Assignemnt marketing new

QUIK –T

(Ardent Taste) BY: “GROUP OF PROTAGONISTS”

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“GROUP OF PROTAGONISTS”

TOPIC: QUIK -T

SUBMITED FROM:

MIRZA AFLLAH IJAZ SECTION “C” ROLL # “206”

ZEESHAN KHAWAR

SECTION “A” ROLL # “002”

WAQAS AHMED KHAN SECTION “A”

ROLL # “018” ZAIN ZAFARULLAH

SECTION “C” ROLL # “222”

ABRAR ASLAM SECTION “A”

ROLL # “027”

MIRZA AWAIS SECTION “A”

ROLL # “215”

SMESTER: ------------------------------------------------------ “2ND”

SUBJECT: ------------------------------------------------------- ”MARKETING”

SUBMISSION DATE: ----------------------------------------- 1 JUNE, 2013

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DEDICATION

“PROF. HAFIZ AHMAD ASHRAF”

Dedicate to our respectfully Teacher. Who gives us the huge knowledge about

marketing .And helping us to achieve our goal!

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TABLE OF CONTENT

1st (P) OF MARKETING PRODUCT:

EXECUTIVE SUMMARY---------------------------------------------------------------------4

1ST "P" OF MARKETING "PRODUCT"---------------------------------------------------5

SAMPLE OF STRONG (QUIK – T) ---------------------------------------------------------6 SAMPLE OF LIGHT (QUIK – T) ------------------------------------------------------------7

SAMPLE OF SHUGAR FREE (QUIK – T) ------------------------------------------------8

PRODUCT EVALUATION--------------------------------------------------------------------9

SITUATION ANALYSIS---------------------------------------------------------------------10

TEA ASSOCIATION--------------------------------------------------------------------------11

CONSUMER EVALUATION---------------------------------------------------------------12

CHANGING TRENDS------------------------------------------------------------------------13 MARKETING ENVIRONMENT------------------------------------------------------------14

INTERNAL ENVIRONMENT---------------------------------------------------------------15

ECONOMIC FACTORS----------------------------------------------------------------------16

COMETITOR ANALYSIS-------------------------------------------------------------------17

BROOKE BOND SUPREME----------------------------------------------------------------18

2ND (P) OF MARKETING PRICE:

PRICE, THE ONLY REVENUE GENRATOR--------------------------------------------24

PENETRATION PRICING-------------------------------------------------------------------25

Pricing Above Competitors----------------------------------------------------------------26

INFLATION------------------------------------------------------------------------------------27 PRICE STRATEGY---------------------------------------------------------------------------28

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3RD (P) OF MARKETING "PLACE"

CHANNELS OF DISTRIBUTION-------------------------------------------------------------------29 MODEL OF DISTRIBUTION CHANEL------------------------------------------------------------30

4RTH (P) OF MARKETING "PROMOTION"

PROMOTION GRAPH---------------------------------------------------------------------------------33 PROMOTION STRATEGIES-------------------------------------------------------------------------34 OUR PROMOTIONS-----------------------35 OUR ADOPTING PROMOTION STRATEGIES LISTED BELOW---------------------------36 REF: PUNJAB COLLEGE GUJRANWALA -------------------------------------------------------38 Ref: STARTING OF FLY OVER AT DINGA PHATAK ----------------------------------------39 REF: MID POINT OF 8 KM FLY OVER LOCATED IN GUJRANWALA ------------------40 REF: CITY TOUR OF GUJRANWALA-------------------------------------------------------------41 REF: HELICOPTER ADVERTISEMENT----------------------------------------------------------42 REF: HELICOPTER ADVERTISEMENT----------------------------------------------------------43 REF: RIKSHAW ADVERTISEMENT---------------------------------------------------------------44 OUR RETAIL STORE WHERE WE WANT TO SALE (QUIK – T). --------------------------45 REF: STALL OF (QUIK – T) FOR ADVERTISING----------------------------------------------46 THANK YOU--------------------------------------------------------------------------------------------47

COMPLETE WITH BEST WISHES

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EXECUTIVE SUMMARY

Tea is specifically a consumer good. As our product is entirely des igned out of

innovation, its brand name is suggested as Quick-T from the words Quick Tea. The name, itself shall suggest the whole idea of our product and its function i.e. makes tea ready in a very short time.

