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Concept Testing

After we passed concept scoring, we havea concept that will submitted for the

interview. Step by step for the concept testing is arranged below.

1. Determine the purpose of concept testing

The purpose of concept testing is too see opinions from the community about

our concept. Therefore, to know respond of consumer clearly and to get feedback

from consumer, we need testing which made with questions about our chosen

concept.

2. Determine the population of interviwee

In this step, we do some interview not to all kind of people. We have

limitation of the interviwee. Our limitation is age and the minimum age of our

interviwee is 15 years old. Except the age of the interviwee, we did not have other

limitation. Our interviwee is the consumer who using and not using marble cleanser.

3. Make questions for the interview

We made the question to find out the respond of consumer to our concept and

to compare our concepts. We have 4 questions in total.

4. Do the interview

After we do some interview to 20 respondents and get their opinion about our

product. We also interview the consumers directly to get their opinion about our

concept.

The first question:

What do you think about the concept of th is marble cleanser?

Figure 1. Pie Chart Result of Question 1

10%

15%

25%

5%

25%

10%

10%

What do you think about the concept

of this marble cleanser?

Can produce pleasant fragrance

Not harm the skin

Fit for daily usage

Good packaging

Can make the marble shiny

Keep the marble colour and

texture

Source: Private Document

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Based on interviews, obtained some opinions from the community about the

concept.

Table 1. Interview results of question 1

Can produce pleasant fragrance 10%

Not harm the skin 15%

Fit for daily usage 25%

Good packaging 5%

Can make the marble shiny 25%

Keep the marble colour and texture 10%

Antibacterial and antiinsect 10%

The second question :

I s our concept fu l fi l l the needs of consumer?

Figure 2. Pie Chart Result of Question 2

Source : Private Document

Based on the interview obtained:

Table 2. Interview Result of Question 2

Yes 75%

No 25%

The third question:I s our concept easy to use on your marble floori ng?

75%

25%

Is our concept fulfill the needs

of consumer?

Yes

No

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Figure 3. Pie Chart of Question 3

Source: Private Document

Based on the interviews, obtained :

Table 3. Interview Result of Question 3

Yes 65%

No 35%

The fourth question is:

Would you l ike to buy?

Figure 3. Pie Chart of Question 3

Source: Private Document

65%

35%

Is our concept easy to use on your

marble flooring?

Yes

No

65%

20%

15%

Would you like to buy?

Yes

No

Uncertain

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Based on the interviews, obtained :

Table 4. Interview Result of Question 4

Yes 65%

No 20%

Uncertain 15%

Conclusion based on these interviews is that people receive the product but

people are still unsure of the performance of this concept. To overcome these doubts,

we will focus on marketing of this marble cleanser so that doubts can be reduced to

the minimum.