ASTA Destination Expo 2014 - Merida, Mexico

ASTA Destination Expo 2014

PROGRAM OF EVENTSMarch 27-30 Merida, Yucatan, Mexico

YUCATÁNTourism Board

HACIENDA UAYAMONA LUXURY COLLECTION HOTEL, UAYAMON

CAMPECHE, MEXICO

©2014 Starwood Hotels & Resorts Worldwide, Inc. All Rights Reserved. Aloft, Element, Four Points, Le Méridien, Sheraton, St. Regis, The Luxury Collection, W, Westin and their logos are the trademarks of Starwood Hotels & Resorts Worldwide, Inc., or its af� liates.

CELEBRATING FIVE YEARS OF PUTTING YOU FIRST STARWOODPRO REWARDS KEEP GETTING BETTERAfter fi ve years and more than 50,000 graduates in 106 countries, StarwoodPro wants to celebrate you.

Enhance your learnings from this year’s ASTA Destination Expo by accessing our training library with fi fteen destination immersions including Mexico, brand training and more.

Plus, each module you complete or have completed in the last fi ve years will be an entry for a chance to win great rewards including free nights, gift cards and more.

VISIT STARWOODPRO.COM

STARWOODPRO

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ASTA Destination Expo - 1

Table of ConTenTS

Hosts & Sponsors ...................................................................................................2

Bienvenido - John I. Lovell, CTC, ASTA Chairman of the Board ..............3

ASTA Proud Partners ............................................................................................4

Saludos - Zane Kerby, MBA, ASTA President & CEO ...................................5

Floor Plan - Fiesta Americana Merida ..............................................................6

Floor Plan - Hyatt Regency Merida ....................................................................8

General Information ...........................................................................................10

Special Events & Activities .................................................................................12

Evening Events......................................................................................................12

ASTA Merida Destination Specialist................................................................15

Schedule of Events ...............................................................................................15

Sightseeing Tours .................................................................................................20

Seminars ................................................................................................................26

Alphabetical Exhibitor Listing ...........................................................................36

Full Exhibitor Listing ...........................................................................................37

ASTA Premium Members ..................................................................................45

ASTA Corporate Advisory Council Members ...............................................47

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2 - ASTA Destination Expo

The American Society of

Travel Agents sincerely

appreciates and gratefully

recognizes the generosity of

the following organizations

for their support of ASTA and

the ASTA Destination Expo,

Merida, Mexico.

Hosts & Sponsors

Tourism Board

YUCATÁN



Welcome,

As the Chairman of ASTA’s Board of Directors and your fellow travel professional, I am thrilled to welcome you to ASTA’s Destination Expo in the enchanting city of Merida. We are in for quite a treat. Our partners from the Mexico Tourism Board and Yucatan Tourism Board have rolled out the red carpet for us and have worked to build a fantastic program that will send you back to your offi ce recharged, renewed, enlightened

and ready to sell Merida and the surrounding Yucatan region.

As you make your plans for your time here in Merida, leave yourself plenty of time to meet the requirements to receive your ASTA Merida Destination Specialist certifi cate that will give you the competitive edge you need in the marketplace:

• Attend at least three education sessions• Visit the trade show and complete fi ve appointments with

exhibitors• Attend at least one sightseeing tour

As you experience the geography, gastronomy, and the culture and history of Merida and the surrounding Yucatan region, think about your clients – the luxury traveler, the foodie, the adventurer, the history buff , the nature lover, the R&R seeker. Th ink about who you want to let in on this secret. Merida is a special place and I challenge you to make Merida the next inspiring story you tell your clients.

Kind regards,

John I. Lovell, CTCChairman of the Board, American Society of Travel Agents

Bienvenido

Kind regards,

John I. Lovell, CTC



ASTA Proud Partners

Premier Proud ParTnerSCarnival

Enterprise

Mexico Tourism Board

Sabre Travel Network

Starwood Hotels & Resorts Worldwide, Inc.

Yucatan Tourism Board

Gold Proud ParTnerSABC Global Services

CTS Systems

Greater Fort Lauderdale

InterContinental Hotels Group

Marriott International

Royal Caribbean Cruises

Sandals Resorts

travAlliance Media

Travel Insured International



Welcome,

Thank you for meeting us in Merida, Yucatan, Mexico for ASTA’s 2014 Destination Expo.

At ASTA, our job is not only to defend and promote the travel agency community – but to INSPIRE you. Each year, we scour the globe for a new destination. Our goal is to find a unique destination that blends local sights, culture and traditions with unparalleled education, networking and tours. We take special care to build a program

that includes top local contacts and experts you can develop relationships with to set yourself apart from your competition.

We are so pleased to have landed in Merida, Mexico this year. The engaging local traditions, welcoming people and distinct cultural and political identity of Merida surround you in this gem of a destination.

While you are here, be sure to take full advantage of the robust program. Our training seminars with local historians and business owners will provide you with important insight into the culture, natural wonders and gastronomy of Merida and the Yucatan. Our trade show provides a great opportunity for you to network with service providers from Merida that you won’t meet anywhere else. Then it’s time to get out and really experience Merida. We have fantastic sightseeing tours for you that ensure you will have great stories to tell your clients when you book their trip to this magical region. We’ve also planned festive receptions and dinners for networking with your peers. Get ready for the unexpected over the next few days.

We thank our partners at the Mexico Tourism Board and Yucatan Tourism Board for their hospitality and for rolling out the red carpet for all ASTA attendees. Equally, we thank our sponsors and exhibitors supporting this program. Be sure to qualify to earn your ASTA Merida Destination Specialist certificate. The designation is a good way to demonstrate your knowledge to existing and prospective customers. I am excited to be here in Merida with you for the next few days. Let’s make some great ASTA memories together.

Kind regards,

Zane Kerby, MBAPresident & CEO, American Society of Travel Agents

Saludos



Floor Plan - Fiesta Americana Merida

The Trade Show will be oPen

Friday, March 28 12:00pm – 3:00pm Lunch will be available on the show floor.

WASHROOMS

WASHROOMS

WASHROOMS

WASHROOMS

ASTAREGISTRATION



Floor Plan - Fiesta Americana Merida

WASHROOMS

WASHROOMS

WASHROOMS

WASHROOMS

ASTAREGISTRATION

Saturday, March 29 10:00am – 12:00pm One-on-one appointments with exhibitors.



Floor Plan - Hyatt Regency Merida

General Session

The Thursday Tequila Tasting and the International Travel Agent Summit will be held at the Presidente InterContinental.



Floor Plan - Hyatt Regency Merida

Travel adds pleasure to our lives and serves to enhance peace and understanding. You serve the traveler. We serve you.

Our mission is to defend, promote and inspire you, so you can focus on what you do best – sell travel! As a member of ASTA, you receive instant credibility and recognition; access to industry news, resources and education; and an opportunity to strengthen your network and grow your business.

POSITIVE.

The global advocates for travel. Go with the pros.ASTA.org | 800.ASK.ASTA

TRAVEL INDuSTRY OuTLOOK:

Pamela BoninDirector, Membership

American Society of Travel Agents1101 King Street, Suite 200Alexandria, VA 22314

Tel 703.739.8709 800.ASK.ASTAFax [email protected]

Hi, I’m Pam.Visit me at the ASTA Booth to talk about your business and how ASTA can help move you forward.



