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Media Kit2020
DESIGN AND HOMEA S P I R E
About Us
Amy SneiderEDITOR IN CHIEF
ASPIRE DESIGN AND HOME is seeker and storyteller of the sublime in living.
It is a global guide to in-depth and varied views of beauty and shelter
that stirs imagination; that delights and inspires homeowners as well as
art and design doyens. Collaborating with emergent and eminent
architects, artisans, designers, developers and tastemakers, ASPIRE
creates captivating content that savors the subjects and transports with
stunning imagery and clever, thought-provoking writing. Through lush
and unique visuals and a fresh editorial lens, ASPIRE explores what is
new and undiscovered in art, interiors, design, culture, real estate,
travel and more. ASPIRE DESIGN AND HOME is an international
narrative and resource for all seeking the sublime.
Established MotifsDesignOur project features are carefully curated to showcase design and architecture that readers can’t find elsewhere.
ArchetypesFour leading designers join us in every issue to take over our editorial pages and discuss their favorite trends and finds in the design industry.
LifestyleDesign reaches every aspect of our lives, which is why we’re presenting travel, cuisine, book and art recommendations that tie into our readers' interests
RoundupsA collection of our favorite philosophies from leading design professionals,centered around a specific design element.
In the MarketGoodsFrom furniture to fixtures, our editors thoughtfully select each product highlighted in an issue of ASPIRE.
Amy Sneider is the founding editor of ASPIRE DESIGN
AND HOME Magazine. From its inception it was
important to Amy to work with emergent and eminent
architects, artisans, designers, developers and
tastemakers, to present a global guide to in-depth and
varied views of beauty and shelter that stirs
imagination. Under her artful direction the magazine
has grown exponentially, while never straying from its
foremost intentions. “ASPIRE represents quiet and
varied ideas of beauty and shelter,” says Amy. “We like
to savor the subjects and the images, with large
dedications to their art and talent, to create inspiring
conversations.”
TrendsIndividual themes like color and material unify the products and people we celebrate in each edition.
MakersRecurring columns like Dinner Guest and Expert Ease take a closer, more intimate, look at the artisans crafting the design industry’s favorite goods.
On the MarketReal EstateA spotlight on unique properties with captivating stories.
Editorial
The Editor
2020 EDITORIALCalendar
korn
ANNUAL BLACK + WHITE ISSUE
Annual Show House Issue
Commitment: Oct 15, 2020
Ad File Due Date: Oct 22,2020
Magazine On Sale: Dec 15, 2020
SHOW HOUSE ISSUETHE ASPIRE DESIGN AND HOME
Des
igne
d by
Alid
a C
oury
Inte
rior
s / P
hoto
by
Aim
ee M
azze
nga
Commitment: Oct 25, 2020
Ad File Due: Nov 1, 2020
Magazine On Sale: Dec 5, 2020
Winter 2020-2021(Dec/Jan/Feb Distribution)
A S P I R E
DESIGN AND HOME
seeking the sublime
N A K E D + R A W
SU
MM
ER
20
20
Average Age 47Female 71% Male 29%
Married 68%College Degree 71%
Post Graduate Degree 32%Average net worth: $2,250,000
Average household income $375,000Average home value: $1,450,000
Percentage owning 2+ homes: 43%
Our Readers
Remodeling job: 75%Real estate purchase: 14%
Average amount spent on remodel: $225,000+Average spent on kitchen remodel: $190,000+Average spent on bathroom remodel: $56,000+
Average spent on architect/builder/contractor: $310,000+Average spent on home purchase: $1,700,000+
Where They Spend
Takes an action from reading: 80%Saves, earmarks or clips ads: 43%
Researches advertisers: 55%Researches a promoted product: 63%
Trust Factor
Read every issue: 62%Read 3 of 4 issues: 73%
Average time spent reading: 65 minutes
How They Engage
Demographics
ATLANTA
CHICAGO
DETROIT
PHILADELPHIA
NEW YORK
BOSTON
HOUSTON
LOS ANGELES
PALM BEACHFORT LAUDERDALEMIAMI
13.2%
BAY AREA 10.9%
4.9%
11.8%
2.8% 18.9%
3.2%
7.3%
TEXAS11%
9%
4.5%
INTERNATIONAL
4%
Distribution Breakdown
Subscribers& Direct Mail
84%
Showrooms& Events
8%
12%Newsstands
5% Realtors
Major Market % of Circulation
This summer, we’ll debut a fifth issue dedicated solely to the seven show houses we’ve produced across the country in 2019-2020;showcasing the incredible talents of the designers and shining a spotlight on the designers and shining a spotlight on the participating brands and sponsors. It promises to be a thoughtful curation of sumptuous design, architecture, craftsmanship, and landscapes.
