in May 2013, trans-forming the site into a one-stop shop for informal science education professionals by merging several related sites, connect-ing databases, and adding new functional-ity. Join us for an overview of available resources, tools, and discussion. Session Leaders: Trevor Nesbit, Web Strategist; and Jamie Bell, Project Director and Principal Investigator, CAISE, Washington, DC


Science Centers and Gender Equality in STEM: Mapping our Opportunities

Informal science education is a complex and multi-faceted effort, which must respond to and reflect a variety of social issues, includ-ing issues of gender equity in STEM partici-pation. An international coalition of museum and science center professionals from Latin America, Europe, and the United States, is developing a research agenda to help articu-late the unique roles of science centers and museums on this issue. Initial findings will be presented, and participants will have the opportunity to review and add to this emerg-ing research agenda for the field.Session Leader: Judy Brown, Senior Vice President, Education, Miami Science Center, Coral Gables, FL



Public Engagement with Science (PES) Community of Practice

Join ASTC’s PES Community of Practice (CoP) for a review of our 2013 activities and updates on plans for 2014. This session will offer an opportunity to provide feedback on how this CoP can best support your institu-tion’s public engagement efforts and to learn more about public engagement with science.Session Leader: Larry Bell, Senior Vice President, Strategic Initiatives, Museum of Science, Boston, MA


So You Wanna Be A CEO?What does it take to lead a science center? Is there a particular path to follow? Get practi-cal advice from current CEOs to help you pave your way to the top.Session Leader: Chevy Humphrey, President & CEO, Arizona Science Center, Phoenix


Still Kicking It Indie Style: Low Cost, High Impact Programming!

We love doing hands-on STEAM (science, technology, engineering, arts, and math-ematics) activities with our visitors. But we can’t always afford expensive materials and equipment. This seventh installment of the Indie Style series will showcase multiple low-cost, high impact STEAM experiences guaranteed to help advance your visitors’ curiosity, creativity, and comprehension. Session Leader: Keith Ostfeld, Director of Educational Technology and Exhibit Development, Children’s Museum of Houston

11:30 A.M–1:30 P.M. EXTENDED SESSION

1:00–1:30 p.m.Creating a Great Conference Session—Brown Bag

Want some practical advice on how to make your session proposal stand out from the crowd? Want to share your innovative prac-tices, programs, and partnerships? Learn about the updated guidelines and key factors that will strengthen your session proposal.Session Leaders: Angela Wenger, Executive VP & Chief Operating Officer, New Jersey Academy for Aquatic Sciences, Camden; and Karen Hager, Director, Science Engagement, Ontario Science Centre, Toronto, ON, Canada

1:00–2:00 p.m.


Development Brown Bag LunchJoin Marla Cornelius (CompassPoint) and Greg Simoncini (Simoncini Strategies) for an informal lunch discussion. Bring your own lunch and your questions about donor communication, creating a philanthropic culture, and more!Luncheon speakers sponsored by the Arizona Science Center and The Franklin Institute

1:00–2:00 p.m.CEO/Trustee Luncheon

A luncheon designed to offer museum CEOs and trustees the opportunity to get acquainted, network, and address issues of mutual interest. Preregistration required. Luncheon fee: $45. Open to museum CEOs and trustees only.


Effective and Speedy Exhibit/Program Development Using the Agile Approach

In order to keep visitor experiences fresh and relevant, the process museum profes-sionals use to develop exhibits and programs must evolve. Learn how to implement an Agile Development Process that is visitor-centered, rapid, and iterative. Session Leader: Lath Carlson, Vice President, Exhibits and Content Development, The Tech Museum of Innovation, San Jose, CA

2:00–3:15 P.M.


Monday, October 21


Combating Anti-Science in Our Society

“Everyone is entitled to his own opinions, but not to his own facts.” (D.P. Moynihan) A growing anti-science trend encourages citizens to think that all claimed “facts” are equal. For science-related matters from evolution to global warming, this is harmful. How can we combat this relativism and restore respect for science? Session Leader: Eddie Goldstein, Senior Educator/Coordinator for Space Science Gallery Programs, Denver Museum of Nature & Science


Science Learning Activation: Positioning Youth for Future Success in Science

This session explores how science learning activation ignites persistent engagement in science. In this session we explore multiple pathways that learners follow from child-hood to career; consider a functional theory of activation; examine measures of activa-tion that support program improvement and evaluation; and discuss how to design activating learning experiences. Session Leader: Rena Dorph, Director of Research, Evaluation, and Assessment, Lawrence Hall of Science, Berkeley, CA


Developing and Running Successful Revenue Generating Programs

Museums are under a great deal of pressure to generate revenues in new and creative ways. Learn about successful programs and share your successes and great ideas with the group. We will discuss how to develop, market, staff, and sustain programs that can be replicated in other museums. Session Leader: Jessica Lausch, Director of Visitor Experience, Carnegie Science Center, Pittsburgh, PA


