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8/2/2019 Assignment Status

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43-q5

42-q6

40-Q3 and Q5

46-q3 and q6

44-3, 4,5,6

Q5. Assume yourself as an HR Manager of a publishing house. You find that the morale of the

employees is generally low. What steps would you take to improve employee morale? The three

stage approach to lift morale

Stage 1 - Listen Get feedback and ideas.

Stage 2 - Communicate with solutions to business issues and employee concerns.

Stage 3 - Recognize business and employee accomplishments and successes.

Strage 1: Listen to employees Relationships between the organization and employees are

fractured following a period of upheaval. And this situation wont improve on its own.

Companies must take a proactive approach, beginning with listening to employees and getting

their concerns out into the open. Leaders must acknowledge employee issues and be motivated to

make improvements. Of vital importance is publicizing that employee feedback is encouraged

and necessary and that the organization values their ideas. Decide the messages behind thelistening activities deployed, and use them consistently, for example: We know staff morale is low

and want your help. We need to save money and are looking for ideas on how to best achieve that.

We want to add to our top line and need your feedback on opportunities to look at. Leaders

should be visible, approachable and well-briefed, so that they canfield employee questions.

Interaction should be face-to-face whenever possible. Key messages should also be developed

and be used as part of regular, ongoing communication activities. Managers need to believe in

and support all listening activities. They should be briefed on the rationale and approach for

these activities before they meet with employees, and asked for their ideas on how listening

activities should be implemented. Leaders should be visible, approachable and well briefed, so

they can field questions. Listening activities Employee survey - This can encompass routinely

scheduled company surveys or those designed expressly to communicate change. Employee

discussion/focus groups - Include as many employees as possible. Managers with the right

people skills (listening, questioning, for example) can be trained to run these groups.

Management discussion groups - Led by a facilitator, these sessions are designed specifically as

management briefings. Managers are guided through a process that will enable them to run


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employee discussion groups and to get feedback on specific topics. (This approach works best

with cost saving or similar topics, rather than morale and trust issues.)

Stage 2: Communicate your solutions to business issues and employee concerns The next stage is

communication. The listening activities should have created lots of ideas and feedback. In this

stage, it's important to build a shared understanding of your companys future, includingsubstantive solutions to business issues and progress being made. Build a shared understanding

of your companys future, including solutions to business issues and progress being made. Who

does what in stage 2? Company leaders focus on addressing concerns expressed by employees in

the listening stage and briefing managers on issues. The purpose is to create a shared

understanding of the challenges and solutions facing the organization. Managers undertake

specific efforts to communicate these outputs. They must create opportunities for dialogue and

discussion, which leads to higher levels of employee engagement. Managers should also assure

employees that they can expect honest and timely information. They should show their

willingness to discuss anything on employees minds and help employees feel comfortable

asking questions and sharing solutions. Employee advisory work groups should be set up to

address a number of challenges most critical to the organization. Because this program thrives on

momentum, these groups should have clear objectives and a limited shelf life. Potential activities

must be honed down to focus only on their most important issues. A kick-off meeting can define

the teams scope, role and timescales. Work groups should also encourage leaders to

communicate progress through all communication channels. Communication activities Public

forums - Communication should take place in person through Town Hall and team meetings, site

visits and brown bag lunches. Gossip is curtailed if managers become more transparent with

performance data, such as sales figures and customer information. A highly visible and

approachable leadership team shows that senior management cares about its workers. This aloneserves to foster a more positive employee work environment. One-on-One dialogues -

Discussions between managers and direct reports enhance personal communication and increase

trust. Electronic media - Emails, web casts and other means of rapidly reaching out across

boundaries should be employed to reinforce messages and speed the flow of information.

Stage 3: Recognize business and employee accomplishments and successes Focusing on quick

wins and success stories and recognizing employee accomplishments will help keep morale as

high as possible. No one is immune from becoming despondent and unproductive when they

work ina doom and gloom environment. Negativity is often exacerbated outside the workplace

by personal issues and a constant onslaught of negative news stories. Focusing on quick wins andsuccess stories and recognizing employee accomplishments will help keep morale as high as

possible.

