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Associate Vice President for College Advancement

Franklin & Marshall College Lancaster, PA

www.fandm.edu

Send Nominations or Cover Letter and Resume to:

Jill Lasman

Senior Vice President

617-262-1102

jlasman@LLLSearches.com

The Opportunity:

Franklin & Marshall is an academically rigorous liberal arts college named for

two iconic Americans—inventor and statesman Benjamin Franklin and

Supreme Court Chief Justice John Marshall. For 229 years, F&M students have

learned by doing, working directly with deeply invested faculty on high-

impact research and scholarship. The College enrolls 2,200 students. The

faculty-to-student ratio is 9:1. Franklin & Marshall students engage in

intensive, collaborative research projects with faculty mentors and are well

funded in those efforts.

F&M students seek to learn by doing, not by listening and watching. They

embrace the opportunity to work side by side or in small groups with faculty

members on research that has real-world applications. And when given the choice of being a scholar, an

athlete, an artist, a leader or a volunteer, they are most apt to choose “all of the above.”

F&M strives to recruit students who can become intellectual leaders. They are curious and hard-working.

F&M aims to teach their students to connect ideas, write well, relate theory and practice, understand

diversity, ask questions and then answer them. Within a supportive community that values individuality

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and developing one’s own voice, F&M students discover how to unleash their talent and exceed their own

expectations. “At Franklin & Marshall College, we create the education we seek.”

This is a compelling opportunity for a seasoned advancement professional eager to make an impact at

one of the nation’s leading liberal arts colleges. The Associate Vice President for College Advancement will

be a true partner to the Vice President and work closely with faculty, administrators, and College

President, Daniel Porterfield. S/He will manage significant aspects of the Advancement team and oversee

all areas of development, including major gifts, principal gifts, campaign planning, gift planning, corporate

and foundation relations, and athletic fundraising. The College is currently in the leadership phase of the

largest campaign in its history and the incoming Associate Vice President will play a critical role in the

implementation and success of this transformational endeavor.

The successful candidate will join a mission-driven

advancement team committed to collaboration,

professional respect and continuous improvement. Equal

parts campaign leader, strategic planner and systems

implementer, the Associate Vice President for College

Advancement will collaborate with both internal and

external partners to significantly increase gift support and

engagement with Franklin and Marshall College.

Position Overview – Associate Vice President for College Advancement

Reporting to the Vice President for College Advancement, the Associate Vice President (AVP) for

College Advancement will lead the advancement staff in the development of annual goals and

operating plans and will play a vital leadership role in the design and implementation of the

comprehensive campaign now underway and in the pre-public leadership phase.

The Associate Vice President will also direct the collaboration and coordination of College

Advancement programs with strategic and operational partners in Admission and Financial Aid,

Student and Post-Graduate Development, Athletics, Office of the Provost, Office of the Dean of

the College, Office of the President, Office of Communications, and the Offices of Finance and

Investments.

Overseeing a current staff of 15 with plans for campaign growth, the AVP will offer supervision

and mentorship, and develop relevant metrics to support high performance.

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As the College Advancement program looks toward the future, all fundraising efforts must be

transformed to meet aspirational potential and to achieve a level of sustainability. The Associate

Vice President will play a key role in creating an increased culture of donor engagement and a

life-long commitment to philanthropic support among alumni.

Primary Responsibilities:

Working with the directors of each unit, lead the development of strategies, programs

and operating plans to achieve goals and objectives and to increase overall unit

effectiveness.

Oversee campaign, parent giving, athletic advancement, corporate and foundation

relations, gift planning, major gifts and principal gifts and conduct annual program and

performance evaluations for development staff.

Represent the College Advancement division in a variety of College senior leadership,

interdepartmental meetings and collaborative activities across campus, representing the

division and the Vice President in all such settings.

Direct staffing for a diverse group of engaged leadership volunteers, including the

Leadership Council, Parents Council, Board of Visitors, Diplomat Athletic Club, and

Nevonian Society.

