ASSESSMENT OF 1999-2002 TOURISM CONDITION OF REGION IV-A DETERMINANTS OF SUSTAINABILITY

8/7/2019 ASSESSMENT OF 1999-2002 TOURISM CONDITION OF REGION IV-A DETERMINANTS OF SUSTAINABILITY

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ASSESSMENT OF 1999-2002 TOURISM

CONDITION OF REGION IV-A

DETERMINANTS OF SUSTAINABILITY

JOSEPHINE M. RAMOS

CARLO RAMIREZ Jr

JAY CAGANDAHAN

PAf 203DATA MODELING AND ANALYSIS


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I. INTRODUCTION

The tourism industry is among the sectors that has the potential to boost the

Philippine economy. It can be a powerful economic growth engine for the country, if

developed in a sustainable manner.

It has been a favored economic development strategy for developing nations

because of its ability to quickly stimulate income and employment growth, foreign exchange

earnings, and government revenues through fees and taxes.

Tourism activities play a major role in the development of an area. It has far reaching

relationship with other sectors such as manufacturing, environment, agriculture and

infrastructure. Tourism contribution to the economy comes in the form of investment in

tourism facilities and travelers expenditure on accommodation, food and beverage,

sightseeing, entertainment, local transport, shopping, and other personal services.

Tourism not only generates jobs at a higher rate than most other sectors, it is an

important source of jobs for new workers and those with minimal skills. The multiplier effect

(indirect and induced economic effects) tends to be greater than that of many other sectors.

Tourism has also been recognized as an important sector for creating jobs and livelihood

opportunities for local communities in tourist areas. It facilitates infrastructure development,

especially in far-flung areas, and contributes to cultural preservation and environmental

protection through education and actual visits to places.

The result is that the tourism industry is totally reliant on its natural attractions as themotivation for tourists to visit. But the natural attractions, though unique in many ways, are

not sufficiently strong in themselves to attract the numbers required to support a significant

tourism sector.


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I.1BACKGROUND OF THE STUDY

The country is endowed with great tourism potentials. It offers diverse attractions

ranging from historical/cultural heritage to variety of scenic views and recreational areas.

The CALABARZON is gifted with a diverse natural, historical, cultural and man-made

attractions as well as general and special interest products attractive to domestic and

international tourist markets.

The Philippine Republic's Region IV, Southern Tagalog, comprised eleven provinces

with eight cities. Most of these provinces are in the southern part of the island of Luzon, but

the province of Palawan, an archipelago in itself, stretches southwest of Luzon almost as far

as Borneo, forming one of the four sides of the Sulu Sea. It has subsequently been

ubdivided into CALABARZON (Region IVA, comprising Batangas, Cavite, Laguna, Quezon

and Rizal).


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The Philippine Republic's Region IV, Southern Tagalog, comprised eleven provinces with

eight cities. Most of these provinces are in the southern part of the island of Luzon, but the

province of Palawan, an archipelago in itself, stretches southwest of Luzon almost as far as

Borneo, forming one of the four sides of the Sulu Sea. It has subsequently been ubdivided

into CALABARZON (Region IVA, comprising Batangas, Cavite, Laguna, Quezon and Rizal).