Leaders and managers seek out successes and recognize and thank employees for their

contributions to the company and/or team initiatives. Every effort should be made to point out

quick wins, for example, a project deadline met, a new order placed, or success in a key

objective. Recognition activities Formal initiatives - include established companywide


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recognition programs as well as rewards such as small bonuses and plaques. Informal gestures -

include such things as a warm "thank you" for a job well done, or a congratulatory email or

hand-written note. Public recognition - includes acknowledging an employee or workgroups

contributions in a meeting with their peers, or in company publications. Being recognized

publicly often has the added bonus of encouraging and motivating peers to strive for similar

successes

MB0040

Q3.

In a management class of 100 students three languages are offered as an additionalsubject viz. Hindi, English and Kannada. There are 28 students taking Hindi, 26 taking Hindiand 16 taking English. There are 12 students taking both Hindi and English, 4 taking Hindiand English and 6 that are taking English and Kannada. In addition, we know that 2students are taking all the three languages

a) If a student is chosen randomly, what is the probability that he/she is not taking any ofthese three languages?

b) If a student is chosen randomly, what is the probability that he/ she is taking exactly one

language?

1. An elementary school is o ering 3 language classes: Spanish, French, and German. These classes

are open to any of the 100 students in the school. There are 28 students in the Spanish class, 26

in the French class, and 16 in the German class. There are 12 students that are in both Spanish

and French, 4 in both Spanish and German, and 6 in both French and German. In addition, there

are 2 students taking all three classes.

(a) If a student is chosen randomly, what is the probability that he or she is not in any of the

classes?

Let S, F, and G denote the events of taking Spanish, French, and German, respectively. By

inclusion-exclusion,

P(S [ F [ G) = P(S) + P(F) + P(G) ???? P(SF) ???? P(SG) ???? P(FG) + P(SFG)

=

28 + 26 + 16 ???? 12 ???? 4 ???? 6 + 2

100

= :5:

Thus the probability of not taking any of the classes is 1 ???? :5 = :5.

(b) If a student is chosen randomly, what is the probability that he or she is taking exactly one


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language class?

In the sum

#S + #F + #G ???? 2#SF ???? 2#SG ???? 2#FG + 3#SFG;

students taking only one language class are counted one, students taking two language classes

are counted 1 2 ???? 2 = 0 times, and students taking all three language classes are counted

1 3 ???? 2 3 + 3 = 0 times. Thus the probability of taking exactly one language class is

P(S) + P(F) + P(G) ???? 2P(SF) ???? 2P(SG) ???? 2P(FG) + 3P(SFG)

=

28 + 26 + 16 ???? 2(12 ???? 4

1. (a) If a student is chosen randomly, what is the probability that he or she is not in any of the

classes?

Let S, F, and G denote the events of taking Spanish, French, and German, respectively. By

inclusion-exclusion,

S=28, F=26, G=16, SF=12, SG=4, FG=6, SFG =2

P(S [ F [ G) = P(S) + P(F) + P(G) P(SF) P(SG) P(FG) + P(SFG)

28 + 26 + 16 -12 4 6 + 2=50

(b) If a student is chosen randomly, what is the probability that he or she is taking exactly one

language class?

P(S) + P(F) + P(G) ???? 2P(SF) ???? 2P(SG) ???? 2P(FG) + 3P(SFG)

=28+26+16-2(12)-2(4)-2(6)+3(2)=32

5. Define population and sampling unit for selecting a random sample in each of thefollowing cases.a) Hundred voters from a constituencyb) Twenty stocks of National Stock Exchangec) Fifty account holders of State Bank of India

d) Twenty employees of Tata motors.

o Ans: Population: A population is a collection of data whose properties are analyzed. The

population is the complete collection to be studied, it contains all subjects of interest. A


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population can be defined as including all people or items with the characteristic one wishes to

understand. Because there is very rarely enough time or money to gather information from

everyone or everything in a population, the goal becomes finding a representative sample (or

subset) of that population.

