ASSIGNMENT ON MOTIVATION POLICES OF

SUBMITTED BY :

NITESH

Submitted in partial fulfilment of the MBA program

HISTORICAL BACKGROUND

• What's in a name, you might ask. Until you come across one that evokes pride

and confidence in the heart of every Indian, seemingly blessed with a rare ,

almost magical, power. It is the name Godrej.

• This indomitable force was born in 1897, when a young man called Ardeshi

Godrej gave up law and turned to lock making. He was the first Indian

manufacturer to displace well-entrenched foreign brands from the market. The

word Godrej, etched into the metal of his locks, became a symbol of self-reliance

for the generations that followed.

• With each new product Ardeshir changed perceptions about industry in India. He

produced the finest security equipment, and then stunned the world by creating a

soap from vegetable oils.  What started as a dream had become a movement. But

it was left to another man to carry it forward. Ardeshir's brother, Pirojsha.

• Pirojsha Godrej laid the foundations for a throbbing enterprise at a sprawling

industrial garden township outside Mumbai. It was here that the Godrej vision

took concrete shape.

• On 7th May, 1897, Ardershir Godrej gave up law and took up lock making.

Godrej and Boyce Mfg. Co. Ltd., was established at Lalbaug, Mumbai. This was

the holding company of the Godrej Group. On 3rd March, 1932, it was

incorporated with limited liability. Even though Boyce was a business partner for

a limited period only, his name was retained for legal purposes

• The Godrej Name displaced well established foreign brands from the Indian

market. The name 'Godrej' engraved into the shiny metal of the Godrej Locks

came to be known as a symbol of self reliance, trust-worthiness, assertiveness

and progressiveness for a new generation of Indians.

CURRENT STATUS

Adi Godrej is the current Chairman of the Godrej Group. Godrej & Boyce Mfg. Co. Ltd.

is headed by Mr. Jamshyd Godrej. The Group revenue was approximately US$ 3.3

billion in financial year 10/11. Godrej Locks is the flagship company of the group.

GODREJ COMPANIES

• Godrej & Boyce

• Godrej Consumer Products

• Godrej Industries

• Geometric   Limited

• Godrej InfoTech

• Godrej Agro vet

• Godrej Sara lee

• Godrej Hicare

• Godrej Efacec

• Godrej Properties

• Overseas Establishments

GODREJ PRODUCTS

GODREJ CONSUMER PRODUCTS

1. APPLIANCES

2. LOCKS

3. FURNITURE

4. SECURITY EQUIPMENT

5. OFFICE AUTOMATION

6. TYPEWRITERS

7. VENDING MACHINES

8. CONFERENCING SOLUTIONS.

GODREJ INDUSTRIAL PRODUCTS

1. STORAGE SOLUTIONS

2. AUTOMATED WAREHOUSING

3. MATERIAL HANDLING EQUIPMENT

4. PROCESS EQUIPMENT

5. ELECTRICAL AND ELECTRONICS

6. TOOLING

7. CONTRUCTION MATERIAL

8. LAWKIM MOTOR GROUPS.

Corporate Timeline

1897 - Godrej & Boyce Mfg. Co. Ltd established

1918 - Godrej Soaps Limited incorporated

1961- Godrej Started Manufacturing Forklift Trucks in India

1971- Godrej Agrovet Limited began as an Animal Feeds division of Godrej Soaps

1974 - Veg oils division in Wadala, Mumbai acquired

1990 - Godrej Properties Limited, another subsidiary, established

1991 - Foods business started

1991 - Godrej Agrovet Limited incorporated

1994 - Transelektra Domestic Products acquired

1995 - Transelektra forged a strategic alliance with Sara Lee USA

1999 - Transelektra renamed Godrej Sara Lee Limited and incorporated Godrej Infotech Ltd.

