1. Pay attention to details be successful in business! Iryna PatronykforCrash Course on Creativity Assignment 2: ARE YOU PAYINGATTENTION? 2. ObservationsNever trust to general impressions, my boy, but concentrate yourself upon details Arthur Conan Doyle,The Adventures of Sherlock Holmes 3. Stores with one for sale signboard is lessattractive for costumers, than stores with manysuch signboards 4. Stores with nice music good smell are and more attractive forpeople 5. Costumers buy things in stores with othercostumers more often, that in empty stores 6. Insights and hidden opportunitiesfor businessin its everyday life Opportunity is as scarce as oxygen;men fairly breathe itand do not know itDoc Sane 7. Win the saleWe are Homo Liudens .Games in Stores canattract more costumers 8. Be our star Including ordinary costumers to be a models in new collections can build sustainable relations with them for many years: Their photos in the special place at the store Photos on store websitescatalogs Pictures and opinions in 9. People instead of mannequinsPeople like wear of other people more than onmannequins. It is better for selling to werepersonnel in new clothes than in uniform 10. From competition to partnership Stores should cooperate and share the clients: For example: recommend clients, who are buying something in suits store to visit shoe or bag store 11. Opportunities are often things you havent noticed the first time around Catherine DeneuvePay attention! Be creative! Be successful!