ASSOCIATION OF BRIEFING PROGRAM MANAGERS

World Class Program Awards

Candidate Program Template

This document should be used as the template for submitting in one or more categories of the World Class Briefing Awards for program categories. A one-page typed narrative for each World-Class Characteristic in the category or categories you are entering describing how your program demonstrates World Class achievement within the parameters of this template is required. You are not required to use the template document itself, but must follow the format. Your narrative may have 4-5 pages total (depending on the number of characteristics in that category). If you complete one characteristic in less than a page, you may start the next characteristic on the same page. Please refer to the 2020 Call For Entries_Program document for entry rules, deadlines, and form.

Management

1. The briefing program is recognized by senior management for its strategic value to the corporation.

2. A business strategy guides the program.

3. The Briefing Program attracts top candidates, and develops briefing professionals who will thrive in the program and who will contribute value in their next role.

4. An internal advisory board, or other advocacy strategy, exists to foster sponsorship, alignment, strategic guidance and to ensure maximum effectiveness of the Briefing Program.

5. A briefing program marketing plan effectively articulates the value of the program to internal and external audiences.

Operations

1. A sales engagement strategy focused on the most significant business opportunities is defined, documented, and achieved.

2. A comprehensive discussion leader engagement strategy is in place.

3. Clearly defined strategies ensure optimization of briefing resources and desired quality of briefing experience.

4. Service levels, roles and responsibilities are communicated to users, vendors and other partners.

Customer Experience

1. A high level of customization is achieved for each briefing.

2. A comprehensive customer engagement strategy enhances the total customer experience before and during the briefing.

3. Briefings are facilitated by a trained professional in order to deliver dynamic, interactive, highly customer-centric experiences.

4. Voice of the Customer (VOC) captured during briefings informs larger corporate VOC initiatives, which may shape solutions development and business strategy.

5. A program experience strategy delivers an experience of your corporate brand and culture.

Analytics

1. A performance measurement strategy, designed to meet the needs of key stakeholders, measures success, drives improvement, and communicates the programs value.

2. Immediate or on-site feedback measures briefing impact.

3. Integrated planning, management, and reporting tools support briefing operations and provide meaningful insight on program effectiveness.

4. Sales closure tracking and delayed surveys quantify the briefing programs contribution to business results.

Management 1

The briefing program is recognized by senior management for its strategic value to the corporation.

How is your program accomplishing this characteristic at a World Class level of excellence?

Please share one or two outcomes or success stories related to your Programs accomplishment of this World Class characteristic.

Optional Opportunity: Is your program doing something innovative with regard to this characteristic?

Management 2

A business strategy guides the program.

How is your program accomplishing this characteristic at a World Class level of excellence?

Please share one or two outcomes or success stories related to your Programs accomplishment of this World Class characteristic.

Optional Opportunity: Is your program doing something innovative with regard to this characteristic?

Management 3

The Briefing Program attracts top candidates, and develops briefing professionals who will thrive in the program and who will contribute value in their next role.

How is your program accomplishing this characteristic at a World Class level of excellence?

Please share one or two outcomes or success stories related to your Programs accomplishment of this World Class characteristic.

Optional Opportunity: Is your program doing something innovative with regard to this characteristic?

Management 4

An internal advisory board, or other advocacy strategy, exists to foster sponsorship, alignment, strategic guidance and to ensure maximum effectiveness of the Briefing Program.

How is your program accomplishing this characteristic at a World Class level of excellence?

Please share one or two outcomes or success stories related to your Programs accomplishment of this World Class characteristic.

Optional Opportunity: Is your program doing something innovative with regard to this characteristic?

Management 5

A briefing program marketing plan effectively articulates the value of the program to internal and external audiences.

How is your program accomplishing this characteristic at a World Class level of excellence?

Please share one or two outcomes or success stories related to your Programs accomplishment of this World Class characteristic.

Optional Opportunity: Is your program doing something innovative with regard to this characteristic?

Operations 1

A sales engagement strategy focused on the most significant business opportunities is defined, documented, and achieved.

How is your program accomplishing this characteristic at a World Class level of excellence?