With the Vice President, serve as a staff liaison with the Campaign Steering Committee

and the Trustee Advancement Committee of the Board of Trustees.

Partner in the development of, oversee and approve all Advancement Communications

and work collaboratively with external campaign communications partners.

Participate in ongoing professional development activities as relevant, to maintain and

enhance his/her skills and abilities, and to contribute to the growth of our profession.

Partnering with other advancement senior staff, work to enhance donor relations,

prospect and pipeline management, annual giving stewardship, gift acceptance policies

and development communications.

May manage a small portfolio of individual principal gifts prospects, if appropriate and

practicable as campaign progresses.

Evaluate all development programs annually and develop strategies to increase

effectiveness and operational productivity of the programs.

Provide regular reports and analysis of progress to goals and performance of constituent

departments within development.

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Serve as the chief development officer and represent the office of development to

internal and external constituencies as appropriate. With the Vice President, coordinate

development strategy and campaign planning and implementation, including significant

campaign management responsibilities.

Manage the Development office budget and approve all operational decisions within

Development. On behalf of the Vice President and in partnership with the Advancement

senior staff, aid in the development and approval of overall division budgets.

Education, Experience, and Competency Requirements:

Bachelor’s Degree required; advanced degree preferred

10+ years’ experience in fundraising, preferably within an educational setting and within

campaign

Experience in best practice advancement operations

Expertise in front-line fundraising, ideally for a college/university and a track record of

closing six and seven figure outright and deferred gifts

Experience in managing a staff of 10 or more

Experience in all elements of capital campaign planning and execution

Deep understanding of and belief in the mission of a highly selective, residential, liberal

arts college

Superb relationship building skills

Ability to motivate and mentor a high-performing staff

Capacity to implement and manage change

Excellent communications skills

Ability to think strategically

Goal oriented

Additional Attributes:

Outstanding collaborator and communicator

Results and performance driven manager

Strong execution skills

Trustworthy

Ethical

Mission driven

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Development Overview

Franklin & Marshall is dedicated to preparing students to make their mark on the world. As

College President Daniel Porterfield states, “exceptional schools like F&M are able to achieve

remarkable things when they have the support of an engaged and generous group of alumni,

parents and friends.”

Franklin and Marshall is currently in the pre-public

leadership phase of a comprehensive campaign, with

a working goal of $200,000,000. The College expects

to announce the public phase of the campaign in the

fall of 2018. Thus far, approximately 30% of the

campaign’s working goal has been raised, driven in

large measure by the leadership of the Board of

Trustees of the College.

Under President Porterfield’s leadership, Franklin and Marshall College will endeavor to double

annual fundraising performance and will embark upon their largest comprehensive campaign.

These funds will support financial aid, a new athletic stadium, enhance student life, support all

College faculty and academic programs and fund research for faculty and students. The

outcome of this campaign will advance Franklin and Marshall’s mission in the following four

areas:

Increase scholarship and financial aid opportunities for all high achieving students who

seek an F&M education.

Strengthen the ability to provide a transformational undergraduate experience.

Invest in faculty and the academic program across all areas, with an emphasis on an

historic project to redevelop and reinvigorate the visual arts curriculum.

Develop an advanced program to prepare graduates for their first five years post college.

Expand the impact and scope of annual giving which creates a sustainable future for

broad based alumni giving and operating support.

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Fiscal Year 2015 realized a total of $26.5 million

in total new commitments and $15.81 million in

cash received. Of cash received, alumni gave

$4,271,700 and alumni trustees added another

$2,340,212 for an alumni total of $6,611,910 or

42%. A couple of notable accomplishments in

FY2015 includes the creation of a new $5 million

endowment fund from a College Trustee to

permanently and entirely endow the wrestling

program and a gift of $1.5 million (also from a Trustee) to create a new, state of the art career

service center in the heart of campus. Total Bequest and Trust gifts for the year amounted to

more than $2.23 million, with almost $800,000 given in unrestricted funds and $257,000 given to

the Franklin & Marshall Fund.