TABLE 1. : Number of Regional Travelers in the Philippines, 1999-2003

REGION 1999 2000 2001 2002 2003

CAR - Cordillera

AdminRegion 1,043,431 1,139,372 1,240,125 1,278,251 2,351,982

Region I - Ilocos

Region 255,449 289,723 344,709 355,575 711,150

Region II - Cagayan

Valley 476,259 443,770 545,064 582,528 873,792

Region III - Central

Luzon 253,972 234,359 262,430 423,189 840,877

Region IV-A 1,945,772 4,726,290 6,350,562 5,713,136 6,899,202

Region IV-B 247,126 2,038,414 3,807,094 2,836,587 3,200,556

Region V - Bicol 340,743 356,724 367,856 389,718 674,212

Region VI -

Western Visayas 560,884 570,898 629,243 836,395 1,923,709

Region VII - Central

Visayas 930,686 1,005,071 1,013,711 1,063,398 1,616,365

Region VIII -

Eastern Visayas 116,147 135,637 175,027 175,467 266,710

Region IX -

Western Mindanao 271,635 243,866 233,103 200,691 240,829

Region X -

Northern

Mindanao 591,630 546,208 506,066 550,709 798,528

Region XI -

Southern

Mindanao 586,051 560,957 638,865 540,359 842,960

Region XII - Central

Mindanao 235,307 203,682 317,765 425,174 714,292

Region XIII - Caraga 244,039 252,006 280,165 277,306 532,150

TOTAL 8,099,131 12,746,977 16,711,785 15,648,483 22,487,314

Source: Tourism Research and Statistics Division (TRSD), Department of Tourism (DOT).


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TABLE 2: ANNUAL GROWTH RATE FOR TOURIST ARRIVAL IN THE PHILIPPINES,

1999-2003

REGION 99-'00 00-'01 01-'02 02-'03

CAR 9.19 8.84 3.07 84.00

Region I - IlocosRegion 13.42 18.98 3.15 100.00

Region II - Cagayan Valley -6.82 22.83 6.87 50.00

Region III - Central Luzon -7.72 11.98 61.26 98.70

Region IV - A (CALABARZON) 142.90 34.37 -10.04 20.76

Region IV - B (MIMAROPA) 724.85 86.77 -25.49 12.83

Region V - Bicol 4.69 3.12 5.94 73.00

Region VI - Western Visayas 1.79 10.22 32.92 130.00

Region VII - Central Visayas 7.99 0.86 4.90 52.00

Region VIII - Eastern Visayas 16.78 29.04 0.25 52.00

Region IX - Western Mindanao -10.22 -4.41 -13.90 20.00

Region X - Northern Mindanao -7.68 -7.35 8.82 45.00

Region XI - Southern Mindanao -4.28 13.89 -15.42 56.00

Region XII - Central Mindanao -13.44 56.01 33.80 68.00

Region XIII - Caraga 3.26 11.17 -1.02 91.90

TOTAL 57.39 31.10 -6.36 43.70

In this table, demonstrates the gainers on the number of domestic visitors that consequently

contributed to the 69.95 percent overall increase of regional travelers. Among the top

gainers, Central Luzon (Region III) exhibited the highest increase, which was recorded at a

hefty rate of 98.7 percent. Central Mindanao (Region XII) followed accounting for a 68.0

percent growth and Western Visayas (Region VI) with 130% .


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For the CALABARZON area, data below shows the distribution of visitors of the

provinces involved.

TABLE: TOURIST ARRIVAL PER PROVINCE

1999 2000 2001 2002 2003

Batangas 83,092 499,776 500,282 402,968 1,883,792

Cavite 81,566 905,432 1,577,833 1,224,565 2,838,270

Laguna 709,654 800,772 953,323 1,087,654 2,017,726

Quezon 58,808 89,516 80,122 71,239 197,626

Rizal 39,766 67,649 63,721 70,142 38,212

Source: Tourism Research and Statistics Division (TRSD), Department of Tourism (DOT)

Table 3: DISTRIBUTION OF TYPE OF VISTORS PER PROVINCE, 99-03

1999 2000 2001 2002 2003

TOTAL Region IV A 1,945,772 4,726,290 6,350,562 5,713,136 6,899,202

Batangas 83,092 83,092 499,776 500,282 402,968

FOREIGN 21688 21,688 389,769 207,763 235,681

DOMESTIC 61,404 110,007 292,519 167,287 991,019

Cavite 81,566 905,432 1,577,833 1,224,565 2,838,270

FOREIGN 54,633 600,887 689,882 690,127 1,072,883

DOMESTIC 26,933 304,545 887,951 534,438 1,765,387

Laguna 709,654 800,772 953,323 1,087,654 2,017,726

FOREIGN 386,672 399,911 466,779 539,001 899,271

DOMESTIC 322,982 400,861 486,544 548,653 1,118,455

Quezon 58,808 89,516 80,122 71,239 197,626

FOREIGN 29,177 58,918 48,190 30,211 600,102

DOMESTIC 29,631 30,598 31,932 41,028 402,476

Rizal 39,766 67,649 63,721 70,142 159,414

FOREIGN 16,826 30,022 18,010 30,787 89,933

DOMESTIC 22,940 37,627 45,711 39,355 69,481

Source: Tourism Research and Statistics Division (TRSD), Department of Tourism (DOT)


