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1 May 2023 CARNEGIE INVESTMENT BANKING 1
III Case Study – AssiDomän
1 May 2023 CARNEGIE INVESTMENT BANKING 2
Problem with strategic focus– Insufficient market shares except within the
Forestry-division– SEK 24 billion invested in tangible assets
and acquisitions without acceptable returns Operational problems
– Failure to meet earnings expectations– Low morale within the organization – lack of
self-confidence Organizational changes during the
autumn of 1998 made analysis more difficult and reduced transparency
Gradually falling confidence in management and board
Falling share price and low valuation
Loss of confidence – The stock
market– Potential
merger partners
Case Study – AssiDomänBackground – Strategy Reached an Impasse 1997–1999
1 May 2023 CARNEGIE INVESTMENT BANKING 3
Stock Performance Since the Flotation 1994
0
50
100
150
200
250
300
Apr-9
4Jul
-94Oct-
94Jan
-95Ap
r-95Jul
-95Oct-
95Jan
-96Apr-
96Jul
-96Oct-
96Jan
-97Apr-
97Jul
-97Oct-
97Jan
-98Apr-
98Jul
-98Oct-
98Jan
-99Ap
r-99Jul-
99Oct-
99Jan
-00Apr-
00Jul-
00Oct-
00Jan
-01Apr-
01Jul-
01Oct-
01
Pric
e
ASSIDOMAN W:ASDO SK VECKANS AFFARER PULP &PAPER - PRICE INDEX
Reorganization and increased
uncertainty
Case Study – AssiDomän
Bad investment in Russia is revealed
Ahlgren resigns
1 May 2023 CARNEGIE INVESTMENT BANKING 4
The Principal Owner Takes Action New board was nominated in May 1999 New CEO takes charge August 1, 1999 Objective to develop and accomplish new
strategy Considerable value potential
– Hidden values in assets– Operational turn-around
Time is precious – constant acquisition threat and unsatisfied owners
Decision to engage one financial and strategic advisor
Carnegie presents a preliminary analysis and an action plan
Objectives– Shareholder
value focus– Recover
market confidence
Swift and coordinated action of vital importance
Case Study – AssiDomän
1 May 2023 CARNEGIE INVESTMENT BANKING 5
Estimate of Value October 1, 1999
In October 1999, Carnegie was mandated by the Board to estimate potential value which could be created through restructuring AssiDomän. The potential value was estimated to SEK 263–313 per share (before redemption), depending on the outcome of the considered transactions. The final outcome was within this range
0
1,000
2,000
3,000
4,000
5,000
Forestry Timber &Wood
Products
Carton-board
Container-board/
Corrugated
KraftProducts/
Sacks
BarrierCoating
Parentcompany
(incl. other)
TotalEnterprise
value
MEUR263 SEK/share
0
1,000
2,000
3,000
4,000
5,000
Forestry Timber &Wood
Products
Carton-board
Container-board/
Corrugated
KraftProducts/
Sacks
BarrierCoating
Parentcompany
(incl. other)
TotalEnterprise
value
MEUR
0
1,000
2,000
3,000
4,000
5,000
Forestry Timber &Wood
Products
Carton-board
Container-board/
Corrugated
KraftProducts/
Sacks
BarrierCoating
Parentcompany
(incl. other)
TotalEnterprise
value
MEUR263 SEK/share263 SEK/share
0
1,000
2,000
3,000
4,000
5,000
6,000
Forestry Timber &Wood
Products
Carton-board
Container-board/
Corrugated
KraftProducts/
Sacks
BarrierCoating
Parentcompany
(incl. other)
TotalEnterprise
value
MEUR
313 SEK/share
0
1,000
2,000
3,000
4,000
5,000
6,000
Forestry Timber &Wood
Products
Carton-board
Container-board/
Corrugated
KraftProducts/
Sacks
BarrierCoating
Parentcompany
(incl. other)
TotalEnterprise
value
MEUR
0
1,000
2,000
3,000
4,000
5,000
6,000
Forestry Timber &Wood
Products
Carton-board
Container-board/
Corrugated
KraftProducts/
Sacks
BarrierCoating
Parentcompany
(incl. other)
TotalEnterprise
value
MEUR
313 SEK/share313 SEK/share
Case Study – AssiDomän
Value ”Stand-alone” Value Including Synergies
1 May 2023 CARNEGIE INVESTMENT BANKING 6
Broad Mandate – Financial and Strategic Focus
One financial and strategic advisor with a comprehensive view crucial for swift and coordinated actions
Case Study – AssiDomän
Project management and
discussion partner
Strategic analysis and
valuation
Transactions execution
Capitalstructure
Communication
Shareholder focus Recover market
confidence
Board
Management
Market
1 May 2023 CARNEGIE INVESTMENT BANKING 7