Its brand-equity is considerably low, obviously, as it is at the introductory stage so the product will require a lot of marketing techniques, most probably Advertising, Test

Marketing. Our packing and labeling conveys that Quick-T gently invigorates in a less-time-consuming and instant way. In terms of features, ingredient, uses and consumer

acceptance, our product is Innovative. Its distribution strategy will be at a narrow level, not widespread. The product will be

available in small markets, at first and after observation, will be put into action at a broader perspective. Quality tea is not a problem to get absorbed in the market, so retailers will be having

no problem in buying stocks and selling it. Quick-T has been approved of all qualities a consumer demands for his cup of Tea. Hopes for high profits are on, because Tea is

sold at a wide range in Pakistan. Quick-T’s key strengths include, Quickness, Quality Taste. Weaknesses may include High Competition and Non-Absorbing Tea Leaves. But the

product, Quick-T is unique in its design because it is complete creative way of making Tea as Tea Leaves, Sugar and Milk Powder have been innovatively used

together for making Tea in less than a minute.

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WE HAVE MAKED THE THREE CATAGORIES OF (QUIK – T)

STRONG

LIGHT

SHUGAR FREE

SAMPLE OF STRONG (QUIK – T)

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STRONG

LIGHT

SHUGAR FREE

SAMPLE OF LIGHT (QUIK – T)

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STRONG

LIGHT

SHUGAR FREE

SAMPLE OF SHUGAR FREE (QUIK – T)

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PRODUCT EVALUATION

Tea is specifically a consumer good. As our product is entirely designed out of

innovation, it is at its introductory stage in the life cycle. Its brand name is suggested as Quick-T from the words Quick Tea. The name, itself shall suggest the whole idea of our product and its function i.e. makes tea ready in a very short time.

Its brand-equity is considerably low, obviously, as it is at the introductory stage so the

product will require a lot of marketing techniques, most probably Advertising, Test Marketing, etc. Our packing and labeling conveys that Quick-T gently invigorates your body physically and mentally to activate your body in a less-time-consuming

and instant way.

In terms of features, ingredient, uses and consumer acceptance, our product is Innovative, Young, Healthy, Energizing, and Refreshing, promotes Fun and has a good Aroma. Its distribution strategy will be at a narrow level, not widespread. The

product will be available in small markets, at first and after observation, will be put into action at a broader perspective. Quality tea is not a problem to get absorbed in the

market, so retailers will be having no problem in buying stocks and selling it. Quick-T has been approved of all qualities a consumer demands for his cup of Tea.

Hopes for high profits are on, because Tea is sold at a wide range in Pakistan.

Quick-T’s key strengths include Quickness, Quality Taste, and No Artificial Flavoring Techniques. Weaknesses may include High Competition and Non-Absorbing Tea Leaves. But the product, Quik-T is unique in its design because it is

complete creative way of making Tea as Tea Leaves, Sugar and Milk Powder have been innovatively used together for making Tea in less than a minute.

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SITUATION ANALYSIS

HISTORY: In Pakistan, tea is popular all over the country and holds an integral significance in

local culture. It is one of the most consumed beverages in Pakistani cuisine. The local name for tea, in Urdu, is chi Different regions throughout the country have their own

different flavors and varieties, giving Pakistani tea culture a diverse blend. Marketing environment of our organization will help promote Quik-T as its highest priority and fully motivate the product to be promoted at a broad range and level.

There are no special threats considerable and risk involved is high, so performance and production is kept high and of quality so that customers are satisfied at a great

level.

