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ASSIGNMENT OF RESEARCH METHDOLOGY

TOPIC- QUESTIONNAIRE

Consumer Behaviour towards Online Advertising

SUBMITTED TO SUBMITTED BY

Dr. ARVIND AGGARWAL NITISH ARORA

CUHP11MBA48(B)

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QUESTIONAIRE

Dear Sir/Madam

I am a student of MBA 2nd semester (CUHP). I am doing my A Study on

Consumer Behaviour towards Online Advertising Sir/Madam I need to get a questionnaire

filled by you .All the data and information you provide will be kept confidential and will be used

only for the academics purpose.

NAME: _______________________________________

CONTACT NO.: _______________________________

GENDER: Male Female

PROFESSION/ OCCUPATION:-

HouseWife Business Doctor Teacher

Private job Engg. Govt. employee any other

MONTHLY INCOME: - Below 10000 10000-30000 30000 above

Q1. How many times do you use the internet in a week?

A. Daily userB. Dont useC. 1-3 daysD. 3-6 days

Q2. What is your objective behind using the internet?

A. Personal useB. SearchC. Official workD. Fun purposeE. Online shopping

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Q3. Do you see or observe the online advertisement shown on the Websites?

A. YesB. No

Q4. Which online advertisement would you prefer watching the most?

A. MatrimonialB. TourismC. HospitalityD. HealthcareE. MusicF. BooksG. Apparels and accessoriesH. GiftsI. GadgetsJ. Bankingk. Any other (_______)

Q5. Do online advertising fulfill your security requirements?

A. YesB. No

Q6. Which products would you prefer to buy by watching online advertisement?

A. BooksB. CDS OR DVDSC. Hospitality and tourism servicesD. Healthcare and beauty productsE. Electronic gadgetsG. Any other (________)

Q7. Have you purchased anything online?

A. YesB. No

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Q8. How do you make your payments on internet?

A. Credit card/ debit cardB.

Pay palC. Cash on delivery

Q9. Have you face any problems while shopping online?

A. YesB. NoC. Specify _________________________

Q10. How was the experience?

A. SatisfiedB. Not satisfiedC. Average

Q11. If you are a habitual online customer then how many times would you shop online in a

month? (FILL IF APPLICABLE)

A. 1-5B. 6-10C. 11-15D. More than 15

Q12. What motivates to buy products online?

A. Easy paymentB. No hidden costC. Not travel cost

Q13.Do you feel that the online marketers are providing competitive prices?

A. YesB. No

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Q14. What factors help you to decide which site to use for online shopping?

A. SearchB.

Personal recommendationC. Special offers on website

D. Online advertisementsE. Others

Q15. Do these online advertisements drive your mind towards purchasing a product?

A. YesB.

No

Q16. Which factor drives you towards online advertising?

A. ConvenienceB. Faster and Time savingC. Trustworthy

Q17. Do you personally think that online advertising is a good promotional and online shopping

tool?

A. YesB. No

Q18. Should Online Advertising enhanced and more promoted?

A. YesB. No

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Q19. How would you rate the following factor related to online advertisement on scale of 1-5?

FACTOR 1 2 3 4 5

Strongly

agree

Agree Cant say Disagree Strongly

disagree

I am familiar with the usage of

internet

I feel positive towards online

advertisement

I feel it can be converted to online

shopping

I trust the online advertisement

I feel it is time saving

I feel it is a good promotional tool

I feel online advertisement should be

promoted

I feel it is secure to do online

transaction

I have never felt cheated or deceive

while online shopping

I feel online advertisement aware me

about the global brand.

I feel that online advertisement

provide anytime anywhere shoppingI feel that online advertisement

provide me 24*7 shopping.

I feel that online advertisement

effects my purchase decision

I feel that online advertisement

covers promotion of all the products

and services.

I feel that online advertisement

covers all the details about that

specific product or services.

20.Any other suggestions

________________________________________________________________________

___________________________________

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