Scope of the Mandate Approximately 15 persons from Carnegie Investment Banking Approximately 25 transaction processes, leading to 8 transactions
– Divestment– Merger– Defence– Acquisition– IPO/dividend– Decapitalization– Incentive program for management
Management– Continuous and close dialogs– Strategic analysis and valuation based on a value-approach, in cooperation with management– Execution of transactions and decapitalization including all types of M&A and ECM situations– Continuous evaluation of different alternatives to secure value-maximizing decisions– Stock market related communication
Board– Production of material for the Board (decision-making/information)– Attendance / participation in all the Board meetings from October 1999– Contacts/collaboration with Board members
International perspective
Case Study – AssiDomän
1 May 2023 CARNEGIE INVESTMENT BANKING 8
0
50
100
150
200
250
300
May-99 Aug-99 Nov-99 Feb-00 May-00 Aug-00 Nov-00 Feb-01 May-01 Aug-01 Nov-01
Pric
e
ASSIDOMAN W:ASDO SK VECKANS AFFARER PULP & PAPER - PRICE INDEX
Share Price Development since Nomination of the New BoardCase Study – AssiDomän
Frantschach-transaction
Analysis Redemption Iis announced
Billerud
Kappa-transactionand redemption II
Sveaskog’sbid
Billerudlisted
1 May 2023 CARNEGIE INVESTMENT BANKING 9
Order is Important 1(2) Started with the perceived most difficult transactions: Sacks, Dynäs and Sepap
– Few buyers– Low profitability and weak outlook– Succeeded to receive high cash bid – beat market expectations– Barrier Coating was also included and well priced
The entire amount from the Frantschach transaction was distributed to the shareholders – confidence building
Frövi was viewed as a simpler divestment and was next on the agenda– Frövi’s operations developed considerably worse than planned, precluding making positive
forecasts credible– Negative share price development in spring 2000 had a negative impact on potential buyers– After a lengthy period the process was discontinued– Tough decision that created market confidence – ”nothing shall be sold cheap here”
In fall 2000 Billerud was recreated through the merger of the AssiDomän’s paper plant Karlsborg and Skärblacka and StoraEnso’s Gruvön
– Very successful packaging of three plants which were perceived as underperformers– Complicated exit mechanism which resulted in a successful listing in November 2001
Case Study – AssiDomän
1 May 2023 CARNEGIE INVESTMENT BANKING 10
Order is Important 2(2) A transaction including AssiDomän Packaging – the largest asset after forestry in terms
of value – was consciously executed late in the restructuring process– Desire to wait until after the expected turnaround of the business– Desire to make a transaction from a stronger position– A transaction was prepared carefully – data room, management presentations etc.– After a number of discussions on alternative structures a decision concerning a controlled auction
process with a tight time schedule was taken – Attractive divestment price, paid in cash just before the recession in spring
Substantially more than the entire consideration was planned to be distributed to the shareholders as a result of a capital structure adapted to a pure forestry company
The government's bid came unexpected (timing-wise)
Case Study – AssiDomän
1 May 2023 CARNEGIE INVESTMENT BANKING 11
Outcome of AssiDomän’s Time as a Listed Company
Case Study – AssiDomän
The internal rate of return on investment in AssiDomän from the listing to the government’s bid amounts to
15,7 percent, based on Billerud’s share price of SEK 71
Time of Number of Change in the Payment PaymentPayment Event shares number of shares flow/share flow, total
1994 Listing 1,000 -138.00 -138.001995 Dividend 1994 1,000 3.25 3.251996 Dividend 1995 1,000 5.00 5.001997 Dividend 1996 1,000 5,25 5,251998 Dividend 1997 2,000 5,50 5,501999 Dividend 1998 1,000 5,50 5,501999 Sveaskog 1,000 0,300 0,00 0,002000 Dividend 1999 1,300 6,00 7,802001 Redemption 1,300 -0.260 38,00 49,402001 Dividend 2000 1,040 6,50 6,762001 The govtnment's bid 1,040 -1.040 294,66 306,45
"Payment flow, total" regards flow per original AssiDomän share
Billerud's share price SEK 71.00