ASSIGNMENT

Ques :- Describe the writing research report.

Answer

INTRODUCTION

The last step in research process is the preparation and presentation of the research report.

Preparation and presentation is the important part of the research process. If the report is

confusing or poorly written, all the time and effort spent on gathering and analyzing

would not bring any result.

TYPE OF RESEARCH REPORT

1. Technical report

The technical report is generally for other researcher, or for research manager. The report

should enable another researcher to be a critic of methodology, check calculation and

accuracy and to follow everything which is done on a step-by-step basis.

TYPES OF REPORT

POPULAR REPORT

TECHNICAL

REPORT

2. Popular report

The popular report is intended for a more general audience, one that is not conversant with

the details of research methods and terminology.

STEPS IN REPORT WRITING

Step-1 Preparation

Be sure you accurately understand the purpose of your report and its objective as defined

in the project synopsis or term of reference.

Put yourself in the position of evaluator and ask yourself this question like:-

PREPARATION

GATHERING OF INFORMATION

SORTING,SELECTING,ARREANGING AND RECORDING THE MATERIAL

WRITING THE INTRODUCTION

RECORDING INFERENCES

WRITING THE RECOMMENDATION

PREPARING THE RESEARCH REPORT

a) What information would I require to arrive at a logical inference and make right

decision?

b) As an evaluator, how much, do already know about this subject? Decide on the

following issues:-

Method of study

What information do you need?

Who is going to be involved?

Step-2 Gathering the material

At this stage don’t attempt to write the report. Collect all the information i.e. facts,

figures, and ideas, about the subject by whatever means available. Some of the

methods used in gathering the information are briefly given as under:-

By observation

By reading

By interview

By enquires

By discussion

By survey

By secondary sources

At this stage you will have sufficient information in the form of noes, collection from

various published data and so on.

Step-3 Sorting, selecting, arranging and recording material

Having assembled all your material check to ensure that you have all you need to support

your agreement. Arrange it in a logical sequence, start to finish, ensuring a natural flow.

To ensure clarity to the readers adequate notation should be used for visual i.e. diagram,

maps etc. At this stage clear your mind and go through whatever you written.

Step-4 Writing the research report

While writing the introduction take following points into consideration:-

1. Describe the purpose of the study.

2. Describe the method of study.

3. Explain limitation

4. Ensure continuity between all sections

Step-5 Recording the inferences

The conclusion or finding should flow from the outcome of the investigation. These

findings should lead to concrete recommendation. While writing conclusion, the

objective of the study should kept in mind.

Step-6 Writing recommendation

While writing recommendation you must adopt a positive attitude and enlist those

points first, which you really want to be done.

Step-7 Prepare the report

Stitch together all the different threads of information into a coherent a whole. Present

the data in form that you want.

LOGICAL FORMAT OF THE REPORT

a) Title page:- Indicates the topic of the report.

b) Letter of transmittal and authorization:- Indicates the official permission of

authority of the research work.

c) Table of contents:- It is basically for the user to guide the reader what it contains. It

indicates the main part, division or section of the project.

d) Introduction:- It deals with the genesis of the report. it explain why the study was

undertaken, statement and formulation of problem etc.

e) Methodology:- The report should explain the methodology used in studying the

problem.

TITLE

LETTER OF AUTHORIZATION

TABLE OF CONTENTS

INTRODUCTION

METHODOLOGY

FINDING

LIMITATION

SUMMARY AND CONCLUSION

RECOMMENDATION

APPENDICES, BIBLIOGRAPHY AND INDEX

f) Findings:- It contains the result of your research.

g) Limitation:- This section of the report contain the main limitation that was faced by

the researcher during the time of research.

h) Summary and conclusion:- This section contain the summary and conclusion of the

full report.

i) Recommendation:- it is not necessary this section contain by all report. It deals with

suggestion or measures.

j) Appendices, bibliography and index:- this is the last section of the report. This

gives the supplementary information which supports the body of report.

GUIDELINES FOR REPORT WRITING

1. Always consider the audience

2. Address the information need

3. Be concise, yet complete.

BIBLIOGRAPHY

Books

1. Gupta, S.L. (2006 )“ marketing research”- excel books

2. Beri, G.C. 4th edition “marketing research”-Tata Mac Graw Hill