FY2015 cash received by source:

Trustees: 15%

Alumni: 27%

Parents: 15%

Friends: 11%

Corporations: 5%

Foundations: 22%

Total restricted and unrestricted cash received:

FY2015 – $15.8M

FY2014 – $21.0M

FY2013 – $15.5M

FY2012 – $14.6M

FY2011 – $16.4M

Client Overview

Franklin & Marshall College is a residential college dedicated to excellence in undergraduate

liberal education. Its aims are to inspire in young people of high promise and diverse

backgrounds a genuine and enduring love for learning, to teach them to read, write, and think

critically, to instill in them the capacity for both independent and collaborative action, and to

educate them to explore and understand the natural, social and cultural worlds in which they

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live. In so doing, the College seeks to foster its students’

qualities of intellect, creativity, and character, that they may live

fulfilling lives and contribute meaningfully to their occupations,

their communities, and their world.

History and Trajectory:

Franklin & Marshall College is one of the oldest institutions of

higher learning in the United States. Its roots go back to

Franklin College, founded in 1787 with a generous financial

contribution from Benjamin Franklin. The product of a

pioneering collaboration between English- and German-

speaking communities in the most ethnically diverse region of the new nation, the College was

launched by leaders of the Lutheran and Reformed Churches with support from trustees that

included four signers of the Declaration of Independence, three future governors of

Pennsylvania, two members of the Constitutional Convention, and seven officers of the

Revolutionary Army. Their goal was "to preserve our present republican system of government,"

and "to promote those improvements in the arts and sciences which alone render nations

respectable, great and happy."

In 1853 Marshall College moved to Lancaster, Pa., and merged with Franklin College to form

Franklin & Marshall College. James Buchanan, 15th President of the United States, was the first

President of the Board of Trustees. From the time of its centennial, the College complemented

its strengths in the classics and philosophy with a widely respected program in science. During

the WWII years, an aviation program was started at the College. Eventually, it became a

government sponsored flight school with 40 faculty members. In 1943, the war training school

was judged by the Navy to be the best of 90 such college programs in the country.

The College's transformation continued after World War II with gradual expansion in size and

academic scope. Post-WWII changes brought the first female faculty members to F&M since the

1890s. The student body quickly increased from 500 in 1945 to 1200 in 1946. Increasingly,

students and faculty were drawn from all regions of the nation and the world. Campus facilities

expanded and the College became primarily residential. In 1964, Franklin & Marshall began the

Pre-College Enrichment program (PREP), providing eight weeks of preparation-for-college

instruction to economically and educationally disadvantaged African-American high-school

graduates. The College became coeducational in 1969. The connection to the Reformed Church,

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later part of the United Church of Christ, was severed

and the College became a secular institution.

Throughout all of these changes, however, the College

remained committed to "liberal learning."

Today, the College enrolls 2,300 undergraduate students

from throughout the U.S. and around the world. Franklin

& Marshall students are active undergraduate researchers and scholars. Each student is a

lifelong member of a College House, a distinct hub of academic, extracurricular, and social

engagement in a residential setting, guided by faculty dons and administrative deans. F&M

students are highly engaged in clubs, organizations, and community projects. In recent years,

the College has expanded its focus on first generation college students, bringing both the F&M

College Prep program and expanding the POSSE Scholars

program under current President Daniel R. Porterfield,

Ph.D. The College’s 27 athletic teams, the Diplomats,

compete in the NCAA Division III Centennial Conference

for most sports, and also the Eastern Intercollegiate

Wrestling Association, the Middle Atlantic Rowing

Conference and the College Squash Association.

Faculty at Franklin & Marshall are dedicated to undergraduate teaching and research in an

environment that emphasizes interdisciplinary collaboration. The College has 195 tenured and

tenure-track faculty and 79 visiting and adjunct faculty, nearly all of whom have terminal

degrees in their field of expertise. While Franklin & Marshall College has a history of strength in

the sciences, and in the study of government and business, the College enjoys a considerable

reputation of placing graduates from all majors in top graduate and professional schools.