General Information

airPorT TranSfer informaTionPlease visit the ASTA Destination Expo registration desk in the Fiesta Americana to arrange or confirm your airport transfer.

aSTa reGiSTraTion deSkLocation: Fiesta Americana, Lobby Level

Hours of Operation:Thursday, March 27 8:00am-5:00pm Friday, March 28 8:00am-5:00pm Saturday, March 29 8:00am-1:00pm

• Pick up your Expo badge and attendee packet. You MuST WeAr Your nAMe bAdge To All FunCTIonS.

• Join ASTA or renew your membership

• Register for ASTA Global Convention 2014, September 13-21 sailing on the Norwegian Cruise Line’s Breakaway from New York City to Bermuda

• Suppliers reserve booth space for ASTA Global Convention 2014

SiGhTSeeinGIf you have not already signed up for sightseeing please stop by the ASTA registration desk to see what is still available.



VenueSFiesta americana merida www.fiestamericana.com Phone: +52-55-5326-6990 Calle 56 A 451, esquina Av. Colon Merida 97000 Mexico

Hyatt regency merida merida.regency.hyatt.com Phone: +52-999-942-1234 Ave Colón, Esq Calle 60 Merida 97000 Mexico

Presidente intercontinental www.intercontinentalmexico.com/merida_overview.html Phone: +52-999-942-9000 Ave Colón 500 Merida 97000 Mexico

General Session will take place at the Hyatt Regency in the Regency Ballroom on the first floor. The educational seminars will take place in both the Fiesta Americana and the Hyatt Regency. Many of the summits and side meetings will take place in the Presidente InterContinental. Please pay careful attention to the schedule of events to ensure that you are in the correct hotel.

dreSS CodeBusiness casual for all seminars, general session, trade show and evening events. Both evening events will be outdoors.

Casual attire, including good walking shoes, is suggested for sightseeing tours.



Wednesday, March 26 7:00pm

ASTA board dinnerLocation: Hacienda XcanatunHosted by: Sabre

Thursday, March 27 11:00am – 1:00pm

OPTIONAL ARRIVAL DAY ACTIVITIES

Tequila Tasting*Location: Presidente InterContinental / Room: The Courtyard*You must have pre-registered for this event.

ORShopping Trip*

Location: Bus departs from the Fiesta Americana at 11:00am*You must have pre-registered for this event.

Thursday, March 27 2:30pm – 4:30pm

International Travel Agents SummitLocation: Presidente InterContinental / Room: Grand Salon 1Hosted by: Sabre

Thursday, March 27 6:30pm – 9:30pm

Welcome reception and dinner at la Quinta Montes MolinaHosted by: Mexico Tourism Board Location: La Quinta Montes Molina, a historic mansion located two blocks from the Expo hotels.

La Quinta Montes Molina is a mansion in the heart of Merida that is open as a museum during the day and will be your first taste of the warm Yucatan culture

Special Events & Activities

Tourism Board

We will be walking to this event.



in the evening. This is the perfect opportunity to see the inside of an elegant, authentic, fully and beautifully furnished Paseo Montejo mansion, with the original chandeliers, mirrors, antique furnishings, rugs, paintings, statues and sculptures, Limoge china and Chiristofle silverware.

Friday, March 28 6:00pm – 8:00pm

reception at the Mundo Maya MuseumHosted by: Yucatan Tourism Board

Location: Mundo Maya Museum, located approximately 20 minutes from the Expo hotels. Buses will depart from the Fiesta Americana at 5:30pm and will return at approximately 8:00pm

The Mundo Maya Museum is a celebration of the Yucatan identity, and you will have the opportunity to explore this brand new building with its amazing collection of Mayan artifacts.

Saturday, March 29 5:30pm

5:30pm – 7:00pm

Tequila Tasting with a Tequila MasterLocation: Hyatt RegencyRoom: Regency Ballroom, First FloorTequila Master: Araceli Ramos, Director of Public Relations, Tequila Cuervo

Fun, informative tequila tasting where tequila is taken as seriously as it deserves to be. You will be able to enjoy three different premium tequilas from Casa Cuervo. You will learn from Araceli Ramos, PR Director of Tequila Cuervo about tequila production, local ingredients, history, culture and tasting notes.

8:30pm

Farewell Party - with snacks, sips, dancing and dessertSurprise Location: will be announced on Friday at General Session

Evening Events

YUCATÁN



Merida SpecialistAdd to the value of visiting Merida by becoming a Merida Destination Specialist. Show your clients what a dedicated travel professional you are by adding this important specialist title to your portfolio. While you are in Merida, just follow these three simple steps:

1. Attend three education sessions

2. Visit the trade show and complete fi ve appointments with exhibitors

3. Complete one sightseeing tour

To receive your ASTA Merida Destination Specialist Certifi cate completely fi ll out the passport found in your attendee bag. Return the passport to the ASTA registration desk by 1:00pm on March 29 or mail back to ASTA Headquarters (1101 King Street, Suite 200 Alexandria, VA 22314 uSA) by April 11, 2014.



Schedule of Events

Thursday, March 27

11:00am – 1:00pm

OPTIONAL ARRIVAL DAY ACTIVITIES

Tequila Tasting*Location: Presidente InterContinental | Room: The Courtyard*You must have pre-registered for this event.

OR

Shopping Trip*Location: Bus departs from the Fiesta Americana at 11:00am*You must have pre-registered for this event.

2:30pm – 4:30pm

International Travel Agent SummitLocation: Presidente InterContinental | Room: Grand Salon 1Hosted by: Sabre

6:30pm – 9:30pm

Welcome reception and dinner at la Quinta Montes MolinaHosted by: Mexico Tourism Board

Tourism Board



Friday, March 28

8:00am – 8:45am

Continental breakfast Location: Hyatt Regency | Room: Regency Ballroom, First Floor

8:45am – 10:00am

general SessionLocation: Hyatt Regency | Room: Regency Ballroom, First Floor

governor’S WelCoMe: rolando Zapata bello, Governor State of Yucatan, Mexico

John I. lovell, CTC, ASTA Chairman of the Board

Claudia ruiz Massieu, Secretary of Tourism, Mexico

Zane Kerby, MbA, ASTA President & CEO

The PoWer oF TrAvel & FuTure oF World herITAge: robin Tauck, Tauck World Discovery Co-Owner Tourism Cares Global Impact Chair

10:30am – 11:45am

EDuCATIONAL SEMINARS

hacienda SplendorLocation: Hyatt Regency | Room: Chichen Itza, Second FloorPanelists: Jane Custer e-learning Editorial Manager Mexico & Latin America, Vacation Agent Magazine; Christina Baker, owner of Hacienda Xcanatun; David Nava, General Manager of The Haciendas, Luxury Collection of Starwood and Mary Liz Wheelis, Hacienda Petac

Schedule of Events



The Perfect Match: The Yucatan and riviera Maya Location: Hyatt Regency | Room: uxmal, Second FloorSpeakers: Saul Ancona, Secretary of Tourism of the Yucatan and Dario Flota, Director of the Riviera Maya Tourism Board

unique gastronomy in the YucatanLocation: Fiesta Americana | Room: Merida, Lobby LevelPanelists: Pedro Evia, Founder of Sensei and Cosa Nostra restaurants, Chef at K’uu’k; Susanna Palazuelos, Ambassador of Mexican food and Author; and Robert Solis, Owner and Chef, Restaurant Nectar

grupo PosadasLocation: Fiesta Americana | Room: Celestun, Lobby LevelPresenter: Rodrigo Formoso, Senior National Accounts Manager, u.S. and Canada, Grupo Posadas