A sample is a part of the population of interest, a sub-collection selected from a population.

Random sampling: A sample is a subject chosen from a population for investigation. A random

sample is one chosen by a method involving an unpredictable component. Random sampling can

also refer to taking a number of independent observations from the same probability distribution,

without involving any real population. The sample usually is not a representative of the

population from which it was drawn this random variation in the results is known as sampling

error. In the case of random samples, mathematical theory is available to assess the sampling

error. Thus, estimates obtained from random samples can be accompanied by measures of the

uncertainty associated with the estimate. This can take the form of a standard error, or if thesample is large enough for the central limit theorem to take effect, confidence intervals may be

calculated.

Types of random sample

A simple random sample is selected so that all samples of the same size have an equal

chance of being selected from the population.

A self-weighting sample, also known as an EPSEM (Equal Probability of Selection

Method) sample, is one in which every individual, or object, in the population of interest

has an equal opportunity of being selected for the sample. Simple random samples are

self-weighting.

Stratified sampling involves selecting independent samples from a number of

subpopulations, group or strata within the population. Great gains in efficiency are

sometimes possible from judicious stratification.

Cluster sampling involves selecting the sample units in groups. For example, a sample of

telephone calls may be collected by first taking a collection of telephone lines and

collecting all the calls on the sampled lines. The analysis of cluster samples must take

into account the intra-cluster correlation which reflects the fact that units in the same

cluster are likely to be more similar than two units picked at random.The most widely known type of a random sample is the simple random sample (SRS). This is

characterized by the fact that the probability of selection is the same for every case in the

population. Simple random sampling is a method of selecting n units from a population of size N

such that every possible sample of size an has equal chance of being drawn.

An example may make this easier to understand. Imagine you want to carry out a survey of 100


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voters from a constituency with a population of 1,000 eligible voters. With in a constituency,

there are old-fashioned ways to draw a sample. For example, we could write the names of all

voters on a piece of paper, put all pieces of paper into a box and draw 100 tickets at random. You

shake the box, draw a piece of paper and set it aside, shake again, draw another, set it aside, etc.

until we had 100 slips of paper. These 100 form our sample. And this sample would be drawn

through a simple random sampling procedure at each draw, every name in the box had the same

probability of being chosen.

If you are collecting data on a large group of people (called a population), you might want to

minimize the impact that the survey will have on the group that you are surveying. It is often not

necessary to survey the entire population. Instead, you can select a random sample of people

from the population and survey just them. You can then draw conclusions about how the entire

population would respond based on the responses from this randomly selected group of people.

This is exactly what political pollsters do they ask a group of people a list of questions andbased on their results, they draw conclusions about the population as a whole with those often

heard disclaimers of plus or minus 5%.

If your population consists of just a few hundred people, you might find that you need to survey

almost all of them in order to achieve the level of accuracy that you desire. As the population

size increases, the percentage of people needed to achieve a high level of accuracy decreases

rapidly. In other words, to achieve the same level of accuracy:

Larger population = Smaller percentage of people surveyed

Smaller population = Larger percentage of people surveyed

MB0046 Q3 : Silver Line Manufacturers produce several varieties of automobile

components. They have 3 to 5 suppliers who supply materials regularly. Recently,

procurement manager of Silver Line discussed in the meeting that they have to look out for

new suppliers since they would be expanding their business operations to many places.

How do you think Silver Line have to go about this situation?

Answer : Silver line manufacturers expanding their business operation to many places and they

looking for new suppliers. Following are given below the criteria for new supplier:

Supplier Selection Strategies and Criteria

Supplier selection criteria for a product or service category should be defined by a cross-functional team of representatives from different sectors of your organization. In a

manufacturing company, members of the team typically would include representatives frompurchasing, quality, engineering and production. Team members should include personnel with

technical/applications knowledge of the product or service to be purchased, as well as members

of the department that uses the purchased item.