Citizen Engagement on Science and Policy: Critical Questions, Best Practices

Whether about local zoning or global climate change, science centers face critical questions when engaging a public audience in dialogue and deliberation. This session brings experts in public dialogue and delib-eration together for a frank discussion of the problems and benefits of public engagement on science policy questions. Session Leader: Trevor Parry-Giles, Associate Director for Academic & Professional Affairs, National Communication Association, Washington, DC


We Didn’t Come Here to Play! Exhibits and programs that focus on skills development are often misunderstood. Parents often don’t see or value the skills their children are developing in open-ended experiences. How do we help parents or other stakeholders understand the value of these types of experiences? Session Leaders: Devon Hamilton, Vice President, Content, TELUS Spark, the New Science Centre, Calgary, AB, Canada, and Peggy Monahan, Exhibit Projects Creative Director, New York Hall of Science, Queens


Creative Use of Digital Media in Science Centers and Museums

This session discusses the creative use of digital media in our industry, including high-definition slow motion work, interac-tive video-conferencing, pioneering work in science engagement and mobile augmented reality technology, the merger of physical space and cyberspace, the application of digital adoption technology to get the right balance, digital design studio initiatives, etc. Session Leader: Chee-Kuen Yip, Honorable Curator and Advisor, Macao Science Center, Macao SAR, China



A Little Less Conversation, A Little More Action: Easy Ways to Increase Diversity and Inclusion in Your Museum

Strategic thinkers understand that diversity and inclusion practices not only positively affect your visitor experience, but will ultimately help your museum’s bottom line. From large museums to small, from com-prehensive diversity plans to independent staff efforts, presenters will discuss a variety of methods for expanding institutional diversity through policies and practices. Participants will identify a plan that fits the needs of their institutionSession Leader: Timothy Hecox, Exhibit Developer, Oregon Museum of Science and Industry, Portland


Learning From Reggio Emilia about Exploring in Nature with Families

This workshop examines how three educa-tors are inspired by the Reggio Emilia ap-proach in their work with children and their families while exploring nature. The natural world provided an environment for “playful inquiry.” Participants will explore tools and techniques that promote opportunities for children and families as co-explorers in nature. Preregistration required. Limited to 60 participants. Session Leaders: Cirrelda Snider-Bryan, Early Childhood Educator, New Mexico Museum of Natural History and Science, Albuquerque; and Gigi Yu, Project Manager, New Mexico Wonder of Learning Collaborative, Albuquerque


Supporting More Inclusive Approaches to Citizen Science

An NSF-funded partnership between ASTC and the Cornell Lab of Ornithology explored how science centers can be key players in more inclusive citizen science. This session will share promising practices, case studies, and more, emphasizing the importance of inclusivity for all stakehold-ers, including science centers, communities, and scientists.Session Leader: Jennifer Shirk, Project Leader, CitizenScience.org, Cornell Lab of Ornithology, Ithaca, NY


Summit on Informal Science Networks

This double session will address the devel-opment and operation of informal science learning networks (CAISE, NISENet, etc.). After network leaders discuss building net-works, network tools, how to be the “go to” network, and how to sustain networks after funding ends, small groups will discuss key network issues. Preregistration required. Limited to 60 participants. Session Leader: Robert L. Russell, Senior Education Associate, National Center for Interactive Learning, Space Science Institute, Boulder, CO

2:00–4:30 P.M. DOUBLE SESSION


Monday, October 21


STEM Engagement, Collaborations, and Grant Competitions: Ask NASA and NOAA

NOAA and NASA directly provide unique content for STEM engagement and fund others to support learners in diverse communities. Education managers from Washington, D.C. and California, or regional experts, explain the present and future of the agencies’ competitive funding opportuni-ties; support for learning practices; content resources infrastructures; and existing/potential partnerships. Session Leaders: Mary Sladek, Manager, NASA Headquarters, Washington, DC; Anita Sohus, NASA Museum Alliance Manager, Jet Propulsion Laboratory, Pasadena, CA; and Carrie McDougall, Senior Program Manager, National Oceanic and Atmospheric Administration (NOAA), Washington, DC


Mini-Grants: Doing a Lot with Just a Little

Even small projects can have a big effect! In this fast-paced lightning session, presenters will share how they have taken advantage of mini-grant programs to accomplish strategic goals in their own institutions. Presenters will include National Girls Collaborative Project and NISE Network mini-grant awardees. Session Leaders: Catherine McCarthy, Project Leader—NISE Network, Science Museum of Minnesota, St. Paul; and Karen Peterson, Principal Investigator, National Girls Collaborative Project, Lynnwood, WA


Training Research Scientists to Be Effective Communicators with Public Audiences

There is increasing demand for science centers to involve research scientists in presenting current science, especially top-ics that have societal impacts (e.g., climate change). Come hear about four institutions’ programs that meet this demand and have addressed the challenge of scientists being content experts, but not typically strong sci-ence communicators. Session Leader: Dennis Schatz, Senior Vice President, Pacific Science Center, Seattle, WA

3:45– 5:00 P.M.CHALLENGES FOR THE FIELD: RESEARCH AND EVALUATION

Are We Really Doing Our Job As Life-Long Learning Organizations?