SHOW HOUSE ISSUE
SHOW HOUSE ISSUE
IN HOMES EVERYWHERE 12/15/2020
THE ASPIRE DESIGN AND HOMEThe Show House Lineup
HERITAGE AT CLAREMONTBernardsville, NJAugust 2020
September 2020
ASPIRE HOUSE: McLEANMcLean, VA
2020
PASADENA SHOWCASE HOUSE FOR THE ARTSPasadena, California
JUNIOR LEAGUE OF DETROIT DESIGNERSHOW HOUSEDetroit, MISeptember 2020
ASPIRE HOUSE: PRINCETONPrinceton, NJOctober 2020
October, 2019
HIGH POINT DESIGNERS’ SHOW HOUSEHigh Point, NC
October, 2019
CHRISTOPHER KENNEDY SHOW HOUSETurlock, CA
ASPIRE DESIGN AND HOME is seeker and storyteller of the sublime in living.
Presenting exceptional in-person experiences worldwide is purposefully
and passionately woven into the very fabric of our mission. Because
connecting directly with our community enables us to further discover as
well as celebrate the sublime in living. To that end, we produce
meaningful live events that enlighten and encourage the creative spirit
within us all.
ASPIRE DESIGN TOUR offers a combination of cutting-edge educational and
networking events to design professionals and design enthusiasts across
the country. Collaborating with both regional and national fine home
design and furnishing brands, ASPIRE DESIGN TOUR delivers unique and
fully complimentary programming featuring prominent and highly
published designers, lifestyle experts and influencers. From panel
discussions and CEU courses to consumer incentives, ASPIRE DESIGN TOUR
offers something special for everyone seeking the sublime in living.
In person & OnlineASPIRE DESIGN TOUR
EARN CEUCREDITS
NETWORKING EVENTS
ENGAGINGWORKSHOPS
PANELDISCUSSIONS
ASPIRE DESIGN TOUR
Digital
160K+ 1.7M+ 21Average Monthy
VisitorsAverage Monthy
Page ViewsNumber of
Pages/Session
335K+ 71% 50%Average Monthy Social
Media ImpressionsAge 25-54 Age 25-44
aspiredesigntour.combridges design communities across the country
through the promotion and coverage of our ASPIRE
DESIGN TOUR programming. Each cutting-edge
educational and networking event starts here.
aspireshowhouse.com is a dedicated space for readers to explore ASPIRE
sponsored show houses. Designer profiles, exclusive
show house photography, and Shop The Show House
features highlight the unique talent and products that
go into each individual show house.
aspiredesignandhome.comalong with our presence across all major social media
platforms, allows us to interact with our highly
engaged audience on a daily basis. From international
design inspirations, to local makers’ stories, we’re
using our digital platform to meet the needs of all
design enthusiasts.
SPONSORED E-BLASTOne time e-blast including animage and text you’ve provided, linked to site
Average Open Rate: 22.43%Average Click Rate: 4.6%Opt-In Designer List: 41K+
National Distribution: $2,500
CUSTOM CONTENTIncludes text and images you’ve provided, at ASPIRE’s discretionincluded on the ASPIRE Home Page Carousel; plus one-timesharing across ASPIRE’s social media platforms.
Average Monthly Page Views:1.7M+Average Monthly Social Media Impressions: 335K+
One Time Post: $2,500
Unit Name Unit Size CostLeaderboard
Square Rectangle
Tall Rectangle
Facebook Post
Twitter Post
728 x 90
300 x 250
300 x 600
N/A
N/A
$22 (CPM)
$22 (CPM)
$28 (CPM)
$550 (Net Cost)
$550 (Net Cost)
Instagram Post
E-Newsletter Ad
Dedicated Eblast
Sponsored Blog Post
Sponsored Gallery
N/A
300 x 250
500 x 700
N/A
N/A
$550 (Net Cost)
$1,650 (Net Cost)
$4,400 (Net Cost)
$2,500 (Net Cost)
$3,000 (Net Cost)
SOURCEBOOKCompany listing including name, location, social media links, company overview,photo gallery and Google maps links
Monthly Page Views: 186,500
Annual Cost: $6,000
LOOKBOOKIncludes product title, description,photography, link to product site and one-time sharing on ASPIRE’s social meida
Monthly Page Views: 205,000
Single Post Cost: $600
Ad Size
National Ad Rates
1x 2x 4x
C2 & Page 1 (Spread)
* All rates listed are net
C4 Back Cover
C3 Inside Back Cover
2 Page Spread
Full Page
$28,350
$16,900
$15,500
$23,000
$13,300
$27,500
$16,200
$14,900
$22,500
$12,800
$26,800
$15,700
$14,300
$21,500
$12,300
AD Specifications
2 PAGE SPREADTEXT AREA
(1/2” TYPE SAFETY)
18.5” wide x 11.125” ht(INCLUDES 1/8” BLEED)
(PLEASE ALLOW FOR 1/2”TYPE SAFETY)
FULL PAGETEXTAREA
(1/2” TYPE SAFETY)
9.25” wide x 11.125” ht(INCLUDES 1/8” BLEED)
(PLEASE ALLOW FOR 1/2”TYPE SAFETY)
FULL PAGETEXTAREA
(NO BLEED)8” wide x 9.8” ht
Send your hi-resolution PDF file (up to 10 MGs) to:
Files larger than 10 MGs can be uploaded through our FTP site:
aspireone.wetransfer.com
845-534-6110Any questions please call out Art Department:
There is a minumum $250 Alteration Fee for ads not providedper the above specifications.
PRINT-READY AD SUBMISSIONS
ALTERATION FEE