2001 - Godrej Consumer Products was formed as a result of the demerger of Godrej Soaps

Limited. Godrej Soaps renamed Godrej Industries Limited

2002 - Godrej Tea Limited set up

2003 - Entered the BPO solutions and services space with Godrej Global Solutions Limited

2004 - Godrej HiCare Limited set up to provide a Safe Healthy Environment to customers by

providing professional pest management services

2006 - Foods business was merged with Godrej Tea and Godrej Tea renamed Godrej

Beverages & Foods Limited

2007 - Godrej Beverages & Foods Limited formed a JV with The Hershey Company of North

America and the company was renamed Godrej Hershey Foods & Beverages Limited

2008 - Godrej relaunched itself with new colourful logo and a fresh identity music

2010 - Godrej launched GoJiyo a free, browser based 3D virtual world

2011 - Godrej & Boyce shuts down its typewriter manufacturing plant, the last in the world.

Sales (including excise duty)

Combined Sales of the Company and its major subsidiaries and

affiliates, for FY 2010-11: US$ 3.3 billion

EMPLOYEES

More than 12,000

EMPOLYEE BENEFITSTraining, Development and Career management:Training and development refers to the imparting of specific skills, abilities and knowledge to an employee. More clearly, training and development may be understood as any attempt to improve current or future employee performance by increasing an employee’s ability toper form through learning, usually changing the employee’s attitude or increasing his or her skill and knowledge. The need for training and development is determined by the employee’s performance deficiency, computed as follows:

E-GYAN

• E-Gyan was the e-learning initiative of GIL launched in the second half of 2002.

• Objective:-To move away from traditional training methods of workshops and help sharpen the intellect

of the employees by self- learning initiatives.

• Benefits:- online quizzes for to enhance employees awareness in e-learning.

• Provide online library to expand the knowledge base of the employees .

SPARK PROGRAM

• Started by GIL in September 2002.

• Workshop conducted with collaboration with Delhi based Hr consultant.

• Objective:- “train the trainers”

• The training programme objective was equipping managers to become successful coaches.

• Benefits:- Managers identify their high potential team and coaching them.

• By Working on live projects with managers helped team members learning leadership skills to take their

position in future.

ENGLISH LANGUAGE

• Introduced in GBML in 2003.

• Objective was to developing the English reading and compréhension skills of workers.

• Benifit :-It benifited workers to have lesser dependency in their supervisor which leads to more

Independence at work and as a result time was saved.

ACE - Accelerated Careers for Executives

ACE is a one-year induction programme for executives, which provide them with a holistic view of functioning of company, cross functional projects and Cross company and SBU projects within the Godrej group. For example: This is a typical career progression path of a Fresh Engineer, just out of college. Traditionally, it takes almost five years for an engineer to become a manager. Whereas through ACE, an engineer is empowered to become a manager in just three to four years.

This is how a fresh engineer can achieve the managerial status through ACE. The development of an individual occurs through various cross - functional stints. Challenging roles and ambitious tasks and valuable managerial development inputs.

MOTIVATION POLICIES OF GODREJ Many motivation policies are conducting in godrej. Some of them are :

PARIVARTAN:• In 2000 Parivartan lunched in GSL.• Main objective was to motivate employee for job along with knowledge of sales function.• 18 senior executive from sales, logistics, Hr engaged to give the training.• 350 employee are involved in this programme.• It shows positive impact and in November 2002 survey it shows that field team GSP as the highly

motivated tem in GSL.

GALLAOP• Induction training programme introduced in 2002. • The training is provided for one year. • Objective was to develop novice into professionals by exposions to various department. • The trainees were rotated in four departments.• Benifits To Employee:- All rounder and understanding the market .

THE YOUNG EXECUTIVE BOARD(YEB)• Year of formation:- October 2001• Objective:- for growth of organization.• Benefits:-• All information and document was accessed by YEB and directors of the group’s management

committee• Based on the information they were expected to give recommendation to the board on the issue related

to strategy.• HRD, corporate governance etc. which would affect the future growth of the organization.• It strengthen communications between lower management and senior management • It improves transparency through out the organization• Also encouraged young manager to contribute to the organizational development.

REVERSE MENTORING• Godrej s reverse mentoring took a bottoms-up approach.• In this approach, the CEOs and senior management of Godrej learned from the junior staff. • Adi Godrej, took lessons on information technology and sales and marketing from two young

managers .