12:00pm – 3:00pm

Trade Show opens with lunch Location: Fiesta Americana | Room: Yucatan Ballroom, Lobby LevelHosted by: Grupo Posadas

3:45pm – 5:00pm


destination Weddings in the Yucatan Location: Hyatt Regency | Room: Chichen Itza, Second FloorPanelists: Lisa Sheldon, Executive Director Destination Wedding & Honeymoon Association; Angelica Espinosa, Sales Director, Catherwood Travels; Kitzia Morales, CEO, Love Mexico; and Luis Canul, YucatanLove

Merida Chic Location: Fiesta Americana | Room: Merida, Lobby LevelPanelists: Santiago Gonzalez Abreu, Promotion Director, Yucatan Tourism Board; Richard Westell, General Manager, Hyatt Regency Merida; Stefano Marcelletti, owner of Casa Lecanda and Carol Kolozs, owner of Rosas & Xocolate

PRODUCTSEMINAR



Starwood hotels and resorts Location: Fiesta Americana | Room: Celestun, Lobby LevelPresenter: Chris Austin, Vice President of Global Leisure and Luxury Sales, Starwood Hotels & Resorts

6:00pm – 8:00pm

reception at the Mundo Maya MuseumHosted by: Yucatan Tourism BoardLocation: Mundo Maya Museum, located approximately 20 minutes from the Expo hotels. Buses will depart from the Fiesta Americana at 5:30pm and will return at approximately 8:00pm.

Saturday, March 29

8:30am - 9:45am


experiencing the Mayan World: Sustainable Travel in the Yucatan Location: Hyatt Regency | Room: Chichen Itza, Second FloorSpeakers: Carola Diez, Director of Fundación del Mundo Maya

nature and Adventure Location: Hyatt Regency | Room: uxmal, Second FloorSpeaker: Ruben Encalada, owner of Maya Amazing Adventures

The Yucatan experience… Where the rubber Meets the road -or-Where the henequen Meets the Sac-be Location: Fiesta Americana | Room: Merida, Lobby LevelPanelists: Stephanie Schneiderman, Boutique Tour Operator, Tia Stephanie Tours; David Sterling, Owner, Los Dos Cooking School; Juanita Stein, Managing Editor, Yucatan Today; Ben Gritzewsky,

Schedule of Events

PRODUCTSEMINAR

YUCATÁN



Condé Nast Traveler’s Mexico Advisor ; expat Ralf Hollmann, Founder, Lawson’s Original Yucatan Excursions and Jane Custer, eLearning Editorial Manager, travelAlliance Media

riviera MayaLocation: Fiesta Americana | Room: Celestun, Lobby LevelPresenter: Lizzie Cole, Marketing Director, Riviera Maya

10:00am – 12:00pm

Trade Show Floor open - One-on-one appointments with exhibitors

12:30pm

half day Tours & lunch - Depart via bus from the Fiesta Americana

5:30pm – 7:00pm

Tequila Tasting with a Tequila MasterLocation: Hyatt Regency | Room: Regency Ballroom, First FloorTequila Master: Araceli Ramos, Director of Public Relations, Tequila Cuervo

8:30pm

Farewell Party - with snacks, sips, dancing and dessertSurprise Location: will be announced on Friday at General Session

Sunday, March 30

9:00am

Full day Tours & lunch - Depart via bus from the Fiesta Americana

PRODUCTSEMINAR



A trip to the Yucatan would be incomplete without visiting some of the area’s most popular attractions, such as, Chichen Itza, Sotuta de Peon, Merida City, uxmal and the beautiful cenotes.

After the trade show wraps up on Saturday, your out-of-the-classroom training kicks into high gear as we set off to explore the luxurious accommodations, natural resources and archaeological wonders the Yucatan has to offer. You will have the opportunity to attend one of our complimentary half-day tours on Saturday or full day tours on Sunday. As an ASTA Destination Expo attendee, you will be able to participate in a full day tour for the low rate of $50. To change your tour or to register for a tour, please visit the ASTA registration desk. Requests will be accommodated as space allows.

Half Day Tours - Saturday, March 29 - Complimentary

haCienda Tour aT SoTuTa de PeonSotuta de Peon is the only henequen/sisal fiber hacienda in the area that continues to work as it did 100 years ago. A visit to Hacienda Sotuta de Peón, located 45 minutes from Mérida, is an opportunity to travel into the past. During the 2.5 hour tour, you will learn about the origins of henequen and details of the henequen boom here in Yucatán. The process, which begins with the planting, continues on to the peeling, then drying and finally the packing, is interestingly explained and the transformation from threads to ropes to textiles is shown. This is a walking tour and you will have the chance to see the centuries old machinery actually working. Don’t be shy about volunteering to help the workers - you may be surprised by the strength required! After seeing and participating in this interesting part of the process, the visitors will get to climb aboard mule drawn platforms, called trucks, and take a ride into the henequen fields. Along the way,

Sightseeing Tours



they will stop off at a Mayan home where a Mayan gentleman will show you his home and the henequen plants. You will enjoy a regional lunch at the Hacienda at the end of the tour. The sisal fiber played a fascinating role in the development of the Yucatan, this is your opportunity to participate in that history! There will be a significant amount of walking on this tour, so wear comfortable shoes!

izamal – a maGiCal Town!Mexico has 35 towns that are considered magical and one of them is located just 45 minutes from Merida. What makes a town magical? According to the requirements to be considered magical by the Mexican government, the town or city must be small with rich historical tradition. The first thing that you will notice is that the town is painted yellow… all the colonial buildings, the market, the huge convent, everything! The next thing that stands out are the cobblestone streets and the iron lampposts that give the town a tranquil ambiance. The sound of the clippity-clop of the horses pulling calesas or carriages will surely make you feel as if you’ve stepped back in time. As you explore the city you will see a town that is alive with three cultures – the ancient Mayan, the colonial and the present day bustling Izamal. You will enjoy your time discovering the Mayan pyramids, colonial-style buildings, parks and plazas, horses and buggies and enjoy lunch at a local eatery. See for yourself what makes a town magical! There will be a significant amount of walking on this tour, so wear comfortable shoes!

maya aSTronomy aT dzibilChalTun and lunCh aT ProGreSo beaCh Famed for its Temple of the Seven Dolls, Dzibilchaltún is situated and constructed so the rays of the sun will produce a startling effect on the spring and fall equinoxes. Around 1590, an open chapel was built in the

Half Day & Full Day Tours Include Lunch



central plaza, constructed of stones taken from ancient structures on site, extending the city’s two thousand year history into the Spanish era. Visit its beautiful open cenote, notable for being placed practically at ground level. After this, a visit to the port of Progreso, a quiet town by the beach where you will have a regional lunch with botanas and drinks at the malecón – the beachside promenade. Enjoy the cool breezes off the Gulf. The water is clear and very shallow – great for swimming!

merida CiTy Tour - exPlore mérida! Merida is a city that preserves its rich architectural heritage like no other. Merida’s map reveals the traces of T’ho, an underlying pre-Hispanic city, and sharp observers can imagine the history of the city from its neighborhoods and buildings, distinguishing between colonial, Porifirian (late nineteenth and early twentieth century), and modern building styles. Travel its shady avenues, lined with exquisite mansions from the end of the 19th century, when henequen wealth reached its zenith and the fiber’s producers sought to reaffirm their prestige and world-view in architecture (Yucatecan prosperity far exceeded that of any other part of Mexico at the time). The city is also famous for having been the birthplace of noted musicians and poets. You will also visit the anthropology museum, the cathedral, famous restored buildings in the city center and will enjoy time for browsing in local artisans’ shops. A regional lunch will be provided in a local restaurant.