VALUE OF TEA IN PAKISTAN Pakistan imported about 8178.88 metric tones (MT) of black tea worth $16.1 million

during March 2009, as compared with 9096.48 metric tones in March 2008 worth $18.5 million. According to these numbers provided by PTA, imports witnessed a

decline of 10 percent. The apparent reason for the decreasing value of decline was a hike in the prices of commodities and petrol prices in general; it is significant to mention over here that the international tea prices also witnessed their peak in the past

few months. Probably that is the reason why the existing importers in the country could not import the expected quantity of tea.

TREND OF TEA IN PAKISTAN

This decline did not really affect the consumption pattern of the population as people consumed tea like they did in the past; the change in consumption pattern did not

show a descending trend because of the existence of smuggled tea. Pakistan’s per capita consumption of tea is 1 kg per annum, but the country relies almost completely on imported tea. Its import volume is third highest behind Russia

and the United Kingdom. Pakistan imports tea from 21 countries and the major portion is imported from Kenya. During March, 58.81 percent of the total quantity of

imported tea was bought from Kenya as compared with 49.63 percent imported in the corresponding period last year.

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TEA ASSOCIATION

According to an interview given to Daily Times by the President of Pakistan Tea Association (PTA) Hanif Janoo, legal importers of the commodity are facing a critical

situation because of increase in smuggling over the past few years. The country’s annual consumption of tea stood at 170-175 million kg, the third highest in the world. Mr. Hanif Janoo also stated that only 100 million kg of tea is brought into the country

through legal process while the rest is smuggled under the garb of Afghan Transit Trade.

It is to be noted that the government is annually losing Rs 5 billion to Rs 5.5 billion revenue due to smuggling. This loss could easily be neutralized by making the legal trade regime easy and by placing minimum duties on regular imports, as is the

practice in almost all the tea- importing countries. The set of solutions suggested by Mr. Janoo included the reduction of import duty from 10 percent to zero, placing the

black tea in negative list or putting a quantity quota like India-Nepal agreement. Other than the suggestions mentioned above regarding the steps that could be taken by the government, it is imperative to mention that in-house production and cultivation of tea

leaves would also help us add more money to our local exchequer. If we spend approximately Rs. 20 million just for the cause of importing tea every month, we can

easily calculate the amount we would save by initiating the local production in the coming few years. The import quantity would hence only increase with the increasing population.

TEA IMPORT QUOTA

It is an important consideration. Each year there is a certain quota on tea

import in total imports of Pakistan. Each player is given quota to import and manufacture so one can say that it is a much regulated industry.

DIPLOMATIC RELATIONS

The relations with the tea producing nations and Pakistan play a vital role as large part of imports comes from Kenya, but now Pakistan is also importing tea from

India.

UNSTABLE GEOGRAPHIC CONDITIONS

Pakistan is situated at a very critical and geographically strategic location. Due

to the uncertainty new investors are not ready to invest in Pakistan.

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CONSUMER EVALUATION

The regular consumption of tea from the chart is clear that it is used in many

behaviors, mostly regularly as a regular drink. Some also consider it a hygienic remedy, but these people do not prefer its daily consumption. Others include those people who take it as a hot beverage only in winter season and some do not drink at

all except events like functions of marriage ceremonies, parties, etc. In terms of Purchase Decision, the decision is independent of gender or age, because

quality tea is adored by all ages and genders.

CUSTOMER VALUE

Pricing according to the customer value approach involves setting prices to capture

the full value customers place on a product or service. The advantage of this approach

versus cost plus pricing is higher profit margins can be achieved through the capture

of the customer surplus. However the main drawbacks are complexities involved in

implementation – how to determine customer utility for each product line and how to

account for difference in the price a customer is ready to pay

CUSTOMER NEEDS

TARGET MARKET

The broad category of target market for Tapal would be all tea lovers. However their diversified product line caters to various segments of consumer who have varied taste preferences.