Franklin & Marshall College occupies a 100-acre

residential and academic campus, and possesses a 100-

acre secondary campus that includes athletics practice

and playing fields. The College has acquired an additional

27 acres of land on a former industrial site adjacent to

the main campus. The College has experienced extensive

expansion and modernization of facilities over the past

eight years, including a new 100,000 square foot science center, a new center for the study of

business, government and public policy, a new residential college house, and conversion of four

existing residence halls into college houses. Long-term plans include construction of a multi-

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purpose stadium to replace an existing football stadium, continued improvements to college

houses, and conversion of a parking lot at the center of campus into an academic quadrangle.

Franklin & Marshall College proudly continues its

dedication to intellectual freedom and critical

learning as fundamental to a democratic society. As

its mission statement affirms, this means that it

expects students to see connections, to discover

community, and to understand the centrality of

service to the human endeavor.

Leadership:

Daniel R. Porterfield, Ph.D.

President

Franklin & Marshall College President Daniel R. Porterfield, Ph.D.,

prioritizes enhancing academic excellence, promoting student success,

increasing civic outreach, and helping young graduates thrive in life

after college. A scholar of English, he teaches literature courses

dealing with human rights, education, and social justice.

Since becoming president on March 1, 2011, Porterfield has led F&M in the development

of Claiming Our Future, a visionary strategic plan for the College, launched an innovative

approach to students’ personal and professional success through a new Office of Student and

Post-Graduate Development, and formulated a distinctive student talent strategy building upon

a significant expansion of F&M’s financial aid program. This work, and more, has resulted in

greater visibility and public leadership for F&M, record application numbers, an increase in the

academic profile, diversity, and selectivity of incoming classes, and a significant rise in rankings.

Under Porterfield’s leadership, F&M has expanded partnerships with successful K-12 educators

and college access networks including the Posse Foundation, KIPP, Achievement First,

Uncommon Schools, the College Advising Corps, and the Cristo Rey Network. In 2012, KIPP

honored Porterfield with its “Beyond Z” award, which “celebrates members of the school

community who go above and beyond for the benefit of children.” Porterfield also received the

"I Have A Dream" Foundation's 2014 Eugene M. Lang Lifetime Achievement Award for his

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“visionary efforts and devotion to ensuring that every child…has the opportunity to achieve

greatness.”

Porterfield is a frequent contributor to the national dialogue on issues like the value of the

liberal arts, college opportunity, and the impact of technology on higher education. His pieces

have been featured in The Chronicle of Higher Education, the Houston Chronicle, and

the Philadelphia Inquirer, and he writes regularly for Forbes and The Huffington Post. In 2014, he

was the only liberal arts college president invited to speak at two White House summits and

a White House Science, Technology, Engineering, and Math (STEM) education workshop held in

Boulder, Colorado.

Porterfield serves as a trustee of the College Board and on the board of the Lenfest Foundation,

and chairs the board of the Lenfest College Scholarship Foundation, which provides application

assistance and financial aid to talented students from across rural Pennsylvania. He also advises

Teach For America, the College Advising Corps, and the Leadership Enterprise for a Diverse

America (LEDA), and is a member of the Association of American Colleges and Universities’

Liberal Education and America’s Promise (LEAP) Presidents’ Trust, an advocacy group for the

liberal arts.

Prior to his appointment at Franklin & Marshall, Porterfield served as Senior Vice President for

Strategic Development for his alma mater, Georgetown University, in Washington, D.C. In this

role, he led Georgetown's institutional positioning, communications, government relations,

community relations, and intercollegiate athletics, and spearheaded the University’s relationship

with the D.C. public schools. He founded a number of longstanding Georgetown programs for

immigrant children, D.C. students, and at-risk youth.