Science centers offer unique opportunities as hubs of networks of cultural and educa-tional institutions collaborating in the task of preparing well-informed citizens in science-related issues. Necessary characteristics of an informal educational environment and new research questions are explored. Session Leader: Elaine Reynoso, President, SOMEDICyT, and Coordinator of Diplomado en Diuvlgacion de la Ciencia, Universum, Museo de las Ciencias, UNAM, Mexico City, Mexico


Museums As Community Hubs: Building the Maker Network

Science Centers are incorporating “maker” programs into their regular offerings, includ-ing maker spaces, maker faires, camps, workshops, etc. At the same time maker groups are growing up in communities large and small. This session explores the oppor-tunity for science centers to serve as hubs for making activity in their communities.Session Leader: Eric Siegel, Director and Chief Content Officer, New York Hall of Science, Queens

CORE PRACTICES: VOLUNTEERS

Developing Volunteer Talent to Increase Organizational Retention and Talent

This is a panel discussion inviting innova-tive volunteer programs to share volunteer professional development opportunities and career tracks, data supporting the suc-cess of these programs, key lessons learned, and future plans. Developing these key stakeholders can increase organizational retention and development of talent, and allow us to live our mission of being lifelong learning organizations. Session Leader: Craig Kelley, Manager of Career Ladder & Team Leader of Volunteers, COSI, Columbus, OH



Effective Strategies for Featuring Current Science in Museum Settings

Presenters will briefly describe approaches for integrating current science and con-temporary research into their institutions’ programs and exhibits, focusing on effec-tive strategies and lessons learned. Then, participants will discuss a strategy in more depth during two rounds of small group discussions, with each table moderated by a presenter. Session Leader: Dana Vukajlovich, Portal to the Public Program Manager, Pacific Science Center, Seattle, WA

CHALLENGES FOR THE FIELD: DIGITAL AND EMERGING MEDIA

Bringing the Planetarium to Earth: Community Dialogues for Ecological Resilience

The Worldviews Network employs a new model of engagement using data visualiza-tions. Each institution identifies a local human-environment issue requiring public discourse, and collaborates with external sci-entists and organizations to host a presenta-tion on that theme. Live engagements about proactive strategies give network members a powerful role in their communities. Session Leader: Ka Chun Yu, Curator, Denver Museum of Nature & Science


Attendance Trends: Ten Years Past and Into the Future

What factors have contributed to attendance patterns in recent years, and what might we expect in years to come? This session will include a look at ASTC’s 10-Year Attendance Report, contributing factors at small and large centers, and possible future changes to our audience, followed by small group discussions. Session Leader: Christine Ruffo, Research and Web Manager, Association of Science-Technology Centers, Washington, DC


Family STEM Explorations: Engaging Families with Elementary-Age Children in STEM

Experience a family STEM event firsthand and be inspired to create effective family learning environments. Try out hands-on science, technology, engineering, and math activities that engage the entire family using simple, inexpensive materials. Learn how to partner with schools, businesses, and higher education to host events for families in your community. Limited to 60 participants. First come, first seated.Session Leader: Mia Jackson, Associate, David Heil & Associates, Inc., Portland, OR

5:15–6:30 p.m.Keynote Session/ASTC Business Meeting

5:15-5:45 p.m.ASTC Business Meeting Speakers: Bryce Seidl, President & CEO,

Pacific Science Center, Seattle, WA, and ASTC President; and Anthony (Bud) Rock, CEO, Association of Science-Technology Centers, Washington, DC

5:45-6:30 p.m.Keynote Presentation Speakers: Neal Stephenson, Author; and

Ed Finn, Founding Director, Center for Science and the Imagination, Arizona State University, Tempe

3:45– 5:15 P.M.


Tuesday and Wednesday, October 22–23

TUESDAY, OCTOBER 22

Tuesday is Wearable Identity Day!Be sure to wear items that identify your sci-ence center or museum . Badges, buttons, hats, jackets, ties, and t-shirts are all wel-come . Feel free to dress comfortably and ca-sually, especially today!

7:00–8:00 a.m.NISE Network Partner Breakfast

By invitation only

9:00 a.m.–6:00 p.m.Open House at the Host Museums

ASTC conference delegates will have the op-portunity to explore behind the scenes at all three ASTC host museum locations.

At Explora:Explore Portal to the Public activities—visitors and Albuquerque scientists engage in experiential activities related to the scientists’ current work. See dynamic the-ater presentations, including Eratosthenes’ Shadow, Frank Oppenheimer: Of Bombs and Museums, and Fusion Science Theater. Meet and greet with staff educators, exhibit developers and fabricators, marketing, public relations, graphics, and volunteer co-ordinators. See snippets of animated films students have made in Explora programs.