Sightseeing Tours



Full Day Tours - Sunday, March 30 - $50 per person

CeleSTun Situated approximately one hour outside of Merida is the Ría Celestún Biosphere Reserve. A boat ride around the reserve will offer you the opportunity to observe and photograph the vast flocks of flamingos and hundreds of other birds that live in the area. You will have the chance to swim in the clear, cool fresh water springs that bubble to the surface and drain into the estuary; a stop to view the “petrified forest”; and a ride through the marshes that penetrate the dense mangrove forests that flank the estuary. You will be amazed by the hundreds of bird species that you will encounter in one place! Lunch will be provided in a beach side restaurant.

ChiChen iTzaChichen Itza, voted one of the new seven world wonders, is a must see when traveling to the Yucatan. The Mayans took control of this area, which had originally been built by the Toltec’s, in the late 10th century. After reaching its peak between the 11th and 12th centuries, the space was abandoned. The dominant ruin in Chichen Itza is the towering Castle, also known as the Pyramid of Kukulcan. The Castle has 365 stairs, one for every day of the year, which archeologists attribute to the Maya’s knowledge of the skies. The Castle is built over a series of previous constructions. An interior staircase leads to the Throne of the Red Jaguar, a chamber containing a Chac-Mool and a stunning, pop-eyed jaguar. The Temple of the Jaguar gives access to the sprawling Ball Game field where priests played religious ball games. Lunch will be provided in a regional restaurant. There will be a significant amount of walking on this tour, so wear comfortable shoes!

haCienda SoTuTa de Peon & SwimminG in a CenoTeSotuta de Peon is the only henequen/sisal fiber hacienda in the area that continues to work as it did 100 years ago. A visit to Hacienda Sotuta



de Peón, located 45 minutes from Mérida, is an opportunity to travel into the past. You will learn about the origins of henequen and details of the henequen boom here in Yucatán. Th e process, which begins with the planting, continues on to the peeling, then drying and fi nally the packing, is interestingly explained and the transformation from threads to ropes to textiles is shown. Th is is a walking tour and you will have the chance to see the centuries old machinery actually working. Don’t be shy about volunteering to help the workers – you may be surprised by the strength required! Aft er seeing and participating in this interesting part of the process, the visitors will get to climb aboard mule drawn platforms, called trucks, and take a ride into the henequen fi elds. Along the way, they will stop off at a Mayan home where a Mayan gentleman will show you his home and the henequen plants. Your truck will then take you to a beautiful cenote where you will have the opportunity to relax and swim in the crystal clear water. You will enjoy a regional lunch at the Hacienda during the tour. Th e sisal fi ber played a fascinating role in the development of the Yucatan, this is your opportunity to participate in that history! Th ere will be a signifi cant amount of walking on this tour, so wear comfortable shoes! And remember that you will be swimming on this tour, so pack your bathing suit and a towel.

uxmaluxmal means ‘built 3 times’ in the Mayan language and though its name is a mystery, its beauty is not. As a World Heritage site, it is one of the best restored archaeological sites in the Yucatan and certainly one of the most magnifi cent. It is famed for their elaborate Puuc-style architecture, whose principal buildings are aligned to observe astronomical events. uxmal comes to life before your eyes and your visit becomes a once-in-a-lifetime learning opportunity. We visit the Pyramid of the Magician and the Palace of the Governor—two of the fi nest pre-Hispanic Mexican structures in existence—as well as the Nunnery Quadrangle and the House of the Turtles. Lunch will be provided in Hacienda Ochil during the tour. Th ere will be a signifi cant amount of walking on this tour, so wear comfortable shoes!

Sightseeing Tours



Think of it as opportunity insurance.

Visit us at booth #4

And find us on-line at

worldbrowser.com (cost-free to trade)

©2014 DVM Global Services, Inc. All rights reserved.



Seminars

Friday, March 28 10:30am – 11:45am

haCienda SPlendorLocation: Hyatt RegencyRoom: Chichen Itza, Second Floor

Haciendas in Mexico were the basis of an economic system begun by the Spaniards in the 16th century. Over time, haciendas became symbols of wealth and culture with ornate colonial architecture adorned with furnishings and art from around the world. The haciendas of Yucatan saw their heyday in the early 1900 when the local economy was booming due to the sisal fiber that was used to make rope, cord and twine. A trip to the Yucatan would be incomplete without visiting some of the most popular haciendas transformed into luxury hotels and restaurants within a few minutes’ drive of Merida. This session will highlight the keys to selling haciendas and turning your client’s interest into an amazing journey.

PAnelISTS:

Jane Custer e-learning editorial

Manager Mexico & latin America, Vacation Agent

Magazine

Christina Baker Owner

Hacienda Xcanatun

David Nava General Manager of The Haciendas, luxury Collection

of Starwood

Mary Liz Wheelis Hacienda Petac

Photo not available



GruPo PoSadaS

Location: Fiesta Americana Room: Celestun, Lobby Level

Learn the different products Fiesta Americana and Live Aqua Hotels and Resorts have to offer as well as the Travel Agent Cash Incentive Program.

PreSenTer: Rodrigo Formoso, Senior Accounts Manager, U.S. and Canada, Grupo Posadas

The PerfeCT maTCh: The yuCaTan and riViera maya Location: Hyatt RegencyRoom: uxmal, Second Floor

As a travel agent, have you faced the dilemma of clients who want to travel together but described two different experiences? One wanted the beach with snorkeling and sailing while the other wanted culture, history and boutique accommodations. Now you can offer the perfect combination of Riviera Maya with the archeology and colonial architecture of the Yucatan. Our expert presenters are the perfect combination of local knowledge and Yucatan expertise.

SPeAKerS:

Saul Ancona Secretary of Tourism

of the Yucatan

Dario Flota Director

riviera Maya Tourism Board

PRODUCTSEMINAR



unique GaSTronomy in The yuCaTanLocation: Fiesta AmericanaRoom: Merida, Lobby Level

The culinary delights of a typical Yucatan kitchen come from a mouthwatering mixture of European and Mexican flavors. A few decades back, the Yucatan Peninsula was considered to be too far away and too difficult to reach from the rest of Mexico. The peninsula located where the Caribbean Sea meets the Gulf of Mexico provided access to New Orleans, Cuba, Spain and France. The combination of recipes and ingredients blended from these traditions has resulted in the characteristic flavors of Yucatan cuisine. Come learn what separates Yucatan cuisine from the rest of Mexico!