The most generic product can be the Tapal family mixture and specific would be “Tapal Tez Dum” which is for the consumers who like strong color and

Flavor. Tapal Dander provides the finest quality and is for the people who like quality tea. On the other hand Tapal Green Tea is for the health conscious consumers. So we can

say that Tapal is catering to almost all categories of Tea drinkers. Their recent addition is Tapal iced tea which has not been very successful because the consumers

have not developed the taste for it. In order to further understand the target market and their characteristics below is the AIOD framework which provides a comprehensive overview:

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CHANGING TRENDS

As work environment is becoming more stressful, people require different forms of refreshment and intakes to increase their energy levels. This further increase

the intake of tea at workplaces, tea is not only just available to the employees when needed but is also served twice a day in order to keep them going. On the other hand, media expansion, growth of advertising as a separate industry has resulted in greater

exposure of all the brands and masses. Hence social factors and changing mindsets have positively affected this industry

Tea has always been acceptable in all social classes because of its usage. Green tea has recently gained a lot of popularity due to health reasons and is largely consumed. Another factor is the emergence of ice tea, which is indirectly competing

with soft drinks.

Customer Create Value

“Ardent Taste”

is our value for creation a strong relationship in the mind of our customers

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MARKETING ENVIRONMENT

MARKETING ENVIROMENT

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INTERNAL ENVIRONMENT Pakistan imported about 8178.88 metric tones (MT) of black tea worth $16.1 million

during March 2009, as compared with 9096.48 metric tones in March 2008 worth $18.5 million. According to these numbers provided by PTA, imports witnessed a decline of 10 percent. The apparent reason for the decreasing value of decline was a

hike in the prices of commodities and petrol prices in general; it is s ignificant to mention over here that the international tea prices also witnessed their peak in the past

few months. Probably that is the reason why the existing importers in the country could not import the expected quantity of tea. This decline did not really affect the consumption pattern of the population as people

consumed tea like they did in the past; the change in consumption pattern did not show a descending trend because of the existence of smuggled tea.

Pakistan’s per capita consumption of tea is 1 kg per annum, but the country relies almost completely on imported tea. Its import volume is third highest behind Russia and the United Kingdom. Pakistan imports tea from 21 countries and the major

portion is imported from Kenya. During March, 58.81 percent of the total quantity of imported tea was bought from Kenya as compared with 49.63 percent imported in the

corresponding period last year.

THE EXTERNAL MACRO ENVIRONMENT

In which a firm operates can be expressed in terms of the following factors

- Political - Economic

- Social - Technological

POLITICAL FACTORS

These factors and government interventions can make or break the industry.

The political factors have played a very benign role for the tea industry. The political arena has a huge influence upon the regulations of the businesses, and spending power of consumers and other businesses. The political environment of Pakistan is

relatively unstable in the current situation. The Investors are not willing to invest in Pakistan. However, WTO and trade

policies encourage the import of raw materials for Tea industry.

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ECONOMIC FACTORS

Economic conditions of an environment have a direct impact on the

development of any industry. The recent economic recession in the world has had an impact on Pakistan’s economy as well.

Pakistan's economy mainly encompasses textiles, chemicals, food processing, agriculture and other industries. In 2005, it was the third fastest growing economy in Asia. Since the beginning of 2008, Pakistan's economic outlook has taken

a dramatic downturn. Security concerns stemming from the nation's role in the War on Terror have created great instability and led to a decline in FDI from a height of

approximately $8 bn to $3.5bn for the current fiscal year. Concurrently, the insurgency has forced massive capital flight from Pakistan to the Gulf. Combined with high global commodity prices, the dual impact has shocked Pakistan's economy,

with gaping trade deficits, high inflation and a crash in the value of the Rupee, which has fallen from 60-1 USD to over 80-1 USD in a few months. For the first time in

years, it may have to seek external funding as Balance of Payments support.

