FRONT HEADER SHEET / ASSESSMENT RECORD SHEET

QualificationEDEXCEL/Btec Level 3 Extended Diploma in Art & Design

NQF or QCF QCF

Learner name Assessor name Lillian Bixler

Unit no. & title

Unit 16: Promoting Art & Design WorkUnit 12: Computers in Art & Design

Learning aims

Unit 16: 1 Know about promoting art and design work4 Understand art and design promotion. ( This is interim, to be graded upon completeion of assignment 4.)Unit 12:1 Understand the potential of digital media in contemporary art and design practice

Assignment title Fact Finding Mission Asgnmt Number 1

Hand Out date Wednesday September 20th

Submission date 1/11/17

Feedback due by 15/11/17Learners please comment on: Learner Comments

How you coped with the assignment

The strengths you have identified by completing this assignment activity

The areas for development you have identified by completing this assignment activity

Learner declaration

I certify that the evidence submitted for this submission is my own. I have clearly referenced any sources used in the work. I understand that false declaration is a form of malpractice.

Learner signature Date

Version 1 21/09/16 (Lillian Bixler)BTEC Assessment Record form

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Version 1 21/09/16 (Lillian Bixler)BTEC Assessment Record form

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EXAMPLES OF PROMOTIONAL MATERALS/DESIGN

Hogarth Exhibition Promotion Tate: Promotional Pin

National Trust Promotional Campaign CompareTheMarket.com Meerkats Promotion

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ASSESSMENT RECORD SHEET - FEEDBACK UNIT 12

Target criteria Unit 12

Criteria achieved

?(Yes / No)

Assessment comments

P1 review the potential for digital media in contemporary A&D practice

M1

explain the potential for digital media in contemporary A&D practice

D1

analyse digital media in contemporary A&Dpractice

General comments

Assessor declaration

I certify that the evidence submitted for this assignment is the learner’s own. The learner has clearly referenced any sources used in the work. I understand that false declaration is a form of malpractice.

Assessor signature Date

COMMENTS ON ENGLISH AND MATHSEnglish

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Maths

ASSESSMENT RECORD SHEET - FEEDBACK UNIT 16

Target criteria Unit 16

Criteria achieved

?(Yes / No)

Assessment comments

P1 Outline different ways to promote art & design work

P4Review the effectiveness of own and others promotional material

( This is interim, to be graded upon completeion of assignment 4.)

M1

Describe different ways to promote art and design work with considered examples

M4

Analyse the effectiveness of own and other’s promotional material

( This is interim, to be graded upon completeion of assignment 4.)

D1

Produce a detailed and illustrated explanation of ways to promote A&D work

D4

Evaluate the effectiveness of own and selected promotional material.

( This is interim, to be graded upon completeion of assignment 4.)

General comments

Assessor declaration

I certify that the evidence submitted for this assignment is the learner’s own. The learner has clearly referenced any sources used in the work. I understand that false declaration is a form of malpractice.

Version 1 21/09/16 (Lillian Bixler)BTEC Assessment Record form

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Assessor signature Date

COMMENTS ON ENGLISH AND MATHS

English

Maths

Version 1 21/09/16 (Lillian Bixler)BTEC Assessment Record form

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Assignment One (Unit 16 – P1, M1, D1 (interim for GC4))/(Unit 12 – P1, M1, D1 )

INTRODUCTION:The aim of this assignment is to examine ways to promote art and design work in tandem with analysis of how digital media plays a roll in contemporary A&D practice. Learners should explore different ways by finding out information and collecting examples of promotional material. This first assignment will help inform initial ideas generation for later assignments involving your self-promotion campaign in your given pathway. Learners should address why there is a need to promote art and design work and give examples of how this can be achieved.

Learners will achive the aims of this assignment by looking at a variety of different ways and contexts in and around promoting Art & Design work– (e.g. leaflets, postcards, websites, adverts), give examples of other promotions (e.g. radio and TV adverts, film trailers, coupons, free samples.)

TASKS: (All work to be professionally presented on BLOG, with correct Harvard Anglia Referencing)

TASK 1: (Covers Grading Criteria For U16-P1,M1,D1/part of P4,M4,D4)250 words minimum (in your own words) responding to the following question*:

“Why is it important for artists and designers to promote their work”

*Aim to use at least 2 different references to back up your claim. Annotate them using Harvard Anglia referencing, at the bottom of your blog entry. Reference the use of digital media in todays use of promotion. References can be examples of good work to back up your claims.EXAMPLE OF RESEARCH: https://bethharveyphotographer.wordpress.com/2016/11/07/promotional-material/

TASK 2: (Covers Grading Criteria For U16-P1,M1,D1/part of P4,M4,D4 & U12 P1,M1,D1)4 x Minimum examples of material promoting Art and Design work, include an image of the work(s). Make sure to use some examples from digital media. answering the below questions for each.

What is it made of? Who is the audience? How does it reach its audience? Where did it come from/where is it found?

What is it promoting? Do you think it’s effective? And what could

be done to make it even more effective? Compare it to one other piece of work.

EXAMPLE OF RESEARCH: https://lillian4crc.wordpress.com/2016/10/12/example-research-for-assignment-1/

TASK 3: (Covers Grading Criteria For U16-P1,M1,D1/part of P4,M4,D4 & U12 P1,M1,D1)Initial Primary Research: Find at least 3 physical or installed pieces of work promoting art and design in your local area. Make sure to use examples from digital media. For each, upload an image of the work and answer the following:

where it came from what it’s promoting who the audience is do you think it’s effective?

What could be different? What is it made from? How is it distributed?

EXAMPLE OF RESEARCH 1: https://joshuageorgephotography.wordpress.com/2016/11/06/promoting-material/ EXAMPLE OF RESEARCH 2: https://zmdenchphotography.wordpress.com/2016/11/05/planning-a-promotional-campaign/

TASK 4: (Covers Grading Criteria For U16-P1,M1,D1/part of P4,M4,D4 & U12 P1,M1,D1)Any and all associated blog tasks that will be set weekly to develop your skills.

EXTENSION ASSIGNMENT: (OPTIONAL) (Covers Grading Criteria For U16-D1/part of D4)Use a Case Study to exemplify how multiple channels of advertisement are used in a promotional campaign. (Include annotated examples of the campaign) EXAMPLE 1 FROM LAST YEAR: https://thomasharrywells.wordpress.com/ EXAMPLE 2 FROM LAST YEAR: https://joshuageorgephotography.wordpress.com/2016/10/27/lets-stop-globe-warming-ice-bear-project-task-2/

Assessment and grading criteria7

Version 8 01/07/15BTEC Assessment Record form

In order to pass this unit, the evidence that the learner presents for assessment needs to demonstrate that they can meet all the learning outcomes for the unit. The assessment criteria for a pass grade descrives the level of achievement required to pass this unit.

UNIT 16

UNIT 12

PLTS: This summary references where applicable, in the square brackets, the elements of the personal, learning and thinking skills applicable in the pass criteria. It identifies opportunities for learners to demonstrate effective application of the referenced elements of the skills

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Version 8 01/07/15BTEC Assessment Record form