PAnelISTS:

Susanna Palazuelos

a Mexican icon in Mexican gastronomy

Roberto Solis Owner and Chef,

restaurant nectar

Pedro Evia Owner and Chef, restaurant Kuuk

Seminars



Friday, March 28 3:45pm – 5:00pm

deSTinaTion weddinGS in The yuCaTan Location: Hyatt RegencyRoom: Chichen Itza, Second Floor

This seminar is designed to open your eyes and the opportunity to the growing business of destination weddings Yucatan style. According to “The Knot Market Intelligence 2012”, each year 350,000 American couples select a destination wedding, representing 24% of all weddings. Mexico is the second largest recipient of destination weddings outside the united States and Yucatan receives much of this business. From haciendas to archaeological sites, our experts will share their vast knowledge of destination weddings and events.

PAnelISTS:

Lisa Sheldon executive Director

Destination Weddings & Honeymoons

Association

Angelica Espinosa Sales Director

Catherwood Travels

Kitzia Morales CeO

love Mexico

Luis Canul Yucatanlove



merida ChiC Location: Fiesta Americana Room: Merida, Lobby Level

In this session you will learn what makes Merida so special and what unique features you can offer your clients looking for a different Yucatan experience. Merida was geographically cut off from mainland Mexico until the 1950’s. Its wealthy residents had easier access to the u.S., Cuba and Europe than the rest of Mexico. This isolation sent the city’s affluent community traveling to Europe (particularly France), where they imported lavish goods and European styles. Merida became known as the “Paris to the West”. Sumptuous mansions and palaces still line the elegant Paseo de Montejo, a tropical Champs Elysées just blocks from the main square. Today Merida is a cosmopolitan and cultural destination with world class attractions including museums, performing arts, historic houses, beautiful boutique hotels and haciendas as well as excellent shopping (Mayan art, sisal hammocks, unique native crafts).

PAnelISTS:

Santiago Gonzalez Abreu Promotion Director

Yucatan Tourism Board

Richard Westell General Manager

Hyatt regency Merida

Stefano Marcelletti Owner

Casa lecanda

Carol Kolozs Owner

rosas & Xocolate

Seminars



STarwood hoTel & reSorTSLocation: Fiesta Americana Room: Celestun, Lobby Level

The fastest way to grow your profits is to Grow Your Luxury business – Learn how from Starwood Hotels & Resorts – The largest luxury hotel operator in the world…

This is a MuST attend session - find out how you can grow your luxury business with Starwood, the largest Luxury Hotel Operator in the world. You’ll go on a virtual tour of Starwood’s three luxury lifestyle brands, St. Regis, The Luxury Collection and W Hotels Worldwide and you’ll learn how to match the right client with the right brand earning loyalty beyond reason. Learn more about Starwood’s luxury haciendas in the Yucatan and how to maximize your Starwood partnership with tools and resources designed exclusively for you. Three attendees will win gift cards worth up to $100.00.

PreSenTer: Chris Austin, Vice President of Global leisure and luxury Sales, Starwood Hotels & resorts

PRODUCTSEMINAR



Saturday, March 29 8:30am – 9:45pm

exPerienCinG The mayan world: SuSTainable TraVel in The yuCaTan

Location: Hyatt Regency | Room: Chichen Itza, Second Floor

The Mayan culture in the Yucatan is alive in its people, traditions, and folklore. The Maya were able to create a great civilization in a tropical forest climate. Not an easy accomplishment. Learn how each tourist can become an agent of economic change and social development for rural Mayan communities throughout the Yucatan.

PreSenTer: Carola Diez, Director Fundación del Mundo Maya

naTure and adVenTure Location: Hyatt Regency | Room: uxmal, Second Floor

The Mayans were known to be in sync with the earth. The Mayan ruins and archeology sites have taught us how carefully the Maya protected the land and created sustainable living environments. Today you and your travel clients can continue to explore the region’s vast natural wonders. Whether you are interested in reefs, mangroves, cenotes, animals, vegetation, diving, caves or dunes, Yucatan has everything to provide you with an outstanding experience. This seminar will teach you what Merida and the surrounding area can offer your adventure seeking clients. Come and learn about experiences that are not easily duplicated anywhere else in the world.

PreSenTer: Ruben Encalada, owner of Maya Amazing

Adventures

Seminars



riViera mayaLocation: Fiesta Americana Room: Celestun, Lobby Level

Riviera Maya is home to many of Mexico’s best hotels and all-inclusive resorts. Stretching 100 miles, from just south of Cancun to the ancient Mayan ruins of Tulum, the area offers endless white sand beaches, lush jungles and ancient Mayan cities. Come get a update on Riviera Maya and hear all about its main attractions, services, and the most relevant events happening throughout the year.

PreSenTer: Lizzie Cole, Marketing Director, riviera Maya

The natural wonders of the state of Yucatán are countless and some of the most important and unusual are the cenotes or sink holes. In the Yucatan there are over 6000 cenotes.

Ik-Kil - “Sacred Blue Cenote” is located less than 2 miles from Chichén Itzá, it is a perfectly round well-type cenote with magnificent hanging vines and waterfalls. This is an ideal place for cooling off after visiting the ruins!

PRODUCTSEMINAR



NACTA 2014 Annual Conference • Oct. 30 – Nov. 3, 2014Sheraton Wild Horse Pass resort & Spa, Phoenix, AZ

The nACTA 2014 Annual Conference brings together the travel industry’s top suppliers, instructors and executives. regarded as an event for the career focused travel professional, this four day action packed conference will be educational as well as motivational and is sure to boost your creative and eff ective selling strategies.

learn more at www.nACTA.com

E X P E R I E N C E INSPIRE & ENGAGE

SAVE TH

E DATE



The yuCaTan exPerienCe… where The rubber meeTS The road -or- where The henequen meeTS The SaC-be

Location: Fiesta Americana Room: Merida, Lobby Level

This is your opportunity to learn from your colleagues and embrace the tools they have used to successfully attract clients to Mexico’s Yucatan Peninsula. Learn insider tips and hear ideas about what makes Mérida and the surrounding area the destination of choice for so many foreigners. Come back from the conference recharged, renewed, enlightened and ready to SELL.

PAnelISTS:

Stephanie Schneiderman

Tia Stephanie Tours

David Sterling Owner

los Dos Cooking School

Juanita Stein Managing editor

Yucatan Today

Ben Gritzewsky Condé nast Traveler’s

Mexico Advisor

Ralf Hollmann Founder, lawson’s Original Yucatan

excursions

Jane Custer e-learning editorial

Manager Mexico & latin America, Vacation Agent

Magazine

Seminars



Alphabetical Exhibitor Listing

Company name booth number Alamos Travel Service ................................................................... #32ASTA ................................................................................................ #CBel Air Resorts ................................................................................ #35Campeche Tourism Board ............................................................ #30Dolphin Discovery ......................................................................... #24DVM Global Services Inc. ........................................................... #4Fideicomiso Ah Chihuahua ......................................................... #41 & 42Grand Velas Riviera Maya ........................................................... #23Greater Miami Convention & Visitors Bureau ......................... #26Grupo Azabache ............................................................................ #25Grupo Posadas ................................................................................ #27Ko’ox Hotels ..................................................................................... #33Korea Tourism ................................................................................ #37Mexico Tourism Board .................................................................. #3Mundo Cuervo ............................................................................... #13NACTA ............................................................................................ #CNorwegian Cruise Lines ................................................................ #8Occidental Hotels & Resorts ........................................................ #22Oficina de Convenciones y Visitantes de Tabasco .................... #40Orbitur Travel Service ................................................................... #10Palace Resorts & Hotels ................................................................ #38Premium Yucatan ........................................................................... #11Queretaro Tourism Board ............................................................ #31RIu Hotels & Resorts .................................................................... #34Riviera Maya-Booths ..................................................................... #19 & 20San Luis Potosi Tourism Board .................................................... #2 Sandals Hotels & Resorts .............................................................. #1Sandos Hotels & Resorts ............................................................... #6Secretaria de Turismo del Estado de Chiapas ............................ #12Starwood Hotels & Resorts ........................................................... #29 & 36Transportadora Turistica Lumaale, S.A. de CV ......................... #39Tropic Air ........................................................................................ #44Yucatan Tourism Board ................................................................. #A