SOCIAL FACTORS

The social and cultural influences on business vary from country to country. It is very important that such factors are considered. People are socializing more may it

be events or casual visits to friends and family? Tea has always been an integral part of Pakistani culture and rituals. It is understood that tea would be present at all events.

TECHNOLOGICAL FACTORS

Technology is important to gain an edge over competitors and it drives

globalization. Technology helps companies to reduce cost and achieve economies of scale. Technology also leads to the development of new products and sometimes-even segments.

Tea manufacturers like Unilever and Tapal already manufacture tea of the highest quality and they achieve it by the state of the art production facility that they

have. Lipton has also installed its own plant of Danedar tea production.

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COMETITOR ANALYSIS

LIPTON TEA

Lipton is one of the world's best-known and best-selling brands of both hot leaf and ready-to-drink tea. Unilever currently owns it. Being one of the world's greatest tea brands, making a big splash in the global beverages market; its the epitome of

international quality. Lipton Yellow Label's assurance of quality has helped it become the world's largest selling tea brand. Lipton is the global market leader in both leaf

and ready-to-drink tea, giving a global share of all tea-based beverages. In total non-alcoholic beverages, Lipton is the global number two brand in terms of volume consumed per annum.

psychoactive properties.

LIPTON PRODUCTS

Lipton's main pillar brands are Lipton Yellow Label and Lipton Iced Tea. Lipton Yellow Label has been sold since 1890 and is sold in 150 countries. Lipton Iced Tea has been sold since 1972 and is available in more than 60 countries. Its ready to drink

canned and bottled varieties are marketed through two joint ventures with PepsiCo International. In 2008 the brand launched Lipton Linea in Western Europe, a green tea variety with a higher level of catechism, which the company claims can help one to

lose weight. Lipton Yellow Label sachet

Lipton Yellow Label pack Jar Lipton green tea

VITAL TEA

Vital tea is a key brand of Eastern products Pvt.ltd. Haji Mohammad Yasin

established the company in 1991. It began with a small tea factory and has developed into a local giant on the bane of a single promise, which is consistent quality. At the core of the group’s success is the sincerity and

dedication of its team of highly qualified technical, financial and marketing expert.

Vital Tea is increasingly becoming popular among tea-drinkers in Pakistan due to its quality and comparatively lowers prices. Its product range only includes black tea. The mission of the company is to produce the most

reliable and valuable products and services and to build core compete ncy in the blending and packaging technology. To increase sales in the existing

markets, they are focusing on providing customers with better value and to penetrate new strategic business areas.

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BROOKE BOND SUPREME

Tea drinking is a social occasion in the context of Pakistani culture,

traditionally enjoyed with family and friends. It is the universal panacea, which relaxes and refreshes at the same time. The success of Brooke Bond

Supreme is based on this very insight, since tea is a part of the social fabric of Pakistanis. Brooke Bond Supreme was launched in Pakistan in 1984. The brand was extremely successful from its very inception due to its

outstanding blend quality. Since then Brooke Bond Supreme has never looked back and today, is the largest selling tea brand in Pakistan. On

average, 30 million cups of Supreme are consumed daily by people from all walks of life.

TETLEY TEA

Tetley, a fully owned subsidiary of Tata Tea Limited, is the world's second largest manufacturer and distributor of tea. Owned by India's Tata Group,

Tetley's manufacturing and distribution business is spread across 40 countries and sells over 60 branded tea bags. It is the la rgest tea company in the United Kingdom and Canada and the second largest in the United States

by volume. After the Tata Group purchased Tetley in 2000, most of its business in

Asia has been integrated with Tata Tea and the company plans to completely integrate its worldwide business with Tata Tea by 2006. The new merged group, Tata Tea Group, is the second largest tea brand in the world after

Unilever.