Before coming to Georgetown in 1997, Porterfield served for four years as a senior aide to U.S.

Health and Human Services Secretary Donna E. Shalala.

Porterfield was awarded a Rhodes Scholarship and a Mellon Fellowship in the Humanities. He

earned his Ph.D. at The City University of New York Graduate Center.

A native of Baltimore, Porterfield is married to Karen A. Herrling, an attorney who leads efforts

on behalf of vulnerable populations for the Commonwealth of Pennsylvania. They have three

children.

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Matthew K. Eynon

Vice President for College Advancement

Matthew K. Eynon became the vice president for college

advancement at Franklin & Marshall College in September 2012.

Eynon brings nearly 25 years of advancement experience to his

new role. Since arriving at F&M, he has endeavored to meet the

mandate of leadership entrusted to him by the President and

Board of Trustees—to help F&M’s advancement team improve

processes, increase performance and expand a culture of campaigns and philanthropy within the

F&M campus and alumni community. With the partnership and leadership of a tremendous

Advancement senior staff, Eynon has built a campaign plan, reorganized the office in key ways,

built expanded leadership roles for staff, and enhanced infrastructure and systems for

advancement.

Prior to his appointment at F&M, Eynon served as a member of the advancement senior

leadership team at Boston College, charged with the execution of the university's $1.5 billion

campaign. As associate vice president for capital giving, he oversaw the major and principal gift

program. Immediately prior, he served as BC's associate vice president for annual giving, where

he led efforts to expand alumni giving at participatory and leadership levels and build the

pipeline for campaign success.

Before arriving at BC, Eynon served as assistant vice president for advancement at Suffolk

University; chief advancement officer at the University of Massachusetts Lowell; and in

advancement leadership roles for two independent schools, Cushing Academy and Berkshire

School. Eynon also spent time in for-profit sales and marketing roles.

A graduate of Dickinson College, Eynon has been an active leader for the Council for

Advancement and Support of Education (CASE) in a number of key roles, including District I

Board Chair, Nominating Chair, and DI/DII Conference Co-Chair. He received the Carol and

Stephen Hebert Award for Distinguished Service from CASE District I in 2011. Eynon currently

serves as chair of CASE’s National Commission on Philanthropy and was elected to the CASE

Board of Trustees in 2015.

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Location

Lancaster, PA:

Downtown Lancaster is a hub of culture and arts filled with

galleries, historic buildings and contemporary nightspots,

and it's all within walking distance of campus. In the heart

of the city is Central Market, the oldest continuously

operating farmers market in the United States. Walking

out of Central Market, you can step right into today's

fashions in one of Market Alley's shops or boutiques.

On the First Friday of every month, Downtown Lancaster is abuzz with gallery openings. First

Fridays are a great time to experience the downtown, joining thousands who thrive on the

evening's artistic energy. Some 90 art galleries, shops, and restaurants

extend their hours for this event.

Just off campus is Clipper Magazine Stadium, home of the Lancaster

Barnstormers, the city's own baseball team. For those up for something

more refined, built in 1852, the Fulton Opera House is the nation's oldest

continuously operating theater and only one of eight to be named a

National Historic Landmark. It's also the home of the Lancaster

Symphony Orchestra.

For more information:

http://padutchcountry.com/index.asp

http://www.downtownlancaster.com/

Background Checks:

Prior to submitting your resume for this position, please read it over for accuracy. LLLS does

verify academic credentials for its candidates, and our clients frequently conduct background

checks prior to finalizing an offer.

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To learn more, call

Jill Lasman, Senior Vice President at

617-262-1102

or send nominations or cover letter and resume to

jlasman@LLLSearches.com.

All inquiries will be held in confidence.

Setting the Standard in Development Search

420 Boylston Street, Suite 604, Boston, MA 02116

617.262.1102

www.LLLSearches.com

FRANKLIN & MARSHALL COLLEGE BACKGROUNDER | 14

Organization Chart