At the National Museum of Nuclear Science and History:Explore the nation’s only congressionally chartered museum in its field and learn the story of the Atomic Age, from early research of nuclear development through today’s peaceful uses of nuclear technology (the Museum is a Smithsonian Affiliate mem-ber). Learn about National Nuclear Science Week, started by the Museum. Special tours will be available of the new Dynamics of Flight exhibition, and the Museum’s collec-tion of vintage aircraft. Meet and greet with staff educators and exhibit designers.

At the New Mexico Museum of Natural History and Science: Take a behind the scenes tour of the Museum’s collection of over 90,000 fossil and biology specimens, including a demonstra-tion of a specimen digitization project. Take

a special art and natural history tour of the Museum. Explore the Museum’s Cultural Technology Classroom, including its 3D printing capabilities, in partnership with New Mexico Highlands University. Take a shuttle to the Sandia Mountain Natural History Center and learn about its field ecology program and about the wildlife of the Sandia Mountains.

11:00 a.m.–2:00 p.m.Science in the Park/Outreach Live

Tiguex Park, AlbuquerqueSee what happens when science centers and museums from all over the world share their best outreach activities and demonstrations with students from the Albuquerque area!

11:00 a.m.–6:00 p.m.Big Screen Day

See the latest in giant screen films in the New Mexico Museum of Natural History and Science’s Lockheed Martin DynaTheater. With partners D3D Cinema, Barco, and Dolby, the enhanced large-format theater now fea-tures the world’s first 2D/3D digital 4K dual projection system. The system features two new projectors, new digital surround sound, and a new five-story white screen. Sponsored by GSCA

11:00 a.m.–6:00 p.m.Digital Planetarium Demonstrations

ASTC sponsors Sky-Skan, Evans & Sutherland, Seiler-Zeiss, and Google Lunar XPRIZe will each present a special digital planetarium demonstration on Tuesday af-ternoon. Final schedule will be published in the final conference program and on ASTC’s conference website.

12:00–2:00 p.m.Street Festival with Lunch Trucks

WEDNESDAY, OCTOBER 23

9:00 a.m.–5:00 p.m.NISE Network Community Work Group/Regional Hub Leaders Meeting

National Museum of Nuclear Science and HistoryBy invitation only


FRIDAY, OCTOBER 18

8:00 a.m.–1:00 p.m.Tent Rocks Deconstructed

Spend a morning with a geologist and learn how Tent Rocks National Monument came to be. Located on land managed jointly by Cochiti Pueblo and the Bureau of Land Management, Tent Rocks is a truly unique geological site that features massive, cone-shaped formations that hug the steep cliffs of Peralta Canyon. These formations are wind- and water-eroded pumice and tuff deposits topped by erosion-resistant cap-rocks that protect the softer pillars below. While fairly uniform in shape, the tent rock formations vary in height from a few feet to 90 feet. No other national park or national monument in the western United States illustrates more dramatically the geologic aspects of faulting, volcanic activity, and infilling by sediment and groundwater.

Tour fee: $75 (includes motor coach transporta-tion, professional tour guide, admission to Tent Rocks, geologist to accompany group, bottled water on coach, box lunch, guide and driver gratuities, and all applicable taxes). Attendees should wear comfortable shoes and a hat.

Pre- and Post- Conference ToursASTC 2013 is pleased to offer several pre- and post-conference tours of Albuquerque, Santa Fe, and the surrounding area . These tours are being managed separately by Destination South-west, an external destination management services company . To register for these tours online, visit www.destinationsouthwest.com . (Note: A minimum of 20 participants is required for all tours to run . Destination Southwest reserves the right to cancel a tour if preregistration does not meet the minimum number . A complete refund will be offered in that event .)

THURSDAY, OCTOBER 17

7:30 a.m.–5:00 p.m.Indigenous Knowledge and Informal Science Learning: Collaboration with Integrity

Join us for a cross-cultural workshop at Laguna Pueblo exploring indigenous knowledge and informal science. This is a special opportunity to visit Laguna, join in a traditional feast day, and learn from commu-nity members about traditional knowledge. Educators and evaluators will share other informal science projects that collaborate across cultures.

Tour fee: $120 (includes transportation, access to the pueblo, and lunch).


Pre- and Post- Conference Tours

10:30 a.m.–5:30 p.m.Acoma Pueblo (aka “Sky City”)

Acoma Pueblo, also known as “Sky City,” is situated 350 feet above an outstretched val-ley atop a massive sandstone mesa at 7,000 feet above sea level, and is the oldest con-tinuously inhabited settlement in the United States. Archeologists put the initial occupa-tion of the Pueblo around 1150 AD. The first Europeans, led by Francisco Vasquez de Coronado, visited Acoma in 1540. On the way to Acoma, we will stop at El Malpais National Monument and enjoy a box lunch. This magnificent site encompasses miles of ancient lava flows created more than 3,000 years ago when volcanoes gushed a river of molten lava 30 miles long and 20 miles wide. Upon arrival at Acoma Pueblo, a Pueblo member will take you on a guided tour of the village, explaining the culture and history of the tribe. The tour includes a camera permit, but note that video recorders and camera phones are prohibited. After your tour, enjoy a traditional pottery demonstration by one of Acoma’s tribal member artisans.