RED AND BLUE TEAMS• Year of formation:- 2001• Objective:-to encourage team-work• Benefits:- Two group i.e. red and blue and having eight members each.• The aim of these groups was to come up with recommendations and strategies for future growth of

their divisions.

• The company gets variety of thought process and ideas which leads to have a bunch of alternatives to choose.

NEGOTIATION SKILLS• Started by GIL in January 2003 .• It provided to officer level employees to learn how to negotiate.• Benifit:- To clinch good business deal .• With a case one employees played negotiator role for company and othe one as another company

employee.• It helped in learning how to have effective business deal.• It also increased thinking power of Employees as they were more involved in generating business

concepts.

SWOT ANALYSIS

Strength

• STRONG BRAND NAME

• QUALITY

• GOOD REPUTATION AMONG THE

CUSTOMERS

• SERVICE MANAGEMENT

• SUPLY CHAIN MANAGEMENT

• EXCLUSIVE ACCESS TO HIGH GRADE

NATURAL RESOURCES

• FAVOURABLE ACCESS TO DISTRIBUTION

NETWORKS

• MANAGEMENT

• EMPLOYEE

• INNOVATIVE ASPECTS

• FINANCIAL RESERVES

• MARKET LEADER

Weakness

• COST OF PRODUCT

• MARKETING

• EMPLOYEE TURN OVER RATIO

• CENTRALISATION

Opportunities

• INDUSTRY OR LIFESTYLE TRENDS

• COMPETITOR’S VULNERABILITIES

• MARKET DEVELOPMENT

• TECHNOLOGY DEVELOPMENT AND

INNOVATION

Threat

• COMPETITORS INTENTION

• MARKET DEMAND

• NEW TECHNOLOGIES, SERVICES, IDEAS

• OBSTRACLES FACED

• LOSS OF KEY STAFF

• GLOBAL INFLUENCES

• NEW MARKETS

• NICHES TARGET MARKET

• BUSINESS AND PRODUCT DEVELOPMENT

INFORMATION AND RESEARCH

• SEASONALITY

• COUNTRY’S ECONOMY

Conclusion

For dealers, customer choice is the most important factor.

Consumers have a preference/loyalty towards particular brand of consumer durables and are

not ready to buy any other brand so easily.

Dealer relationship is one of the most considerations followed by the After Sales Services and

Variety provided by the brand also plays a crucial role.

Godrej though provides good services but it is not in line with its competitors.

Customers’ decisions are influenced by their level of income and price of the product.

The respondents who have used Godrej have a neutral response for it.

LG and Samsung are presently the most preferred brands.

Most of the respondents are well satisfied with the brands they are using and will not purchase

Godrej appliances in future.

Suggestions

As compared to competitors, Godrej appliances have a low brand image , so it should

make efforts to popularize its brand name in market. This means creating more brand

awareness amongst consumers which can be done through promotions.

Since the customer demand is very low for Godrej , it mainly needs to improve on its

promotional tools in both volume and frequency.

It should offer large variety in its appliances.

Godrej must focus on increasing its marketing expenditure and bring more personal

approach in their communication.

Company should increase its dealer network in order to enhance the availability of

product in market. It should also offer attractive schemes to the present dealers in order

to retain them.

Company can offer lucrative deals to the dealers eg. slab discounts, etc.so that more

dealers are attracted to buy Godrej product and hence dealership network of Godrej can

be enlarged. Also this will increase the availability of product in market., By offering

good deals to dealers, Godrej can also increase its sales because dealers will encourage

volume sales of Godrej to earn more profits for themselves.

Bibliography & REFERENCE

Internet:

http://en-wikipedia.org/wiki/Godrej-Group

http://www.godrej.com/godrej/GodrejIndustries/index.aspx?id=12

http://www.godrej.com/GodrejIndustries/ourcompanies.aspx?id=12&mendid=1095

http://www.karmayog.com/lists/Godrejtrust.htm

http://www.GodrejAppliances.com