Aspire Media General Presentation

8/14/2019 Aspire Media General Presentation

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THE WINNING ENTHUSIAST MEDIA STRATEGY

Our channels for delivering content are evolving

,


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valued

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When, and

our customers want

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Why Agnostic? People Have

erent earn ng ty es

Not everyone learns

the same way.

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Source: http://www.pcma.org/Documents/adultlearningstyles.pdf


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Ideas

Shopping

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Home

Office

Events

Mobile

Online Retail Stores

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Magazines Events

Newsstand Specials

Books

Workshops

Web Sites ma ews e ers

TV

rec or es

E-commerce Stores

Streaming Video

Other Social Media

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Recession resistant

Enthusiasts predisposed to online usage

Lifelong passions

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Art & Craft Epicurean

Garden Writing

Photography

Videography

Music

Pets Equine

Hunting & Fishing

Collecting

Audio

Home

Other Hobbies

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Synergy

ac o ce e c enc es

Low cost promotion

Competitive advantage

Enhanced market intelligence

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Ac uisitions

Organic growth

Infield start-ups

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A small rou of executives directors

and investors primarily involved in

mer ers, ac uisitions and oversi htof operating unit(s).

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.

35 years owning, operating, and advising media

companies in 20 different sectors

City & Regional

Art

Hunting

Investment Advisory

Travel

Equine

Extreme Sports

Woodworking

Cooking

Fishing

Lifestyle

Gardening

Golf

Boating

Water Sports

Insurance

Health

Crafts

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Home & Garden


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Twenty years financial experience with

, ,

interactive and custom publishing businesses

on ro er or ere s u s ng roup w c pro uce . on

in revenue

Responsible for the integrity, control and management of all financial

aspects of the publishing group over seeing finance, accounting andcredit / collections

Led group through several acquisitions and integrations of magazine

and interactive businesses performing financial analyses and due

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Successful three decade A research-driven growth equity

history of investing; over $1.0

billion under management;

focused on middle market

fund providing equity capital to

companies in the media,

communications and relatedgrowth services Internet services industries

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CLAY HALL CEO

WALTER FLORENCE Managing Director of Frontenac Company; served on the boards of H-EParts, Sigma International Group, and SI International (Nasdaq).

RYAN MCNALLY Partner at Catalyst Investors and currently on the board of directors of Start

Technology Group

PETER DEROW*Former president and chairman of Newsweek, president of CBS Publishing

Group and CEO of Institutional Investor

* ,

consultant, architect and founder of Lighthouse Magazine Publishing Model, founder CEO of

Blue Dolphin

* Independent director

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Inspiring, encouraging, and supporting creative

self-expression through art and craft media

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ONLINE MAGAZINES SHOWS& EVENTS

ENTHUSIAST TELEVISIONDIRECTORIES

BOOKSPRODUCT

SALES

SPIN-OFF

TITLES

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3,000 Proprietary SKUs 6 Marketing Channels

Magazine subscriptions

SIPs

Back issues

Direct Mail

Wholesale

eCommerce

Video

Workshops

Books

Events

Television

Magazines

eBooks

Patterns

Projects

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ro uc s a er a s


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Create once.Deliver often.


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-

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2005 2006 2007 2008 2009B2005 2006 2007 2008 2009B

Magazines 8 12 13 18 125%

% VARIANCE

2005-2009

18

Books in Print

New Books Published

160

21

182

26

207

30

275

41

136%

109%

379

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Events

Email Newsletters

Web Sites

1

1

4

13

5

17

8

19

1000%

2300%

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Ecommerce Stores

FTEs

Locations

67

1

3

75

2

5

117

3

6

140

4

119%

300%

1

147

4

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2005 2006 2007 2008 20092005 2006 2007 2008 2009

AcquiredGems Division

(Primedia)

AcquiredQuilting Arts & CPS Acquired AmericanArtist GroupAcquiredInterweave Press

Acquired NeedleArts

Studio

Partnered with Beads,Baubles & Jewels TV

Acquired

Crochet Me.com

LaunchedE-commerce Store

Acquired

Bead Expo

Launched Stringing

Partnered with

Quilting Arts TV

Launched

DVD Products

Launched Interweave

Crochet

Launched Knitscene

aunc e

Knitting Daily

Launched Beading

Daily

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7 acquisitions since 2005

6 new business launches (not counting SIPs)

2 strategic partnerships since 2005

133% revenue growth since acquiredInterweave in 2005

Cohesive portfolio of businesses

Unique multi-platform enthusiast media

14% of revenues from online sales (2008) andgrowing rapidly

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Successfully done it before

Creative, customer centric content, marketing,

and sales staff Disci lined metric driven business office Collaborative and supportive culture between business

staff and market groups

Many employees are crafters themselves New product development machine Acknowledged producers of best in market content Direct marketing and E-media DNA companywide

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Founded as Interweave Press in 1975 with thelaunch of Interweave magazine. Grew company

from small regional magazine to six diverse

magazines with substantial book division.

