FA  102a,  Research  and  Brand  Development  

Peter  Waters  House-­‐Cleaning  Robot  

Assignment  One,  Research  

Peter  Waters  House-­‐Cleaning  Robot  

“A  Robot  that  Learns  How  to  Tidy  Up  AIer  You”  hLp://www.kurzweilai.net/a-­‐robot-­‐that-­‐learns-­‐how-­‐to-­‐Rdy-­‐up-­‐aIer-­‐you  

Assignment  One,  Research  

Peter  Waters  House-­‐Cleaning  Robot  

Assignment  One,  Research  

Peter  Waters  House-­‐Cleaning  Robot  

hLp://www.news.cornell.edu/stories/May12/PlacingNewObjects.html  

hLp://geekdad.daddyforever.com/images/2010/Kinect-­‐sensor.jpg  

Assignment  One,  Research  

Peter  Waters  House-­‐Cleaning  Robot  

“[The  Robot]  divides  each  task  into  small  chunks,  compuRng  a  series  of  features  of  each  chunk.”  

Assignment  One,  DescripRon  of  Future  Product  

Peter  Waters  House-­‐Cleaning  Robot  

A  House-­‐Cleaning  Robot  

Assignment  Two,  Naming  Process  

Peter  Waters  House-­‐Cleaning  Robot  

Key  Words  in  Original  Post:  Robot,  Tidy,  Clean  

Generated  Name  PossibiliRes:  Robo-­‐Clean  TidyBot  

Selected  Name:  TidyBot  

JusRficaRon:  Simple,  easy  to  remember  name  that  clearly  idenRfies  the  product’s  funcRon.    Takes  a  complex  product  and  makes  it  user-­‐friendly.  

TidyBot  

Character/Persona   Tone  

Language   Purpose  

-­‐  Professional  -­‐  Careful  -­‐  Friendly  -­‐  Honest  

-­‐  ScienRfic  -­‐  Personalized  -­‐  Methodical  -­‐  MeRculous  

-­‐  Clean  -­‐  Order  -­‐  Organize  -­‐  Assist  

-­‐  Time-­‐Saving  -­‐  Sleek  -­‐  RevoluRonary  -­‐  High-­‐Tech  

Peter  Waters  House-­‐Cleaning  Robot  

Assignment  Two,  Brand  Character  Diagram  

Assignment  Three,  Logotype  Research,  Word  from  Diagram  

Peter  Waters  House-­‐Cleaning  Robot  

High-­‐Tech  

Assignment  Three,  Logotype  Research  

Peter  Waters  House-­‐Cleaning  Robot  

hLp://www.findthatlogo.com/wp-­‐content/gallery/microsoI-­‐logos/microsoI-­‐logo-­‐icon.png  

hLp://upload.wikimedia.org/wikipedia/commons/thumb/6/64/Cisco_logo.svg/800px-­‐Cisco_logo.svg.png  

hLp://keithsawyer.files.wordpress.com/2008/09/apple-­‐logo1.jpg  

Assignment  Three,  Finished  Logotype  

Peter  Waters  House-­‐Cleaning  Robot  

TB⌘  

Assignment  Four,  Social  Media  Branding,  Research  

Peter  Waters  House-­‐Cleaning  Robot  

hLp://www.facebook.com/iRobotRoomba/info  

iRobot  Roomba:  

ASIMO:  hLp://www.facebook.com/ASIMO/info?ref=ts  

NAO  Aldebaran  Robots  hLp://www.facebook.com/Nao.Robot  

Peter  Waters  House-­‐Cleaning  Robot  

Assignment  Four,  Social  Media  Branding,  CreaRng  Community  

To  spread  the  word  about  TidyBot,  I  made  a  Facebook  page  and  posted  it  to  my  wall,  asking  people  to  comment  and  like  as  they  pleased.    I  also  told  my  mom  about  it  and  she  told  some  of  her  friends  about  it.    The  response  mostly  had  to  do  with  word  of  mouth  and  a  pleasant  reacRon  from  potenRal  “buyers.”  

Peter  Waters  House-­‐Cleaning  Robot  

Peter  Waters  House-­‐Cleaning  Robot  

Assignment  Four,  Social  Media  Branding,  Facebook  Pages  

Peter  Waters  House-­‐Cleaning  Robot  

Assignment  Four,  Social  Media  Branding,  Facebook  Pages