Tour fee: $91 (includes motor coach transporta-tion, professional tour guide, walking tour of Pueblo with camera permit, pottery demonstra-tion, bottled water on coach, box lunch, guide and driver gratuities, and all applicable taxes).

WEDNESDAY, OCTOBER 23

9:00 a.m.–5:00 p.m.Jemez Mountain Trail/Los Alamos/Bandelier National Monument

This tour takes you along one of the Southwest’s most spectacular routes – the Jemez Mountain Trail, a National Scenic and Historic Byway in 1998. Your first stop will be the Walatowa Visitors Center at Jemez Pueblo, one of the 19 Native American Pueblos of New Mexico, situated against the deep red rocks of the Jemez Mountains. You then continue along the Jemez River as it cuts through canyons with fantastic geologic formations whose colors change dramatically from brown to brilliant red and orange. Climbing east out of Jemez Canyon you enter Valle Grande, at 8,500 feet, one of the largest volcanic craters in the world. Stop in Los Alamos, selected by the U.S. government in 1942 as the site of the top secret Manhattan Project, for a visit to Bradbury Science Museum, which is operated by Los Alamos National Laboratory (LANL). At the museum you will learn how LANL scientists are using the latest technologies to deal with the complex challenges of today’s world, including issues of national security, energy, transportation, and commercial applications of military technology. Bandelier National Monument is best known for its mesas, sheer-walled canyons, and the ancestral Pueblo dwellings found among them. The Park was desig-nated in 1916 and named for 19th century anthropologist Adolph Bandelier. Frijoles Canyon is famous for its extensive Anasazi ruins and cliff dwellings that date back to about 1100 AD.

Tour fee: $83 (includes motor coach transpor-tation, professional tour guide, admission to Bandelier Monument, bottled water on coach, box lunch, guide and driver gratuities, and all applicable taxes).


12:30–5:30 p.m.Sandia Peak Tramway and Hike

Head east to the foothills of the Sandia Mountains for a ride on the Sandia Peak Tram, one of the world’s longest free-span cable tramways, and a hike along part of the Sandia Crest Trail accompanied by an experienced geologist. The 2.7-mile tramway ride to the top will take you through four of the seven life zones found in North America. Traversing these zones is equivalent to taking a trip from Mexico City to Alaska! Once atop Sandia Peak, at an elevation of 10,378 feet above sea level, you will marvel at the thousands of square miles of breathtaking scenery and panoramic views in all directions. There is an extensive system of maintained trails in the Sandia Mountain Wilderness Area. The Crest Trail runs for 28 miles from Tijeras Canyon in the south to the village of Placitas at the north end of the Sandias. Your optional hike will take you along a section of the trail with magnificent overlooks.

Tour fee: $92 (includes transportation, profes-sional tour guide, geologist to accompany group, round trip boarding pass on Sandia Peak Tram, box lunch, bottled water, guide and driver gratu-ities, and all applicable taxes). Please note: In the event of high winds or severe weather the tram reserves the right to suspend operations.

9:00 a.m.–6:00 p.m.“Made in New Mexico” Tour

Travel north to Santa Fe via the historic Turquoise Trail National Scenic Byway, which links Albuquerque and Santa Fe and encompasses 15,000 square miles in the heart of central New Mexico. You will drive back into history through the mining towns of Golden, Madrid, and Cerrillos, whose mines once yielded gold, silver, lead, zinc, and turquoise. En route you will stop at the Tinkertown Museum. It took Ross Ward over 40 years to carve, collect, and lovingly construct what is now the Tinkertown Museum. His miniature wood-carved figures were first part of a traveling exhibit, driven to county fairs and carnivals in the 1960s and 1970s. Today over 50,000 glass bottles form rambling walls that surround a 22-room museum. Enjoy a hosted lunch at a local favorite restaurant upon arrival in Santa Fe, then a stop at Shidoni Foundry and Galleries. Shidoni, an art gallery includ-ing eight acres of sculpture gardens and bronze art foundry, is situated along the Rio Tesuque on a former apple orchard. Visitors have the opportunity to visit the indoor art galleries which represent more than 150 artists from all over the country, stroll the gallery sculpture gardens, as well as watch 2000-degree molten bronze being poured into ceramic shell molds. Our final stop will be a visit to the Museum of International Folk Art. Tour the museum’s current exhibitions and also participate in a “Make Tour”—there will be two artist demonstra-tions/make stations for you to choose from.

Tour fee: $135 (includes motor coach trans-portation; professional tour guide; admission to Tinkertown Museum, Museum of International Folk Art, and “Making Projects”; lunch at San Francisco Street Bar & Grill; admission and tour of Shidoni Foundry and Galleries; bottled water on coach; and all applicable taxes).