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GRAPH FOR DISTRIBUTION OF TYPE OF VISITORS PER PROVINCE, 99-03

I. DISTRIBUTION OF TOURIST ARRIVAL IN BATANGAS, 1999-2003

Aplaya Laiya in Batangas,, the Department of Tourism has an on-going project for

the formulation of a tourism master plan. Beach resorts exist in the area, its access road,

the San Juan- Lobo road is nearly completed. For the Hacienda Looc, which covers 1,378

hectares, its conversion from agricultural to tourism area is on-going.

0 200,000 400,000 600,000 800,000 1,000,000

DOMESTIC

FOREIGN

2003

2002

2001

2000

1999


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The centerpiece attraction of the CALABARZON region, the Taal Lake and Volcano

is found in Batangas. The Taal Volcano is said to be the smallest volcano in the world. The

coastline from Nasugbu to Calatagan is a favorite of water sport enthusiasts. It is generally

used for swimming, boating, yachting, fishing and skin-diving. National shrines and

landmarks also abound in the province being home and birthplace of the countrys

nationalist. The tourism center of Cavite is Tagaytay City which is known as the town on

the ridge. The ridge is the viewing area of the Taal Lake and Volcano. Tagaytay is also

considered the second summer capital of the country because of its crisp and cool climate.

Cavite also boasts of leisure estates and golf courses. The Gen. Emilio Aguinaldo Shrine

and other historical landmarks are present in the province.


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II. DISTRIBUTION OF TOURIST ARRIVAL IN CAVITE, 1999-2003

Tourism development in Tagaytay includes the zoning by the Tagaytay City

government of the tourism-strip along the Tagaytay ridge for urban-tourism with restaurants,entertainment and recreational facilities. High-cost, week-end housing projects suited for

rest and relaxation have been increasing in the area. High-end resort estates have

proliferated in Tagaytay City and its adjacent highland towns with similar view of the Taal

lake and Volcano. The tourism area has been made more accessible with the completion of

the Tagaytay-Sta. Rosa Road to complement the Tagaytay- Alfonso-Batangas Road and

Gen. Aguinaldo Highway.

0 500,000 1,000,0001,500,0002,000,000

DOMESTIC

FOREIGN

2003

2002

2001

2000

1999


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III. DISTRIBUTION OF TOURIST ARRIVAL IN LAGUNA, 1999-2003

Laguna is known as the resort province of the Philippines with its bodies of water

such as hot springs, lakes and waterfalls. The Pagsanjan Falls, Lake Caliraya and the

innumerable hot springs that abound in the province are the favorite of tourists.

IV. DISTRIBUTION OF TOURIST ARRIVAL IN QUEZON, 1999-2003

0 500,000 1,000,000 1,500,000

DOMESTIC

FOREIGN

2003

2002

2001

2000

1999

0 500,0001,000,0001,500,0002,000,000

DOMESTIC

FOREIGN

2003

2002

2001

2000

1999


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In the province of Quezon, tourist flock to Mount Banahaw, a 7,382-foot extinct

volcano famous for its mystical attributes. The beach of Sariaya abounds with resorts for

domestic tourists. A yearly attraction in the province is the celebration of the Pahiyas, a

traditional thanksgiving for a bountiful harvest celebrated in several towns.

V. DISTRIBUTION OF TOURIST ARRIVAL IN RIZAL, 1999-2003

- 20,000 40,000 60,000 80,000 100,000

2003

2002

2001

2000

1999


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In Rizal province, the Shrine of Our Lady of Antipolo draws thousand of Filipino

travellers to pay homage to Our Lady of Peace and Good Voyage. Along the way to the

Shrine is the Sumulong Highway where the overlooking view of Metro Manila can be seen

while enjoying the facilities offered by food establishments operating in the area. The

province is also known for the Hinulugang Taktak and Daranak/Batlag Falls.

