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8/7/2019 Assingment of Marketing Management
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1/5 Marketing Management Assignment 1 Product system & Mixes
Assignment-1
Marketing Management
Product System & Mixes
By,
Ziauddin
Reg. No. 1552-110022Prog: EMBA
Quarter: Winter 2011
Preston University
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2/5 Marketing Management Assignment 1 Product system & Mixes
Carrier College of Science & Technology
Our business is a schooling system. We analysis product system and mixes on our
educational packages as our colleges brands.
We have started initially a school in 1994 with a very low scale in Malir Karachi.
Initially it was a primary middle school. After ward we increased our services up to
matriculation level, as a new educational package of our school we got very
good response, further more we added five variants of this package which was
y Matriculation science (Math, Physics, Chemistry, Biology)
y Matriculation science with Computer,
y Matriculation science with Technical (TSC) in Electrical,
y Matriculation science with Technical (TSC) in Electronics
y Matriculation science with Technical (TSC) in Mechanical trades as further
three variants of the Matriculation technical level
We have got another building for this purpose; further we handed over our initial
primary-middle section to a third party and only focus our attention to
matriculation section. We decided to have these students with us for further
education instated of let them go to other educational institute.
Therefore we step ahead and introduced another new package of intermediate
levels with science & commerce and promote our school to a college grade.
y Intermediate Science (F.Sc) with two variant
o F.Sc with (Math, Physics, Chemistry)
o F.Sc with (Biology, Physics, Chemistry)
y Intermediate with (I.Com)
Furthermore in technical side we introduced DAE Program as a our new brand
y 3-Year Diploma of Associate Engineer (DAE) with two variant
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3/5 Marketing Management Assignment 1 Product system & Mixes
o DAE in Electrical Technology
o DAE in Electronics Technology
We added Skill Development Short Courses as a new product with two variant
y Skill Development Short Courses
o 6-Months Short Course of Electrical Wiremen
o 6-Months Short Course of Basic Electronics
Our educational product system and mixes is being present on the next page in
tabulation form
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4/5 Marketing Management Assignment 1 Product system & Mixes
Product Mix Width
3-Y,
i ¡ loma of Asociate
Engineer (
AE)
DAE
(Electrical)
DAE
(Electronics)
Skill
evelo ¡ mentShort ¢ ources
Electrical
Wiremen
Basic
Electronics
LevelMatriculation
Matric withScience
Matric withComputer
Matric withTechnicalEducation
LevelIntermediate
Intermediatewith Science
Intermediatewith
Commerce
In ElectricalTrade
In ElectronicsTrade
InMechanical
Trade
MATH
PHYSI£ S
£ HEMISTRY
BIOLOGY
PHYSI£ S
£ HEMISTRY
Carrier College of Science & Technology
P r o d u c t l i n e l e
n g t h
B r a n d
V a r i a n t
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5/5 Marketing Management Assignment 1 Product system & Mixes
There are some definitions regarding product system and mixes are as following
Product Mix:
A range of products which companies provide to the customers for their
satisfaction and for solving their problem.
Product line:
A group of product under different names is called the product line. For example
tooth past of all companies.
Product Mix Width:
A different product unit the companies carry.
Product line length:
Number of product brands in the line is called the product line length. As greater
the number of product brands in the line as greater is the product line length.
Brand Variant:
Form, Strength, color, flavor, package, package size or addition in the ingredient
Product line depth:
Number of variant of a brand in a product line is called the product line depth.
Consistency:
Similarity between the products distribution and usage.
Line Extension:Adding the brand or variant is called the line extension.