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About Albuquerque

Arts & CultureWhile the modern city of Albuquerque is a center of high-tech industry and research, it retains vital connections to the past, blending Native American, Spanish, and Western cultural influences . Many traditional techniques and skills of the Pueblo people are practiced to this day, handed down through the generations . Visit the city’s beautiful cultural centers for a taste of how Albuquerque has developed into the multi-cultural city it is today .

The Native American, Spanish, and Western cultural influences are evident throughout the city . As a consistent Top 10 Arts Destination by AmericanStyle magazine, traditional and modern creativity flourish here . Visitors enjoy exploring living history at the Indian Pueblo Cultural Center, ancient cliff dwellings, petroglyphs, and neighboring pueblos . Cultural highlights include the National Hispanic Cultural Center, historic Old Town, 19 museums, and an abundance of theaters .

Albuquerque’s 19 museums provide you with a unique and in-depth perspective on diverse topics covering art, history, culture, science, nature, and unique topics such as hot air ballooning and turquoise . With so many options, museum lovers will be captivated for days .

Hollywood’s Less Expensive NeighborThe great weather, excellent tax incentives, and ability to transform into nearly any city or location (including Mars) make Albuquerque an ideal location for film and television crews . From Breaking Bad to The Lone Ranger, this Southwestern city plays host to many film projects . Check out a local film tour for a glimpse at popular shoot locations in one of MovieMaker.com’s Top 10 Cities to be a Moviemaker .

Cuisine Every meal in Albuquerque presents you with an opportunity to experience the exotic, addictive flavors of America’s most unique and cherished regional cuisine . New Mexican cuisine is all about the chile–red and green . Chile, beans, and corn make up the basic ingredients of the addictively flavorsome New Mexican cuisine found all over the state . These ingredients give New Mexican cuisine a different flavor than that of Mexican and Tex-Mex food . In addition to the popular New Mexican cuisine, Albuquerque has a diverse array of culinary offerings that will satisfy any appetite . With sunny days year-round, opt to enjoy your meal al fresco at one of many patio-dining options .

This Southwestern city is home to a colorful collection of art, culture, and natural treasures . Leading travel websites are touting Albuquerque as the place to be . Hotwire.com® recognized Albuquerque as one of the Top 10 Value Cities in the U .S . based on low hotel rates, discounts, affordable entertainment, and destination appeal . Fodor’s Travel recently named Albuquerque as one of the Top 25 Places to Go in 2013, highlighting the city’s family-friendly attractions, accessible outdoor recreation, and great weather–all at an incredible value .

Where Adventure meets Culture


Neighborhoods Albuquerque’s neighborhoods are as diverse as its culinary offerings . Visit Old Town for a taste of Southwestern history with local shops, galleries, and museums . The North Valley provides local, traditional New Mexican restaurants with lovely patios . Enjoy dinner and a cocktail in trendy Nob Hill, featuring some of the city’s best restaurants, boutiques, and nightlife options . For familiar, upscale retail and dining options, check out the ever-developing ABQ Uptown, the city’s newest shopping district .

Outdoor Recreation The city’s location in a high desert valley rift lends itself to hiking, biking, rock climbing, mountaineering, bouldering, geocaching, birding, and more among dependably sunny days, blue skies, crisp mountain air, and stunning vistas everywhere . Guided adventures include jeep and mountain bike outings, and our signature hot air balloon flights . As the “Hot Air Ballooning Capital of the World,” balloons dot the sky here nearly every morning . You might even have time to sneak away for a flight of your own before the sessions even start one morning .

Clockwise from left: Traditional Mexican Dancers, courtesy MarbleStreetStudio.com; Thousands of luminarias light up the Old Town Plaza on December 24 and during the holiday season, courtesy MarbleStreetStudio.com; the Sandia Peak Aerial Tramway at dusk with a spectacular Albuquerque sunset, courtesy Jay Blackwood; Twin Warriors Golf Club, courtesy www.itsatrip.org; Background image: Cottonwood trees turn golden in Autumn along the Rio Grande, courtesy MarbleStreetStudio.com

Golf Golf Digest and Golf Magazine have ranked several of our courses among the best in the country . At our 14 year-round golf courses, you’ll play with rocky mountain peaks, slumbering volcanoes, and the meandering Rio Grande as stunning backdrops . The area’s breathtaking scenery combines with affordability to provide unbeatable cost-to-quality value .

Whatever you choose to do, a world of adventure, authentic experiences and culture awaits you . Start planning your trip today . Call 1-800-284-2282, visit www.ItsATrip.org, or check out @VisitABQ on social media for information, events, coupons, and specials .

Best Karaoke:

■ Blackbird Buvette (Mondays)

Best Brewery/Winery:

■ Marble Brewery■ Kelly’s Brew Pub■ St. Clair Bistro & Winery■ Tractor Brewing Co.