DISTRIBUTION OF FOREIGN TRAVELLERS IN CALABARZON FROM 1999-2003


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DISTRIBUTION OF DOMESTIC TRAVELLERS IN CALABARZON FROM 1999-2003

Tourism related investments and activities are encouraged and given priority in the

designated tourism development area. There is need to develop other areas with strong

tourism potentials and disperse the benefits generated by tourism development to the

community.The development of tourism circuits aims to provide a link between tourism in the

major urban areas with tourism attractions in the rural areas.

Tourism Circuit of Region IV-A identifies areas of tourist interest, similar to zoning

the offering of every place.

Source: National Economic and Development Authority , Regional Office IV-A (CALABARZON)

- 1,000,000 2,000,000 3,000,000 4,000,000

RIZAL

QUEZON

LAGUNA

CAVITE

BATA

NGA

S


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Cavite is the most visited place in CALABARZON, by both foreigners and domestic

travellers. In the tourism circuit, Cavite is known for Historical, Nature/Adventure Cluster. It

can be said that tourist are attracted to this kind of activities.

Laguna on the other hand, comes next and is known for Health/ Wellness and

Special Interest Cluster. People know Laguna for hot spring resorts .

IV. CONCLUSION AND RECOMMENDATION

Undoubtedly, tourism holds the promise of increased employment and incomeopportunities, particularly for Filipinos living in the coastal and rural areas of the country.

Yet, it is an industry built upon the most delicate of natural and cultural environments, where

the most insignificant and innocent of human gestures can easily wreak destruction on the

sites resources.

The Philippine Tourism Master Plan cites niche markets and special interest

tourism whose definitions are similar to ecotourism. NGOs, local government units (LGUs),

and local communities have been undertaking their own versions of ecotourism even before

the government established a framework for its development.

This is the challenge of sustainable tourism development. Tourism is expected to

become an even more important weapon in the Philippines economic arsenal. However,

both our tourist markets and the Philippine tourism industry itself have become more aware

of the negative environmental and social costs coupled with tourism development. The

country has thus begun to recognize the need to adopt new development approaches in


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order to come up with tourist products that are environmentally sensitive and economically

viable.

This implies that some form of cooperation or partnership between the three groups

is necessary for a coordinated and sustainable form of tourism development.

Therefore, we recommend that policies with certain objectives should be observed that

covers:

1. Increase income from tourism activities

Investment in tourism shall be encouraged by providing an environment that will attract

private-sector investment in existing and potential tourist destinations. New mechanisms

for sourcing funds shall be explored and developed to augment existing capital

for tourism development.

2. Develop tourism circuits that promotes both established and potential tourist

destination. Encourage proper land use and zoning of tourism development areas

LGUs shall prepare/ update the municipal/ city land use plans and zoning ordinances.

Multiple land use that allows the maximum variety of uses consistent with conservation

and carrying capacity of the tourism areas shall be allowed.

3. Promote ecotourism as a tool for sustainable development

Promote CALABARZON as a tourist destination with a variety/mix of tourism products

and interest for various types of tourist. Ecotourism and agritourism shall be promoted

as a strategy to preserve the natural and built environment.

V. REFERENCES

y Department of Tourism (DOT). 1991. Tourism master plan (1991-2010).Manila, Philippines: DOT

y McKinsey and Company. 2002. Harnessing the tourism growth engine: A winningformula for the Philippines. Presentation to Her Excellency President GloriaMacapagal-Arroyo, April 2004, Malacanang, Manila

y

National Economic Development Authority (NEDA). 1981. Medium-TermPhilippine Development Plan (MTPDP)

y ______. MTPDP1992-1998. Pasig City, Philippines: NEDA.

y ______. MTPDP1998-2004. Pasig City, Philippines: NEDA.

y

y http://www.philippines.canurb.com/tourism/globaltrends.pdf

y www.philtourism.gov.ph


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Documents

ASSESSMENT OF 1999-2002 TOURISM CONDITION OF REGION IV-A DETERMINANTS OF SUSTAINABILITY