Please share one or two outcomes or success stories related to your Programs accomplishment of this World Class characteristic.

Optional Opportunity: Is your program doing something innovative with regard to this characteristic?

Operations 2

A comprehensive discussion leader engagement strategy is in place.

How is your program accomplishing this characteristic at a World Class level of excellence?

Please share one or two outcomes or success stories related to your Programs accomplishment of this World Class characteristic.

Optional Opportunity: Is your program doing something innovative with regard to this characteristic?

Operations 3

Clearly defined strategies ensure optimization of briefing resources and desired quality of briefing experience.

How is your program accomplishing this characteristic at a World Class level of excellence?

Please share one or two outcomes or success stories related to your Programs accomplishment of this World Class characteristic.

Optional Opportunity: Is your program doing something innovative with regard to this characteristic?

Operations 4

Service levels, roles and responsibilities are communicated to users, vendors and other partners.

How is your program accomplishing this characteristic at a World Class level of excellence?

Please share one or two outcomes or success stories related to your Programs accomplishment of this World Class characteristic.

Optional Opportunity: Is your program doing something innovative with regard to this characteristic?

Customer Experience 1

A high level of customization is achieved for each briefing.

How is your program accomplishing this characteristic at a World Class level of excellence?

Please share one or two outcomes or success stories related to your Programs accomplishment of this World Class characteristic.

Optional Opportunity: Is your program doing something innovative with regard to this characteristic?

Customer Experience 2

A comprehensive customer engagement strategy enhances the total customer experience before and during the briefing.

How is your program accomplishing this characteristic at a World Class level of excellence?

Please share one or two outcomes or success stories related to your Programs accomplishment of this World Class characteristic.

Optional Opportunity: Is your program doing something innovative with regard to this characteristic?

Customer Experience 3

Briefings are facilitated by a trained professional in order to deliver dynamic, interactive, highly customer-centric experiences.

How is your program accomplishing this characteristic at a World Class level of excellence?

Please share one or two outcomes or success stories related to your Programs accomplishment of this World Class characteristic.

Optional Opportunity: Is your program doing something innovative with regard to this characteristic?

Customer Experience 4

Voice of the Customer (VOC) captured during briefings informs larger corporate VOC initiatives, which may shape solutions development and business strategy.

How is your program accomplishing this characteristic at a World Class level of excellence?

Please share one or two outcomes or success stories related to your Programs accomplishment of this World Class characteristic.

Optional Opportunity: Is your program doing something innovative with regard to this characteristic?

Customer Experience 5

A program experience strategy delivers an experience of your corporate brand and culture.

How is your program accomplishing this characteristic at a World Class level of excellence?

Please share one or two outcomes or success stories related to your Programs accomplishment of this World Class characteristic.

Optional Opportunity: Is your program doing something innovative with regard to this characteristic?

Analytics 1

A performance measurement strategy, designed to meet the needs of key stakeholders, measures success, drives improvement, and communicates the programs value.

How is your program accomplishing this characteristic at a World Class level of excellence?

Please share one or two outcomes or success stories related to your Programs accomplishment of this World Class characteristic.

Optional Opportunity: Is your program doing something innovative with regard to this characteristic?

Analytics 2

Immediate or on-site feedback measures briefing impact.

How is your program accomplishing this characteristic at a World Class level of excellence?

Please share one or two outcomes or success stories related to your Programs accomplishment of this World Class characteristic.

Optional Opportunity: Is your program doing something innovative with regard to this characteristic?

Analytics 3

Integrated planning, management, and reporting tools support briefing operations and provide meaningful insight on program effectiveness.

How is your program accomplishing this characteristic at a World Class level of excellence?

Please share one or two outcomes or success stories related to your Programs accomplishment of this World Class characteristic.

Optional Opportunity: Is your program doing something innovative with regard to this characteristic?

Analytics 4

Sales closure tracking and delayed surveys quantify the briefing programs contribution to business results.

How is your program accomplishing this characteristic at a World Class level of excellence?

Please share one or two outcomes or success stories related to your Programs accomplishment of this World Class characteristic.

Optional Opportunity: Is your program doing something innovative with regard to this characteristic?