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Assistant Professor HAWKINS Matthew A.
Personal Information
Assistant Professor
United States of AmericaNationality :
Email adress: [email protected]
03 54 50 26 03Phone :
Short resume
Mr. Hawkins is an assistant professor in Marketing at ICN Business School. He is also a research member of the CEREFIGE
research lab at the University of Lorraine. He earned his Ph.D. in Management Science from ESADE Business School. He also
holds a Master’s in Education, specializing in Curriculum and Instruction from Bowling Green State University (summa cum laude).
Additionally, he holds a B.S.B.A. in Marketing (1st in School) and a B.S. in Political Science (cum luade) both from West Virginia
University. His research interests include consumer identity, brand meaning management, and how what we do impacts our
consumption behaviors. Mr. Hawkins has been published in International Business Review, Journal of Organizational Change
Management and the Journal of Strategic Marketing, as well as presenting at numerous international conferences.
Education
Highest completed degree
PhD in Philosophy: Business Administration, ESADE Business School, Spain, 2015
Master of Education : Curriculum & Instruction, Bowling Green State University, United States of America, 2006
B.S.B.A : Business Administration, West Virginia University, United States of America, 2001
B.A. Political Science, West Virginia University, United States of America, 2001
Academic information
Current institution(s):
Since 2016 : Assistant Professor, ICN Business School, France
Previous institution(s):
ICN Business School, all rights reserved page 1
2015 - 2015 : Visiting Instructor (Summer I), Paul Merage School of Business, Irvine, United States of America
2014 - 2014 : Visiting Scholar (January-June), Aalto University, Helsinki, Finland
2013 - 2013 : Visiting Instructor (Fall), Sam M. Walton College of Business, Fayetteville, United States of America
2013 - 2013 : Visiting Instructor (Summer I), Paul Merage School of Business, Irvine, United States of America
2013 - 2013 : Visiting Instructor (Spring), Universidade Nova de Lisboa, Lisbon, Portugal
2012 - 2012 : Visiting professor (Summer II), Sam M. Walton College of Business, Fayetteville, United States of America
2012 - 2012 : Visiting professor (January-June), Paul Merage School of Business, Irvine, United States of America
Teaching
MarketingAcademic and Professional Department :
Marketing management, Market research, International Marketing, Consumer BehaviorTeaching topics :
EnglishTeaching languages :
01/03/2016Date of first appointment at ICN Business School :
Courses taught out of ICN Business School
2013 - 2015 : Introduction to Marketing, University of California, Irvine
2013 - 2013 : Marketing across Cultures, Universidade Nova de Lisboa, Lisbonne
2012 - 2012 : Integrated Marketing Communications, University of Arkansas, Fayetteville
2011 - 2011 : Marketing Methods (Fall), ESADE Business School, Barcelone
2010 - 2013 : Global Marketing, ESADE Business School, Barcelone
2010 - 2010 : Global Marketing (for Master of Sciences), ESADE Business School, Barcelone
Publications / Intellectual contributions
Research topics:
Marketing, Consumer Behavior
Peer reviewed articles
HAWKINS, M., A., "The Effect of Activity Identity Fusion on Negative Consumer Behavior", Psychology and Marketing, April 2019,
vol. 36, no. 4, pp. 395-409
HAWKINS, M. A., A. S.ROME, "Identity relevant possessions", Journal of Strategic Marketing, August 2019
HAWKINS, M. A., "Researching and marketing to consumption collectives", International Journal of Market Research, September
2018, vol. 60, no. 5, pp. 517-530
ICN Business School, all rights reserved page 2
JIANG, T. H., L.-M.CHENG, M. A.HAWKINS, "A study of regulatory policies and relevant issues concerning E-cigarette use in
Taiwan", International Journal of Health Planning and Management, January -March 2018, vol. 33, no. 1, pp. e119-e130
HAWKINS, M. A., "Brand Network Communities: Leveraging Brand Relationships Within the Supply-Chain", Journal of Brand
Management, November 2017, vol. 24, no. 6, pp. 516–521
SHIN, J.-H., M. A.HAWKINS, X.MENDOZA, C.CHOI, "The Relationship between Multinationality and Performance: Knowledge-
Intensive vs. Capital-Intensive Service Micro-Multinational Enterprises", International Business Review, October 2017, vol. 26, no. 5,
pp. 867-880
HAWKINS, M. A., "Market Identification to Generation: A Practice Theory Market Orientation", Journal of Strategic Marketing,