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http://images.flatworldknowledge.com/tanner_2.0/tanner_2.0-fig15_001.jpg

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PRICE THE ONLY REVENUE GENRATOR

Many people will stand in line for something free, even if it takes hours. When Chick-fill-A opens new locations, they offer the first one hundred customers a free meal

every week for a year. Customers camp out to get the free meals. When KFC introduced its grilled chicken, they put coupons good for a free piece of chicken in many Sunday newspaper magazines. So how do sellers make any money if they

always offer goods and services on sale or for a special deal? Many sellers give customers something for free hoping they’ll buy other products, but a careful balance

is needed to make sure a profit is made. Are free products a good pricing strategy? Figure 15.1

Some of shoppers’ favorite four- letter words include FREE, SALE, and BOGO (Buy One Get One Free).

© 2010 Jupiter images Corporation In previous chapters, we looked at the offering (products and services), communication (promotion), and place (the other marketing mix variables), all of

which cost firms money. Price is the only marketing mix variable or part of the offering that generates revenue. Buyers relate the price to value. They must feel they

are getting value for the price paid. Pricing decisions are extremely important. So how do organizations decide how to price their goods and services?

PRICE PLAN

It has an advantage of simplicity in implementation & administration however there

is a high risk of leaving value on the table if some customers are prepared to pay

higher price

WHY PRICE STRATEGY MATTER

Obviously, if we get our pricing wrong, we'll miss out on business.

In order to increase profits, we could devise new services and products. However, by

adjusting our existing pricing strategy on goods or services we already provide, we

can squeeze out extra revenue with little effort.

To get greater returns from pricing, companies typically find ways to charge different

prices to different customers.

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PENETRATION PRICING

Pricing low to gain market share in anticipation of scale or experienced economies

however with product lifecycles becoming shorter and shorter, the risk inherent in

penetration pricing is that the product may not endure long enough to deliver the

expected savings

SKIMMING

A skimming strategy is essentially the opposite of penetration pricing — pricing high

to maximize margin from customers ready to pay the most however success of

skimming strategy depends on the ease of entry by competition, since high margins

are an open invitation to new entrants

Company’s pricing strategy depends upon market position, stage of product life cycle & customer demand however pricing choice should be driven my marketing strategy

& to maximize shareholders value

PRICING BELOW COMETITORS

To price below competitors, a number of factors need to work in the

marketer’s favor.

They need lower costs than competitors.

A marketer may choose cheaper or broader locations, distribution channels

or facilities, lower product quality or provide fewer added services to keep

costs down.

WHEN PRICE BELOW OF YOUR COMPETITORS

This is a strategy that a marketer may deploy to grab market share. If this is

the objective, the marketer should:

focus on stocking products that move quickly

add few or no extras and

Use advertising to promote price specials.

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PRICING ABOVE COMPETITORS

To price above competitors, a number of factors need to work in the

marketer’s favor.

The premium price must be justified.

The product must be perceived by the customer as higher quality,

distinctive or of better workmanship than its alternatives. The brand strategy

would need to establish non-standard attributes that provide added benefit

or value.

PRICING THE SAME AS COMPETITORS

Pricing at the same price point as competitors is an extremely difficult and is a vulnerable position for a marketer. It normally occurs because pricing precedence is already established by the

first movers in the category and the marketer that prices to the market is a late entrant on the scene.

Telstra (market leader and first entrant) versus Optus (price-driven

challenger)

Qantas (market leader and first entrant) versus Virgin Blue (price-driven

challenger) This scenario means that the two main positions – the premium provider and the budget provider – are taken. More brands enter the market. They can see there is an established customer base, want to share in its profits and price

somewhere in the middle.

SEGMENT PRICING

Perhaps your buyers can't pay the entire cost up front, but they can buy using other

arrangements, like a monthly fee. Some clients might prefer bundle offers where

everything is done for them, whilst others want to mix and match parts of your

service. Offer different options so your client can fit their budget to your offering.