Full Exhibitor Listing

alamoS TraVel SerViCe ...............................................................................#32gabriele binaghi, General ManagerCalle Nichupte Mza 13 Lote 1 Casa BCancun, Mexico 77535Phone: 998-887-1323Email: [email protected] Travel is one of the most important DMCs for tour operators and travel agency clients travelling to Mexico.

bel air reSorTS ..................................................................................................#35giancarlo gerini, Commercial DirectorMorelos #2005 Col Arcos VallartaGuadalajara Jalisco Mexico 44130Phone: 333-001-2100Email: [email protected]. coleccionbelair.comBel Air collection is a group of hotels located on the best beaches in Cancun Mexico! They include Riviera Maya Los Caba, Puerto Vallarta and Mazatlan.

CamPeChe TouriSm board ......................................................................#30Jorge ortegon rodriguez, Director of Tourism PromotionAv. Ruiz Cortines Plaza Moch Covoh Campeche, Campeche, Mexico 24000Phone: 981-127-3300 Ext 117Email: [email protected]://campeche.travel/Experience Mayan & Spanish archaeology, culture, history, art, and food in Campeche.

ComiSion de fomenTo al TuriSmo del eSTado de Sonora #10Sergio Cesaretti Corella, Director of Promotions & EventsComonfort S/n Centro de Gobierno Ed Sonora Hermosillo, Sonora, Mexico 83280Phone: 662 289 5800 ext 146Email: [email protected] www.gotosonora.comSonora enchants visitors with its many tourist destinations, archaeology, hospitality, cuisine, and history, including: historic buildings, petroglyphs, fossils, and indigenous traditions that turn this land into a magical place.

dolPhin diSCoVery ........................................................................................ #24rodrigo Ceballos, Corporate Sales ManagerBanco Chinchorro LT8 5M13 Esq. Esq AcancehCancun, QROO Mexico 77504



Phone: 998-881-7400Email: [email protected] Discovery is a multi-national company which offers interactive programs with Dolphins, Sea Lions and Manatee in Mexico and the Caribbean. Dolphin Discovery also operates auxiliary activities including Aquatours Marina, Columbus Lobster Dinner Cruise, Garrafon Park, Aquaventuras Waterpark and Whale Watching excursions. Dolphin Discovery plans on offering its programs to the uSA public via ASTA members.

dVm Global SerViCeS inC. ...........................................................................#4douglas Shachnow, President & CEO17047A Boca Club Blvd. Suite 122B Boca Raton, Florida 33487Phone: 561-988-8385Email: [email protected] www.worldbrowser.comWorld Browser provides instant access to information on tens of thousands of attractions. They’re what motivate travel decisions. This free resource is one you do not want to ignore.

fideiComiSo ah Chihuahua .........................................................#41 & 42Alfonso gaytan ochoa, Assistant of Public RelationsPrivada de Tecnologico 1504 Colonia Santo Nino Chihuahua, Chihuahua Mexico 31200Phone: 614-429-3320Email: [email protected] http://www.ah-chihuahua.com/ Chihuahua combines attractive colonial buildings, beautiful plazas, great food, restaurants, bars, and museums that bear witness to key episodes in Mexican history.

Grand VelaS riViera maya........................................................................#23Jorge Meraz Ibarra, Senior Sales ManagerCarretera Cancun Tulum km 62Playa Del Carmen, QROO Mexico 77710Phone: 984-788-4400Email: [email protected] in unrivaled luxury at Grand Velas, located along the breathtaking Riviera Maya. With a prime location, the Resort is only 35 minutes from Cancun International Airport and 5 minutes from Playa del Carmen.




GreaTer miami ConVenTion & ViSiTorS bureau .....................#26linda Stillman, CTA, Senior Director of Sales, uSA, Canada & Emerging Markets, Cruise Industry Liaison701 Brickwell Ave, Suite 2700Miami, FL 33131Phone: 305-539-3067Fax: 305-539-2985 Email: [email protected] Miami offers visitors the best of all worlds-a rare destination where the cutting edge of urban chic co-exists with the beauty and splendor of a tropical paradise.

GruPo azabaChe .............................................................................................#25Cesareo Aponte, General DirectorCalle 50 #432 x 45 y 47 Colonia CentroMerida, Yucatan Mexico 97000Phone: 999-285-7620Email: [email protected] Azabache is a hospitality, transportation, and tour operator wholesaler that caters exclusively to travel agencies.

GruPo PoSadaS ...............................................................................................#27rodrigo Formoso, National Account Manager9100 S. Dadeland Blvd Suite 205Miami, FL 33156305-779-9881Email: [email protected] is Mexico’s largest and most important hotel operator, with 110 hotels and 19,000 rooms in beach and city destinations across the country.

ko’ox hoTelS .......................................................................................................#33Paola Mithiaux Suarez, Sales Manager20 Between 1 and 5Playa Del Carmen, QROO, Mexico, 77710Phone: 984-803-2727Email: [email protected] are a young small hotel chain with three paradise destinations located on the Yucatan Peninsula. Welcome home & fall in love with Ko’ox. You will be surprised!



korea TouriSm ..................................................................................................#37luis Maravi, Marketing Manager2 Executive Dr Suite 750Fort Lee, New Jersey 07024Phone: 201-585-0909Email: [email protected] http://english.visitkorea.or.kr/enu/OO/OO_EN_13_1_1_3.jspKTO promotes travel and tourism to Korea. We help travel professionals to become experts and to successfully sell our destination. Be inspired in Korea!

mexiCo TouriSm board ...............................................................................#3Ana Sofia diaz duran h152 Madison Ave. suite 1800New York, NY 10016Phone 212-308 -2110 Ext. 104Email: [email protected] Mexico Tourism Board, through its international offices located in Latin America, North America, Europe and Asia, opens its doors to those interested in learning more about Mexico.

mundo CuerVo ................................................................................................#13Araceli ramos rosaldo, Director of Public Relations and PromotionJosé Cuervo 73, Téquila, Jalisco, Mexico 46400Phone: 333 134 3377Email: [email protected] Mundo Cuervo is the visitors center created by Jose Cuervo, where you can live the history and learn about the production process of tequila.

