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Data supported by Performance Investment Management (c) 2012 DDMCA | All rights reserved | [email protected]
Summary of valuation
Customer name: Wesley Sneijder
Followers per network
Total Single & Basic Full &
complete profile
Overlap Churn rate Single & Basic Full & complete
profile Overlap Churn Single & Basic less Overlap & churn
Full profile less Overlap & Churn
FaceBook FB 1.191.841 10% 25% 0% -5% 119.184 297.960 - 59.592- 59.592 238.368 Twitter TW 1.007.328 10% 25% 50% -10% 100.733 251.832 503.664 100.733- 503.664 654.763 YouTube YT - 100% 25% 50% -10% - - - - - - Google+ G+ - 100% 25% 10% -5% - - - - - - Linkedin LN ..Renren RR ..Other..Other..
Total connections 219.917 549.792 503.664 160.325- 563.256 893.131 In percentage 250% 229% -73% 256% 406%
Business Value per profile Based on DCF per profile (perpetuity) 6,15€ 41,53€
Total potential Business value out of connections 3.464.025€ 37.093.533€ 40.557.558€
Conclusion(s):Depending on the level of validation, tracking & tracing of their connections.Wesley Sneijder has a potential value of approximately
40.557.558€ from the current connections in the various networks.When using (selling) the right data of their profiles for further marketing purposes.
Number of connectionsPercentage