DIFFERENTIAL PRICING

Offering coupons can grab those buyers who are very price sensitive, or looking to

buy only if they perceive a genuine bargain. Your other customers won't bother with

coupons, so you can successfully run two different pricing strategies, one discount

and one full price, by using coupons.

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INFLATION Inflation remains the biggest threat to the economy, jumping to more than 9%

in 2005 before easing to 7.9% in 2006. In 2008, following the surge in global petrol

prices inflation in Pakistan has reached as high as 25.0%. The central bank is pursuing tighter monetary policy while trying to preserve growth. Foreign exchange reserves are bolstered by steady worker remittances, but a growing

current account deficit - driven by a widening trade gap as import growth outstrips export expansion - could draw down reserves and dampen GDP growth in the

medium ter

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PRICE STRATEGY

Quik - T never wanted to compromise on its quality so they adopted a value based pricing and low price strategy. Quik - T specifically catering to different segments of

the market so its prices are based on its effective value to customers relative to other products. Also the prices are different for different SKU’s.

PRICING STRUCTURE

The pricing structure for Quik - T products as quoted by local general stores is given below: PACKAGE SIZE

PRICE (RS.)

Sachet pack------------------------------Rs.15

Hard Package (100gms) ---------------Rs. 45

Hard Package (200gms) ----------------Rs. 85

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CHANNELS OF DISTRIBUTION

The channel of distributions according to this brand Quik - T is simply.

5 main warehouses in Pakistan, which are located in the following

cities.

-Gujranwala

-Karachi

-Hyderabad -Multan

-Lahore

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MODEL OF DISTRIBUTION CHANEL

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OUR PROMOTIONS

Quik - T has been very active in advertising for each of its products in the product. Through sign boards etc. mainly placed to different retailers for heavy promotion

against their competitors. The specific term used by Quik - T is the MODERN TRADE so that they have an eye contact of the product with the customer. In this they are using shelves to display their product in big stores like RANA UMER STORE

and SUPER STORES. Through Quik - T is focusing on broadcast and print media promotion by placing ads on T.V and placing newspapers ads as well.

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]

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REF: PUNJAB COLLEGE GUJRANWALA

Majority of younger’s of Gujranwala studied in well reputed college

Punjab group College Gujranwala. We can easily promote our product. We will also give the sample and check free offer in college and check

our (QUIK – T) to students and teachers of college.

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REF: STARTING OF FLY OVER AT DINGA PHATAK GUJRANWALA

By adopting this very prominent method we can easily promote our

product. Every person who drives in road or passenger also see the promotion of

our product.

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REF: MID POINT OF FLY OVER OF (8 K.M.) LOCATED IN

GUJRANWALA

By adopting this very prominent method we can easily promote our product. Every person who drives in road or passenger also see the promotion of

our product.

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REF: CITY TOUR OF GUJRANWALA

By adopting this method we can easily promote our product in city wise. Because the city tour pick and drop the passengers in all over the city and

all of the day and night.

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REF: HELICOPTER ADVERTISEMENT

If can I adopt this way of promotion our product depict the customer

create value. The human being wants to purchase the good and valuable things.

If we adopt this way of promotion our product also take the loyalty of customers.

And every person feels proud to take our product.

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REF: HELICOPTER ADVERTISEMENT

If can I adopt this way of promotion our product depict the customer

create value. The human being wants to purchase the good and valuable things.

If we adopt this way of promotion our product also take the loyalty of customers.

And every person feels proud to take our product.

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REF: RIKSHAW ADVERTISEMENT

The cheapest way of promotion butt also valuable and we should not forget it.

We also want to promote our product and doesn’t matter the things about how much cheap or local way butt adopting this way our product must be

promote.

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Our retail stores where we want to sale our (QUIK – T).

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REF: STALL OF (QUIK – T) FOR ADVERTISING

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“PROJECT OF MARKETING”

“BY GROUP OF PROTAGONISTS”

Documents

Assignemnt marketing new