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Supplier selection criteria:

Previous experience and past performance with the product/service to be purchased.

Relative level of sophistication of the quality system, including meeting regulatory

requirements or mandated quality system registration (for example, ISO 9001, QS-9000).

Ability to meet current and potential capacity requirements, and do so on the desireddelivery schedule.

Financial stability.

Technical support availability and willingness to participate as a partner in developing

and optimizing design and a long-term relationship.

Total cost of dealing with the supplier (including material cost, communications methods,inventory requirements and incoming verification required).

The suppliers track record for business-performance improvement.

Total cost assessment.

Methods for determining how well a potential supplier fits the criteria:

Obtaining a Dun & Bradstreet or other publicly available financial report.

Requesting a formal quote, which includes providing the supplier with specifications and

other requirements (for example, testing).

Visits to the supplier by management and/or the selection team.

Confirmation of quality system status either by on-site assessment, a written survey or

request for a certificate of quality system registration.

Discussions with other customers served by the supplier.

Review of databases or industry sources for the product line and supplier.

Evaluation (SUCH AS prototyping, lab tests, OR validation testing) of samples obtained

from the supplier.

MB0046 Q6 : Consider the company,

Maruthi Udyog Limited. Elaborate on the

companys marketing mix and give examples

related to the 4Ps.

Posted by: Nikhat S Khan on: October 19, 2011

In:Assignments|MB0046-Marketing Management Assignments|MBA (SMU)|MBA2nd Semester|Set - 1

Comment!

MB0046 Q6 : Consider the company, Maruthi Udyog Limited. Elaborate on the companys

marketing mix and give examples related to the 4 Ps.Answer : MUL was a joint venture created in February 1981 between Japans Suzuki Motor
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MUL strongly believes in attribute-oriented advertising. In an attempt to reposition M800 as a

choice for those upgrading from a two-wheeler, MULs campaign of a child playing with a toyM800 drives home the fuel-efficiency factor: the car never stops because the fuel neverfinishes. The future communication strategy that MUL has envisioned for M800 is a snap of a

typical middle-class family commuting on their two-wheeler. Next to them is another family

except that this one is comfortably ensconced in a Maruti 800.

One of MULs most ambitious television campaigns launched the Zen Predator. Positioning it as

strong, sleek and sexy, the commercial showcases the variants new styling through the themeof predator and prey in the context of a modern jungle. The theme is one of a chase that ends in

willing surrender, brought home in the baseline: Surrender to the new Zen.

The Zen Predator is being aggressively promoted in print. MUL bought the entire advertising

space on The Weeks first issue of 2004. Additionally, MUL is the first Indian automobile

corporate to utilise the internet for a complete branding exercise, using interactive and page

domination techniques.

Recently, MUL has turned its marketing focus to corporate TV commercials to promote its entire

range of vehicles. The company has rolled out a new corporate TV campaign, featuring the

Maruti Puttar. The rationale behind a second TVC featuring the same child model as the M800

campaign is to leverage the brand recall of the earlier commercial, driving home the point that AMaruti Suzuki family is a happy family.

MUL is involved in a wide range of sponsorship activities, placing particular emphasis on motor

sports. It was the founding sponsor of Raid De Himalaya, and in its fifth year continues to be

closely involved with it. The company regularly holds car rallies for amateur drivers and aspiring

rallyists. MUL now has plans to host golf and polo events.

Brand Values

In 1983, Brand Maruti Suzuki was defined as the peoples car. These values have remained

consistent ever since.

Over the years, MUL has set the stage for the successful launch of Suzukis international range

in the Indian market, all backed by the inherent value proposition of high quality, fuel efficiencyand, compared with competition, low price. This formula has been largely responsible for a new

generation of Indian car users swearing by the Maruti Suzuki brand name

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