2015, vol. 23(2), pp. 112-121
HAWKINS, M. A., M. H.REZAZADE, "Knowledge Boundary Spanning Prcess: Synthesizing Four Spanning Mechanisms",
Management Decision, 2012, vol. 50(10), pp. 1800-1815
HAWKINS, M. A., F.SALEEM, "The Omnipresent Personal Narrative: Story Formulation and the Interplay Among Narratives",
Journal of Organizational Change Management, 2012, no. 25(2), pp. 204-219
Books and chapters
HAWKINS, M. A., "Butterflies are never happy" in Cranberry Candlestick Terapi., Hilary Downey, John F. Sherry JR and John
Schouten Eds, Blackstaff Basement Media, pp. 29, 2018
FRANCH, J., V.GRUBER, M. A.HAWKINS, "Migration and Minorities in Europe" in Diversity in European Marketing : Texts and
Cases., Rudolph, T., Schlegelmilch, B., Franch, J., Bauer, A., & Meise, J. N. Eds, Springer International Publishing, chap. 1, 2012
Communications in peer reviewed conferences
HAWKINS, M. A., K.CANHILAL, "Where do Consumption Collectives come from: The Story of Shared Resource Bundles" AMA
Summer Academic Conference. 2019, Chicago, United States of America
HAWKINS, M. A., S. K.CANHILAL, "Where Do Consumption Collectives Come From: The Story of Shared Resource Bundles" in
SUNBELT (June 18-23), 2019, Montreal, Canada
SALEEM, F., Z., M. A.HAWKINS, M.PYLE, "In Blog We Trust: Examining How Blog Narrative Fit and Sponsorship Influence
Consumers" May 29-June 1. 2018, Glasgow, Great Britain
HAWKINS, M. A., "The Roles Identity Central Possessions Play in Consumers’ Lives" GIKA Conference. 2017, Lisbon, Portugal
HAWKINS, M. A., "How Consumers Manage Their Identities Through Possessions" 125th APA Annual Convention. 2017,
Washington, DC, United States of America
HAWKINS, M. A., "Consumption Collective Participant Screens and Understanding Membership Transformation" 7th International
Research Meeting in Business and Management. 2016, Nice, France
HAWKINS, M. A., A.ROME, "Practice Makes Perfect: Conceptualizing Identity Construction as a Practice" Consumer Culture
Theory Conference. 2015, Fayetteville, United States of America
ROME, A., M. A.HAWKINS, "Practice Makes Perfect: Conceptualizing Identity Construction as a Practice" Consumer Culture
Theory Conference. 2015, Fayetteville, Arkansa
HAWKINS, M. A., "The Importance of Practice: A Resourcing-Market Perspective" GIKA Conference. 2013, Valence, Spain
HAWKINS, M. A., J.-H.SHIN, "Internationalization of Emerging Market Firms: Capability Renewal Through Competitive Dynamics"
Academy of International Business. 2013, Istanbul, Turkey
SALEEM, F. Z., M. A.HAWKINS, "Resouricng Tensions Across Multiple Identities: A Case of Online Personal Branders"
Anthropology of Markets & Consumption Conference. 2013, Irvine, United States of America
HAWKINS, M. A., J. J.SINGH, "Risk Reducing Portfolio Effects: Uncertainty Avoidance in Brand Expressions" AMA Summer
Marketing Educators Confernce. 2012, Chicago, United States of America
HAWKINS, M. A., J. J.SINGH, "Brand Extensions and Culture : The Impacts of Uncertainty Avoidance and Power Distance on
Extension Attitudes" 7th Global Brand Conference of the AM's Brand, Corporate Identity and Reputation SIG. 2011, Oxford, Great
Britain
Doctoral Thesis, Eligibility to Supervise Doctoral Research (HDR)
ICN Business School, all rights reserved page 3
PhD in Philosophy: Business Administration, An Investigation into Consumers’ Relationship with
Their Consumption Activities (supervised by Ann Majchrzak (University of Southern California) & Jatinder Jit Singh (ESADE
Business School) ), ESADE Business School, Spain, 2015
Communications in professional conferences
HAWKINS, M. A., "To have or to be: Luxury and French Identity" 2018 Global Brand Marketing Forum, Institute for luxury Brand
Management. 2018, Seoul, South Korea
Other scientific activities
Doctoral Thesis supervision
2019: Three Essays on Chinese Cross-border E-commerce Consumer Behavior, PhD ICN business school, Beibei LI, (PHD).
2016: Challenges in measuring the returns on social media marketing investments in developing countries, PhD ICN business school,
Daniel SABENIN, (PHD).
Editorial Board Membership
Since 2019 : Journal of Strategic Marketing
Affiliations to professional & academic associations
Since 2019 : ALCOR
Since 2018 : French Marketing Association
Since 2016 : Society of Consumer Psychology
Since 2016 : European Marketing Academy
Since 2016 : Association for Consumer Research
Since 2013 : Consumer Culture Theory Consortium
ICN Business School, all rights reserved page 4