Best Place to Shoot Pool:

■ Anodyne Pool Hall■ Downtown Distillery

Food & Drink with a View

■ Ibiza in Hotel Andaluz■ Apothecary Bar in Hotel Parq Central

Best New Mexico Souvenirs:

■ Anywhere on Old Town Plaza■ National Hispanic Cultural Center■ Indian Pueblo Cultural Center

Best Unique Gifts:

■ Anywhere in Nob Hill■ Beeps■ All museum stores■ Mariposa Gallery■ Masks y Más

Best Breakfast Spot:

■ Frontier Restaurant■ Flying Star■ Gold Street Caffé■ The Grove

Best Cheap, Quick Eats:

■ JC’s NYPD Pizza■ Garcia’s Kitchen■ Dog House Drive In

Best New Mexican Food:

■ Duran’s Central Pharmacy (breakfast, lunch only)■ Cocina Azul

Best Upscale Restaurant:

■ Artichoke Café■ Seasons Rotisserie & Grill■ Zinc Wine Bar & Bistro

Best Vegetarian/Vegan Food

■ Annapurna’s■ Mint Tulip■ Thai Vegan■ Fei’s Café

Best Bar:

■ Anodyne Pool Hall■ Sister■ Nob Hill Bar & Grill■ Zinc Cellar

Best Sports Bar:

■ Two Fools Tavern■ Saggios

Best Live Music:

■ Launchpad■ QBar in Hotel Albuquerque

Best LGBT Bar:

■ Effex

Monte Vista

El Patio (NM food)

Frontier

Einstein Bros. BagelsSaggios

Kelly’s

IL Vicino PizzaFlying Star

Tractor

Masks Y MásNob Hill Bar & Grill

Zinc Two Fools Mint Tulip

Fei Cafe

Annapurna MariposaBeeps

Thai Vegan

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Most Commonly Heard New Mexico Saying:

Red or Green? (Which color of chile

do you want on that?)

Christmas (I’d like both red and green chile.)

Burque (Albuquerque)

Other Things Not to Miss:

■ Sandia Tram■ Take the Railrunner to Santa Fe■ See the Kimo Theater■ Rent a bike at Routes■ Take a Segway tour of Old Town■ Visit the bakery at Golden Crown Panaderia■ Hike La Luz Trail■ Visit the Albuquerque BioPark

Staff from the host museums voted on top picks near the

Convention Center.

We hope you enjoy these spots

as much as we do!

¡Bienvenidos a Albuquerque!

Tiguex Park

19th

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High Noon Saloon

Church St. Cafe

Cocina Azul

Golden Crown

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Marble Brewery 0.6 mi. from Central and 2nd

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Blackbird

Distillery

Cafe Lush

KiMo, Anodyne,

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Parq Central

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HotelAndaluz

GroveArtichoke

Marquette

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Convention

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Hotel and Travel Information 2013 Conference HotelsASTC is pleased to offer special rates at the following hotels . For direct links to hotel websites and phone numbers to make your hotel reservations, visit conference.astc.org/hotels-travel . (Note: Reservation deadlines vary, but space may sell out before the deadlines, so make your reser-vations early!)

Hyatt Regency Albuquerque (Headquarters Hotel) 330 Tijeras Avenue NWLocated one block from the Convention Center . Within this distinctly “Southwestern” feeling New Mexico hotel, you’ll find state-of-the-art meeting venues, award-winning dining, and spacious guestrooms that reflect the beauty of the surrounding Sandia Mountains .

ASTC RATES:• $168 Single/Double Occupancy• $193 Triple Occupancy• $218 Quadruple Occupancy

Self parking available at $13/day with in-and-out privileges (located off of Tijeras Avenue between 3rd and 4th Streets) .

RESERVATION DEADLINE IS SEPTEMBER 23 .

DoubleTree by Hilton Hotel Albuquerque201 Marquette Avenue NWConnected to the Convention Center . Modern surroundings, warm hospitality, and a freshly baked chocolate chip cookie await your arrival at the DoubleTree by Hilton Hotel Albuquerque . Located downtown, the hotel is conveniently connected by underground concourse to the Albuquerque Convention Center, close to the Civic Plaza and the historic Old Town . Complimentary WiFi in every guest room and in public areas .

ASTC RATES:• $157 Single/Double Occupancy• $177 Triple Occupancy• $197 Quadruple Occupancy

Self parking is available at $10 per day

RESERVATION DEADLINE IS SEPTEMBER 24.

Hotel Andaluz125 Second Street NWLocated two blocks from the Convention Center . Welcome to the Hotel Andaluz, Albuquerque’s only full-service boutique hotel . As a Four Diamond AAA hotel and winner of the 2010 Lifestyle Hotel of the Year by the BLLA, Hotel Andaluz has become the city’s social and cultural epicenter . Complimentary wired and wireless internet throughout the hotel . Large and small dog-friendly policy .

ASTC RATES:• $174 Single/Double Occupancy

Valet parking is available at $16/night .

RESERVATION DEADLINE IS SEPTEMBER 23 .

The Hotel Blue717 Central Avenue NWLocated seven blocks from the Convention Center . (There is no shuttle to and from the Convention Center .) Conveniently located in downtown Albuquerque on historic Route 66, The Hotel Blue provides easy access to the best of the city . Features complimentary shuttle service to and from the airport, complimentary wired and wireless internet in guest rooms and public areas, complimentary microwave and refrigerator in guest rooms, and complimentary breakfast from 6:00–10:00 a .m .