norweGian CruiSe lineS ............................................................................. #8denella richard, Director, Global Product Management7665 Corporate Center DriveMiami, FL 33126Phone: 305-436-4491Email: [email protected] Cruise Line is the innovator in cruise travel with a 47-year histo-ry of breaking the boundaries of traditional cruising


Tourism Board



oCCidenTal hoTelS & reSorTS ..............................................................#22Fabiola Mendez, Director of Sales Royal Hideaway PlayacarLote Hotelero Num 6 Fraccionamiento PlayacarPlaya del Carmen, Quintana ROO, Mexico 77710Phone: 984-873-4535Email: [email protected] Occidental Hotels & Resorts every day is a perfect day whether you are planning a family vacation, couples getaway, destination wedding and honeymoon or just need time to escape from it all.

ofiCina de ConVenCioneS y ViSiTanTeS de TabaSCo............#40Cecilia garcia, General DirectorAv Pseo Tabasco 1504 Villahermosa, Tabasco, Mexico 86035 Phone: 993-315-8271Email: [email protected] www.visitetabasco.comA nonprofit organization created by the Government of the State of Tabasco, with the participation of the Mexican Association of Hotels and Motels Tabasco to increase the number of events and tourist attractions in the state of Tabasco.

orbiTur TraVel SerViCe ................................................................................#10eduardo Seijo Solis, General DirectorCalle 6 No. 480 A x 19 y Av ColonCol. Garcia Gineres, Merida, Yucatan, Mexico 97070Phone: 999-920-3085Email: [email protected] family business dedicated to operating specialized tours in Mundo Maya. We offer unique experiences that our guests will always remember.

PalaCe reSorTS & hoTelS ..........................................................................#38Annabelle romero, Inside Sales Manager8400 NW 3rd St #403Miami, FL 33122Phone: 305-416-6598Email: [email protected] premier resort operator in Mexico, Palace Resorts has 7 all-inclusive oceanfront resorts located in picturesque tropical settings including Cancun, Riviera Maya, Playa del Carmen, and Cozumel in Mexico. At Palace Resorts, exceptional service, abundant amenities and luxurious accommodations combine to create the ultimate all-inclusive vacation.



Premium yuCaTan .............................................................................................. #11linda Schramm, CoordinatorAvenida Colon 507 C Col. Garcia GineresMerida, Yucatan, Mexico 97070Phone: 999-920-0104Email: [email protected] group of boutique hotels, haciendas, tour operators, and museums in Yucatan, specializing in giving personal attention and tailor-made experiences for travelers who seek exclusivity and excellence in every detail.

quereTaro TouriSm board ....................................................................#31Francisco baeza, Marketing ManagerPasteur Norte #4 Centro Historico Queretaro, Querétaro, Mexico 76000Phone: 442-238-5000 Ext 5842Email: [email protected] http://www.queretaro.gob.mx/Default.aspxQueretaro is privileged because of its excellent location, modern infrastructure and connectivity, quality of life and diversity of tourism. This fascinating state fuses centuries of history, art, and culture with extraordinary natural beauty.

riu hoTelS & reSorTS ...................................................................................#34eli garcia, Sales ManagerBlvd Kukulkan KM 8.5 HZ Cancun, Quintana ROO Mexico 77500 Phone: 998-891-4330Email: [email protected] the sun-splashed setting of Riu’s dynamic Cancun resorts, perfectly situated on the Yucatan peninsula. Cancun, Mexico is one of the most famous tourist destinations in the world. Its incomparable beaches, with white, powdery sand and totally transparent waters, are its main attraction.

riViera maya ...............................................................................................#19 & 20lizzie Cole, Marketing DirectorCalle 28 Mza 4 Lote 1 Col. EjidalPlaya del Carmen, Quintana ROO, Mexico 77710Phone: 984-206-3150 Ext 1101Email: [email protected] Riviera Maya offers visitors an elaborate and varied selection of sports and recreational activities tailored to the tastes and desires of each visitor.




SandalS hoTelS & reSorTS ..........................................................................#1Alice McCalla, Director of Industry Affairs4950 SW 72nd AvenueMiami, Florida 33155Phone: 305-284-1300Email: [email protected] Sandals Resorts for couples and beaches resorts for everyone—offer stunning accommodations, luxurious amenities, and renowned hospitality across seven islands of the Caribbean.

San luiS PoToSi TouriSm board ...........................................................#2victor M. garcia, DirectorAllende 120, Col. CentroSan Luis Potosi, San Luis Potosi, Mexico 78000Phone: 444-814-1416Email: [email protected]://visitasanluispotosi.com/Stretching across the windswept, sunbaked plains of north central Mexico, its importance in Mexican history spans four centuries of influence—making its capital city of the same name a fascinating destination. San Luis makes an excellent side trip for any colonial cities tour.

SandoS hoTelS & reSorTS ..........................................................................#6heidi verschaeve, Regional Sales ManagerCarretera ChetumalPuerto Juarez KM 295Playa Del Carmen, QROO Mexico 77710Phone: 984-873-4467Email: [email protected] Hotels & Resorts are all-inclusive properties in Mexico that offer vacations ranging from luxury escapes & relaxing retreats on spectacular beaches to eco-focused getaways.

SeCreTaria de TuriSmo del eSTado de ChiaPaS .......................#12luis Carlos Mendoza Arguello, Director of Events & Tourist SegmentsBlvd Andres Serra Rojas No. 1090 Edificio Torre Chiapas, Nivel 05 Paso LimonTuxtla Gutierrez, Chiapas, Mexico 29045Phone: 961-617-0550Email: [email protected] provides many destinations to visit and explore. This wonderful natural territory includes waterfalls, magical towns, beaches and jungles and many more surprises for the adventurous.



STarwood hoTelS & reSorTS .....................................................#29 & 36Chris Austin, Vice President Global Leisure & Luxury Sales2881 Corporate WayMiramar, FL 33025Phone: 954-624-1761 Email: [email protected] is one of the leading hotel and leisure companies in the world with 1200 properties across nine brands including St. Regis, The Luxury Collection, W Worldwide, Westin, Le Meridien, Sheraton, aloft, element and Four Points in nearly 100 countries.

TranSPorTadora TuriSTiCa lumaale, S.a. de CV ...................#39Patricia Altamirano, Director, Legal RepresentativeCalle 24, Lote 11, Local A. Mz 76 Reg 96Cancun QROO Mexico 77535Phone: 998-886-6961Email: [email protected] Turistica Lumaale is a renowned ground transportation company that specializes in events, tours, and activities in Cancun and Riviera Maya.

TroPiC air ..............................................................................................................#44Julie Kee, Sales ManagerPO Box 20 Coconut DriveSan Pedro Town, BelizePhone: 501-2-610-2665Email: [email protected] Air is the largest and most experienced airline in Belize. We offer over 186 daily scheduled flights throughout Belize, Mexico, Guatemala, and Honduras.

yuCaTan TouriSm board .............................................................................alic. rosa elena vermont ricaldeInternational Promotion ManagerCentro de Convenciones Siglo XXICalle 5 B Numero 293 por 60 Planta AltaCol. Revolucion, MeridaYucatan, Mexico 97118Phone: 999-930-3760Email: [email protected] www.yucatantravel.com Discover art, nature, beaches, culture, archaeological sites, magical towns, adventure, people ... come and discover Yucatán!