Published first book in 1980, has brown into 200+book divisionFormer President of PMA Board of Directors and has served on MPA andIMAG Advisory Board

Successfully launched over ten publications over the course of her careerLaunched various conferences and events in the fiber and beadingindustries

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Sixteen years experience as a leader, driving

creative enthusiasts media.

roup pu s er or rea ve n us as s roup + u ca ons.

Created print and online growth for eight enthusiasts brands.

Director of Marketing, Winsor + Newton, the worlds largest brand in fine

art materials. Managed marketing and branding for the $35M NorthAmerican Division.

President, CreativEnergy. Marketing/communications firm specializing in

brand and market growth strategies for the art and craft industry.

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More than 13 years of founding, owning,

and operating successful small businesses.

Co-founded, owned and operated a successful multi-media publishing

company for 7 years Quilting Arts, LLC

Founded, owned and operated a successful attorney practice Licensed

Co-founded, owned and operated a successful real estate appraisal and

investment business for 6 years - Commonwealth Valuation Group, Inc.

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VP Sales & Marketingan oo u s er

More than ten years publishing, marketing,

and managing book businesses.

Director of Sales, F+W Publications, Inc. Cincinnati, OH overseeing more

than $65 Million in annual revenues

National Accounts Manager, F+W Publications, Inc. Cincinnati, OH

, ,OH

Featured Speaker at the 2007 BEA Writers Conference, New York

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Twenty-five years of special interest publishing

and direct marketing industry experience.

Vice President, Consumer Marketing, Rodale

President and Publisher, Leman Publications, a Rodale subsidiary

Publisher, Memory Makers, an F+W publication

ce res en , ar e ng or severa n erne s ar ups

Vice President, Database for Neodata, a division of EDS

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Twenty-three years experience in the

publishing industry.

Senior Editor, then Managing Editor, then Editor-in-Chief for two

computer publications at Duke Communications Intl

Managing Editor for PieceWork and Herb Companion, then Production

Managing Editor for 29th Street Press (books)

Managing Editor for email newsletters, Penton Technology Media

Production Director for Penton Technology Media

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. .

Fourteen years experience in online development

and business strategy.

Director of eMedia Technology at Penton Media responsible for product

development, technologies, research and development, and technical

innovations for future products

anage a eam o more an wen y o u an ma n a n + we s esin thirty markets

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Editorial Directoro arn roup

Twelve years experience in the publishingindustry, and over 30 years in the crafts

industry, including being past president

of Interweave.

Founder of the former Textile Arts Center, a non-profit arts organization

in Chicago

Founding editor of Interweave Knits magazine in 1996

urren res en o e a ona ee e r s ssoc a onServes on the board of Spinning and Weaving Association, and the

Independent Magazine Advisory Group

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Nearly all are #1 or #2 in market

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4X

125,013 paid circ.

4X

39,882 paid circ.

4X

30,171 paid circ.

SIP SIP

6 Titles in Market

#1 Advertising

5 Titles in Market

New

1 Tit le in Market

#1 Advertising

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6X

72,560 paid c irc.

4X

62,668 paid circ.

6X

33,999 paid circ.

SIP SIP

7 Titles in Market

#3 Advertising

7 Titles in Market

#5 Advertising

7 Tit les in Market

#6 Advertising

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12X

35,929 paid circ.

5X

44,452 paid circ.

SIP SIP

2 Tit les in Market

#1 Advertising

3 Titles in Market

#3 Advertising

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6X

65,443 paid circ.

SIP

7 Titles in Market

#6 Advertising

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6X

49,166 paid circ.

4X

2 Titles in Market

#1 Advertising

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11X

40,821 paid circ.

4X

32,838 paid circ.

4X

22,310 paid circ.

4X

9,420 paid circ.

SIP

#2 Advertising #2 Advertising

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5X

17,865 paid circ.

6X

18,892 paid circ.

1 Title in Market

#1 Advertising

1 Tit le in Market

#1 Advertising

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5X

24,438 paid c irc.

1 Tit le in Market

#1 Advertising

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1X

NA

6X

7,242 paid circ.

3 Titles in Market

#1 Advertising

1 Tit le in Market

#1 Advertising

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UnparalleledInstruction Desi nand Inspiration

More than 250books in print, with

a roximatel 40new bookspublished annually

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CLICK LOGO FOR EVENT LINK


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OWNED

MEDIA SPONSOR & HOST

MEDIA SPONSOR

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CLICK LOGO FOR VIDEO LINK


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Streaming

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myamericanartist

interweavestore

knitscene

fiberarts

ea ng a y

stepbystepbeads

stepbystepwire

sp no

colored-stone

jewelryartistmagazine

stringingmagazine

beadfest

jewelryshowguide

quiltingarts

interweaveknits aspire-media

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CLICK NAME TO VIEW SITE


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Knitting Daily

Beading Daily

u ng r s

Cloth, Paper, Scissors

Fiber ArtsAmerican Artist

Drawing

Colored StoneJewelry Artist

Spin-Off

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CLICK NAME TO NEWSLETTER


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Interweavestore

More than 3,000

Interweave SKUs inone, user friendly,fully searchable,

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CLICK NAME TO VIEW SITE


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For more information contact:

Clay Hall, CEO

(970) 613-4628

chall as ire-media.com