ASTC RATES:• $139 Single/Double Occupancy

Complimentary parking (one car per guest room; first come, first serve basis when limited spaces are available)

RESERVATION DEADLINE IS OCTOBER 8 .


Travel Arrangements

AirlinesAlbuquerque International Sunporthttp://www.cabq.gov/airport/Albuquerque International Sunport is the major airport in New Mexico . It offers flights on eight different airlines, with Southwest and United Airlines offering the most flights .

Southwest AirlinesUnited AirlinesAmerican AirlinesDelta AirlinesFrontier AirlinesGreat Lakes AirlinesNew Mexico AirlinesUS Airways

None of these airlines uses Albuquerque as its hub, but Albuquerque offers more Southwest Airlines flights than any others .

Airport TransportationShuttle Service Sunport Shuttle provides service to/from the airport and all hotels, 24 hours a day . Rates are $11 one way for the first customer and $5 for every additional customer; $20 round trip . Reservations are accepted at SunportShuttle .com, toll free (1-866-505-4966), local (505-883-4966), and via email (Reservations@SunportShuttle .com) . Credit cards are accepted .

Taxi Cabs

Albuquerque Cab Company (505) 883-4888 To the Hyatt: $18-$20 one way Accepts credit cards

Albuquerque Green Cab Company (505) 243-6800 To the Hyatt: $18–$20 one way Accepts credit cards

Getting Around AlbuquerqueTaxi cabs are not readily available, but they can be found at the headquarters hotel (Hyatt) as well as the airport . Otherwise, you will have to call for a cab which can take up to 30 minutes .

Other transportation alternatives:

Rapid Ride Buses Albuquerque’s Rapid Ride buses run every 15 minutes or so up and down Central Avenue which will allow you access to restaurants in Nob Hill and Old Town, as well as the Uptown Albuqerque Mall . The cost is $1 each way .


Registration fees Member rates apply to staff of current ASTC-member institutions only .

Full Conference Registration for the 2013 ASTC Annual Conference includes:

• All sessions/workshops without a listed fee

• Two-day Exhibit Hall

• Complimentary refreshment breaks in Exhibit Hall

• Saturday Meet and Greet Breakfast

• Saturday Leadership and Awards Luncheon (new)

• Saturday Night Party

• Sunday Keynote Breakfast (new)

• Sunday Lunch in the Exhibit Hall (new)

• Networking Receptions in the Exhibit Hall

• Tuesday Open House Day (includes access to Science in the Park, Giant Screen Day, and Planetarium Demo)

Discounts (cannot be combined)

Group Registration (Available only to ASTC members)Buy four full conference registrations and receive a fifth at half price . In order to obtain the discount, you will need to register all five individuals at the same time online at conference.astc.org by September 20 . One-day registrations are not eligible for this discount, and this offer will not be available onsite at the conference .

One-Day Registration One-day rates are good for one selected day only . If you want to attend the conference for more than one day, you will be charged the full conference rate .

The non-registered guest host event and post-conference tours are available for purchase outside of your paid registered date.

New for 2013: You can register online on our new registration system! You are now able to apply discounts, such as the Group Registration rate, presenters, exhibitors, etc .; register multiple people, make changes, etc . Confirmations, receipt of payment, etc . are now available upon completing your registration online .

Visit conference.astc.org today to begin your registration!

Badge Pick-upBadges will not be mailed . You may pick up your badge and conference materials at the Albuquerque Convention Center Exhibit Hall Lobby beginning at 7:00 a .m . on Friday, October 18 .

Registration InstructionsMethods of registrationVisit conference.astc.org to register today. Register by July 31 and save $100!

Early Bird registration deadline: July 31, 2013

ASTC Member Nonmember

$575 $795

Advance registration deadline: September 20, 2013


$675 $895

On-site in Albuquerque (after September 20, 2013)


$775 $955


Cancellation/Refund PolicyAll cancellations must be made in writing to conference@astc .org . Cancellations received by ASTC on or before August 30 are entitled to a full refund of registration and event fees . Cancellations received August 31–September 20 will be subject to a $200 cancellation processing fee . No refunds will be granted for cancellations after September 20 .

Substitution PolicySubstitutions are allowed with the written authorization of the registrant who is unable to attend . Send an email to conference@astc .org or bring a signed letter to the Onsite Registration Desk along with a completed registration form for the new attendee .

Have more questions or need more information? Contact ASTC Meetings and Conferences at: (202) 783-7200 x133 email: [email protected].

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prOUD SpONSOrS Of ASTC

pLEASE VISIT US AT BOOTH #927

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Association of Science-Technology C

enters818 C

onnecticut Avenue, 7th FloorW

ashington, DC

20006

October 19–22 • A

lbuquerque, NM

Documents

ASTC 2013 Annual Conference