This is what we do so you can sell the world.


YUCATÁN



Discover the benefits of ASTA membership: • Gain credibility

and recognition • Stay informed • Grow your business • Save time • Get inspired

• Strengthen your network• Save money • Advance your career • Make a difference• Get peace of mind

DeFenDPrOMOTeInSPIre

The global advocates for travel. Go with the pros.ASTA.org | 800.ASK.ASTA

This is what we do so you can sell the world.

Merida is a cultural center, of Mexico featuring multiple muse-ums, art galleries, restaurants, movie theatres and shops. Mérida retains an abundance of beautiful colonial buildings and is a vibrant cultural center with music and dancing play-ing an important part in day-to-day life. At the same time it is a modern city boasting a comprehensive range of shopping malls, auto dealerships, top quality hotels, restaurants and leisure facilities.



ASTA Premium Members

A & I Travel Service, Inc.AAA Allied Group, Inc.AAA Mid AtlanticAAA MinneapolisABC Global ServicesAcendasADA TravelAdelman Travel GroupADTRAV Travel ManagementAirfasttickets Inc.All Direct Travel ServicesAll Seasons Travel Agency, Inc./

American ExpressAll TravelAltourAndrew HarperATP International uSAAvia International TravelBalboa Travel, Inc.BCD TravelBest Travel, Inc.Blue Ribbon Business Travel

InternationalBranson Tourism CenterBrentwood TravelBreton Village Travel Services, Inc.Brownell Travel, Inc.Bursch Travel/American ExpressC & H InternationalCadenceCaravan Tours, Inc.Carlson Wagonlit TravelCarol’s Travel Service & Cruise CenterCarrousel Travel American ExpressCastoCerritos Travel, Inc.Christopherson Business Travel

Colpitts World TravelColwick Travel CorporationConlin Travel, Inc.Corporate Travel SolutionsCourtesy Travel ServicesCovington TravelCrucon Cruise Outlet Plus, Inc.Cruise Planners - American Express

TravelCruiseOne/Cruises IncEnsemble TravelExpedia CruiseShipCentersExpedia, Inc.Express TravelFC uSA IncFlathead Travel Service, Inc.Fox World Travel, Inc.Friendly Travel Inc.Frosch Globalpoint, LLCFrosch International TravelGant Travel ManagementGeraci TravelGlobal TravelGo Next, Inc.Hahn Air/Saspo Direct GmbHHess Corporate TravelHickory Global Partners, LLCLargay Travel, Inc.LBF Travel, Inc.Legacy Travel, Inc.Leisure Travel Alliance, Inc.Luxe Travel Management/TSIMansour Travel CompanyMAST Vacation Partners, Inc.Maupin Travel, Inc.McCabe World Travel, Inc.Menno Travel/American Express



Merit Travel Group, Inc.Montrose TravelMoraga Travel, LLCMSP Travel Group, Inc.Mundi Travel/American ExpressMWR TravelNational Travel ServiceNexion, LLCOdysseys unlimited Inc.Omega World TravelOvation Travel Group, Inc.Plaza TravelPoe TravelPolk CTMpriceline.com IncorporatedProtravel InternationalRovia, LLCSanditz Travel ManagementSignature Travel NetworkSTA TravelStrong Travel Services, Inc.Tangerine Travel LTDThe Auto Club GroupThe Travel Society, LLCThe Travel Team, Inc/American

ExpressTravel and Transport, Inc.Travel Experts Inc.Travel LeadersTravel Leaders / LMR, Inc.Travel Leaders Child Travel/Albany

TravelTravel Leaders CorporateTravel Leaders Franchise GroupTravel Leaders/ Goli’s Avenues of

TravelTravel Management Partners, Inc.

Travel OneTravel Planners International, Inc.Travel Plus/Travel LeadersTravel Time Travel Agency, Inc.Travelink/American ExpressTravelocityTravel-On, Ltd.TravelQuestTravelSavers Partner ServicesTravelStoreTzell Travel Groupuniglobe Travel Internationaluniglobe Travel Partnersunique Travel of Palm Beach, Inc.universal/Accent Travel - American

ExpressVacation.comValerie Wilson Travel, Inc.Viking Travel ServiceVirtuosoVision 2000Wayland Travel, Inc.WD World TravelWestern Association of Travel

AgenciesWillett TravelWilliamsburg Travel Management -

AMEXWings Travel GroupWorld Travel Bureau, Inc.WorldTravelServiceWorldview TravelWright TravelYour Travel Center, Inc.



ASTA Corporate Advisory Council Members

ADTRAV Travel Management

Altour

Balboa Travel, Inc.

Best Travel, Inc.

Carlson Wagonlit Travel

Casto

Christopherson Business Travel

Corporate Travel Solutions

CTS Systems

Ensemble Travel

Enterprise Holdings

Expedia, Inc.

FC uSA Inc

Frosch International Travel

Hess Corporate Travel

Hickory Global Partners, LLC

Luxe Travel Management/TSI

Marriott International

Merit Travel Group, Inc.

Nexion, LLC

Omega World Travel

Ovation Travel Group, Inc.

Plaza Travel

Polk CTM

priceline.com Incorporated

Protravel International

Signature Travel Network

Sabre Travel Network

Sandals Resorts

Starwood Hotels & Resorts

Strong Travel Services, Inc.

The Travel Team, Inc/American Express

Travel and Transport, Inc.

Travel Insured International

Travel Leaders Corporate

Travel Leaders Franchise Group

Travel Management Partners, Inc.

Travel Planners International, Inc.

Travelink/American Express

TravelStore

Tzell Travel Group

uATP

uniglobe Travel International

Vacation.com

Valerie Wilson Travel, Inc.

Virtuoso

Worldview Travel


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OE_FL Go4B.pdf 4 10/02/14 17:07

ASTAGLOBALCONVENTIONASTAGLOBALCONVENTION

13-21 SEPT 2014 NEW YORK & BERMUDA

Sailing on the Norwegian Breakaway

ASTA ‘SEAS’ the future and the future is you.

Take to the seas with the most diverse and valuable event you will attend in 2014.

Visit us at the ASTA booth to learn more.

www.astaglobalconvention.org800.ASK.ASTA | [email protected] Act Now

Limited Cabin Space


HACIENDA UAYAMONA LUXURY COLLECTION HOTEL, UAYAMON

CAMPECHE, MEXICO

©2014 Starwood Hotels & Resorts Worldwide, Inc. All Rights Reserved. Aloft, Element, Four Points, Le Méridien, Sheraton, St. Regis, The Luxury Collection, W, Westin and their logos are the trademarks of Starwood Hotels & Resorts Worldwide, Inc., or its af� liates.

CELEBRATING FIVE YEARS OF PUTTING YOU FIRST STARWOODPRO REWARDS KEEP GETTING BETTERAfter fi ve years and more than 50,000 graduates in 106 countries, StarwoodPro wants to celebrate you.

Enhance your learnings from this year’s ASTA Destination Expo by accessing our training library with fi fteen destination immersions including Mexico, brand training and more.

Plus, each module you complete or have completed in the last fi ve years will be an entry for a chance to win great rewards including free nights, gift cards and more.

VISIT STARWOODPRO.COM

STARWOODPRO


Documents

ASTA Destination Expo 2014 - Merida, Mexico